|Public limited company|
|Traded as||LSE: JE.|
|Industry||Online food ordering|
|Headquarters||London, United Kingdom|
|John Hughes, (Chairman)
David Buttress (CEO)
|Revenue||£157.0 million (2014)|
|£19.0 million (2014)|
|£51.8 million (2014)|
Just Eat is an online service acting as a web based intermediary between independent takeaway food outlets and customers. It is headquartered in the UK and operates in 13 countries in Europe and South America. The platform allows customers to search for local take away restaurants to place orders online, and to choose from pick-up or delivery options.
Jesper Buch founded Just Eat in Denmark in 2000 and launched the service in August 2001. In 2006, Jesper Buch moved to London and set up a team headed by sales director David Buttress and launched Just Eat UK in March. The international expansion from the UK headquarters started with the Netherlands launched in July 2007, and was followed by Ireland in April 2008.
In January 2011, Just Eat established a joint venture in India. In February, the Group raised £30 ($48) million from their Series B investment, allowing it to make 7 acquisitions in a year:
- 4 partnerships to launch new countries with local operators: eat.ch in Switzerland in April, ClickEat in Italy in May, RestauranteWeb in Brazil in June and Alloresto in France in December;
- 3 acquisitions to solidify its presence in the UK (Urbanbite to get into the corporate market) and Canada (YummyWeb purchased in April to cover the region of Vancouver and GrubCanada in October for the Ontario and British Columbia markets).
In April 2012, Just Eat consolidated its position in the UK by acquiring fillmybelly.com. A week later, Just Eat announced its £40 ($64) million Series C funding round. The funds were partly used to launch the Don't Cook rebranding campaign in the UK and to acquire in October its main competitor in Spain: SinDelantal.
On 3 April 2014, Just Eat floated on the London Stock Exchange. In July, Just Eat increased to 80% its stake in Alloresto. In September, Just Eat merged its Brazilian business, RestauranteWeb, with one of its competitors, iFood, to form the joint venture IF-JE in which Just Eat has a 25% stake.
In February 2015, Just Eat sold to FoodPanda its investments in their Indian JV, and continued its expansion in the Americas by launching Mexico, via a 100% acquisition of SinDelantal, and increased its stake in IF-JE, the Brazilian JV with iFood.
Just Eat India was founded on 26 July 2006 as HungryBangalore, by Ritesh Dwivedy. In August 2008, HungryBangalore was renamed as HungryZone. HungryZone received a first round of funding raised from the Indian Angel Network. On 17 January 2011, HungryZone announced a partnership with Just Eat. Just-Eat bought a 60% stake in HungryZone.
Just Eat relinquished its majority stake in its India entity in November 2013, reducing its holding to 49.9% with Axon Partners Group and Forum Synergies India investing an undisclosed amount in Just Eat India. In February 2015, Foodpanda acquired Just Eat's India operations in an all-stock deal. Just Eat acquired an undisclosed stake in the combined Indian entity, which would be India's largest food-ordering provider with a presence in more than 200 cities across 12,000 restaurants. Foodpanda will operate Just Eat India as a separate company and later look to merge it. The combined entity will have 250 employees in India.
The country launched in April 2008. In November, Just Eat acquired 250 restaurants from Eatcity.ie.
In July 2009 Just Eat received their first Series A investment funding. Index Ventures and Venrex Capital invested £10.5 million into Just Eat Holdings Ltd. The new investment capital enabled Just Eat to increase their expansion into other markets and further develop the business. In March 2011 a second round of investment saw two leading US venture capitalists, Greylock Partners and Redpoint Ventures invest £30 million.
Greylock Partners have previously invested in Facebook, LinkedIn and Wonga. In April 2012, a third round of investment saw Vitruvian Partners and existing backers, Index Ventures, Greylock Partners and Redpoint Ventures, invest a further £40 million in Just Eat Holdings Ltd.
TV Advertisements UK
In late 2009 Just Eat UK began their first television marketing campaign. The adverts starred Just-Eat’s mascots ‘Belly’ and ‘Brain’ and were narrated by ‘The Wombles’ narrator Bernard Cribbins. The first two adverts entitled “Attention Please” and “Down and Up” ran throughout 2010. At the start of 2011, a second wave of ‘Belly and Brain’ TV adverts were created, entitled “Listen and Learn”  and “Boxing Clever”.
Following a complete overhaul of their global brand positioning and launch of the Don't Cook Just Eat brand campaign in September 2012, Just Eat launched a new series of TV ads. The adverts introduce audiences to Mr Mozzarella AKA “The Mozz”, Mr Basmati, Mr Sweet and Mr Sour, Mr T-Bone, Mr Sashimi and Mr Halloumi – a hapless, motley crew of rebellious takeaway chefs, who will stop at nothing to prevent amateur chefs from cooking at home. The ads, including "Leave Cooking to Professionals", "Cooking is Dangerous", "Cookbooks" and "Turn back, Cicciolina" and "The Fridge" will also air.
As of April 2015, Just Eat operates in 13 countries in Europe and South America.
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- Index Ventures[dead link]
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- "Just-Eat Ad – Listen and Learn". YouTube. Retrieved 2014-06-25.
- "Just-Eat Ad – Boxing Clever". YouTube. 2011-02-01. Retrieved 2014-06-25.
- "Don't Cook, JUST EAT – Leave cooking to the professionals EXTENDED VERSION". YouTube. 2012-09-14. Retrieved 2014-06-25.
- "Don't Cook, JUST EAT – At least 20% off local takeaways online". YouTube. 2012-09-18. Retrieved 2014-06-25.
- "JUST EAT – Cookbooks must be destroyed TV ad". YouTube. 2012-09-19. Retrieved 2014-06-25.
- "JUST EAT – Turn back, Cicciolina TV ad". YouTube. Retrieved 2014-06-25.
- "Don't Cook, JUST EAT – The Fridge TV ad". YouTube. 2012-09-19. Retrieved 2014-06-25.
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- just-eat announce Derby County's new shirt sponsors[dead link]
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