Nickelodeon on CBS

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Nick on CBS
Nick Jr. on CBS
Nick on CBS.gif
NetworkCBS
LaunchedSeptember 16, 2000; 18 years ago (2000-09-16)
ClosedSeptember 9, 2006; 12 years ago (2006-09-09)
Country of originUnited States
OwnerNickelodeon[1] (Viacom)
Formerly known as
  • Nick Jr. on CBS (original) (September 16, 2000 – September 7, 2002)
  • Nick on CBS (September 14, 2002 – September 4, 2004)
FormatSaturday morning children's program block
Running time
  • 4 hours (Selected Stations Only) (September 16, 2000 – September 15, 2001)
  • 3 hours (September 16, 2000 – September 9, 2006)
Original Language(s)English

Nick on CBS (also known as Nick Jr. on CBS) is a defunct American Saturday morning children's programming block that ran on CBS from September 16, 2000 to September 9, 2006.[1] The block featured programming from Nickelodeon, which was a sister cable television property to CBS under Viacom for the majority of the block's run.

History[edit]

In June 2000, a few months after Viacom (which CBS founded in 1952 as television syndication distributor CBS Films, Inc., and later spun off in 1971 after the then-recently implemented Financial Interest and Syndication Rules barred networks from holding financial interest in syndicated programming content) completed its $37 billion merger with CBS Corporation, CBS reached an agreement with new corporate sister Nickelodeon to air programming from its Nick Jr. block beginning that September.[1]

The new four-hour block, Nick Jr. on CBS, debuted on September 16, 2000, replacing the Nelvana-produced animation block CBS Kidshow, which ended its run the week prior on September 9. For the first two years of the Nickelodeon agreement, the block exclusively aired preschool-targeted programming from Nick Jr., including interstitials from the Nickelodeon block's animated mascot, Face. In June 2001, the block was reduced by one hour, reducing its length to three hours, and removing Maggie and the Ferocious Beast and Maisy to allow for The Saturday Early Show. In September 2001, the block had a rebrand, adding shows like Oswald On September 14, 2002, the block was rebranded from Nick Jr. on CBS to simply Nick on CBS; at that time, its programming content expanded to animated Nickelodeon series aimed at children between 7 and 16 years of age, in addition to two Nick Jr. series.

As with the predecessor CBS Kidshow and Think CBS Kids blocks, all of the programs within the block complied with educational programming (E/I) requirements defined by the Children's Television Act, although the educational content in some of the programs was tenuous in nature. It was partly for this reason why some of Nickelodeon's most popular programs (most notably, SpongeBob SquarePants – at the time the cable channel's most popular series) were not included as part of the CBS block, even during the more open-formatted Nick on CBS era. However, some airings of SpongeBob SquarePants, The Fairly OddParents, Doug, Rocko's Modern Life, CatDog, The Adventures of Jimmy Neutron: Boy Genius, and Rocket Power appeared during special holiday events on the block. Rugrats also aired briefly in 2003, when it was added as a regular series within the block. Somewhere in early 2004, the network had a relaunch, making additions like live-action shows, such as The Brothers García.

The older-skewing Nickelodeon series were removed from the block and Nick on CBS was rebranded back to Nick Jr. on CBS in September 2004,[2] refocusing the block back exclusively toward preschooler-oriented series; the block also began incorporating interstitial hosted segments featuring Piper O'Possum. On December 31, 2005, Viacom formally split under the shared control of National Amusements (owned by Sumner Redstone), with CBS and all related broadcasting, television production and distribution properties as well as some non-production entities becoming part of the standalone company CBS Corporation, while Nickelodeon and its parent subsidiary MTV Networks became part of a new company under the Viacom name.

Less than a month later on January 19, 2006, CBS announced that it would enter into a three-year programming partnership with DIC Entertainment to produce a new children's program block for the three-hour Saturday morning time slot featuring new and recent series from its program library, to begin airing in Fall 2006.[3] On September 9, 2006, Nick Jr. on CBS ended its run, and was replaced with a new block the following weekend called KOL Secret Slumber Party.[4]

Programming[edit]

All of the programs aired within the block featured content compliant with educational programming requirements as mandated by the Federal Communications Commission via the Children's Television Act. Though the block was intended to air on Saturday mornings, some CBS affiliates deferred certain programs aired within the block to Sunday mornings, or (in the case of affiliates in the Western United States) Saturday afternoons due to breaking news or severe weather coverage, or regional or select national sports telecasts (especially in the case of college football and basketball games) scheduled in earlier Saturday timeslots as makegoods to comply with the E/I regulations. Some stations also tape delayed the entire block in order to accommodate local weekend morning newscasts, the Saturday edition of The Early Show or other programs of local interest (such as real estate or lifestyle programs).

Nick Jr.[edit]

Live-action/animated series[edit]

Program Premiere date Finale date
Blue's Clues September 16, 2000 September 9, 2006
LazyTown September 18, 2004 September 9, 2006

Animated series[edit]

Program Premiere date Finale date
The Backyardigans September 18, 2004 September 9, 2006
Bob the Builder September 22, 2001 September 7, 2002
Dora the Explorer September 16, 2000 September 9, 2006
Franklin September 7, 2002
Go, Diego, Go! September 17, 2005 September 9, 2006
Kipper September 16, 2000 September 15, 2001
(September 8 on most Stations due to Breaking news regarding the 9/11 attacks a week later)
Little Bear
Little Bill September 7, 2002
August 2, 2003 March 6, 2004
September 18, 2004 September 9, 2006
Maggie and the Ferocious Beast (Selected Stations Only) September 16, 2000 September 15, 2001
(September 8 on most Stations due to Breaking news regarding the 9/11 attacks a week later)
Maisy (Selected Stations Only)
Miss Spider's Sunny Patch Friends September 18, 2004 September 10, 2005
Oswald September 22, 2001 September 7, 2002

Nickelodeon[edit]

Live-action series[edit]

Program Premiere date Finale date
The Brothers García March 13, 2004 September 11, 2004

Animated series[edit]

Program Premiere date Finale date
All Grown Up! March 13, 2004 September 11, 2004
As Told by Ginger September 14, 2002 November 23, 2002
ChalkZone February 1, 2003
(February 8 on most Stations due to Breaking news regarding the Space Shuttle Columbia disaster on that same day)
September 11, 2004
Hey Arnold! September 14, 2002
Pelswick November 23, 2002
Rugrats February 1, 2003
(February 8 on most Stations due to Breaking news regarding the Space Shuttle Columbia disaster on that same day)
July 26, 2003
The Wild Thornberrys September 14, 2002 March 6, 2004

References[edit]

  1. ^ a b c Michael Schneider (June 15, 2000). "CBS picks Nick mix". Variety. Reed Business Information. Retrieved August 13, 2009.
  2. ^ https://news.google.com/newspapers?nid=4pF9x-cDGsoC&dat=20041009&printsec=frontpage&hl=en
  3. ^ Elizabeth Guider (January 19, 2006). "Synergy not kid-friendly at Eye web". Variety. Reed Business Information. Retrieved August 13, 2009.
  4. ^ "DIC, KOL to Produce on CBS". Mediaweek. June 21, 2006.