|Headquarters||Sumida, Tokyo, Japan|
Asahi Breweries, Ltd. (アサヒビール株式会社 Asahi Bīru Kabushiki Gaisha , TYO: 2502) is a leading brewery and soft drink company based in Tokyo, Japan. As of 2009, the company had a 40% share of the Japanese beer market.
The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). In 1987 it introduced Asahi Super Dry, which initiated the Japanese craze for dry beer; this led in turn to Asahi's dramatic turnaround in business performance, and its surpassing of former second ranker Sapporo Brewery in sales and profits.
In early 2009, Asahi acquired 19.9% of Tsingtao Brewery from Anheuser-Busch InBev for $667 million. The sale made Asahi Breweries, Ltd. the second largest shareholder in Tsingtao behind only the Tsingtao Brewery Group.
In August 2011, Asahi acquired New Zealand's Independent Liquor, maker of Vodka Cruiser and other alcoholic beverages, for ¥97.6 billion. In May 2013 its New Zealand operations expanded with the purchase of retail chain Mill Liquorsave.
The main brand is Asahi Super Dry. Other beers produced include:
- Asahi Draft – Lager (first produced in 1892)
- Asahi Gold – Lager (former flagship product; first produced in 1957)
- Asahi Stout
- Asahi Z – Dry lager
- Asahi Black – Black lager
- Asahi Prime Time – German Pilsener style lager (only available in Japan)
Asahi Beer Hall
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- Romein, Jan (1962). The Asian Century: A History of Modern Nationalism in Asia. University of California Press. p. 124.
- Palmer, Daniel (December 25, 2008). "Asahi acquires Cadbury's Schweppes, Coca-Cola still eligible to make counter offer". Australian Food News. Retrieved 2013-09-04.
- "Asahi buying Tsingtao stake". The New York Times. February 3, 2009. Retrieved 2013-09-04.
- Fujimura, Naoko; Withers, Tracy (July 4, 2011). "Asahi Group to Purchase Charlie's, P&N Water, Juice Units". Bloomberg.com. Retrieved 2013-09-04.
- Kachi, Hiroyuki (August 18, 2011). "Asahi to buy Independent Liquor". The Australian. Retrieved 2013-09-04.
- McBeth, Paul (May 20, 2013). "Independent Liquor buys Mill chain for undisclosed sum". Scoop.co.nz. Retrieved 2013-09-04.