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'''Friendster''' was a social gaming site based in [[Kuala Lumpur]], [[Malaysia]]. It was previously a [[social networking service]] [[website]].<ref name="VentureBeat">Eric Eldon, August 4, 2008. "[http://venturebeat.com/2008/08/04/friendster-raises-20-million-nabs-a-googler-to-be-ceo/ Friendster raises $20 million, nabs a Googler to be CEO]" VentureBeat. Retrieved December 4, 2008.</ref><ref name="NYT">Gary Rivlin, October 15, 2006. "[http://www.nytimes.com/2006/10/15/business/yourmoney/15friend.html?_r=1 Wallflower at the Web Party]." New York Times. Retrieved December 4, 2008.</ref> Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts.<ref name="ataglance">{{cite web|url=http://images.friendster.com/images/Friendster_At_A_Glance_September_2008.pdf|format=PDF|title=Friendster at a Glance document|website=images.friendster.com}}</ref> The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages and comments with other members via profiles and networks.<ref name="ataglance" /> It is considered one of the original and even the "grandfather" of social networks.<ref>{{cite web|url=http://thenextweb.com/socialmedia/2011/05/20/may-the-month-of-internet-rapture/ |title=May: Month of the Internet Rapture - TNW Social Media |publisher=Thenextweb.com |date=2011-05-20 |accessdate=2011-10-22}}</ref>
'''Friendster''' was a social gaming site based in [[Kuala Lumpur]], [[Malaysia]]. It was previously a [[social networking service]] [[website]].<ref name="VentureBeat">Eric Eldon, August 4, 2008. "[http://venturebeat.com/2008/08/04/friendster-raises-20-million-nabs-a-googler-to-be-ceo/ Friendster raises $20 million, nabs a Googler to be CEO]" VentureBeat. Retrieved December 4, 2008.</ref><ref name="NYT">Gary Rivlin, October 15, 2006. "[http://www.nytimes.com/2006/10/15/business/yourmoney/15friend.html?_r=1 Wallflower at the Web Party]." New York Times. Retrieved December 4, 2008.</ref> Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts.<ref name="ataglance">{{cite web|url=http://images.friendster.com/images/Friendster_At_A_Glance_September_2008.pdf|format=PDF|title=Friendster at a Glance document|website=images.friendster.com}}</ref> The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages and comments with other members via profiles and networks.<ref name="ataglance" /> It is considered one of the original and even the "grandfather" of social networks.<ref>{{cite web|url=http://thenextweb.com/socialmedia/2011/05/20/may-the-month-of-internet-rapture/ |title=May: Month of the Internet Rapture - TNW Social Media |publisher=Thenextweb.com |date=2011-05-20 |accessdate=2011-10-22}}</ref>


After the relaunch of Friendster as a social gaming platform in June 2011, the number of registered users reached over 115 million. The company operated mainly from three Asian countries: [[the Philippines]], [[Malaysia]] and [[Singapore]], and over 90% of the site's traffic came from [[Asia]]. As of 2008, Friendster had more monthly unique visitors than any other social network in Asia.<ref name="comscore">ComScore Press Release, June 30, 2008. "[http://www.comscore.com/press/release.asp?press=2295 India and China Propel Internet Audience Growth in Asia-Pacific Region, According to comScore]", Press Release. Retrieved October 27, 2008.</ref><ref name="TIME">Ling Woo Liu, January 29, 2008. "[http://www.time.com/time/business/article/0,8599,1707760,00.html/ Friendster Moves to Asia]", TIME. Retrieved October 27, 2008.</ref><ref>{{cite web|url=http://how-to-become-an-entrepreneur.blogspot.com/2015/04/friendster-is-1-social-network-for.html|publisher=how-to-become-an-entrepreneur.blogspot.com/|title=Friendster Is The #1 Social Network for Adults and Youth In Malaysia|date=2015-04-12}}</ref><ref name="nine">[http://www.friendster.com/info/presscenter.php?A=pr47 ]{{dead link|date=November 2011}}</ref> The top 10 countries accessing Friendster, according to [[Alexa Internet|Alexa]], as of May 7, 2009 were the [[Philippines]], [[Indonesia]], [[Malaysia]], [[Singapore]], [[Thailand]], [[Pakistan]], [[United Arab Emirates]], [[Sudan]], [[South Korea]], [[Bangladesh]] and [[India]].<ref name="alex">{{cite web|url=http://www.alexa.com/siteinfo/friendster.com |title=Friendster.com Site Info |publisher=Alexa.com |date= |accessdate=2011-11-02}}</ref> Friendster remained notably popular in Indonesia through 2012.<ref>{{cite book |title=The Mobile Wave: How Mobile Intelligence Will Change Everything |last=Saylor |first=Michael |year=2012 |publisher=Perseus Books/Vanguard Press |isbn=978-1593157203 |page=129, 304}}</ref>
After the relaunch of Friendster as a social gaming platform in June 2011, the number of registered users reached over 115 million. The company operated mainly from three Asian countries: [[the Philippines]], [[Malaysia]] and [[Singapore]], and over 90% of the site's traffic came from [[Asia]]. As of 2008, Friendster had more monthly unique visitors than any other social network in Asia.<ref name="comscore">ComScore Press Release, June 30, 2008. "[http://www.comscore.com/press/release.asp?press=2295 India and China Propel Internet Audience Growth in Asia-Pacific Region, According to comScore]", Press Release. Retrieved October 27, 2008.</ref><ref name="TIME">Ling Woo Liu, January 29, 2008. "[http://www.time.com/time/business/article/0,8599,1707760,00.html/ Friendster Moves to Asia]", TIME. Retrieved October 27, 2008.</ref><ref>{{cite web|url=http://how-to-become-an-entrepreneur.blogspot.com/2015/04/friendster-is-1-social-network-for.html|publisher=how-to-become-an-entrepreneur.blogspot.com/|title=Friendster Is The #1 Social Network for Adults and Youth In Malaysia|date=2015-04-12}}</ref><ref name="nine">[http://www.friendster.com/info/presscenter.php?A=pr47 ] {{wayback|url=http://www.friendster.com/info/presscenter.php?A=pr47 |date=20081219023707 }}</ref> The top 10 countries accessing Friendster, according to [[Alexa Internet|Alexa]], as of May 7, 2009 were the [[Philippines]], [[Indonesia]], [[Malaysia]], [[Singapore]], [[Thailand]], [[Pakistan]], [[United Arab Emirates]], [[Sudan]], [[South Korea]], [[Bangladesh]] and [[India]].<ref name="alex">{{cite web|url=http://www.alexa.com/siteinfo/friendster.com |title=Friendster.com Site Info |publisher=Alexa.com |date= |accessdate=2011-11-02}}</ref> Friendster remained notably popular in Indonesia through 2012.<ref>{{cite book |title=The Mobile Wave: How Mobile Intelligence Will Change Everything |last=Saylor |first=Michael |year=2012 |publisher=Perseus Books/Vanguard Press |isbn=978-1593157203 |page=129, 304}}</ref>


On June 14, 2015 Friendster, citing "the evolving landscape in our challenging industry" and lack of engagement by the online community, suspended their services.<ref name="friendster.com">{{cite web|url=http://www.friendster.com/|title=Friendster.com - Living the Game|publisher=}}</ref>
On June 14, 2015 Friendster, citing "the evolving landscape in our challenging industry" and lack of engagement by the online community, suspended their services.<ref name="friendster.com">{{cite web|url=http://www.friendster.com/|title=Friendster.com - Living the Game|publisher=}}</ref>


==History==
==History==
Friendster was founded by [[Canadian]] [[computer programmer]] Jonathan Abrams<ref>{{cite web | url=http://www.inc.com/magazine/20070601/features-how-to-kill-a-great-idea.html | title=How to Kill a Great Idea! | publisher=inc.com | accessdate=November 21, 2012 | author=Chafkin, Max}}</ref> in 2002, before the wider adoption of [[MySpace]] (2003), [[Hi5]] (2003), [[Facebook]] (2004) and other [[social networking sites]].<ref name="wired">[http://blog.wired.com/business/2008/05/friendster-inpr.html ]{{dead link|date=March 2015}}</ref> Friendster was one of the first of these sites to attain over 1 million members, although it was preceded by several other smaller social networking sites such as [[SixDegrees.com]] (1997).
Friendster was founded by [[Canadian]] [[computer programmer]] Jonathan Abrams<ref>{{cite web | url=http://www.inc.com/magazine/20070601/features-how-to-kill-a-great-idea.html | title=How to Kill a Great Idea! | publisher=inc.com | accessdate=November 21, 2012 | author=Chafkin, Max}}</ref> in 2002, before the wider adoption of [[MySpace]] (2003), [[Hi5]] (2003), [[Facebook]] (2004) and other [[social networking sites]].<ref name="wired">[http://blog.wired.com/business/2008/05/friendster-inpr.html ] {{wayback|url=http://blog.wired.com/business/2008/05/friendster-inpr.html |date=20080916194805 }}</ref> Friendster was one of the first of these sites to attain over 1 million members, although it was preceded by several other smaller social networking sites such as [[SixDegrees.com]] (1997).


The name Friendster is a [[portmanteau]] of "friend" and [[Napster]]. Napster at the time was a controversial peer-to-peer file sharing Internet service that was launched in 1999; by 2000, "Napster" was practically a household name, thanks to [[Napster#Legal challenges|several high-profile lawsuits filed against it that year]]. The original Friendster site was founded in [[Mountain View, California]] and was privately owned. Friendster was based on the "Circle of Friends" [[social network]] technique for networking individuals in virtual communities and demonstrates the [[small world phenomenon]]. Friendster was considered the top online social network service until around [[April 2004]] when it was overtaken by [[MySpace]] in terms of page views, according to [[Nielsen//NetRatings]].
The name Friendster is a [[portmanteau]] of "friend" and [[Napster]]. Napster at the time was a controversial peer-to-peer file sharing Internet service that was launched in 1999; by 2000, "Napster" was practically a household name, thanks to [[Napster#Legal challenges|several high-profile lawsuits filed against it that year]]. The original Friendster site was founded in [[Mountain View, California]] and was privately owned. Friendster was based on the "Circle of Friends" [[social network]] technique for networking individuals in virtual communities and demonstrates the [[small world phenomenon]]. Friendster was considered the top online social network service until around [[April 2004]] when it was overtaken by [[MySpace]] in terms of page views, according to [[Nielsen//NetRatings]].
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Friendster.com went live in 2002 and was adopted by 3 million users within the first few months.<ref name="NYT" /> Publications including ''Time'', ''Esquire'', ''Vanity Fair'', ''Entertainment Weekly'', ''US Weekly'' and ''Spin'' wrote about Friendster's success and the founder appeared on magazine covers and late-night talk shows.<ref name="NYT" /> Friendster's rapid success inspired a generation of niche social networking websites including [[Dogster]] and [[Elfster]].<ref>Pete Cashmore, September 14, 2006. "[http://mashable.com/2006/09/14/dogsters-friendster-for-dogs-raises-1m/ Dogster’s Friendster for Dogs Raises $1M]", Mashable.</ref><ref>Liane Cassavoy, Monday, November 22, 2004. "[http://blogs.pcworld.com/staffblog/archives/000323.html Secret Santa Gift Swap Goes High Tech]", Today @ PC World. {{wayback|url=http://blogs.pcworld.com/staffblog/archives/000323.html |date=20070706120211 }}</ref>
Friendster.com went live in 2002 and was adopted by 3 million users within the first few months.<ref name="NYT" /> Publications including ''Time'', ''Esquire'', ''Vanity Fair'', ''Entertainment Weekly'', ''US Weekly'' and ''Spin'' wrote about Friendster's success and the founder appeared on magazine covers and late-night talk shows.<ref name="NYT" /> Friendster's rapid success inspired a generation of niche social networking websites including [[Dogster]] and [[Elfster]].<ref>Pete Cashmore, September 14, 2006. "[http://mashable.com/2006/09/14/dogsters-friendster-for-dogs-raises-1m/ Dogster’s Friendster for Dogs Raises $1M]", Mashable.</ref><ref>Liane Cassavoy, Monday, November 22, 2004. "[http://blogs.pcworld.com/staffblog/archives/000323.html Secret Santa Gift Swap Goes High Tech]", Today @ PC World. {{wayback|url=http://blogs.pcworld.com/staffblog/archives/000323.html |date=20070706120211 }}</ref>


Friendster had also received competition from all-in-one sites such as [[Windows Live Spaces]], [[Yahoo! 360]], and [[Facebook]]. [[Google]] offered $30 million to buy out Friendster in 2003, but the offer was turned down.<ref>{{cite web|author=October 15th, 2006 |url=http://www.techcrunch.com/2006/10/15/the-friendster-tell-all-story/ |title=The Friendster Tell-All Story |publisher=TechCrunch |date=2006-10-15 |accessdate=2011-10-22}}</ref> Friendster was then funded by [[Kleiner, Perkins, Caufield & Byers]] and [[Benchmark Capital]] in [[October 2003]] with a reported valuation of $53 million. Friendster's decision to stay private instead of selling to Google in 2003 is considered one of the biggest blunders of [[Silicon Valley]], the [[Associated Press]] claims.<ref>{{cite news | url = http://www.cnn.com/2007/TECH/internet/02/26/next.big.deal.ap/index.html | title = Will Facebook hold out or sell out? | agency = Associated Press |date= | accessdate = | deadurl=yes}}{{dead link|date=November 2011}}</ref> In [[April 2004]], John Abrams was removed as [[Chief Executive Officer|CEO]] and Tim Koogle took over as interim CEO. Koogle previously served as president and CEO at Yahoo!. Koogle was later replaced by Scott Sassa in [[June 2004]]. Sassa left in May 2005 and was replaced by Taek Kwon. Taek Kwon was then{{when|date=March 2015}} succeeded by Kent Lindstrom, following a recapitalization by Kleiner and Benchmark that valued Friendster at less than 5% of its 2003 valuation.
Friendster had also received competition from all-in-one sites such as [[Windows Live Spaces]], [[Yahoo! 360]], and [[Facebook]]. [[Google]] offered $30 million to buy out Friendster in 2003, but the offer was turned down.<ref>{{cite web|author=October 15th, 2006 |url=http://www.techcrunch.com/2006/10/15/the-friendster-tell-all-story/ |title=The Friendster Tell-All Story |publisher=TechCrunch |date=2006-10-15 |accessdate=2011-10-22}}</ref> Friendster was then funded by [[Kleiner, Perkins, Caufield & Byers]] and [[Benchmark Capital]] in [[October 2003]] with a reported valuation of $53 million. Friendster's decision to stay private instead of selling to Google in 2003 is considered one of the biggest blunders of [[Silicon Valley]], the [[Associated Press]] claims.<ref>{{cite news|url=http://www.cnn.com/2007/TECH/internet/02/26/next.big.deal.ap/index.html |title=Will Facebook hold out or sell out? |agency=Associated Press |date= |accessdate= |deadurl=yes |archiveurl=https://web.archive.org/20070324234412/http://www.cnn.com:80/2007/TECH/internet/02/26/next.big.deal.ap/index.html |archivedate=March 24, 2007 }}</ref> In [[April 2004]], John Abrams was removed as [[Chief Executive Officer|CEO]] and Tim Koogle took over as interim CEO. Koogle previously served as president and CEO at Yahoo!. Koogle was later replaced by Scott Sassa in [[June 2004]]. Sassa left in May 2005 and was replaced by Taek Kwon. Taek Kwon was then{{when|date=March 2015}} succeeded by Kent Lindstrom, following a recapitalization by Kleiner and Benchmark that valued Friendster at less than 5% of its 2003 valuation.


In 2008 Friendster had a membership base of more than 115 million registered users and continued to grow in Asia.<ref name=eight>Press Release, October 21, 2008. "[http://www.friendster.com/info/presscenter.php?A=pr48 Friendster is the #1 Social Network for Adults and Youth in Malaysia]", Press Release. Retrieved October 27, 2008. {{wayback|url=http://www.friendster.com/info/presscenter.php?A=pr48 |date=20081219023712 }}</ref><ref name="nine" /><ref name="wired" /> According to Alexa, the site has suffered an exponential decline in traffic in America since 2009. From a peak 40 ranking it reached 800 in November 2010. Most people have since attributed this decline to the rise of [[Facebook]], a rival social networking site.
In 2008 Friendster had a membership base of more than 115 million registered users and continued to grow in Asia.<ref name=eight>Press Release, October 21, 2008. "[http://www.friendster.com/info/presscenter.php?A=pr48 Friendster is the #1 Social Network for Adults and Youth in Malaysia]", Press Release. Retrieved October 27, 2008. {{wayback|url=http://www.friendster.com/info/presscenter.php?A=pr48 |date=20081219023712 }}</ref><ref name="nine" /><ref name="wired" /> According to Alexa, the site has suffered an exponential decline in traffic in America since 2009. From a peak 40 ranking it reached 800 in November 2010. Most people have since attributed this decline to the rise of [[Facebook]], a rival social networking site.
In August 2008, Friendster hired ex-Google executive Richard Kimber as the CEO.<ref>[http://www.friendster.com/info/presscenter.php?A=pr42 ]{{dead link|date=November 2011}}</ref><ref>[http://www.friendster.com/info/presscenter.php?A=pr41 Friendster ]{{dead link|date=November 2011}}</ref><ref name="heather">Heather Havenstein, October 28, 2008. "[http://www.pcworld.com/article/138956/friendster_opens_platform_to_developers.html Friendster Opens Platform to Developers]", PC World. Retrieved October 27, 2008.</ref> Kimber focused on Friendster's expansion in Asia.<ref>Jessica Vascellaro, August 5, 2008. "[http://online.wsj.com/article/SB121790017932212287.html New Friendster CEO Has Asia Focus]", The Wall Street Journal. Retrieved October 27, 2008.</ref>
In August 2008, Friendster hired ex-Google executive Richard Kimber as the CEO.<ref>[http://www.friendster.com/info/presscenter.php?A=pr42 ] {{wayback|url=http://www.friendster.com/info/presscenter.php?A=pr42 |date=20081219023642 }}</ref><ref>[http://www.friendster.com/info/presscenter.php?A=pr41 Friendster ] {{wayback|url=http://www.friendster.com/info/presscenter.php?A=pr41 |date=20081219023637 }}</ref><ref name="heather">Heather Havenstein, October 28, 2008. "[http://www.pcworld.com/article/138956/friendster_opens_platform_to_developers.html Friendster Opens Platform to Developers]", PC World. Retrieved October 27, 2008.</ref> Kimber focused on Friendster's expansion in Asia.<ref>Jessica Vascellaro, August 5, 2008. "[http://online.wsj.com/article/SB121790017932212287.html New Friendster CEO Has Asia Focus]", The Wall Street Journal. Retrieved October 27, 2008.</ref>


On December 9, 2009, it was announced that Friendster was acquired for $26.4 million by MOL Global,<ref>{{cite news|url=http://techcrunch.com/2009/12/15/friendster-valued-at-just-26-4-million-in-sale/|author=Michael Tarkington|title=Friendship Valued At Just $26.4 Million In Sale|date=2009-12-15|publisher=Tech Crunch|accessdate=23 June 2011}}</ref> one of Asia's largest Internet companies.
On December 9, 2009, it was announced that Friendster was acquired for $26.4 million by MOL Global,<ref>{{cite news|url=http://techcrunch.com/2009/12/15/friendster-valued-at-just-26-4-million-in-sale/|author=Michael Tarkington|title=Friendship Valued At Just $26.4 Million In Sale|date=2009-12-15|publisher=Tech Crunch|accessdate=23 June 2011}}</ref> one of Asia's largest Internet companies.
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==Awards and recognitions==
==Awards and recognitions==
* In July 2006, Friendster was awarded Key [[Social Networking]] Technology Patent.<ref>[http://www.friendster.com/info/presscenter.php?A=pr7 ]{{dead link|date=November 2011}}</ref>
* In July 2006, Friendster was awarded Key [[Social Networking]] Technology Patent.<ref>[http://www.friendster.com/info/presscenter.php?A=pr7 ] {{wayback|url=http://www.friendster.com/info/presscenter.php?A=pr7 |date=20100528013035 }}</ref>
* In 2007, Friendster was selected by AlwaysOn Media as Top 100 Private Company Award Winner.<ref>{{cite web|url=http://www.pressreleasepoint.com/friendster-selected-alwayson-media-top-100private-company-award-winner |title=Friendster Selected by AlwaysOn Media as Top 100 Private Company Award Winner |publisher=Pressreleasepoint.com |date= |accessdate=2011-11-02}}</ref>
* In 2007, Friendster was selected by AlwaysOn Media as Top 100 Private Company Award Winner.<ref>{{cite web|url=http://www.pressreleasepoint.com/friendster-selected-alwayson-media-top-100private-company-award-winner |title=Friendster Selected by AlwaysOn Media as Top 100 Private Company Award Winner |publisher=Pressreleasepoint.com |date= |accessdate=2011-11-02}}</ref>
* In April 2008, Friendster became a [[Webware]] 100 winner.<ref>{{cite web|url=http://news.cnet.com/8301-13546_109-9914678-29.html |title=Webware 100 winner: Friendster |publisher=News.cnet.com |date=2008-04-21 |accessdate=2011-11-02}}</ref>
* In April 2008, Friendster became a [[Webware]] 100 winner.<ref>{{cite web|url=http://news.cnet.com/8301-13546_109-9914678-29.html |title=Webware 100 winner: Friendster |publisher=News.cnet.com |date=2008-04-21 |accessdate=2011-11-02}}</ref>
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==Languages==
==Languages==
Available languages include [[English language|English]], [[Filipino language|Filipino]], [[Thai language|Thai]], [[Malay language|Malay]], [[Vietnamese language|Vietnamese]], [[Indonesian language|Indonesian]], [[Chinese language|Chinese]] (both Traditional and Simplified), [[Japanese language|Japanese]], [[Korean language|Korean]], and [[Spanish language|Spanish]].<ref name="ataglance" /> Until September 2007, Friendster was available only in English. 10 new languages were added from 2007 to January 2009, with Filipino being the most recent addition.<ref>[http://newsblaze.com/story/2009012716030300003.pnw/topstory.html ]{{dead link|date=March 2015}}</ref> Users can also enter content on Friendster in any language.
Available languages include [[English language|English]], [[Filipino language|Filipino]], [[Thai language|Thai]], [[Malay language|Malay]], [[Vietnamese language|Vietnamese]], [[Indonesian language|Indonesian]], [[Chinese language|Chinese]] (both Traditional and Simplified), [[Japanese language|Japanese]], [[Korean language|Korean]], and [[Spanish language|Spanish]].<ref name="ataglance" /> Until September 2007, Friendster was available only in English. 10 new languages were added from 2007 to January 2009, with Filipino being the most recent addition.<ref>[http://newsblaze.com/story/2009012716030300003.pnw/topstory.html ] {{wayback|url=http://newsblaze.com/story/2009012716030300003.pnw/topstory.html |date=20090216030523 }}</ref> Users can also enter content on Friendster in any language.


Friendster launched all [[language]] support on a single domain - www.friendster.com. Friendster was the first global online social network to support Asian languages and others on a single domain so that users from around the world were able to talk to each other.<ref>[http://www.friendster.com/info/presscenter.php?A=pr33 ]{{dead link|date=November 2011}}</ref>
Friendster launched all [[language]] support on a single domain - www.friendster.com. Friendster was the first global online social network to support Asian languages and others on a single domain so that users from around the world were able to talk to each other.<ref>[http://www.friendster.com/info/presscenter.php?A=pr33 ] {{wayback|url=http://www.friendster.com/info/presscenter.php?A=pr33 |date=20081219023557 }}</ref>


==Development==
==Development==

Revision as of 22:18, 8 February 2016

Friendster, Inc.
File:Friendster.png
File:Friendster screenshot.jpg
Screenshot of Friendster's main page, updated in July 2011
Type of businessPrivate
Type of site
Social Gaming
Available inEnglish, Filipino,Persian, Malay, Vietnamese, Thai, Indonesian, Traditional Chinese, Simplified Chinese, Korean, Japanese, Spanish
Founded2002; 22 years ago (2002)
Headquarters
Kuala Lumpur
,
Malaysia
Area servedWorldwide
OwnerMOL Global
Key peopleGanesh Kumar Bangah (chief executive officer)
URLwww.friendster.com
AdvertisingBanner ads, Contextual ads, Sponsorships
RegistrationYes
Users8.2 million (June 2010)[1]
LaunchedMarch 22, 2002; 22 years ago (2002-03-22)
Current statusDefunct (as a social networking site)
Closed (as a social gaming site)

Friendster was a social gaming site based in Kuala Lumpur, Malaysia. It was previously a social networking service website.[3][4] Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts.[5] The website was also used for dating and discovering new events, bands and hobbies. Users could share videos, photos, messages and comments with other members via profiles and networks.[5] It is considered one of the original and even the "grandfather" of social networks.[6]

After the relaunch of Friendster as a social gaming platform in June 2011, the number of registered users reached over 115 million. The company operated mainly from three Asian countries: the Philippines, Malaysia and Singapore, and over 90% of the site's traffic came from Asia. As of 2008, Friendster had more monthly unique visitors than any other social network in Asia.[7][8][9][10] The top 10 countries accessing Friendster, according to Alexa, as of May 7, 2009 were the Philippines, Indonesia, Malaysia, Singapore, Thailand, Pakistan, United Arab Emirates, Sudan, South Korea, Bangladesh and India.[11] Friendster remained notably popular in Indonesia through 2012.[12]

On June 14, 2015 Friendster, citing "the evolving landscape in our challenging industry" and lack of engagement by the online community, suspended their services.[13]

History

Friendster was founded by Canadian computer programmer Jonathan Abrams[14] in 2002, before the wider adoption of MySpace (2003), Hi5 (2003), Facebook (2004) and other social networking sites.[15] Friendster was one of the first of these sites to attain over 1 million members, although it was preceded by several other smaller social networking sites such as SixDegrees.com (1997).

The name Friendster is a portmanteau of "friend" and Napster. Napster at the time was a controversial peer-to-peer file sharing Internet service that was launched in 1999; by 2000, "Napster" was practically a household name, thanks to several high-profile lawsuits filed against it that year. The original Friendster site was founded in Mountain View, California and was privately owned. Friendster was based on the "Circle of Friends" social network technique for networking individuals in virtual communities and demonstrates the small world phenomenon. Friendster was considered the top online social network service until around April 2004 when it was overtaken by MySpace in terms of page views, according to Nielsen//NetRatings.

Friendster.com went live in 2002 and was adopted by 3 million users within the first few months.[4] Publications including Time, Esquire, Vanity Fair, Entertainment Weekly, US Weekly and Spin wrote about Friendster's success and the founder appeared on magazine covers and late-night talk shows.[4] Friendster's rapid success inspired a generation of niche social networking websites including Dogster and Elfster.[16][17]

Friendster had also received competition from all-in-one sites such as Windows Live Spaces, Yahoo! 360, and Facebook. Google offered $30 million to buy out Friendster in 2003, but the offer was turned down.[18] Friendster was then funded by Kleiner, Perkins, Caufield & Byers and Benchmark Capital in October 2003 with a reported valuation of $53 million. Friendster's decision to stay private instead of selling to Google in 2003 is considered one of the biggest blunders of Silicon Valley, the Associated Press claims.[19] In April 2004, John Abrams was removed as CEO and Tim Koogle took over as interim CEO. Koogle previously served as president and CEO at Yahoo!. Koogle was later replaced by Scott Sassa in June 2004. Sassa left in May 2005 and was replaced by Taek Kwon. Taek Kwon was then[when?] succeeded by Kent Lindstrom, following a recapitalization by Kleiner and Benchmark that valued Friendster at less than 5% of its 2003 valuation.

In 2008 Friendster had a membership base of more than 115 million registered users and continued to grow in Asia.[20][10][15] According to Alexa, the site has suffered an exponential decline in traffic in America since 2009. From a peak 40 ranking it reached 800 in November 2010. Most people have since attributed this decline to the rise of Facebook, a rival social networking site. In August 2008, Friendster hired ex-Google executive Richard Kimber as the CEO.[21][22][23] Kimber focused on Friendster's expansion in Asia.[24]

On December 9, 2009, it was announced that Friendster was acquired for $26.4 million by MOL Global,[25] one of Asia's largest Internet companies.

In June 2011, the company repositioned itself as a social gaming site and discontinued user social network accounts,[26] but Friendster accounts have not been deleted and users can still log in using their existing passwords. Users' contact lists will be preserved, along with basic information. Friendster said that the focus would now be on pure "entertainment and fun", and the aim is not to compete with Facebook, but rather to complement it.[27]

On June 14, 2015, the site and all its services were shut down indefinitely.[13]

Financial history

The company was originally founded in 2002 with a $12 million investment by Kleiner Perkins Caufield & Byers, Benchmark Capital, and private investors.[4][28]

In 2003, Friendster management received a $30 million buyout offer from Google, which it declined.[4]

Friendster received another $3 million in funding in February 2006 from Kleiner Perkins Caufield & Byers and Benchmark Capital.[29] In August 2006, Friendster also received $10 million in funding in a round led by DAG Ventures,[29] and Friendster announced in August 2008 that it had raised an additional $20 million in funding in a round led by IDG Ventures.[3][30] Prior to its acquisition by MOL Global, Friendster was backed by Kleiner Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures, and individual investors.

Awards and recognitions

  • In July 2006, Friendster was awarded Key Social Networking Technology Patent.[31]
  • In 2007, Friendster was selected by AlwaysOn Media as Top 100 Private Company Award Winner.[32]
  • In April 2008, Friendster became a Webware 100 winner.[33]
  • In 2009, the site was the subject of a satirical portrayal by The Onion News Network of the site's discovery as an archaeological relic, untouched since 2005.[34][35][36]

Services

In November 2009, Friendster announced a global partnership with MOL AccessPortal Berhad (MOL), a leading payments provider leveraging a network of over 600,000 physical and virtual payment channels worldwide, to power the Friendster Wallet and a payments platform enabling micro-spending for over 115 million registered users on Friendster. The Friendster Wallet was designed to support a variety of payment methods including pre-paid cards, mobile payments, online payments and credit card payments.

Friendster also has content partners such as game developers and publishers which provide monetization solutions on the Friendster platform leveraging on MOL's payment channels and Friendster's large user base.

Sub-brands of Friendster include "Friendster iCafe", a cybercafe management system, and "Friendster Hotspots", a free Wifi infrastructure for retailers.

Languages

Available languages include English, Filipino, Thai, Malay, Vietnamese, Indonesian, Chinese (both Traditional and Simplified), Japanese, Korean, and Spanish.[5] Until September 2007, Friendster was available only in English. 10 new languages were added from 2007 to January 2009, with Filipino being the most recent addition.[37] Users can also enter content on Friendster in any language.

Friendster launched all language support on a single domain - www.friendster.com. Friendster was the first global online social network to support Asian languages and others on a single domain so that users from around the world were able to talk to each other.[38]

Development

Friendster has been an open site since August 2006 when it first began allowing widgets and content to be embedded in user profile pages through its developer program.[39] In 2007, roughly 40% of Friendster's users had widgets on their profiles.[39]

Friendster gave software developers access to APIs that utilized content and data within the Friendster network to build and deploy customizable applications on and off Friendster. Friendster's Developer Program was an open, non-proprietary platform with an open revenue model.[39][40]

Friendster was the first social network to support both the OpenSocial and the Facebook Platform.[40]

In December 2009, Friendster relaunched its website with a new interface.[41]

Patents

Friendster holds some fundamental online social networking patents:[42][43]

In August 2010, Facebook confirmed that it had acquired 18 patents from Friendster.[44]

Site transformation

In June 2011, Friendster shifted from social networking site to a social entertainment site with focus on gaming and entertainment. Previous users' accounts are unchanged. However, all the photos, messages, comments, testimonials, shoutouts, blogs, forums and groups that the users may have had in the past may no longer be part of their Friendster account.[45] An exporting tool is provided to back up the information of the user account. This tool has an ability to export photos to Flickr and Multiply.

The deadline given to users to export their photos was extended to 27 June 2011. Photos which were not exported before the deadline were removed and are no longer retrievable.[46]

In the two months after the new Friendster relaunched, the site attracted more than half a million new users and included over 40 games. Daily and monthly active users increased by 50%, with more than 90% of new users coming from Asia.[47]

References

  1. ^ "DoubleClick Ad Planner". Google.com. Retrieved 2011-11-02.
  2. ^ "Friendster.com Site Info". Alexa Internet. Retrieved 2015-03-16.
  3. ^ a b Eric Eldon, August 4, 2008. "Friendster raises $20 million, nabs a Googler to be CEO" VentureBeat. Retrieved December 4, 2008.
  4. ^ a b c d e Gary Rivlin, October 15, 2006. "Wallflower at the Web Party." New York Times. Retrieved December 4, 2008.
  5. ^ a b c "Friendster at a Glance document" (PDF). images.friendster.com.
  6. ^ "May: Month of the Internet Rapture - TNW Social Media". Thenextweb.com. 2011-05-20. Retrieved 2011-10-22.
  7. ^ ComScore Press Release, June 30, 2008. "India and China Propel Internet Audience Growth in Asia-Pacific Region, According to comScore", Press Release. Retrieved October 27, 2008.
  8. ^ Ling Woo Liu, January 29, 2008. "Friendster Moves to Asia", TIME. Retrieved October 27, 2008.
  9. ^ "Friendster Is The #1 Social Network for Adults and Youth In Malaysia". how-to-become-an-entrepreneur.blogspot.com/. 2015-04-12.
  10. ^ a b [1] Template:Wayback
  11. ^ "Friendster.com Site Info". Alexa.com. Retrieved 2011-11-02.
  12. ^ Saylor, Michael (2012). The Mobile Wave: How Mobile Intelligence Will Change Everything. Perseus Books/Vanguard Press. p. 129, 304. ISBN 978-1593157203.
  13. ^ a b "Friendster.com - Living the Game".
  14. ^ Chafkin, Max. "How to Kill a Great Idea!". inc.com. Retrieved November 21, 2012.
  15. ^ a b [2] Template:Wayback
  16. ^ Pete Cashmore, September 14, 2006. "Dogster’s Friendster for Dogs Raises $1M", Mashable.
  17. ^ Liane Cassavoy, Monday, November 22, 2004. "Secret Santa Gift Swap Goes High Tech", Today @ PC World. Template:Wayback
  18. ^ October 15th, 2006 (2006-10-15). "The Friendster Tell-All Story". TechCrunch. Retrieved 2011-10-22.{{cite web}}: CS1 maint: numeric names: authors list (link)
  19. ^ "Will Facebook hold out or sell out?". Associated Press. Archived from the original on March 24, 2007. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  20. ^ Press Release, October 21, 2008. "Friendster is the #1 Social Network for Adults and Youth in Malaysia", Press Release. Retrieved October 27, 2008. Template:Wayback
  21. ^ [3] Template:Wayback
  22. ^ Friendster Template:Wayback
  23. ^ Heather Havenstein, October 28, 2008. "Friendster Opens Platform to Developers", PC World. Retrieved October 27, 2008.
  24. ^ Jessica Vascellaro, August 5, 2008. "New Friendster CEO Has Asia Focus", The Wall Street Journal. Retrieved October 27, 2008.
  25. ^ Michael Tarkington (2009-12-15). "Friendship Valued At Just $26.4 Million In Sale". Tech Crunch. Retrieved 23 June 2011.
  26. ^ Scott Steinberg. "Friendster Is Dead: Encourages U.S. Users to Move On". Rolling Stone. Retrieved 2011-10-22.
  27. ^ "Friendster: It's a Facebook world | Latest Philippine Headlines". ABS-CBN News. 2011-04-27. Retrieved 2011-10-22.
  28. ^ Nikhil Hutheesing, March 22, 2004. "Corporate Inter-Face-Time." Forbes. Retrieved December 4, 2008.
  29. ^ a b Dawn Kawabata, August 21, 2006. "Friendless scoops up $10 million in funding." CNET News. Retrieved December 4, 2006.
  30. ^ Caroline McCarthy, August 5, 2008. "Friendster gets $20 million, ex-Googler as CEO." CNET News. Retrieved December 4, 2008.
  31. ^ [4] Template:Wayback
  32. ^ "Friendster Selected by AlwaysOn Media as Top 100 Private Company Award Winner". Pressreleasepoint.com. Retrieved 2011-11-02.
  33. ^ "Webware 100 winner: Friendster". News.cnet.com. 2008-04-21. Retrieved 2011-11-02.
  34. ^ Itzkoff, Dave (2010-03-22). "Fake Area Newspaper Gets Real Television Show". Artsbeat.blogs.nytimes.com. Retrieved 2011-11-02.
  35. ^ "The Onion Takes Friendster Down a Few More Notches". Ccinsider.comedycentral.com. Archived from the original on August 22, 2012. Retrieved 2011-11-02. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  36. ^ "Internet Archaeologists Find Ruins Of 'Friendster' Civilization: The Onion (VIDEO)". Huffingtonpost.com. December 16, 2009. Retrieved 2012-11-21.
  37. ^ [5] Template:Wayback
  38. ^ [6] Template:Wayback
  39. ^ a b c Catherine Holahan, May 22, 2007. "Sharing the Widget Wealth." BusinessWeek. Retrieved December 4, 2008.
  40. ^ a b Lawrence Coburn, November 3, 2008. "Widget Summit: Hi5 vs. Friendster." Sexy Widget. Retrieved December 4, 2008. Template:Wayback
  41. ^ Robin Wauters. "Friendster Gets A Major Makeover, Calls Other Social Networks Plain And Boring". TechCrunch.
  42. ^ Caroline McCarthy, December 9, 2008. "Friendster awarded 'compatibility scoring' patent." CNET. Retrieved December 9, 2008.
  43. ^ Eric Eldon, December 9, 2008. "Friendster nabs fourth social networking patent, dozen more pending." VentureBeat. Retrieved on December 9, 2008.
  44. ^ Liz Gannes, August 4, 2010. "Facebook Buys Friendster Patents for $40M." GIGAOM. Retrieved June 23, 2011.
  45. ^ [7] Template:Wayback
  46. ^ "Please read before you post". Getsatisfaction.com. Retrieved 2011-10-22.
  47. ^ "New Friendster Site Gaining Momentum". September 14, 2011.
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