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Viva (British and Irish TV channel)

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Viva
CountryUnited Kingdom
Ownership
OwnerViacom International Media Networks Europe

Viva (stylised as VIVA) is a music video and entertainment channel in the United Kingdom and Ireland. The channel was officially launched on 26 October 2009 by Alexandra Burke, with an exclusive live performance of her single "Bad Boys". The channel replaced TMF.[1][2][3][4] The channel is owned by Viacom International Media Networks Europe and was originally a German channel. It is also the first channel from MTV that is on Freeview. It launched on 26 October 2009 as a "shop window" service for its pay-TV channels such as MTV and Comedy Central.

History

The first music video to be shown on Viva was Alphabeat's "The Spell" in The Official UK Chart Show Top 20. It originally broadcast for 24 hours a day (currently shown on Freeview) until Nick Jr. was removed from the schedule and its hours were reduced to 09:00 - 06:00. It was further reduced to 09:00 - 03:00 on 1 August 2011. The unused hours are now used for teleshopping.

On 19 September 2011 the channel started broadcasting in the 16:9 picture format but the DOG is still set to the 4:3 picture format and appears stretched; also, 4:3 programmes appear incorrectly as 14:9.

Programmes

As well as music videos, Viva also shows programmes from other Viacom channels including MTV, and Comedy Central.

Presenters

Noggin

Noggin was an early morning children's television block from Nick Jr., that was broadcast on Viva from 06:00 - 09:00 daily. The programming block was first shown on TMF and was initially carried over to Viva. As of March 2010 the block has terminated. The schedule in October 2009 included;

See also

References

  1. ^ "Rebranding - TMF". AGB Nielsen Media Research. 14 October 2009. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Plunkett, John (16 October 2009). "MTV replaces TMF with Viva". London: Guardian. Retrieved 27 May 2010. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ "MTV prepares for UK launch of VIVA". Digital Spy. 16 October 2009. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ "Viva Set To Launch". MTV. Retrieved 26 October 2009. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)

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