Ching's Secret
Company type | Food |
---|---|
Industry | Food Manufacture |
Genre | Desi Chinese |
Founded | 1996 |
Founder | Ajay Gupta |
Headquarters | , India |
Products | Desi Chinese Masalas, Soups, Sauces, Schezwan Chutney, Accompaniments, Frozen Entrees and Ingredients. |
Parent | Capital Foods Pvt. Ltd. |
Website | www |
Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, sauces, condiments and ready-to-eat meals.[1][2] Ching's Secret is owned by Capital Foods.[1][3] Ching's Secret formerly produced several kinds of noodles, including instant noodles.[4][5]
Philanthropy
Ching's Secret runs India ke Hunger Ki Bajao, a fund raising drive which seeks donations for the Akshaya Patra Foundation's mid-day meal programme, which serves 1.4 million children across schools in India.[6] The campaign was launched on 26 May with a video featuring actor Ranveer Singh.[7]
Controversy
On 16 June 2015, a newspaper report stated that Ching's Secret noodles had failed a quality test administered by a government agency. The agency had then initiated court proceedings against the company, "for selling products that were found with hazardous chemicals.[8] After the controversy, which also affected other manufacturers, Ching's Secret stopped selling noodles on 25 June 2015.[5]
See also
References
- ^ a b Mall, Damodar (2014). Supermarketwala: Secrets To Winning Consumer India. Random House Publishers India Pvt. Limited. p. pt192. ISBN 978-81-8400-649-0. Retrieved October 27, 2017.
- ^ Business Today. Living Media India Ltd. 1996. p. 1. Retrieved October 27, 2017.
- ^ Chopsticks and Ching's Secret. Business India. 2002. pp. 115–116. Retrieved October 27, 2017.
- ^ "The noodle world beyond Maggi". Daily News and Analysis India. 2015-06-07. Retrieved 2016-08-01.
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(help) - ^ a b Vijayaraghavan, Kala (July 25, 2015). "Capital Foods' brand Chings's Secret exits noodles market". Economic Times. Retrieved 2016-08-01.
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(help) - ^ Ashok Prasad. "Indian companies target children to push green messages ... and sell products". The Guardian. Retrieved 2016-08-01.
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(help) - ^ "Ching's and Ranveer Singh look to 'bajao' hunger in India". Campaignindia.in. 2015-05-26. Retrieved 2016-08-01.
- ^ "After Maggi, Ching's fails quality test". The Times of India. 2015-06-16. Retrieved 2016-08-01.
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