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Ching's Secret

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Ching's Secret
Company typeFood
IndustryFood Manufacture
GenreDesi Chinese
Founded1996
FounderAjay Gupta
Headquarters
Mumbai
,
India
ProductsDesi Chinese Masalas, Soups, Sauces, Schezwan Chutney, Accompaniments, Frozen Entrees and Ingredients.
ParentCapital Foods Pvt. Ltd.
Websitewww.chingssecret.com
File:Ching's Secret Schezwan Chutney.jpg
A jar of Ching's Secret Schezwan Chutney

Ching’s Secret is an Indian brand of Indian Chinese cuisine ingredients, sauces, condiments and ready-to-eat meals.[1][2] Ching's Secret is owned by Capital Foods.[1][3] Ching's Secret formerly produced several kinds of noodles, including instant noodles.[4][5]

Philanthropy

Ching's Secret runs India ke Hunger Ki Bajao, a fund raising drive which seeks donations for the Akshaya Patra Foundation's mid-day meal programme, which serves 1.4 million children across schools in India.[6] The campaign was launched on 26 May with a video featuring actor Ranveer Singh.[7]

Controversy

On 16 June 2015, a newspaper report claimed that Ching's Secret noodles had failed a quality test administered by government agencies. The agency had then initiated court proceedings against the company, "for selling products that were found with hazardous chemicals.[8] After the controversy, which also affected other manufacturers, Ching's Secret stopped selling noodles on 25 June 2015.[5]

See also

References

  1. ^ a b Mall, Damodar (2014). Supermarketwala: Secrets To Winning Consumer India. Random House Publishers India Pvt. Limited. p. pt192. ISBN 978-81-8400-649-0. Retrieved October 27, 2017.
  2. ^ Business Today. Living Media India Ltd. 1996. p. 1. Retrieved October 27, 2017.
  3. ^ Chopsticks and Ching's Secret. Business India. 2002. pp. 115–116. Retrieved October 27, 2017.
  4. ^ "The noodle world beyond Maggi". Daily News and Analysis India. 2015-06-07. Retrieved 2016-08-01. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ a b Vijayaraghavan, Kala (July 25, 2015). "Capital Foods' brand Chings's Secret exits noodles market". Economic Times. Retrieved 2016-08-01. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Ashok Prasad. "Indian companies target children to push green messages ... and sell products". The Guardian. Retrieved 2016-08-01. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ "Ching's and Ranveer Singh look to 'bajao' hunger in India". Campaignindia.in. 2015-05-26. Retrieved 2016-08-01.
  8. ^ "After Maggi, Ching's fails quality test". The Times of India. 2015-06-16. Retrieved 2016-08-01. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
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