|Traded as||NASDAQ: GAIA (Class A)|
Russell 2000 Component
Boulder, Colorado, U.S.
Gaia, Inc., formerly Gaiam, is a global digital pseudoscience and yoga video streaming service and online community delivering curated media to 515,000 subscribers in over 185 countries. Its brands include Gaiam TV which changed its name to Gaia in 2016. The site contains video and written articles on yoga, psychedelics and pseudoscience. Hosted media topics focus on fringe theories, conspiracy theories, and alternative medicine.
Gaiam was founded in Boulder, Colorado in 1988 by Jirka Rysavy. His vision was to serve the "conscious consumer", a group subsequently named the "Cultural Creatives" by sociologist Paul Ray in 1996: educated consumers who make purchasing decisions based on their values. The company states that its name was the result of fusing "Gaia", a mother earth deity, with the phrase "I am", for the "interconnectivity of all things".
In 2001, it merged with the Californian company Real Goods Solar. In 2005, Gaiam acquired the media assets of GoodTimes Entertainment and Jetlag Productions. In 2003, the company bought a 50.1% share in its UK distributor Leisure Systems International (LSI). In 2007, Gaiam acquired both Lime.com and Zaadz.com for a greater community presence.
In 2012, Gaiam acquired a DVD distributor from Universal Music Group Distribution, a subsidiary of Vivendi, merging it with its home entertainment division to form Gaiam Vivendi Entertainment. In 2019, USA Today ranked Gaia, Inc as the world's fastest growing retailer.
In June 2019, Gaia started live streaming events from a new event center at its Louisville campus. Events are live streamed in 185 countries with simultaneous translation, and feature speakers such as Gregg Braden, Caroline Myss, Bruce Lipton, and Graham Hancock.
Meditation intention experiment
From September 30 to October 5, 2017, Lynne McTaggart hosted an American Peace Intention Experiment, broadcast on Gaia TV. The experiment involved large numbers of people participating in group meditation specifically directed at decreasing violent crime in Fairground, an area around the Natural Bridge Avenue in Northern St. Louis, Missouri, which was rated the most dangerous street in America. For six months after the experiment. Dr. Jessica Utts, a University of California professor of statistics, analyzed four sets of crime data in St. Louis from September 2014 to March 2018 to determine what affect the Experiment had on crime. From October 2017 to March 2018, property crime increased in Fairground, but violent crime decreased. McTaggart reported that she did not know if the decrease in crime was caused by the Experiment or not, but that she continued to have hope.
Gaia provides four primary channels - Seeking Truth, Transformation, Alternative Healing, and Yoga - to subscribers in 185 countries, streaming more than 8,000 films. Gaia surpassed 500,000 paid subscribers on September 13, 2018.
Topics covered by Gaia include the assassination of John F. Kennedy; Operation Paperclip; Project MKUltra; and the questionable actions of Big Pharma. Gaia’s programming also discusses topics such as research on psychedelics used as medicine, like that performed by the Johns Hopkins Psychedelic Research Unit; and UFO research, including that by government programs, such as the Pentagon’s Advanced Aerospace Threat Identification Program.
A show hosted by George Noory, covers several pseudoscientific topics such as psychic vampires, Hollow Earth theory, and mummified aliens. This content has been criticized as misleading or falsified. Further criticism by filmmaker Patty Greer, ended with a lawsuit and a public apology to Gaia by Greer.
- Gaia Press Release titled 'Gaia Reports Third Quarter 2018 Results' dated November 5, 2018.
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