Hipgnosis Songs Fund
|Industry||Music publishing, IP investments|
|Founded||2018, in London|
|Headquarters||London, England, |
|Merck Mercuriadis (founder and CEO)|
Nile Rodgers (co-founder)
Andrew Sutch (non-executive chair)
|Revenue||US$138.4 million (2021)|
|US$44.5 million (2021)|
|US$38.9 million (2021)|
Hipgnosis Songs Fund is a British Guernsey-registered music IP investment and song management company founded by Merck Mercuriadis and Nile Rodgers in 2018. Focused on songs and associated musical intellectual property rights, it was founded on the premise that hit songs are long-term predictable assets unaffected by economic cycles that will increase in value as the worldwide music streaming market grows. In addition to acquiring songs and songwriter catalogues, the company manages the playlist, cover, interpolation, and synchronization revenues of its IP.
Hipgnosis Songs Fund has raised £1.052 billion to fund acquisitions since it was established in 2018. At the close of its first full year as a publicly traded company, its catalogue totaled more than 5,000 songs; of those, approximately 2,000 had been #1 hits somewhere in the world, and 4,000 had reached the Top 10. Five songs co-owned by Hipgnosis Songs Fund appeared in the Top 10 on the Billboard Hot 100 of the decade chart. In July 2020, it was reported that the Hipgnosis music rights portfolio, consisting of approximately 13,300 songs, had been independently valued at more than £760 million. As of January 2021, Hipgnosis owned or partially owned more than 57,000 songs.
Hipgnosis Songs Fund was listed on the main market of the London Stock Exchange in July 2018 and transferred to the premium segment of the main market in November 2019. It has been a constituent of the FTSE 250 Index since March 2020.
2018: Founding, debut on London Stock Exchange
Hipgnosis Songs Fund was founded by Merck Mercuriadis, who has managed artists including Elton John, Iron Maiden, Morrissey, Beyoncé, and Nile Rodgers. Mercuriadis stated in a February 2019 interview: "Nile [Rodgers] and I, one day, just started riffing off of these ideas of how do we change this system, how do change what’s going on today where the songwriter – who provides the most important component in an artist having success – is the lowest person on the totem pole?"  Mercuriadis believed that a rights and song management company with substantial assets could change the existing economics of publishing for songwriters, and in 2018, building capital by offering investors pure-play exposure to songs and associated musical intellectual property rights in place, Hipgnosis Songs Fund was formally founded. The company was named after Hipgnosis, the art and design group founded by Storm Thorgerson and Aubrey Powell. The Family (Music) Limited, an advisory board that included Mercuriadis, Rodgers, Starrah, The-Dream, David A. Stewart, Nick Jarjour, Bill Leibowitz, and Ian Montone was established in 2018. Rodney Jerkins joined the advisory board in July 2020.
Hipgnosis Songs Fund went public in July 2018; an earlier plan to float the company in the UK had been postponed to conduct further due diligence. Its prospectus stated that there was a "unique market opportunity as technology disruption is changing the way music is consumed." At its July 10, 2018 launch on the British Stock Exchange, Hipgnosis Songs Fund raised £202m, well over its goal. Trading as SONG, it was one of two investment trust IPOs that were oversubscribed that year. Following the listing, the company reported that it had acquired a 75 percent interest in its first music rights catalog from musician The-Dream for £18.83 million. Among other hits, the 302-song collection included Justin Bieber's "Baby", Rihanna's "Umbrella" and Beyonce's "Single Ladies (Put a Ring on It)”.
By the end of 2018, Hipgnosis acquired the Poo Bear catalogue of 214 songs, including Justin Bieber's "What Do You Mean?" and the English language version of "Despacito"; a 37.5% stake in Chic co-founder Bernard Edwards' catalogue, which comprised 290 songs including "Everybody Dance", "Le Freak," "I Want Your Love" and "Good Times"; the 121-song catalogue of TMS, including "Don't Be So Hard On Yourself" for Jess Glynne, and "Wings" and "DNA" for Little Mix; and the 121-song catalogue of Tricky Stewart, who co-wrote many of The-Dream's hit songs, including "Me Against the Music" (by Britney Spears and Madonna), and Mariah Carey's "Touch My Body."
2019: Acquisitions, second and third raise, listing on LSE Premium segment
Prior to a second raise of £146.5 million in April 2019, Hipgnosis acquired the 182-song catalogue of Giorgio Tuinfort, including more than 15 UK Top 10 singles with David Guetta; Itaal Shur (209 songs, including "Smooth"), the 249-song catalogue of Johnta Austin, ("We Belong Together" by Mariah Carey, "Be Without You" by Mary J Blige); 588 songs by Sean Garrett, including "Yeah", Ciara's "Goodies, and "Check on It by Beyoncé; and the 245 song catalogue of Rico Love, including ""Without You" by David Guetta. In October 2019, the company acquired Timbaland's catalogue, which included all six albums by Missy Elliot, and the five Justin Timberlake albums that Timbaland produced. The catalogue comprises 108 albums and songs with collective sales in excess of 32 million. Five songs co-owned by Hipgnosis appeared in the Top 10 on Billboard's Hot 100 of the decade chart. (The Chainsmokers ft. Halsey's "Closer", "Uptown Funk" by Mark Ronson, "Shape of You" by Ed Sheeran, Maroon 5 ft. Cardi B, "Girls Like You", and "Despacito" by Luis Fonsi & Daddy Yankee ft. Justin Bieber). In December 2019, Hipgnosis added the first four studio albums by Kaiser Chiefs, and the songwriting catalogue of Jack Antonoff to its repertoire.
Hipgnosis raised £49.9 million in August 2019, and an additional £233.7 million in October, bringing its "acquisition warchest" to nearly £650 million. As of October 2019, Hipgnosis Songs Fund holdings included more than 6000 songs, with hits from every decade since the 1950s, valued at £1.2 billion. In November 2019 the company was admitted to the London Stock Exchange Premium Segment of the Official List on the completion of four equity fundraises since its launch in June 2018.
2020: Acquisition of Kobalt Capital, Hipgnosis Songs Group, FTSE 250 Index
On 2 July 2020, to fund new investments to build a "pipeline of catalogs with an acquisition value of over £1bn," Hipgnosis announced that it sought to raise an additional £200 million through issuing a new tranche of class C shares. On July 7, following the release of its FY2020 annual report—which disclosed that Hipgnosis had generated £65.661 million in revenue during its 2020 fiscal year—the company's share price hit an all-time high of nearly £1 billion.
Hipgnosis exceeded its July 2020 fundraising goal of £200 million after its new share placing was oversubscribed. The company raised £236.4 million, its largest equity raise, bringing Hipgnosis' total raise to more than £862 million. It subsequently acquired the catalogs of Jerkins, RedOne, and Barry Manilow, bringing its portfolio to approximately 13,300 songs.
In August 2020, Hipgnosis's market cap exceeded £1 bn. In September 2020, the company acquired the American music publisher Big Deal Music, adding 4,400 copyrights to the company's portfolio. Big Deal was renamed Hipgnosis Songs Group. Later that month Hipgnosis announced that it would issue a new tranche of ordinary shares to raise £190 million, stating that the capital would be used to acquire 50 catalogues that it had identified and exclusively secured. The target of £190 million was hit in 72 hours, bringing the fund's total raise to £1,052 bn, £392m of which was raised in two months.
In November 2020, Hipgnosis acquired 42 catalogues from Kobalt Music Group, comprising 1,500 songwriters and 33,000 songs, for $322.9 million. The acquired catalogues had been owned by Kobalt Capital's first fund, including Nettwerk, 50 Cent, Skrillex, The B-52s, Enrique Iglesias, and Steve Winwood. Kobalt, which is Hipgnosis' main publishing administrator, continued to represent these catalogues as well as the rest of Hipgnosis. Hipgnosis also bought a 50% stake in the publishing, neighbouring rights and recording catalogue of Rick James in November. In December 2020, Hipgnosis Songs Fund reached a £1.25b market cap.
2021: Valuation, Blackstone Group Investment
In January 2021, Jimmy Iovine sold his producer royalties to Hipgnosis, including 259 recordings and his movie production royalties for 8 Mile, which starred Eminem, and 50 Cent's Get Rich or Die Tryin'." Iovine stated that proceeds generated from the purchase would fund a new high school in Los Angeles as part of the USC Iovine and Young Academy. Hipgnosis also acquired the catalogue of Fleetwood Mac member Lindsey Buckingham, a 50% stake in the catalogue of Neil Young, all 145 of Shakira's songs, and 43 songs produced by Bob Rock. In March 2021, Hipgnosis acquired the catalogue of songwriter Carole Bayer Sager. In May 2021, Hipgnosis acquired the song catalogue of the Red Hot Chili Peppers (for its publishing business MoeBeToBlame Music) for a reported $140-$150 million. Hipgnosis also acquired the catalogue of songwriter Andrew Watt. In August 2021, Hipgnosis acquired the catalogue of Fleetwood Mac member Christine McVie. On 10 August 2020, Hipgnosis acquired 100% of Chris Cornell's catalog of song rights (241 songs), including his band Soundgarden's catalog. Hipgnosis' annual report was published in July 2021, valuing the catalogue at $2.2 billion.
In October 2021 The Blackstone Group, an alternative investment management company, announced that it would partner with Mercuriadis to invest $1bn US to acquire song catalogues and music rights. It also announced that Blackstone would take an ownership stake in Hipgnosis Songs Fund. 
- 50 Cent
- Al Jackson Jr.
- Andrew Watt
- Andy Marvel
- Ari Levine
- The B-52s
- Barry Manilow
- Benny Blanco
- Bernard Edwards
- Bob Rock
- Brendan O'Brien
- Brian Kennedy
- Carole Bayer Sager
- Chris Cornell
- Chrissie Hynde
- Christine McVie
- David A. Stewart
- Enrique Iglesias
- Eric Bellinger
- Fraser T. Smith
- George Benson
- Giorgio Tuinfort
- Itaal Shur
- Jack Antonoff
- Jamie Scott
- Jason Ingram
- Jimmy Iovine
- Johnta Austin
- Jon Bellion
- Jonathan Cain
- Kaiser Chiefs
- LA Reid
- Lindsay Buckingham
- Mark Ronson
- Michael Knox
- Nate Ruess
- Neal Schon
- Neil Young
- Nikki Sixx
- Poo Bear
- Pusha T
- Red Hot Chili Peppers
- Richie Sambora
- Rick James
- Rico Love
- Rodney Jerkins
- Sam Hollander
- Sean Garrett
- Steve Winwood
- Teddy Geiger
- The Chainsmokers
- Tom DeLonge
- Tricky Stewart
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