KMVK
Current "Mega 107.5" logo. Logos for KMVK's primary and secondary channels | |
Broadcast area | Dallas/Fort Worth |
---|---|
Frequency | 107.5 MHz (HD Radio)
107.5 HD-2 for "The Oasis" (Smooth Jazz) |
Branding | Mega 107.5 |
Programming | |
Format | Latin Pop |
Ownership | |
Owner |
|
KJKK, KLUV, KRLD, KRLD-FM, KVIL also part of CBS Corp. cluster: TV stations KTVT and KTXA | |
History | |
First air date | 1965 (as KNOK) |
Former call signs | KNOK (1965-1985) KDLZ (1985-1988) KMEZ (1988-1991) KCDU (1991-1992) KOAI (1992-2006) |
Call sign meaning | "MOViN" (previous format) |
Technical information | |
Facility ID | 23440 |
Class | C1 |
ERP | 16,500 watts |
HAAT | 574.2 meters |
Links | |
Webcast | Listen Live |
Website | mega1075.com |
KMVK (107.5 FM, "Mega 107.5"), is a Spanish rhythmic contemporary-formatted station serving the Dallas–Fort Worth Metroplex in Texas. The station is owned and operated by CBS Radio.
History
KNOK/KDLZ
107.5 would sign on in 1965 as KNOK, an R&B and Soul station. It was a simulcast of its then-sister station KNOK-AM 970 (now KHVN), owned by Chatham Corporation. In 1985, the station became KDLZ while retaining its R&B format. The signal was increased and studios were moved to Cedar Hill after their original studios in Fort Worth were destroyed by fire.
EZ 107.5/The Oasis
In 1988, Summit Broadcasting Group would purchase KDLZ and move their former Easy listening format as KMEZ to KDLZ. The station would be sold to [[Granum Communications] in 1991, who would flip the station and format to KCDU as "CD 107.5" with a short-lived classic rock format. The Smooth Jazz format began in 1992 (which had originally broadcasted on the 106.1 frequency) with the new call letters KOAI as "The Oasis" (prior to the format change, the KMEZ call letters were reassigned to a New Orleans, Louisiana station and carries an Urban Adult Contemporary format). In 1996, KOAI was one of 3 radio stations that fell victim to the radio tower collapse in Cedar Hill on October 12th of that year. KOAI, as well as sister stations KRBV (now KJKK) and KYNG (now KRLD-FM), scrambled to get their stations back on the air through an auxiliary tower. "The Oasis"' ratings seemed to escape unscathed in the Fall book that year, but the fate was otherwise at the other 2 stations.[1] During its 14-year tenure, it has enjoyed a loyal following. But on Monday, October 2, 2006 at 5 pm (CDT), KOAI changed its format to rhythm-based AC as "Movin' 107.5." [2] The Oasis continues on 107.5 "HD-2" as a digital only station.
MOViN/Mega era
Much of "The Oasis" programming continues to be broadcast on the station's "HD-2" (KMVK's digital channel 2), and online. The station's logo and branding as was identical to MOViN radio station KVMX (now KXJM) in Portland, Oregon (then owned by CBS Radio, but is now owned by Clear Channel Communications after being sold) until they changed formats to Rhythmic Top 40.
On February 17, 2009, at Noon, after playing "Vogue" by Madonna, the station launched a Spanish Hot adult contemporary format as "Mega 107.5." As of 2010, "Mega 107.5" has shifted to a Spanish rhythmic contemporary playlist (similar to its MOViN predecessor) with a few English-language hits in between.[3] It was competing head-on with KESS-FM (La Kalle 107.9) for over 2 years, until that station's owner, Univision Radio, switched it to a simulcast of KDXX, leaving KMVK the only Latin Pop-formatted station in the Metroplex for a short time. However in early 2012, it has gained KTCY Baila 101.7 as competitor. Then in late June 2012, it gained another competitor from Univision Radio with KDXX Máxima 99.1.
As of mid-summer 2012, the Dallas-Fort Worth market has three Spanish-language CHR stations and three English-language CHR stations, with one of those targeted English-language stations targeted towards Spanish-speakers - former "La Kalle 107.9" from Univision Radio changed to KESS Radio H2O 107.9 in late June 2012.
This station used to broadcast with 100,000 watts but applied for a power reduction to 25,000 watts and later for even less power.
On March 8, 2012, the station's website displayed a message stating "Todo va a cambiar!" [Translation: Everything will change!], hinting a possible format flip in the near future. However the next morning, it was nothing more than a Daylight saving time announcement.[4]
On May 21, 2012, CBS has hinted a possible format flip on either this station or KRLD-FM to "AMP Radio", much like its Los Angeles sister station KAMP-FM, as the parent company has registered 3 web domains (as AMPRadioDFW.com, AMPRadio1053.com, and 1075AMPRadio.com). It is unknown if and when the format change will take place.[5] However, this is highly unlikely because of the contemporary hit radio format heard on KESS-FM, KHKS & KLIF-FM.
Controversy
Since the radio station change to "Movin 107.5" on October 2, 2006, much emotion and criticism was seen on The Oasis Blog by some loyal listeners of KOAI. Many demanded that the Smooth Jazz format be reinstated. KNTU-FM is the only jazz station in the Metroplex, but not every listener can get KNTU because of the weaker signal. (see KNTU's Coverage Map).
A similar situation occurred in Philadelphia, Pennsylvania, where Clear Channel flipped its smooth jazz station WJJZ to the Rhythmic AC format and rebranded it as "My 106.1". After many former listeners vented their anger over the change, they finally got some welcome news in October 2006, when Greater Media announced that the WJJZ call letters were revived at a new frequency (97.5 FM), and that some of its airstaff was returning. The announcement came two months after the original WJJZ was removed. WJJZ returned to the Philadelphia airwaves on November 17, 2006, and stayed on the air until September 5, 2008.
There was an attempt at a regular smooth-jazz show on KVIL ("103.7 Lite FM"), hosted by former KOAI disc jockey Tempie Lindsey. However, it has since been canceled.
Programming
Mornings: Shoboy en la Mañana co-host Ana Cruz Middays: Tiko Afternoons: Horacio Nights: Eddie J (also Assistant Program Director) Sundays - 7am to 9am - Musica del Cielo con Adriana - (Spanish contemporary christian music every sunday) Adriana Amaya
KMVK is also the Spanish-language co-flagship station of the Dallas Cowboys (with KFLC).
References
- ^ DFW Radio Archives 1996 (accessed October 17, 2011)
- ^ 'Movin' takes over 'Oasis' at 107.5 (WFAA-TV and The Dallas Morning News)
- ^ KMVK Playlist on Yes.com (accessed September 4, 2010)
- ^ Change at KMVK? - All Access - (Released March 8, 2012)
- ^ Amping Up In Dallas? - Radio Insight (released May 21, 2012)
External links
- Mega 107.5 official website
- Smooth Jazz 107.5 HD 2 official website
- KMVK in the FCC FM station database
- KMVK in Nielsen Audio's FM station database
- Template:Geolinks-US-buildingscale
- DFW Radio Archives