Olaplex
Industry | Professional hair care |
---|---|
Founded | 2014 |
Founder | Dean Christal |
Headquarters | Santa Barbara, CA |
Key people |
|
Owner | Advent International |
Website | www |
Olaplex is a hair care brand founded in 2014 by Dean Christal. [1]The product was developed by two chemists, Eric Presley and Craig Hawker, and is advertised to rebuild broken bonds in hair caused by chemical, thermal, and mechanical damage.[2][3]
History
Olaplex was founded in 2014 by Dean Christal. In 2019, Olaplex was acquired by Advent International. JuE Wong was the CEO from 2020 until 2023. [4][5] In October 2023, Olaplex announced that Amanda Baldwin, former CEO of Supergoop, would be taking over in 2024 as CEO of Olaplex.[5] John Bilbrey, executive chair on the board, will serve as interim CEO until 2024. [5][6]
Ingredients
All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds. [7]
Lawsuit
In February 2023, 28 women filed a lawsuit against Olaplex claiming that the products led to damaged hair and hair loss. [8] Olaplex published results from third-party testing to show the products are safe. [9] As of May 2023, no trial date has been set. [10]
References
- ^ "Advent-Owned Haircare Firm Olaplex Valued at $13.6 Billion in Upsized IPO". The Business of Fashion. 2021-09-30. Retrieved 2023-09-15.
- ^ "What is Olaplex and How Does It Keep Kim K's Hair Looking So Damn Good?". 18 April 2018.
- ^ "Celebrity-adored Olaplex has just added an epic new product collection! Here's a guide to the insanely popular hair heroes". 9 April 2021.
- ^ Luce, Ivan De (2021-09-01). "How Olaplex grew from a cult haircare brand into a beauty staple seeking a $1.5 billion IPO". www.businessofbusiness.com. Retrieved 2023-10-03.
- ^ a b c "Olaplex CEO JuE Wong to Step Down". The Business of Fashion. 2023-10-12. Retrieved 2023-10-20.
- ^ Dawson, Gloria. "Olaplex's CEO, who once said hair loss complaints are 'sadly, a fact of life in our industry,' steps down". Business Insider. Retrieved 2023-10-20.
- ^ "Here's the Tea on the Olaplex Hair Treatment". 26 April 2018.
- ^ Archie, Ayana (16 February 2023). "Nearly 30 women are suing Olaplex, alleging products caused hair loss". npr. Retrieved 27 September 2023.
- ^ "Olaplex products cause hair loss, lawsuit claims". BBC News. 2023-02-16. Retrieved 2023-10-03.
- ^ Zuritsky, Kate (2023-05-25). "Does Olaplex Really Cause Hair Loss? The Truth Behind the Lawsuit". Green Matters. Retrieved 2023-10-03.