Lise Watier

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Lise Watier
Subsidiary of Groupe Marcelle Inc.
HeadquartersMontreal, Canada
ProductsMakeup, skincare and fragrances

Lise Watier is a Canadian prestige cosmetic company and brand, launched in 1972 by Madame Lise Watier, and distributed through department and select drugstores.[1][2][3]


Lise Watier was born in Montreal in 1942. Her father worked his way up to become manager of a car dealership and her mother had a sense of fashion.[4]

She told the Toronto Star that the heavy makeup she wore for her job as a researcher and host for a women's interest television program from 1963 to 1968 inspired her to create a self-improvement and makeup course company, Charme et Beauté Lise Watier Inc., in 1965, and to launch her own line of cosmetics in 1972.[5]

The Montreal-based company first attempted to expand in the 1980s, but a fire in the company's factory and offices was a major setback. Watier later told the National Post, "It took until 1995 to get back to the point we were at in 1990."[6] By the turn of the century, the company's cosmetics were distributed in France and across Canada.[6]

Watier was a family-owned company; Watier's husband, Serge Rocheleau was chairman and general manager, and daughters Nathalie and Marie-Lise worked in marketing.[6]

The brand is distributed in Canada and the United States.

In 1986, the company's founder was honoured as Canadian business woman of the year.[7]

In 2007, Imperial Capital Corporation of Toronto, an investment firm, purchased a majority stake in the company, with Watier and Rocheleau retaining seats on the board and a minority share in the company.[8]

In 2009, the company signed Mitsou Gélinas, a Canadian singer, actor and television personality, as ambassador.[9]

In 2013, Watier stepped down as CEO, appointing Pierre Plasard, previously of L'Oréal, to take her place.[8] As of that time, the company had 175 employees and did approximately $90 million in sales annually.[8]

The company was acquired by Groupe Marcelle Inc. in 2016.[10][11]


  1. ^ Béchade, Sandrine (January 19, 2016). Lise Watier : Une vie à entreprendre. CBC/Radio-Canada. p. 210.
  2. ^ Lachance, Micheline (1998). Lise Watier: la beauté en affaires. Biographie / Femme Plus. Publicor. p. 13. ISSN 0838-9446.
  3. ^ Lise Watier, une vie à entreprendre (videorecording) / Société Radio-Canada. -- Montréal : Société Radio-Canada, 2015
  4. ^ Jaimer, Kate (31 July 1999). "A touch of beauty: Determination and hard work have made Lise Watier the Celine Dion of Quebec's cosmetics business". Ottawa Citizen. Retrieved 14 June 2018.
  5. ^ Bot, Ellen (2 July 1987). "Watier favors subtle makeup look". Toronto Star. Retrieved 14 June 2018.
  6. ^ a b c Allossery, Patrick (25 October 1999). "Quebec's Watier finds the sweet smell of success It's all in the family; Despite setbacks, firm is still tops in its home market". National Post. Retrieved 12 June 2018.
  7. ^ "Founder of Lise Watier cosmetics honoured as businesswoman of the year". The Montreal Gazette. May 23, 1986.
  8. ^ a b c Friede, Eve (September 18, 2013). "End of an era: Tearful CEO Lise Watier steps down". The Montreal Gazette. Retrieved 2018-06-14.
  9. ^ "French Canadian beauty company Lise Watier Cosmetiques has signed a new ambassadress". Cosmetics International. March 13, 2009. Archived from the original on June 12, 2018.
  10. ^ "Montreal's Groupe Marcelle buys Lise Watier Cosmetiques with help from Caisse de depot". CTV News. February 18, 2016.
  11. ^ "Groupe Marcelle buys Lise Watier cosmetics company". Montreal Gazette. February 18, 2016.

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