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Face powder is a cosmetic powder applied to the face to set a foundation after application. It can also be reapplied throughout the day to minimize shininess caused by oily skin. There is translucent sheer powder, and there is pigmented powder. Certain types of pigmented facial powders are meant be worn alone with no base foundation. Powder tones the face and gives an even appearance. Besides toning the face, some powders with sunscreen can also reduce skin damage from sunlight and environmental stress. The benefits of powder are two-fold. According to the Skin Cancer foundation, the particles it contains provide protection and help your sunscreen and moisturizer stay throughout the day. You would use your face powder to top off your foundation for maximum results. (Skin Cancer Foundation, 2019.) It comes packaged either as a compact or as loose powder. It can be applied with a sponge, brush, or powder puff. Uniform distribution over the face is achieved more easily when a loose powder is applied.
Because of the wide variation among human skin tones, there is a corresponding variety of colors of face powder. There are also several types of powder. A common powder used in beauty products is talc (or baby powder), which is absorbent and provides toning to the skin.
It can also be applied generously to the higher points of the face to brighten, colour correct and highlight, through a technique termed baking (a.k.a. cooking). This technique also helps to increase the coverage of the make-up whilst helping the makeup stay in place for longer.
According to Statista in 2018, the top three leading face powders were L'Oreal True Match, Cover Girl Clean, and Cover Girl Professional. In that year L'Oreal True Match led the competitive brands by 35.5 million U.S. dollars.
Face powder should be carefully chosen to match the skin tone in order to show the best results.
- Talcum powder
Skin Cancer Foundation. (2019, June 02). Skin protection and makeup. Retrieved from https://www.skincancer.org/prevention/sun-protection/sunscreen/sun-protection-and-makeup
Statista. (2019, June 02). Leading face powder brands in the United States in 2018. Retrieved from https://www.statista.com/statistics/947283/leading-us-face-powder-brands-in-2013-based-on-sales/
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