Associated Broadcasting Company

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Associated Broadcasting Company
(TV5)

Type	Broadcast television network
Country	Philippines
Availability	National
Founded	by Chino Roces
Owner	ABC Development Corporation
Key people	Tonyboy Cojuangco, CEO
Launch date	June 19, 1960
Former names	Associated Broadcasting Corporation
Website TV5.com.ph

The Associated Broadcasting Company is a television network in the Philippines, with main broadcast facilities and transmitter located at 762 Quirino Highway, San Bartolome, Novaliches, Quezon City. It is the fourth-oldest television network in the country, and its owner and chief executive officer (CEO) is businessman Antonio "Tony Boy" Cojuangco.

Its main station is DWET-TV in Metro Manila. It also operates a radio station, 106.7 Dream FM, in Metro Manila.

Contents 1 History 1.1 The Network Era (1960–1972) 1.2 The return of operations (1992–2003) 1.3 Iba Tayo! Era (2004–2008) 1.4 Pumped and Loaded ABC Era (2008) 1.5 TV5 Era (2008–present) 2 Slogans 3 Programming 4 Program production 4.1 TV5 News 4.2 Competition 4.3 Digitalization 4.4 TV and radio stations nationwide 4.5 International broadcast 5 Entities and ventures 5.1 Subsidiaries 5.2 Affiliates and productions 6 See also 7 References 8 Related 9 External links

[edit] History

[edit] The Network Era (1960–1972)

Joaquin "Chino" Roces, then owner of the Manila Times was granted of a radio-TV franchise from Congress under Republic Act 2945 on June 19, 1960. He then founded Associated Broadcasting Corporation With its first studios in Roxas Boulevard, the fourth television network established in the Philippines. ABC operated as a radio and television broadcasting network from 1960 until September 21, 1972 when then President Ferdinand E. Marcos declared martial law. Both ABC and the Manila Times were shut down as a result.

[edit] The return of operations (1992–2003)

When democracy was restored as a result of the 1986 People Power Revolution, Chino Roces made a successful representation with then President Corazon Cojuangco-Aquino for the reopening of the network.

New stockholders led by broadcast veteran Edward Tan and Chino Roces's son Edgardo then began the arduous task of resuscitating the network. The Securities and Exchange Commission granted their application for an increase in capitalization and amendments to ABC’s articles of incorporation and by-laws. They were subsequently granted a permit to operate by the National Telecommunications Commission (NTC)

ABC broke ground in what was to become its new studio complex in Novaliches, Quezon City in 1990. By the final quarter of 1991, ABC was on test broadcast. Commercial operation started in February 1992. A brand new television and radio broadcasting network was born – ABC Development Corporation, doing business under the trade name Associated Broadcasting Company.

ABC acquired a new franchise to operate on December 9, 1994, under Republic Act 7831 signed by then President Fidel V. Ramos. In the same year, it went on nationwide satellite broadcasting. In a surge of phenomenal growth, ABC earned a reputation as "The Fastest Growing Network". It has taken big leaps and bounds and is now among the ranks of "The Big League". As early as its 15th month of operation, it rose to a strong no. 3 in the overall TV network rating with a programming that combines America's certified hits and all station-produced local programs. Also part of their success is their carrying of the Sailor Moon anime franchise, which effectively revitalized interest in anime in the Philippines. Amid the escalating network war, ABC succeeded in gaining a foothold, as the dark clouds of the Asian crisis loomed in the horizon.

In 1996, ABC launched the slogan "Reaching out to You" was peformed by Gary Valenciano^{[citation needed]} and station ID was signing the stars of ABC-5. Around 1996, ABC created the 1st practical jokes & gags show Wow Mali with Joey de Leon as host. It was the longest running practical jokes show in Philippine History. It went with other names: Wow Maling Mali (2003), Wow Mali Bytes (2006) & Wow Mali Express (2008). In 2001, ABC acquired the Philippine licenses for three game shows: The Price Is Right (hosted by Dawn Zulueta), Wheel of Fortune (hosted by Rustom Padilla), and Family Feud (hosted by Ogie Alcasid). This was during the height of the game show frenzy within Philippine networks, brought on by the success of IBC's Philippine edition of Who Wants to Be a Millionaire? and The Weakest Link. The three shows were discontinued after some time.

[edit] Iba Tayo! Era (2004–2008)

In October 2003, ABC was acquired by a group led by businessman Antonio "Tonyboy" Cojuangco, former Chairman of the Philippine Long Distance Telephone Company (PLDT) and owner of Dream Satellite Broadcasting and Bank of Commerce, among others. The new management introduced many changes including a stronger news and public affairs division, modernization of its broadcast equipment and the acquisition of broadcast rights of Philippine Basketball Association games.

For its re-imaging, the new network executives led by Roberto Barreiro coined a new slogan for ABC: Iba Tayo! (We're Different!). The slogan was conceived at the height of the "network wars" between ABS-CBN and GMA Network, which mirrored each other's programming for ratings supremacy. ABC aimed to veer away from the practice done by both networks by coming up with different shows with fresh formats to complement its flagship program, the PBA.

ABC won as KBP Best TV Station in 2005 in the KBP Golden Dove Awards, while other shows also won as best TV show in different categories.

Until the end of 2006, ABC was a member of the Family Rosary Crusade. It had a trailer that says "The Family that prays together stays together." was being played before the start every show of the network.

In 2007, ABC's News and Public Affairs division took a big cut, with many of its employees given the pink slip. This was before the May 2007 elections in the Philippines, making the network almost incapable of election coverage.

[edit] Pumped and Loaded ABC Era (2008)

Beginning in November 2007, the station debuted its "Pumped and Loaded" slogan, as it began NBA, pro boxing, and WWE programming on the said network. ABC made a five-year deal with Solar Entertainment to broadcast the aforementioned programs. However, due to high costs, NBA games and boxing have since moved to C/S 9 while "House of Hoops", the NBA review show, was shortened to one hour on Monday and two hours on Thursday. The program ended on April 28, 2008 and was replaced by Stories of Survival and PBA Classics. WWE Raw was cut from the lineup because of additional costs; instead they aired 2 movies on Saturday nights beginning at 7:00 P.M. In June 2008, Solar Entertainment made the move to bring WWE free TV programming to C/S 9.

ABC decided not to renew their airtime contract with the PBA once their original contract ends after the 2008 Fiesta Conference, and has since been acquired by Solar/RPN effective next season

[edit] TV5 Era (2008–present)

In March 2008, ABC president and CEO Antonio Cojuangco announced that ABC had entered into a major block time agreement with MPB Primedia Inc., a local company backed by Media Prima Berhad of Malaysia as part of a long-term strategy to make the network more competitive. Cojuangco said MPB Primedia Inc., in principle, would produce and source most of the entertainment programs while ABC would continue to be responsible for news programming and operation of the stations. ^[1] Christopher Sy was named CEO of MPB Primedia, Inc.; he served in that capacity until his resignation in January 2009 due to reported differences in management style.^[2]

ABC "signed off" on August 8, and then aired a countdown to the re-launch for much of the next day until 19:00 PST, when the new lineup began under their new branding of TV5 ^[3][4][5]. Despite the name change, the corporate name will still be Associated Broadcasting Company and Tonyboy Cojuangco will remain its CEO^[6]. Shall We Dance, some shows in Nick on ABC, Lokomoko , Kerygma TV, Light Talk, and Sunday TV Mass were the only ABC programs carried-over to the line-up of TV5.

In December 2008, a lawsuit was filed by GMA Network against ABC, and MPB Primedia, Inc. seeking to nullify the block time agreement between the companies; Media Prima Berhad was impleaded in the suit as well.^[7] GMA argued that the agreement violated the Philippine constitution, which restricts mass media ownership to Filipino companies, and that MPB Primedia was established in Malaysia do skirt these laws.^[7] In response, ABC's media relations head Pat Marcelo-Magbanua reiterated that the network was a Filipino company which was self-registered and Filipino-run.^[8]

[edit] Slogans

Branding	Slogan	Years Active
ABC	The Network	1960-1972
ABC	Come Home To ABC	February 21, 1992-January 30, 1995 April 16, 2001-April 12, 2004
ABC	The Fastest Growing Network	1993-1997
ABC	The Big Leap	1994
ABC	The Big League	January 30, 1995-March 30, 1996
ABC	Reaching Out To You	March 31, 1996-June 28, 1998
ABC	The Best of Both Worlds	June 29, 1998-April 16, 2001
ABC	Iba Tayo!	April 12, 2004-March 8, 2007
ABC	Idol Maging Iba!	July 30, 2006-November 26, 2006
ABC	ChristMas Iba!	November 27, 2006 Christmas Season Slogan
ABC	Cool ang Summer sa ABC!	April 9, 2007-May 30, 2007
ABC	Kasama Mo! Simple Ang Ligaya, Masarap Kasama!	July 16, 2007-December 31, 2007
ABC	Your Best Christmas Is On ABC!	November 11, 2007-January 1, 2008
ABC	Pumped and Loaded	October 29, 2007-February 2, 2008
ABC	Celebrate Life!	April 6, 2008-August 8, 2008
TV5	Shake Mo, TV Mo!	August 9, 2008-present
TV5	Katakot-Takot na Takot	Halloween 2008
TV5	Todo Shake Mo Pasko Mo	Christmas 2008
TV5	Shake Mo, With a Bang!	New Year 2009
TV5	Talagang pag love, Nakakashake!	Valentines 2009
TV5	Shake it sa tag-init!	March-May 2009
TV5	Shake sayaw tampisaw	June 2009-Present

[edit] Programming

TV5's program lineup includes news and current affairs shows, variety shows, gag shows, dubbed foreign serials, children's shows, anime shows, reality shows, and sports.

The following is the current primetime slot (6:00PM–11:00PM) line-up of its flagship station as of July 13, 2009

Day	6:00 pm	6:30 pm	7:00 pm	7:30 pm	8:00 pm	8:30 pm	9:00 pm	9:30 pm
Sunday	Wow Mali!		Everybody Hapi		Shall We Dance? The Celebrity Dance Challenge		5 Max Movies 9:00 - 11:00pm>>
Monday	The Melancholy of Haruhi Suzumiya	Yamato Nadeshiko: The Wallflower	Shakugan no Shana Second	Toradora!	OMG!!!	Ha-Ha Hayop
Tuesday					Baikingu	Kiddie Kwela
Wednesday					Shock Attack	Ogags
Thursday					Philippines Scariest Challenge (E)
Friday				Fullmetal Alchemist: Brotherhood	Lokomoko High
Saturday	Who Wants To Be A MIllionaire?		Talentadong Pinoy		Midnight DJ

Legend
Comedy	Dramas	Reality and game shows	Anime/Children's	Movie Block	Talk and infotainment

TEN: The Evening News, Weeknights after 5 Max Movies

[edit] Program production

[edit] TV5 News

[edit] Competition

On its second month since its re-launch last August 9, 2008, TV5 has been reportedly on Top 3 based on the AGB Nielsen survey.

[edit] Digitalization

The National Telecommunications Commission (NTC) ordered that all analog TV broadcast transmission will be terminated by 11:59 p.m. on December 31, 2015, requiring television service providers to migrate to DTT by that time. Currently, the network conducts test broadcast on UHF Channel 47.^[9] The management of ABC is planning for digitalization by the last quarter of 2010.^[10]

[edit] TV and radio stations nationwide

[edit] International broadcast

TV5 programs are shown in the United States, Singapore, Sydney, Hongkong and Canada via The Mabuhay Channel exclusively on StarHub.

[edit] Entities and ventures

[edit] Subsidiaries

• Operation Tulong Bayan^[11]
• Dream Satellite TV

[edit] Affiliates and productions

• MPB Primedia, Inc.
• Unitel Pictures^[12]
• Pixelgrain, Inc.^[13]
• Blue Screen Entertainment^[14]
• Red Communications^[15]
• Jojoatv Entertainment

[edit] See also

• List of Philippine media companies
• Philippine television networks

[edit] References

Wikimedia Commons has media related to: Associated Broadcasting Company

• TV5

[edit] Related

• History of Philippine television
• Lavish party to announce ABC 5 is a serious player
• Solar joins ABC-5 And RJTV-29

[edit] External links

• Official Site
• Program Schedule at Telebisyon.net
• Program Schedule at TV5 Website
• Mabuhay Channel website

v • d • e Broadcast television networks in the Philippines Major networks: ABS-CBN · TV5 · GMA State-controlled networks: IBC · NBN · C/S 9 Minor networks: CLTV · CBS · EBC · PBC · Q · RJTV · SBN · Studio 23 Religious networks: ACQ-KBN · CCTN · CEBS · DBS · Gateway/3ABN · Zoe TV Defunct networks: BBC · FUBC · DZRH

v • d • e Media Prima Berhad Corporate directors Abdul Mutalib Mohd Razak · Abdul Rahman Ahmad (CEO) · Ahmad Farid Ridzuan (CEO, TV) · Shahril Ridza Ridzuan · Lee Lam Thye · Mohd Shahari Ahmad Jabar · Kamarulzaman Zainal · Seri Mohamed Jawhar Radio stations Fly FM (English)  · Hot FM (Malay)  · one FM (Chinese) Broadcast TV networks TV3 · ntv7 · 8TV · TV9 · TV5 (Philippines) (Joint venture with Associated Broadcasting Company) New Straits Times Press New Straits Times · Berita Harian · Harian Metro Production And Distribution Primeworks Studios · mm Studios Advertising Big Tree · Gotcha · URL · TRC Event Management Big Event New Media Alt Media Annual revenue: ▲ RM · Stock symbol: MYX: 4502 · Website: www.mediaprima.com.my