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Dentsu

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Dentsu Inc.
Company typePublic KK
TYO: 4324
IndustryAdvertising agency
Founded1901
Headquarters
Minato, Tokyo
,
Japan
Key people
Tadashi Ishii, President & CEO
Tatsuyoshi Takashima, Chairman
ProductsAdvertising
Public relations
RevenueIncrease ¥1,678.618 billion JPY (FY 2010)[1]
Increase ¥37.323 billion JPY (FY 2010)[1]
Increase ¥31.130 billion JPY (FY 2010)[1]
Number of employees
19,310 (2010)
Websitewww.dentsu.com

Dentsu Inc. (株式会社電通, Kabushiki-gaisha Dentsū) (TYO: 4324) is one of the largest advertising agencies in the world. Its headquarters are located in the Dentsu Building in the Shiodome district of Minato, Tokyo.[2]

Dentsu's sales are more than double its nearest competitor, Hakuhodo or ADK, in the Japanese market, thanks to the company's origins as a media representative during the early part of the 20th Century, producing the first newspaper advertisements as well as the first television commercials in Japan. The company now offers a range of services, from traditional marketing and creative, to specialty disciplines such as sports marketing, entertainment rights, PR, digital contents, and a growing range of communications services.

History

Dentsu was originally established as Japan Advertising Ltd. and Telegraphic Service Co. by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became Japan Telegraphic Communication Co. Ltd. The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co. Ltd. to create advertising and communications operations.

In 1936, Japan Telegraphic Communication Co. Ltd. sold off its news division to Doumei News Agency, to change the company's focus to specialized advertising. In 1946, 16 companies were acquired in order to supplement Japan Telegraphic's advertising business. That same year, operational bases were established in Tokyo, Osaka, Nagoya and Kyūshū.

In 1951, with the arrival of commercial radio broadcasting in Japan, the Radio Division is established at Japan Telegraphic's head and local offices.

In 1955, Japan Telegraphic Communication Co., Ltd. changed its name to Dentsu.

In 1995, Dentsu created five domestic regional subsidiaries.

Dentsu became part of the Tokyo Stock Exchange in 2001.

On 12 July 2012 Dentsu agreed to acquire British based Aegis Group plc in a cash deal worth $4.9 billion. A shareholder vote to approve the sale will take place on 16 August 2012.[3]

Projects

Dentsu categorises project markets in four different parts: National advertisement market; Advertisement related market; New market; Foreign market. National advertisement market consists of media projects. Advertisement related projects consist of marketing services. New market consists of sport events advertisement. Foreign market contains above mentioned three categories in the foreign market.

Partnerships with Facebook

In March 2011, Dentsu formed an official partnership with Facebook Inc., to support Facebook pages development, Facebook ads and Facebook marketing strategies creation. The partnership also provides Dentsu with premium advertising space on Facebook.

Dentsu Building

Dentsu Building in Shiodome, Tokyo
Main article: Dentsu Building

The Dentsu Building is a high-rise building in Shiodome, Minato, Tokyo, which houses Dentsu's corporate offices. With 48 floors that rise to 213.34 m (700 ft), it is the eleventh-tallest building in Tokyo. It was designed by Jean Nouvel, the French architect and completed in 2002. It was built over the site of Tokyo's first train station, and sits aside the Hamarikyu Gardens, formerly the site of a Shogun's vacation home.

Dentsu Group Companies

Subsidiaries in Japan

  • Dentsu East Japan Inc.
  • Dentsu West Japan Inc.
  • Dentsu Kyushu Inc.
  • Dentsu Hokkaido Inc.
  • Dentsu Okinawa Inc.
  • Ad Dentsu Osaka Inc.
  • Dentsu Meitetsu Communications Inc.
  • Dentsu Ad-Gear Inc.
  • Dentsu Young & Rubicam Inc.
  • Dentsu Sudler & Hennessey Inc.
  • Wunderman Dentsu Inc.
  • Cyber Communications Inc.
  • The Goal Inc.
  • OOH Media Solution, Inc.
  • Dentsu Tec Inc.
  • Dentsu Public Relations Inc.
  • Dentsu Marketing Insight Inc.
  • Dentsu Casting and Entertainment Inc.
  • One Sky Inc.
  • Shingata Inc.
  • Shingata Azabu Inc.
  • Build Creativehaus Inc.
  • Bless You Inc.
  • Battery Inc.
  • Dof Inc.
  • Nakahata Inc.
  • Watson-Crick Inc.
  • Dentsu Creative Force Inc.
  • Dentsu Creative X Inc.
  • Pict Inc. (Producing Image Creation & Technology)
  • Yokohama Super Factory Co., Ltd.
  • Drill Inc.
  • Dentsu Operations Development Inc.
  • Dentsu Direct Force Inc.
  • Dentsu Consulting Inc.
  • Ignite Inc.
  • Information Services International-Dentsu, Ltd.
  • Creative Associates Ltd.
  • Dentsu Music and Entertainment Inc.
  • Dentsu Sports Partners Inc.
  • JEB Co., Ltd.
  • Dentsu Digital Holdings Inc.
  • Ad Area Co., Ltd.
  • Dentsu Marketing East Asia Inc.
  • XrossFace Inc.
  • Boardwalk Inc.
  • Dentsu Works Inc.
  • Dentsu Management Services Inc.

Second Tier Subsidiaries in Japan

  • DA search & link Inc.
  • Dentsu e-marketing One Inc.
  • Interlogics, Inc.
  • Dentsu Razorfish Inc.
  • iCON Inc.
  • Dentsu Retail Marketing Inc.
  • Dentsu Customer Access Center Inc.
  • Dentsu On-Demand Graphics Inc.
  • Dentsu Macromill Inc.
  • Dentsu Table Media Communications Inc.
  • 3P Corp.
  • In-Store Communications Inc.
  • ISID InterTechnologies, Ltd.
  • ISID Assist, Ltd.
  • Estech Corp.
  • iTiD Consulting, Ltd.
  • ISID Advanced Outsourcing, Ltd.
  • ISID Fairness, Ltd.

Affiliates in Japan

References

  1. ^ a b c "Annual Report 2010" (PDF). Dentsu. Retrieved April 14, 2011.
  2. ^ "Company details." Dentsu. Retrieved on November 9, 2009.
  3. ^ "Japan's Dentsu to Acquire Aegis Group for $4.9 billion". AdAge. 12 July 2012.
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