iPod Nano

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iPod nano
ManufacturerApple Inc.
TypePortable media player
LifespanSeptember 7 2005-present
Mediaflash memory from 1 to 8 GB
(currently 4 and 8 GB)
Operating system1.3.1 (1G)
1.1.3 (2G)
1.0.3 (3G)
Display176x132 1.5" color LCD (1st and 2nd generation)
320x240 2" color LCD (3rd generation)
InputClick wheel
ConnectivityDock connector
USB 2.0
FireWire (charging only)
PowerLithium ion battery
PredecessoriPod mini

The iPod nano is a portable media player designed and marketed by Apple Inc. The first generation model was introduced on September 7 2005,[1] and combines features of both the iPod shuffle and iPod classic. It was intended to replace the iPod mini, which was discontinued on the same day. The replacement of the mini took Apple-related websites and the press completely by surprise since, although there were rumors about a new flash memory-based iPod, there was no prior notice of the popular mini being discontinued.

Development work on the design of the iPod nano started only nine months before its launch date.[2] The nano uses flash memory, like the iPod shuffle, but with a miniaturized version of the display screen and "click wheel" found on the iPod classic. The screen also shares the same resolution as the classic. The battery and other internal parts were also reduced in size compared to the mini.

Features

Instead of the hard disk used in the iPod classic, the nano uses flash memory. This means there are no moving parts, making the iPod nano immune to skipping due to physical trauma.

The iPod nano works with iTunes on Mac OS X or Microsoft Windows (third-party software is available for platforms that Apple does not support). It connects to the computer via the same proprietary dock connector as the third-generation iPod, the fourth-generation iPod, and the iPod mini, using a USB 2.0. Although it uses the same connection as Apple's FireWire iPod Cable and can charge its battery over FireWire, the iPod nano does not support synchronization over a FireWire connection. The iPod nano includes a stop watch and a multiple time zone clock function. There is also a combination lock feature that makes use of the click wheel to lock the iPod, and serves to secure the user's calendar and contact information.

Criticisms

Unlike previous iPods, the iPod nano does not synchronize or connect over FireWire. Also, the lack of the remote connector found on the top of many previous models means that a number of third-party accessories do not work with the iPod nano. However, manufacturers have adapted and now primarily utilize the dock connector port. The first generation iPod nano did not support voice recording, although the second generation functions with third-party recording attachments. It did not function with either Apple's iPod Camera Connector or other camera connectors from third-party manufacturers,[3] but the third generation added this feature.[citation needed]

Models

Generation Image Capacity Colors Connection Original release date Minimum OS to sync Rated battery life (hours)
first first generation iPod nano 1 GB Black
White
USB (FireWire for charging only) 7 February 2006 Mac: 10.3
Win: 2000
audio: 14
slideshow: 4
2 GB 7 September 2005
4 GB
Replaced mini. Color screen for picture viewing; 1 GB version released later.
second 4 GB blue iPod nano 2 GB Silver USB (FireWire for charging only) 12 September 2006 Mac: 10.3
Win: 2000
audio: 24
slideshow: 5
4 GB Silver
Blue
Green
Pink
Red
8 GB Black
Red
Anodized aluminum casing with plastic top and bottom; 6 colors available.
third 4 GB third generation iPod nano 4 GB Silver USB (FireWire for charging only) 5 September 2007 Mac: 10.4
Win: XP
audio: 24
video: 5
8 GB Silver
Blue
Green
Black
Red
2" QVGA screen; lighter color shades and chrome back; new interface; video capability.

First generation

Black first-generation iPod nano.

Advertising emphasized the iPod nano's small size: it is 1.6 in (40 mm) wide, 3.5 in (90 mm) long, 0.27 in (6.9 mm) thick and weighs 1.5 ounces (42 grams). Its stated battery life is up to 14 hours. The screen is 176x132 pixels, 1.5 in (38 mm) diagonal, and can display 65,536 colors (16-bit color).[1]

History

The nano was launched in two colors (black and white) with two available sizes: 2 GB (roughly 500 songs) for US$199 and 4 GB (1000 songs) for US$249.[1] On February 7 2006, Apple updated the lineup with the 1 GB model (240 songs) sold at US$149.[4] Apple also released some accessories, including armbands and silicone "tubes" designed to bring color to the nano and protect it from scratches, as well as a combination lanyard-earphone accessory that hangs around the neck, and avoids the problem of tangling earphone cords.

Endurance

Testing by technology-enthusiast website Ars Technica has shown that even after being sat on, dropped by a jogger, dropped four times from a car moving at various speeds, then being driven over twice by the car, and finally dropped from nine feet onto concrete, the unit's screen was damaged but it could still play music. The unit finally stopped playing music after being thrown 40 feet into the air and landing on concrete.[5]

Electronics

The iPod nano uses general-purpose integrated circuits (IC) instead of smaller, low cost custom developed chips, possibly to reduce time-to-market. This design, however, increases the number of electronic components and increases the cost. Japanese engineers estimated the component cost of the 2 GB nano as between JP¥22000 and JP¥27000 (US$185-US$227), which was high compared to the retail price of JP¥21800 (US$183) at the time. The cost of 2 GB NAND flash memory was about JP¥14000 (US$118). Apple also opted for the 0603 (1.6x0.8 mm) surface mount technology which was just beginning widespread use in mobile phones in 2005.[6] The iPod nano uses a PortalPlayer PP5021C "system on a chip" with dual embedded 80 MHz ARM 7TDMI processors. [7]

Consumer reactions

File:Ipod nano box.jpg
The first generation iPod nano packaging.
The size of the package was reduced 50% with the introduction of the second generation.[8] The third generation uses larger but otherwise similar packaging.

The initial consumer response to the iPod nano was overwhelmingly positive and sales were heavy.[9] The nano sold its first million units in only 17 days, helping Apple to a record billion-dollar profit in 2005.[10]

Apple's release of the iPod nano as a replacement for the iPod mini was viewed by many as a risky move.[11] The mini was not only Apple's most popular MP3 player, it was still the world's best-selling player up to the end of its lifespan; and sales of the mini did not appear to be slowing down.[citation needed] Steve Jobs has argued that the iPod nano was a necessary risk since competitors were beginning to catch up to the iPod mini in terms of design and features, and believed the iPod nano would prove to be even more popular and successful than the iPod mini.

Within days of the nano's release, some users reported damage to the nano, suggesting that the LCD screen had become so scratched that it was unreadable, even when the backlight was on. Many have reported fine scratches on their nano caused by microfiber cloths. Other owners reported that their nano's screen cracked with no provocation.[12] On September 27 2005, Apple confirmed a small percentage ("less than 1/10 of 1 percent") of iPod nanos shipped with a faulty screen and agreed to replace any nanos with cracked screens, but denied the iPod nano was more susceptible to scratching than prior iPods.[13] Apple started shipping iPod nanos with a protective sleeve to protect them from scratches. In October 2005, a class action lawsuit was filed against Apple, with the plaintiffs seeking reimbursement for the device, legal fees, and "unlawful or illegal profits" from sales of the iPod nano. Lawyers for the plaintiffs claim that the devices "scratch excessively during normal usage, rendering the screen on the nanos unreadable, and violating state consumer protection statutes".[14] Similar lawsuits were later filed in Mexico and the United Kingdom.[15] Some commentators such as BusinessWeek's Arik Hesseldahl have criticized the lawsuits. Hesseldahl dismissed them as "stupid" and suggested that they benefitted "no one but the trial lawyers," but also suggested that Apple could have avoided litigation by offering "full refunds on unwanted nanos" instead of charging a re-stocking fee and lengthening the return period from 14 days (when purchased through Apple retail or online) to 30 or 60 days.[16]

Second generation

The second generation iPod nano, in Product Red.

On September 12 2006, Apple updated the nano line. The second-generation nano features scratch-resistant, anodized aluminum casing like the earlier mini's design; the multiple color choices (silver, green, pink, blue, and black) mirror that of the mini as well. However, unlike the second-generation mini, the button labels do not match the color of the nano. Instead, they are gray, like the first-generation mini, except for the black iPod which has a black click wheel. The second-generation nano features "a brighter, more vibrant display",[17] a battery life upgrade (from 14 to 24 hours), and doubled storage sizes with the new 2, 4, and 8 GB models (compared to the previous 1, 2, and 4 GB models). The second generation iPod nanos also support gapless playback of audio files, a new search option, and a 40% brighter screen. The 2 GB model is available in silver only. The 4 GB was initially available in green, blue, silver, or pink. The 8 GB model was initially only available in black but red was later added. Apple claims that the second generation iPod nano's packaging is "32% lighter and uses 52% less volume than the first generation",[18] thereby reducing environmental impact and shipping cost at the same time.

On October 13 2006, Apple announced a special edition iPod nano Product Red, with a red exterior and 4 GB of storage. For each red iPod nano sold in the United States, Apple donates US$10 to the Product Red initiative, while retaining the regular price of US$199.[19] On November 3 2006, Apple introduced a red 8 GB model, due to "outstanding customer demand", while also retaining the US$249 price point of the black model with an equally large storage capacity.[20]

Endurance

Ars Technica conducted similar tests on the second generation nano as they did on the first generation. In their tests, the screen did not last as long; although the nano kept working, its screen was damaged after one hard drop on concrete. A subsequent trip through a washing machine also failed to destroy it, although it did require two days to dry before coming fully back to operational standards.[21]

Third generation

A black 8GB third generation iPod nano.

Apple updated the nano again on September 5, 2007 and made it available the weekend following. The 3rd generation nano features a 2-inch QVGA (320×240) screen and a shorter, wider, heavier design, with new colors. New features include browsing via Cover Flow, a new user interface, video playback, and support for new iTunes Store games. Users must repurchase games bought before a month prior to the debut of the new iPod as they are not supported. The nano is available in a 4 GB version at US$149 (UK£99.99) coming only in silver, and an 8 GB version at US$199 (UK£129.99) coming in silver, turquoise, mint green, black, and Product Red. The battery lasts for approx. 24 hours on audio playback and approx. 5 hours on video playback.

Combining elements from the previous two generations of nano, the third-generation nano has an aluminum front plate and a chrome back plate. The nano also sports a new minimalistic hold switch, similar to the shuffle's power switch, which has been moved to the bottom of the player. The 2 inch screen has the greatest pixel density of any Apple product and has the same resolution of the 2.5 inch iPod classic's display.

On October 6, 2007, Apple released a firmware update (1.0.2) via iTunes that is said to improve Cover Flow, yield faster menu navigation and fix the Video Out option.[citation needed] The update was also released for the iPod Classic.

On November 28, 2007, Apple released another firmware update (1.0.3) via iTunes, which included unspecified bugfixes.

Timeline of compact iPod models
iPod Nano#7th generationiPod Nano#6th generationiPod Nano#6th generationiPod Nano#5th generationiPod Nano#5th generationiPod Nano#4th generationiPod Nano#4th generationiPod Nano#3rd generationiPod Nano#3rd generationiPod Nano#2nd generationiPod Nano#2nd generationiPod Nano#2nd generationiPod Nano#1st generationiPod Nano#1st generationiPod Nano#1st generationiPod Mini#2nd generationiPod Mini#2nd generationiPod Mini#1st generationiPod Shuffle#4th generationiPod Shuffle#3rd generationiPod Shuffle#3rd generationiPod Shuffle#2nd generationiPod Shuffle#2nd generationiPod Shuffle#1st generationiPod Shuffle#1st generation
Sources: Apple press release library,[22] Mactracker Apple Inc. model database[23]

See also

References

  1. ^ a b c Apple (2005-09-07). "Apple Introduces iPod nano". Apple press release. Retrieved 2006-12-23. {{cite web}}: Check date values in: |date= (help)
  2. ^ Lev Grossman (2005-09-12). "Stevie's Little Wonder". Time. Retrieved 2006-10-03. {{cite web}}: Check date values in: |date= (help)
  3. ^ Horwitz, Jeremy (2005-09-07) "Super First Look: Apple Computer iPod nano". iLounge.
  4. ^ Apple (2006-02-07). "Apple Unveils New 1GB iPod nano at $149". Apple press release. Retrieved 2006-12-23. {{cite web}}: Check date values in: |date= (help)
  5. ^ Jacqui Cheng (2005-09-11). "iPod nano". Ars Technica. {{cite web}}: Check date values in: |date= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  6. ^ Hirotaka Itoh (December 2005). "Looking Inside iPod nano, Game Boy Micro". Nikkei Electronics Asia. Retrieved 2007-07-19. {{cite web}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  7. ^ EveryMac.com. "Apple iPod nano 1 GB, 2 GB, 4 GB Specs (MA004LL/A*)". Retrieved 2007-10-18.
  8. ^ "Apple and the Environment". Apple.com. Retrieved 2006-10-22.
  9. ^ Michelle Myers (2005-09-10). "Apple store buzzes with Nano fever". CNet. Retrieved 2005-09-15. {{cite web}}: Check date values in: |date= (help)
  10. ^ Daniel Drew Turner (2005-10-11). "Apple Hits $1 Billion in Profit for 2005". eWeek. Retrieved 2006-01-03. {{cite web}}: Check date values in: |date= (help)
  11. ^ Peter Burrows (2005-09-13). "iPod nano: Will small size mean big sales?". BusinessWeek. {{cite web}}: Check date values in: |date= (help)
  12. ^ Larry Angell (2005-09-25). "iPod nano screen complaints abound". iLounge. Retrieved 2005-09-27. {{cite web}}: Check date values in: |date= (help)
  13. ^ Jim Dalrymple (2005-09-27). "Apple responds to iPod nano screen concerns". Macworld. Retrieved 2005-09-28. {{cite web}}: Check date values in: |date= (help)
  14. ^ Kasper Jade (2005-10-21). "iPod nano owners sue Apple over screen issues". AppleInsider. Retrieved 2005-10-21. {{cite web}}: Check date values in: |date= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  15. ^ "Nano lawsuit goes international". BBC News. 2005-11-08. Retrieved 2006-05-10. {{cite web}}: Check date values in: |date= (help)
  16. ^ Arik Hesseldahl (2005-10-27). "iPod nano Lawsuits: Who Wins?". BusinessWeek. Retrieved 2005-11-08. {{cite web}}: Check date values in: |date= (help)
  17. ^ Apple (2006-09-12). "Apple Introduces the New iPod nano". Apple press release. Retrieved 2006-12-18. {{cite web}}: Check date values in: |date= (help)
  18. ^ http://www.apple.com/environment/
  19. ^ Apple (2006-10-13). "Apple Announces iPod nano (PRODUCT) RED Special Edition". Apple press release. Retrieved 2007-01-13. {{cite web}}: Check date values in: |date= (help)
  20. ^ Apple (2006-11-03). "Apple Announces New 8GB Model of iPod nano (PRODUCT) RED Special Edition". Apple press release. Retrieved 2007-01-07. {{cite web}}: Check date values in: |date= (help)
  21. ^ Jacqui Cheng (2006-09-17). "iPod nano (second-generation)". Ars Technica. Retrieved 2006-10-21. {{cite web}}: Check date values in: |date= (help)
  22. ^ Apple Inc., Apple press release library, Retrieved September 19, 2007.
  23. ^ Mactracker (mactracker.ca), Apple Inc. model database, version as of July 26, 2007.

External links