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Not to be confused with Automatic.
Automattic Inc.
Industry Internet
Founded August 2005
Headquarters San Francisco, California
Key people
Matt Mullenweg (Founder, CEO, president)
Plinky VIP
After the Deadline
Number of employees

Automattic, Inc. is a web development corporation founded in August 2005. It is most notable for (a free blogging service), as well as its contributions to WordPress (open source blogging software). The company's name plays on its founder's first name, Matt.

The company has 478 employees.[1] Its culture was the topic of a participative journalism project by Scott Berkun, entitled The Year Without Pants: and the Future of Work.[2]

Automattic raised US$317.3 million in five funding rounds. In the last round, on May 2014, the company was valued at US$1.16 billion USD.[3]


Other projects include:

  • After the Deadline – online proofreading tool
  • Akismet – anti-comment spam system capable of integration with many blogging platforms and forums
  • bbPress – forum software
  • – RSS feed aggregator
  • BuddyPress – social networking plugin suite
  • Cloudup – file sharing application
  • Ping-O-Matic – pinging service
  • GlotPress – collaborative translation tool
  • Gravatar – globally recognized avatars
  • IntenseDebate – a blog comment hosting service that was launched as a private beta in January 2007 by Co-Founders Jon Fox, Isaac Keyet, and Josh Morgan,[4] and launched as an open beta on October 30, 2007. On September 23, 2008, Automattic announced its acquisition of IntenseDebate's properties,[5] and returned to private beta until November of that year.In 2007, IntenseDebate was selected to be part of the first class of Techstars, a Boulder, Colorado based startup accelerator.
  • Longreads – journalism aggregator[6]
  • PollDaddy – polls and survey tools
  • Poster – A blogging app for IOS[7]
  • Simplenote – note-taking and sync service based on another Automattic project
  • Scroll Kit – A code-free web design tool[8]
  • VIP – enterprise services for WordPress websites
  • VaultPress – backup and security service for WordPress sites
  • VideoPress – hosted HD video for WordPress sites
  • Jetpack by – features for sites
  • WooThemes – Premium WordPress Themes, Plugins & eCommerce
  • WooCommerce – WordPress eCommerce

Automattic's employees include Matthew Mullenweg and Ryan Boren, two of the primary developers of WordPress.

On January 11, 2006, it was announced that Toni Schneider would be leaving Yahoo! to become CEO of Automattic. He was previously CEO of Oddpost before it was acquired by Yahoo!, where he had continued as a senior executive.[9][10]

In April 2006, it was revealed, through a Regulation D filing, that Automattic raised approximately $1.1 million in funding,[11] which Mullenweg addressed in his blog. Investors were Polaris Ventures, True Ventures, Radar Partners, and CNET.

On September 23, 2008, Automattic announced acquiring IntenseDebate.[12] Two months later, on November 15, 2008, Automattic acquired PollDaddy.[13]

On September 9, 2010, Automattic gave the WordPress trademark and control over bbPress and BuddyPress to the WordPress Foundation.[14]

On May 19, 2015, Automattic announced the acquisition of WooThemes, including their flagship product WooCommerce.[15]


  1. ^ About Us - Automattic
  2. ^ Scott Berkun (10 September 2013). The Year Without Pants: and the Future of Work. Wiley. ISBN 978-1-118-66063-8. 
  3. ^ Kara Swisher (May 5, 2014). " Parent Automattic Raises $160 Million, Valued at $1.16 Billion". Re/Code. 
  4. ^ Intense Debate Soups Up Your Blog Comments
  5. ^ Automattic Acquires IntenseDebate
  6. ^ Longreads Is Joining the Automattic Family
  7. ^ [1]
  8. ^ [2]
  9. ^ Yahoo Exec Exits For Automattic CEO Gig – GigaOM
  10. ^ Moving On From Yahoo -> Automattic « Toni’s Garage Archived November 14, 2007, at the Wayback Machine.
  11. ^ Company Information: AUTOMATTIC INC
  12. ^ Automattic Acquires IntenseDebate
  13. ^ Automattic Acquires PollDaddy!
  14. ^ A New Home for the WordPress Trademark
  15. ^ WooThemes Joins Auttomattic

External links[edit]