The Soni are essentially still goldsmiths, with a few also involved in the manufacture other items of jewelry. Like similar Hindu castes, they are endogamous, and maintain a system of gotra exogamy. The various sub-divisions of the Soni have their own caste associations, like the Patni Soni Mandal and Shrimali Soni Mandal. They follow Vaishnavism, and many belonging to the Swaminarayan sect. The community speak various dialects of Gujarati and Kutchi.