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{{lowercase|qubo}}
{{lowercase|qubo}}
[[Image:Qubo.jpg|right]]
[[Image:Qubo.jpg|right]]


'''''qubo''''' (kyoo-bo, called '''Smart Place for Kids''' until [[August 23]], [[2006]]<ref>{{cite web|url= http://www.nbcumv.com/release_detail.nbc/entertainment-20060823000000-qubotolaunchonnb.html |title=Qubo to launch on NBC, Telemundo and the i Network this September}}</ref>) is the name of the children's programming endeavor involving three broadcast networks, a new digital television network, and numerous children's entertainment producers.
'''''qubo''''' (kyoo-bo, originally called called '''Smart Place for Kids''' until [[August 23]], [[2006]]<ref>{{cite web|url= http://www.nbcumv.com/release_detail.nbc/entertainment-20060823000000-qubotolaunchonnb.html |title=Qubo to launch on NBC, Telemundo and the i Network this September}}</ref>) is the name of the children's programming endeavor involving three broadcast networks, a new digital television network, and numerous children's entertainment producers.


On [[May 8]], [[2006 in television|2006]], [[ion Media Networks|ION Media Networks]], [[NBC Universal]], [[Corus Entertainment|Corus Entertainment's]] [[Nelvana]] unit, [[Scholastic Books]], and [[Classic Media]] and its [[Big Idea Productions]] unit announced plans to launch a new children's entertainment endeavor spread across all medium platforms, including [[video-on-demand]] on [[digital cable]] and an interactive webpage.
On [[May 8]], [[2006 in television|2006]], [[ion Media Networks|ION Media Networks]], [[NBC Universal]], [[Corus Entertainment|Corus Entertainment's]] [[Nelvana]] unit, [[Scholastic Books]], and [[Classic Media]] and its [[Big Idea Productions]] unit announced plans to launch a new children's entertainment endeavor spread across all media platforms, including [[video-on-demand]] on [[digital cable]] and an interactive webpage.


The primary goal for qubo will be to ''"champion literacy and values in the children's television category."''<ref>http://www.ionmedia.tv/press/press.cfm?id=4</ref> The endeavor will utilize ION's digital broadcast outlets, the educational, literary, and creative assets of Scholastic, and the combined content libraries and production facilities of Nelvana, Classic Media, Big Idea, and NBC Universal, which will also dedicate their weekend morning lineups to qubo. More than 1,000 half-hours of children's programming, including a new, original series from each of the partners per year, will air throughout the year.
The primary goal for qubo will be to ''"champion literacy and values in the children's television category."''<ref>http://www.ionmedia.tv/press/press.cfm?id=4</ref> The endeavor will utilize ION's digital broadcast outlets, the educational, literary, and creative assets of Scholastic, and the combined content libraries and production facilities of Nelvana, Classic Media, Big Idea, and NBC Universal, which will also dedicate their weekend morning lineups to qubo. More than 1,000 half-hours of children's programming, including a new, original series from each of the partners per year, will air throughout the year.


Qubo debuted on [[NBC]] and [[Telemundo]] on Saturday, [[September 9]], [[2006]]. This was followed by NBC's qubo block repeating on [[i (TV network)|i]], which began on Friday, [[September 15]], 2006.
Qubo debuted on [[NBC]] and [[Telemundo]] on Saturday, [[September 9]], [[2006]]. This was followed by NBC's qubo block repeating on [[ION Television]], which began on Friday, [[September 15]], 2006.


⚫
All programming on qubo meets [[Federal Communications Commission|the FCC's]] "[[E/I]]" requirements using the same E/I [[digital on-screen graphic|bug]] used for [[PBS]]'s programming (although they are not affiliated with PBS in any way). None of the partners has publicly explained why the name "qubo" was chosen, or why its logo is a cube.
⚫
A 24-hour digital television network, carried via the digital signals of ION's affiliates, began broadcasting on January 8, 2007. This apparently phased out the Pax channel, which vanished in late September 2006 and was replaced with a repeating, 30-second promo loop of the new qubo channel.<ref>{{cite web|url= http://qubo.com/qubo247.asp |title=Qubo 24/7}}</ref> qubo’s digital channel initially launched with a rolling four-hour block of children’s programming. Currently, programming on qubo's digital channel is entirely exclusive to that channel, but will soon expand its offerings to include shows from other producers, as well as some programming currently seen on the main qubo block on NBC. <ref>{{cite web|url= http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070108005950&newsLang=en |title=qubo Launches as 24-Hour Digital Broadcast Channel on ION Media Networks Station Group}}</ref>


==Stand-alone Digital Network==
⚫
All programming on qubo meets [[Federal Communications Commission]] "[[E/I]]" requirements; they utilize the same E/I bug used for [[PBS]]'s programs (although they are not affiliated with PBS in any way). None of the partners has publicly explained why the name "qubo" was chosen, or why its logo is a cube.


A 24-hour broadcast [[digital television]] network, carried via the digital signals of ION's affiliates, began broadcasting on January 8, 2007.<ref>{{cite web|url= http://qubo.com/qubo247.asp |title=Qubo 24/7}}</ref> qubo’s digital channel initially launched with a rolling four-hour block of children’s programming.
On October 24, 2006 qubo officially announced that it has appointed Rick Rodriguez as President/GM and Kerry Hughes as Senior Vice President of Advertising Sales and Sponsorships.


⚫
Currently, programming on qubo's digital channel is entirely exclusive to that channel, but will soon expand its offerings to include shows from other producers, as well as some programming currently seen on the main qubo block on NBC. <ref>{{cite web|url= http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070108005950&newsLang=en |title=qubo Launches as 24-Hour Digital Broadcast Channel on ION Media Networks Station Group}}</ref>
==Viewership==
Qubo had a very auspicious beginning in its ratings among its target demographic, children ages 2-3. In its first five weeks on the air, qubo reported a 20% increase in ratings, and a 25% increase in what it calls "impressions". Its three networks, NBC, Telemundo and the i network, have all reported healthy increases in viewership during the period from [[September 9]], [[2006]] through [[December 2]], [[2006]]:


⚫
==Criticism==
*The i network reported a 163% increase during the period and a 61% increase between the last two weeks of the period.
⚫
Not all shows are seen on all stations. Some of qubo's programming are delayed or pre-empted for local or syndicated programming, especially on NBC affiliates.
NBC's Saturday morning children's block qubo delivered its biggest kids 2-11 audience to date on December 2, extending the powerful momentum qubo generated in the November sweep as it built by more than 50 percent on NBC's Saturday morning 2-11 audience for November 2005.

*On Saturday, Dec. 2, qubo averaged 447,000 kids 2-11 from 10 a.m.-1 p.m. ET, a season high for qubo among kid viewers aged 2-11. Versus the same Saturday last year (December 3, 2006) for [[Discovery Kids]] on NBC, the qubo average for kids 2-11 is up 57 percent (447,000 vs. 285,000). The 447,000 kids 2-11 is a 48 percent gain versus qubo's premiere results on Saturday, Sept. 9 (302,000).

Garnering the biggest kids 2-11 audience on qubo on December 2 was "3-2-1 Penguins! and Larryboy Stories" at 11 a.m. ET with 537,000 kids 2-11. Other results were "VeggieTales" at 10 a.m. with 348,000 kids 2-11; "Dragon" at 10:30 a.m. with 476,000 kids 2-11; "Babar" at 11:30 a.m. with 432,000 kids 2-11; "Jane and the Dragon" at noon with 457,000 kids 2-11; and "Jacob Two Two" at 12:30 p.m. with 432,000 kids 2-11.


⚫
Originally, the ''VeggieTales'' broadcasts initially did not feature the religious content that appears on the videos before and after the main feature, since the block is designed to educate all viewers. This has drawn criticism for the block and NBC in particular from the conservative watchdog group [[Parents Television Council]], as well as ''VeggieTales'' co-creator [[Phil Vischer]], who claims that he was unaware of the intent to edit out religious content when the three programs were acquired for qubo.<ref>http://www.cnn.com/2006/SHOWBIZ/TV/09/22/veggietales.controversy.ap</ref>. Starting with [[King George and the Ducky]], the religious content was left intact in the storyline.
NBC was up 57 percent in kids 2-11 on Saturday mornings for the November sweep compared with its November 2005 average (348,000 vs. 222,000 for Discovery Kids on NBC). NBC is the only major broadcast network that's up versus year-ago November-sweep results in kids 2-11. [[CBS]] is down 63 percent, [[Fox Broadcasting Company|Fox]] is down 31 percent, and [[American Broadcasting Company|ABC]] is down 15 percent. The top program for NBC during the sweep was "3-2-1 Penguins! and Larryboy Stories" with an average of 430,000 kids 2-11.<ref>{{cite press release|title=NBC'S NEW SATURDAY MORNING BLOCK QUBO DELIVERS BIG GAINS
|publisher=NBC Universal|date=[[2006]]-[[12-11]]|url= http://www.nbcumv.com/entertainment/release_detail.nbc/entertainment-20061211000000-nbc039snewsatur.html}}</ref>


==Programs seen in the qubo block==
==Programs seen in the qubo block==
Line 39: Line 35:


All shows are seen in this exact order on all three networks, although the Telemundo broadcasts are split between two days. The only series held over from a previous block is ''Jacob Two-Two'', which was already on Telemundo (as ''Jacobo Dos-Dos'') prior to the start of qubo.
All shows are seen in this exact order on all three networks, although the Telemundo broadcasts are split between two days. The only series held over from a previous block is ''Jacob Two-Two'', which was already on Telemundo (as ''Jacobo Dos-Dos'') prior to the start of qubo.

⚫
==Criticism==
⚫
*Not all shows are seen on all stations; some are delayed or pre-empted for local or syndicated programming, especially on NBC stations.

⚫
*The ''VeggieTales'' broadcasts initially did not feature the religious content that appears on the videos before and after the main feature, since the block is designed to educate all viewers. This has drawn criticism for the block and NBC in particular from the [[Parents Television Council]], as well as ''VeggieTales'' co-creator [[Phil Vischer]], who claims that he was unaware of the intent to edit out religious content when the three programs were acquired for qubo.<ref>http://www.cnn.com/2006/SHOWBIZ/TV/09/22/veggietales.controversy.ap</ref>. Starting with [[King George and the Ducky]], the religious content was left intact in the storyline.


==qubo's digital schedule==
==qubo's digital schedule==
All times [[North American Eastern Time Zone|Eastern Time]] a.m. and p.m. Currently qubo digital runs a 4-hour block loop of programming. There are future plans for the block to be expanded to six hours.


*6:00/10:00/2:00 ''[[Theodore Tugboat]]'' (Classic Media)
* ''[[Theodore Tugboat]]'' (Classic Media)
*6:30/10:30/2:30 ''[[Boo!]]'' (NBC Universal)
* ''[[Boo!]]'' (NBC Universal)
*7:00/11:00/3:00 ''[[Pecola]]'' (Nelvana)
* ''[[Pecola]]'' (Nelvana)
*7:30/11:30/3:30 ''[[Elliot Moose]]'' (Nelvana)
* ''[[Elliot Moose]]'' (Nelvana)
*8:00/12:00/4:00 ''[[Lamb Chop's Play-Along]]'' (Classic Media)
* ''[[Lamb Chop's Play-Along]]'' (Classic Media)
*8:30/12:30/4:30 ''[[Marvin the Tap-Dancing Horse]]'' (Nelvana)
* ''[[Marvin the Tap-Dancing Horse]]'' (Nelvana)
*9:00/1:00/5:00 ''[[Rupert Bear|Rupert]]'' (Nelvana)
* ''[[Rupert Bear|Rupert]]'' (Nelvana)
*9:30/1:30/5:30 ''[[Sitting Ducks#Cartoon|Sitting Ducks]]'' (NBC Universal)
* ''[[Sitting Ducks#Cartoon|Sitting Ducks]]'' (NBC Universal)


==References==
==References==

Revision as of 05:24, 5 October 2007


qubo (kyoo-bo, originally called called Smart Place for Kids until August 23, 2006[1]) is the name of the children's programming endeavor involving three broadcast networks, a new digital television network, and numerous children's entertainment producers.

On May 8, 2006, ION Media Networks, NBC Universal, Corus Entertainment's Nelvana unit, Scholastic Books, and Classic Media and its Big Idea Productions unit announced plans to launch a new children's entertainment endeavor spread across all media platforms, including video-on-demand on digital cable and an interactive webpage.

The primary goal for qubo will be to "champion literacy and values in the children's television category."[2] The endeavor will utilize ION's digital broadcast outlets, the educational, literary, and creative assets of Scholastic, and the combined content libraries and production facilities of Nelvana, Classic Media, Big Idea, and NBC Universal, which will also dedicate their weekend morning lineups to qubo. More than 1,000 half-hours of children's programming, including a new, original series from each of the partners per year, will air throughout the year.

Qubo debuted on NBC and Telemundo on Saturday, September 9, 2006. This was followed by NBC's qubo block repeating on ION Television, which began on Friday, September 15, 2006.

All programming on qubo meets the FCC's "E/I" requirements using the same E/I bug used for PBS's programming (although they are not affiliated with PBS in any way). None of the partners has publicly explained why the name "qubo" was chosen, or why its logo is a cube.

Stand-alone Digital Network

A 24-hour broadcast digital television network, carried via the digital signals of ION's affiliates, began broadcasting on January 8, 2007.[3] qubo’s digital channel initially launched with a rolling four-hour block of children’s programming.

Currently, programming on qubo's digital channel is entirely exclusive to that channel, but will soon expand its offerings to include shows from other producers, as well as some programming currently seen on the main qubo block on NBC. [4]

Criticism

Not all shows are seen on all stations. Some of qubo's programming are delayed or pre-empted for local or syndicated programming, especially on NBC affiliates.

Originally, the VeggieTales broadcasts initially did not feature the religious content that appears on the videos before and after the main feature, since the block is designed to educate all viewers. This has drawn criticism for the block and NBC in particular from the conservative watchdog group Parents Television Council, as well as VeggieTales co-creator Phil Vischer, who claims that he was unaware of the intent to edit out religious content when the three programs were acquired for qubo.[5]. Starting with King George and the Ducky, the religious content was left intact in the storyline.

Programs seen in the qubo block

All shows are seen in this exact order on all three networks, although the Telemundo broadcasts are split between two days. The only series held over from a previous block is Jacob Two-Two, which was already on Telemundo (as Jacobo Dos-Dos) prior to the start of qubo.

qubo's digital schedule

References

  1. ^ "Qubo to launch on NBC, Telemundo and the i Network this September".
  2. ^ http://www.ionmedia.tv/press/press.cfm?id=4
  3. ^ "Qubo 24/7".
  4. ^ "qubo Launches as 24-Hour Digital Broadcast Channel on ION Media Networks Station Group".
  5. ^ http://www.cnn.com/2006/SHOWBIZ/TV/09/22/veggietales.controversy.ap
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