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== Perfumes ==
== Perfumes ==


<big>*Burberry Brit
*Burberry Brit
*Burberry Summer Eau De Toilette Spray
*Burberry Summer Eau De Toilette Spray
*Burberry Brit Sheer Eau De Toilette
*Burberry Brit Sheer Eau De Toilette
*Burberry London</big>
*Burberry London


==Stores==
==Stores==

Revision as of 22:59, 4 May 2011

Burberry Group plc
Company typePublic company
LSE: BRBY
IndustryFashion
FoundedBasingstoke, United Kingdom (1856)
Headquarters
London
,
United Kingdom
Key people
John Peace, (Chairman)
Angela Ahrendts, (CEO)
Christopher Bailey, (CCO)
ProductsClothing
Accessories
Perfumes
Revenue£1,279.9 million (2011)[1]
£171.1 million (2011)[1]
£82.2 million (2011)[1]
Number of employees
9,892 (2020) Edit this on Wikidata
Websiteburberry.com

Burberry Group plc (LSE: BRBY) is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. The Chief Creative Officer is Christopher Bailey. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

History

1908 Burberry's advertisement[2]
A ladies' Burberry handbag in the company's trademarked check pattern

Early years, 19th century

Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England.[3] By 1870, the business had established itself by focusing on the development of outdoors attire.[3] In 1880, Burberry introduced in his brand the gabardine, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving.[3] Burberry was the original name, but then the company soon switched to using the name Burberrys, after many customers from around the world began calling it Burberrys of London. This name is still visible on many older Burberry products. In 1891, Burberry opened a shop in the Haymarket, London, which still exists and until recently was the site of Burberry’s corporate headquarters. Now the headquarters are at Horseferry House just behind Houses of Parliament, Westminster (London).

20th century

In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark.[3] In 1911 they became the outfitters for Roald Amundsen,[3] the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by George Mallory on his ill-fated attempt on Mount Everest in 1924.

In 1914 Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat".[3] After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.[3]

Burberry also specially designed aviation garments. A. E. Clouston and Mrs Betsy Kirby Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry.

Recent history

Burberry was an independent company until 1955, when it was taken over by Great Universal Stores (GUS). Burberry Group plc was initially floated on the London Stock Exchange in July 2002.[4] GUS divested its remaining interest in Burberry in December 2005.[5]

In 2006 Rose Marie Bravo, who as Chief Executive had led Burberry to mass market success, retired.[6] She was replaced by current CEO Angela Ahrendts.

Burberry first began selling online in the US, followed by the UK in October 2006, and the rest of the EU in 2007.[7]

UK image and revitalisation

During the 1970s, the brand became popular with the British casual cult, leading to it to being associated with chavs and members of football firms by the 1990s.[8][9] Such a shift in a brand's clientele exemplifies prole drift. However, the brand is now only sold in luxury department stores or flagship stores across the world. Burberry put itself back on the map after getting off track for a period of time.

However, Burberry has attempted to rebrand itself with advertisements in GQ, Esquire, Vogue, Tatler and Harper's Bazaar, and is well-known for using British celebrities in its advertising, including models Kate Moss, Agyness Deyn, Jourdan Dunn and Lily Donaldson, singer George Craig, and actress Emma Watson, who was named the face of Burberry's 2009 Fall/Winter campaign and the cover model for the 2010 Spring/Summer campaign.[10][11]

Brands

Burberry operates under 5 brands:[12]

  • Burberry London: The primary brand, used for the vast majority of products
  • Burberry Brit
  • Burberry Prorsum
  • Burberry Sport
  • Thomas Burberry
  • Burberry Black Label, men (in japan & hongkong, 2011 only)
  • Burberry Blue Label, ladies (in japan & hongkong, 2011 only)

Perfumes

  • Burberry Brit
  • Burberry Summer Eau De Toilette Spray
  • Burberry Brit Sheer Eau De Toilette
  • Burberry London

Stores

There are many Burberry stores around the world, which are listed below.[13] This list excludes outlet stores.

Africa

Egypt

South Africa

Asia

China

Hong Kong

India

Indonesia

Japan

Korea

Macau

Malaysia

Mongolia

Philippines

Russia

Singapore

Taiwan

Thailand

Vietnam

Europe

Austria

Azerbaijan

Belgium

Czech Republic

Denmark

France

Germany

Greece

Hungary

Italy

Netherlands

Poland

File:Bağdat Caddesi 8.jpg
Burberry store in Bağdat Avenue, Istanbul
Burberry London Store on Bond Street

Portugal

Serbia

Spain

Switzerland

Turkey

Ukraine

United Kingdom

Middle East

Bahrain

Kuwait

Lebanon

Qatar

Saudi Arabia

United Arab Emirates

North America

Canada

Mexico

United States of America

Oceania

Australia

Fiji

New Zealand

South America

Brazil

References

  1. ^ a b c "Annual Report 2009-2010". Retrieved 17 April 2011. {{cite web}}: Unknown parameter |publishr= ignored (help)
  2. ^ Englefield, James (1908). Dry-fly Fishing for Trout and Grayling by Red Quill. London: Horace Cox. endpieces. {{cite book}}: Unknown parameter |nopp= ignored (|no-pp= suggested) (help)
  3. ^ a b c d e f g "Burberry History". Burberryplc.com. Retrieved 4 January 2011.
  4. ^ Burberry IPO gets away amid market turmoil[dead link]
  5. ^ Finch, Julia (18 November 2005). "GUS shareholders to receive Burberry cheque". Guardian News and Media. Retrieved 4 January 2011.
  6. ^ Bravo quits Burberry[dead link]
  7. ^ "Shop on line". Uk.burberry.com. 5 December 2010. Retrieved 4 January 2011.
  8. ^ Day, Julia (1 November 2004). "Burberry doffs its cap to 'chavs'". Guardian. UK. Retrieved 4 January 2011.
  9. ^ "'This is perfect for Burberry'". Money.guardian.co.uk. Retrieved 4 January 2011.
  10. ^ Zinderman, Carly (15 July 2009). "A Grown-up Emma Watson Models for Burberry". International Business Times. Retrieved 4 January 2011.
  11. ^ "Emma Watson's Spring/ Summer 2010 Burberry Ads Revealed!". Stylenews.peoplestylewatch.com. 5 January 2010. Retrieved 4 January 2011.
  12. ^ "About Burberry: Collections". Burberry.com. Retrieved 4 January 2011.
  13. ^ Shop locator

External links

Wikimedia Commons has media related to Burberry.


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