Jump to content

Mattel

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Fooliard (talk | contribs) at 15:46, 8 November 2021. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Mattel, Inc.
Company typePublic
IndustryEntertainment
FoundedJanuary 1945; 79 years ago (1945-01)
Los Angeles, California, U.S.
Founders
Headquarters333 Continental Blvd,
El Segundo, California
,
United States
Key people
  • Ynon Kreiz (Chairman and CEO)
  • Richard L. Dickson (President and COO)
Products
Brands
RevenueIncrease US$4.58 billion (December 2020)[1]
Increase US$380.9 million (December 2020)
Increase US$126.6 million (December 2020)
Number of employees
32,100 (2020)
Divisions
Subsidiaries
Websitewww.mattel.com
Footnotes / references
[2][3]

Mattel, Inc. (/məˈtɛl/) is an American multinational toy manufacturing and entertainment company founded in January, 1945 and headquartered in El Segundo, California. The products and brands it currently produces include Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, Mega, Thomas & Friends, Polly Pocket, Masters of the Universe, Monster High and Enchantimals, with Ever After High also having been previously produced. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo. The company has presence in 35 countries and territories and sells products in more than 150 countries.[4] The company operates through three business segments: North America, international, and American Girl.[5] It is the world's second largest toy maker in terms of revenue, after The Lego Group.[6][7] In 2020, Barbie was named the top global toy property per The NPD Group, a global information research company. Hot Wheels was named the top-selling global toy of the year.[8] Richard L. Dickson has been the company's president since 2010, having previously held executive positions at the same company since he joined them a decade earlier.[9] Ynon Kreiz has been the company's chairman and CEO since April 26, 2018,[10] replacing former Google executive Margo Georgiadis who was previously announced as CEO on January 17, 2017, [11] but stepped down a year later on April 19 to take charge of Ancestry.

The name Mattel is a blend of the names of the "Matt" nickname of Harold Matson and El in Elliot Handler, two of the company's founders.[12]

History

Mattel logo (1969–2019)

Harold "Matt" Matson, Ruth Handler, and Elliot Handler founded the Mattel as Mattel Creations in January 1945 in a garage.[13][14] The company began selling picture frames, and later dollhouse furniture out of sediments from those frames. Matson sold his share and stake to the Handlers due to poor health the following year, i.e. in 1946, which Handler's wife, Ruth took over.[15] In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle".[14]

The company got incorporated in 1948 in Hawthorne, California.[15] In 1950, the Magic 8-Ball was invented by Albert C. Carter and Abe Bookman; the toy is now owned by Mattel.[16] Mattel started advertising on TV when it became the first sponsor of the Mickey Mouse Club TV series.[17] 1957 saw the release of the Fisher-Price Corn Popper, and the Xylophone.[18][19]  Mattel ultimately acquired Fisher-Price on August 20, 1993.[20] The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history.[21] In 1960, Mattel introduced Chatty Cathy, a talking doll that was voiced by June Foray and revolutionized the toy industry, leading to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s.[15][22] In 1961, Mattel introduced the Ken doll.[23] The company went public in 1960, and the New York Stock Exchange listed them in 1963. Mattel also acquired a number of like-minded companies during the 1960s (see table below).[15]

The original Barbie Dreamhouse appeared in 1962, and was made with cardboard and paper.[24] In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products.[25] That year also saw the release of Astronaut Barbie, the first of many space-themed Barbies.[26] Barbie traveled to the moon 4 years before Neil Armstrong.[27] In 1967, Mattel released Major Matt Mason, another toy astronaut.[28]

On May 18, 1968, Hot Wheels was released to the market.[15] Hot Wheels was invented by a team of Mattel inventors, which included a rocket scientist and a car designer.[29][30] That year also saw another doll release, this time, Christie, Barbie’s friend and the first Black doll,[31] which in the following years and decades would spawn an endless line of Barbie-themed and branded family and friends. In 1969, Mattel changed their Mattel Creations and the "Mattel, Inc. – Toymakers" marketing brands to just Mattel and launched the iconic "red sun" logo with the Mattel wordmark in all capitals for better identity. In 1970, Hot Wheels forged a sponsorship agreement with Don “The Snake” Prudhomme and Tom “The Mongoose” McEwen.[32] In addition to other marketing measures, the two racers’ cars, a yellow Barracuda and a red Duster, were reproduced as Hot Wheels toys.[32]

In May 1970, Mattel formed a joint venture film production company "Radnitz/Mattel Productions" with producer Robert B. Radnitz.[33]

The card game Uno (now stylized as UNO) was invented by Merle Robbins that same year, i.e. 1970,[34] and got acquired by Mattel more 2½ decades later, i.e. in 1996.[35]

Acquisitions Year[15]
Dee & Cee Toy Co. Ltd. 1962
Standard Plastic Products, Inc. 1966
Hong Kong Industrial Co., Ltd.
Precision Moulds, Ltd.
Rosebud Dolls Ltd. 1967
Monogram Models, Inc. 1968
A&A Die Casting Company
Ratti Vallensasca, Mebetoys, Ebiex S.A. 1969
H&H Plastics Co., Inc.
Meta frame Corp.
Ringling Bros. and Barnum & Bailey Circus
/Feld Productions		 1971–1982
Ice Follies 1979–1982
Holiday on Ice
Western Publishing 1979
Corgi Toys, Ltd. 1989[36]
International Games 1992[37]
Fisher-Price, Inc. 1993
Tyco Toys, Inc. 1997
Pleasant Company 1998[15]
The Learning Company (formerly SoftKey) 1999–2001[15]
HiT Entertainment 2012[38]
Mega Brands 2014[39]
Fuhu 2016

Mattel purchased The Ringling Bros. and Barnum & Bailey Circus in 1971 for $40 million from the Feld family, whom Mattel kept as management.[40] Mattel sold the circus corporation by December 1973, despite its profit contributions, as Mattel showed a $29.9 million loss in 1972.[41]

In 1974, an investigation found Mattel guilty of issuing false and misleading financial reports, which lead to the banishing of Elliot and Ruth Handler from their own company.[15]

Post Handlers

Arthur S. Spear, a then-Mattel vice president, took control of the company in 1975 and returned the company to profitability in two years. Ruth Handler sold her stock in 1980 and finally let loose of the company she co-founded.[15]

The Mattel Electronics line debuted in 1977 with an all-electronic handheld game. The success of the handheld led to the expansion of the line with game console then the line becoming its own corporation in 1982.[42] Mattel Electronics forced Mattel to take a $394 million loss in 1983 and almost filed for bankruptcy.[15]

In 1979, through Feld Productions, Mattel purchased the Holiday on Ice and Ice Follies for $12 million.[43] Also acquired that year was Western Publishing for $120 million in cash and stock.[44] The Felds bought the circus (and related companies) in 1982 for $22.8 million.[45]

New York City-based venture capital firms E.M. Warburg, Pincus & Co. and Drexel Burnham Lambert invested a couple hundred million dollars in Mattel in 1984 to help the company survive. However, the Masters of the Universe action figure line sales dropped, causing a $115 million loss in 1987. Chairman John W. Amerman improved the company's financial performance in 1987 by focusing on core brands. Mattel returned to working with Disney the following year.[15] In 1991, Mattel moved its headquarters from Hawthorne to its current El Segundo site, in the Los Angeles County.[46]

Mattel entered the game business in 1992 with the purchase of International Games, creators of UNO and Skip-Bo.[37] Mattel purchased Fisher-Price, Inc. on August 20, 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (creators of the American Girl brand) in 1998.[15] Mattel purchased The Learning Company (formerly SoftKey) in 1999 for $3.5 billion, but sold it the following year at a loss. The company had a $430.9 million net loss that year.[15]

Mattel earned the first grant for the Disney Princess doll license in 2000.[47] In December 2000, Mattel sued the band Aqua, saying their song "Barbie Girl" violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "blonde bimbo"; in a lawsuit which was rejected in two years later.[48]

In 2000, Mattel signed a deal with Warner Bros. to become the master licensee for Harry Potter-branded toys.[49] Two years later, the companies extended their partnership, with Mattel becoming master licensee for Batman, Superman, Justice League and the Looney Tunes toys for all markets except Asia.[50]

In 2002, Mattel closed its last factory in the United States, originally part of the Fisher-Price division, outsourcing production to China, which began a chain of events that led to a lead contamination scandal.[51] On August 14, 2007, Mattel recalled over 18 million products with multiple-Pulitzer prize-winning newspaper publication, The New York Times, closely covering its multiple recalls.[52][53][54] Many of the products had exceeded the US limits set on surface coatings that contain lead. Surface coatings cannot exceed .06% lead by weight.[54] Additional recalls were because it was possible that some toys could pose a danger to children due to the use of strong magnets that could detach. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007.[55] The recall included 7.1 million Polly Pocket toys produced before November 2006, 600,000 Barbie and Tanner Playsets, 1 million Doggie Daycare, Shonen Jump's One Piece and thousands of Batman Manga toys due to exposed magnets.[55] In 2009, Mattel would pay a $2.9 million fine to the Consumer Products Safety Commission for marketing, importing, and selling non-compliant toys.[56] Mattel was noted for its crisis response by several newspaper publications, including PRWeek, the Los Angeles Times, Fortune and Business Management.[57][58][59]

More Acquisitions and Brand Portfolio Expansion: 2010–2016

On July 9, 2010, Mattel released Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, and Gorgon, Werewolf and The Mummy.[60] It lead to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013[61][62] and Enchantimals 4 years later.

In early 2010, HiT Entertainment licensed Thomas & Friends to Mattel for toys.[63] Mattel agreed to purchase HiT Entertainment from Apax Partners on October 24, 2011 for $680 million, excluding its share of PBS Kids Sprout (now Universal Kids). The purchase was completed on February 1, 2012, and HIT Entertainment became a wholly owned subsidiary of Mattel,[64] which would be managed under its Fisher-Price unit.[65] On October 16, 2013, with reports of high profitability, Mattel launched an in-house film studio, Mattel Playground Productions.[66][67]

Fortune Magazine named Mattel one of the top 100 companies to work for in 2013, noting only 1,292 positions were full, out of 164,045 job applications during the previous year, as well as more than 1,000 employees had been with the company longer than 15 years.[68]

On February 28, 2014, Mattel acquired Mega Brands.[39] On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products.[69]

Mattel added a princess-themed Barbie line in 2010 and the fair and fantasy store-based Ever After High line in 2013, the latter which was claimed by the company to be a spin-off of Monster High, as a result of its success. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle and the two Frozen princesses (Ana and Elsa) during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. Disney Consumer Products also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would be the licensed doll maker for the Disney Princess line starting on January 1, 2016.[47]

In January 2015, board member Christopher Sinclair replaced CEO Bryan Stockton, following with 2/3 of senior executives resigning or receiving lay off.[47] In January 2016, Mattel acquired Fuhu, makers of Nabi tablets and other technology-driven hardware, in a bankruptcy proceeding for a sum worth $21 million.[70] On March 30, 2016, Mattel formed a senior head division named Mattel Creations (now Mattel Television) to centralize its multi-platform content output. In the process, the production teams and operations of Mattel Playground Productions, HIT Entertainment and American Girl were absorbed into Creations in the following day.[71] On July 19, 2016, NBCUniversal announced Mattel acquired the license to produce toys based on the Jurassic Park franchise after Hasbro's rights expired in 2017.[72]

Hasbro's failed takeover and Mattel163: 2017–2018

On November 10, 2017, the Wall Street Journal reported that Hasbro had made a takeover offer for Mattel.[73][74] At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion,[74] but 5 days later, Reuters reported that Mattel rejected the offer.[75]

Mattel formed with Chinese internet technology and video game company NetEase on January 29, 2018 a joint venture, Mattel163, a mobile publishing and development studio.[76] The company announced on December 24, 2018 that they lost the DC Comics boy toy license to Spin Master starting in the spring of 2020. With the news, company share reached an 18-year low at $9.25 a share.[77]

Reorganization of Media/Property Franchising and Production Partnerships: 2018–present

Ynon Kreiz was named company Chairman and CEO in April 2018. Two months later, the company laid off 2,200 employees partially due to Toys "R" Us' liquidation.[78] Kreiz started reorganization of Mattel which included new board of directors and added that executives having entertainment backgrounds and a global franchise management group charged with finding new opportunities in existing markets.[79] On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make films/movies based on the company's toy brands. Mattel's prior incarnation of its film division, Mattel Playground Productions, was absorbed into Mattel Creations after its Max Steel live-action film flopped, both in box office earnings and reception.[80] On August 30, 2018, Mattel indicated the formation of its global franchise management division head by Janet Hsu as chief franchise management officer. The division was mandated to seek out new commercial opportunities plus to bring to together consumer products, content development and distribution, digital gaming, live events and partnerships. Hsu was previously the CEO of Saban Brands,[81] where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division on September 28, 2018.[82] Mattel reorganized Mattel Creations and renamed it to Mattel Television on February 5, 2019, which would be headed by former Disney Channels Worldwide (now Disney Branded Television) programming executive Adam Bonnet.[83] Soulie in turn was "role-tripled" to general manager and senior vice president of the new division.[84]

Warner Music Group's Arts Music division arranged to become the distributor of Mattel's music catalog on May 1, 2020. Arts Music planned to make available hundreds of never-before-released songs and new songs for existing properties with first up the digital launch on May 8 of Thomas & Friends’ birthday album[85] which would by managed by ADA Worldwide under the pseudonym label: "Mattel–Arts Music".

Mattel Television

Mattel Television
FormerlyHenson International Television (1982–1989)
HiT Entertainment (1996–2016)
Mattel Creations (2016–2019)
Company typeTelevision division/subsidiary
IndustryTelevision production
PredecessorMattel Playground Productions
FoundedMarch 30, 2016; 8 years ago (2016-03-30)
Headquarters
United States
Area served
Worldwide
Key people
  • Adam Bonnet (Executive Producer, Division Head)
  • Frederic Soulie (General Manager and Senior Vice President)
  • Christopher Keenan (Senior Vice President, Content Development & Production
  • Phil Breman (Vice President, Scripted and Unscripted Live-Action Series Development
ProductsTelevision series and films
ParentMattel
Footnotes / references
[84]

Mattel Television is the television production division of Mattel headed by executive producer Adam Bonnet; previously or formerly known as "Mattel Creations", HiT Entertainment and the American Girl content creation team in Middleton, Wisconsin.[71]

Background

In May 1970, Mattel teamed up with producer Robert B. Radnitz to form a joint venture film production company, "Radnitz/Mattel Productions".[33] Masters of the Universe had a cartoon series back in the 1980s followed by a live action film in 1987.[86] In 1986, Mattel launched a television syndication unit MTS Entertainment, headed by John M. Weens, whose main purpose was to distribute the television syndicated show Captain Power and the Soldiers of the Future.[87]

Mattel agreed to purchase HiT Entertainment without the Sprout TV channel (formerly PBS Kids Sprout and now Universal Kids) from Apax Partners on October 25, 2011 for $680 million, which closed on February 1, 2012.[63] With Lionsgate, Mattel had its flagship Barbie brand launched into a series of successful computer-animated direct-to-video films, which then moved to Universal in 2006. Monster High followed Barbie just months after its launch in 2010[88] and many “American Girl” films were made.[67]

History

Mattel Creations

Previous logo as Mattel Creations.

Mattel Creations was formed on March 30, 2016, bringing all three of Mattel's internal content production units: Mattel Playground Productions, HiT Entertainment and the American Girl creative team in Middleton, Wisconsin under their auspices and absorb them. Mattel's then-chief content officer Catherine Balsam-Schwaber was named to head the unit, while Christopher Keenan was moved up out of HiT to be the division's Senior Vice President of content development & production. Two pacts with DHX Media (now WildBrain) and 9 Story Media Group were placed into Mattel Creations.[89] The DHX partnership with Mattel included HiT properties (Bob the Builder and Fireman Sam) and direct Mattel properties (Little People and Polly Pocket); the partnership included new multi-platform content development and production and distribution of the new and existing content.[90] The 9 Story deal was directly with HiT for 2017 revivals of Barney & Friends and Angelina Ballerina; there were originally reboots of both which were announced, but as at now, those plans are/were either scrapped or nothing was heard of in terms of greenlighting them.[91]

Mattel Creations and Universal Pictures Home Entertainment Content Group had agreed to an exclusive worldwide SVOD rights agreement for the Barbie film library. This deal started in October 17, 2016 for the next seven years and includes the next two releases; Barbie: Star Light Adventure and Barbie: Video Game Hero.[92]

With Balsam-Schwaber taking the general manager position at Craftsy, Mattel's president and chief operating officer Richard L. Dickson took over responsibility for Mattel Creations and was not planning to fill the chief creative officer post.[93]

Reorganized as Mattel Television

Mattel hired former Disney Channels Worldwide (now Disney Branded Television) programming executive Adam Bonnet as executive producer and head of a reorganized Mattel Television on February 5, 2019, which effectively replaced Mattel Creations.[83] A week later, Mattel TV announced a slate of 22 animated and live-action TV programs.[94] This division works with the franchise management division's senior vice president of content distribution and business development, Frederic Soulie, who would also triple as the new division's general manager and senior vice president.[95] On August 30, 2021, with the Universal deal expired, Mattel struck a deal with local home video releasing powerhouses, Mill Creek Entertainment and NCircle Entertainment, for the newer Netflix-based content for DVD, Blu-ray and Digital HD distribution to certain geographical regions where streaming platforms have activation, launch and censorship issues.[96][97][98][99][100] On September 7, 2021, following the debut of the streaming television film Barbie: Big City, Big Dreams on Netflix, Mattel hired former NBCUniversal vice president of current programming, Philip "Phil" Breman, to be the division's vice president for scripted and unscripted live-action series development.[101][102][103]

Production output

Title Release Date(s) Type Production Unit Production partner(s) Distributor(s) Notes
Thomas & Friends: The Great Race
  • May 21, 2016 UK theatrical
  • September 2016 (DVD)
  • early 2017 (TV)
 Animated Mattel Creations Arc Productions National Amusements (UK theatrical)
Multiple (TV)
Max Steel August 26, 2016[104] Live action film Playground Productions Dolphin Entertainment
Ingenious Media 		Open Road Films[88]
WellieWishers September 8, 2016 2D-animated series Mattel Creations Submarine Studios Amazon Prime Video (US)
Tiny Pop (UK) 		2 seasons: 26 episodes x 11 minutes; American Girl doll franchise[89][105]
Barbie Dreamtopia film June 26, 2016 2D CGI-animated film Snowball Studios
44 minutes[106]
Monster High: Great Scarrier Reef February 12, 2016 CGI-animated film DHX Media Vancouver

Universal Pictures Home Entertainment (home video formats) 		61 minutes [citation needed]
Monster High: Electrified February 12, 2017 Flaunt Studios 64 minutes
The Toy Box April 7, 2017 – November 19, 2017 Reality series Hudsun Media
Electus 		ABC (US network)
Electus International[106] 		2 seasons[107]
Barbie: Dreamhouse Adventures May 3, 2018 – January 15, 2020 CGI-animated streaming television series
  • Mattel Creations (Seasons 1 & 2)
  • Mattel Television (Seasons 3-5)
 Mainframe Studios Netflix 5 seasons, 52 episodes[106]
Barbie: Princess Adventure September 1, 2020 CGI-animated film Mattel Television Streaming televison series
Barbie & Chelsea: The Lost Birthday April 16, 2021
Masters of the Universe: Revelation July 22, 2021 – present 2D-animated series Powerhouse Animation Studios 2-part animated series
Barbie: Big City, Big Dreams
  • September 1, 2021 (US Launch)
  • August 28, 2021 (UK Launch)
 CGI-animated Television film Mainframe Studios
Thomas and Friends: All Engines Go! September 13, 2021 – present 2D-animated series Nelvana Cartoon Network Reboot of Thomas & Friends
He-Man and the Masters of the Universe September 16, 2021 – present CGI-animated streaming television series Netflix

See also

References

  1. ^ "December 2020 Report". Google Finance. Retrieved April 23, 2021.
  2. ^ "Annual Report". Mattel Annual Report. Retrieved April 15, 2021.
  3. ^ Chang, Andrea. "Elliot Handler dies at 95; co-founder of Mattel, inventor of Hot Wheels". Los Angeles Times. Retrieved May 25, 2021.
  4. ^ "About Mattel | Mattel, Inc". Mattel Corporate. Retrieved November 2, 2020.{{cite web}}: CS1 maint: url-status (link)
  5. ^ "Mattel, Inc. Company Profile". MarketLine. November 25, 2014.[permanent dead link]
  6. ^ Research, Zacks Investment. "Lego Surpasses Mattel As World's Largest Toymaker". Zacks Investment Research. Archived from the original on January 15, 2018. Retrieved January 15, 2018.
  7. ^ Carnevale, Chuck. "A Full Toy Chest Makes Mattel A Buy For Growth And Income Investors". Archived from the original on February 2, 2017. Retrieved January 1, 2017.
  8. ^ "Barbie named NPD's top global toy property for 2020". Retrieved October 14, 2021.
  9. ^ "Richard Dickson | Mattel, Inc". Mattel Corporate. Retrieved November 6, 2020.{{cite web}}: CS1 maint: url-status (link)
  10. ^ Whitten, Sarah (April 19, 2018). "Mattel's CEO Georgiadis heads to Ancestry. Toymaker taps Ynon Kreiz to replace her". CNBC. Archived from the original on April 19, 2018. Retrieved April 19, 2018.
  11. ^ S. Lublin, Joann; Ziobro, Paul (January 17, 2017). "Mattel Names Google Executive Margaret Georgiadis as CEO". The Wall Street Journal. Archived from the original on January 17, 2017. Retrieved January 17, 2017.
  12. ^ "Obituary: Elliot Handler / Man behind Mattel, Hot Wheels". Pittsburgh Post-Gazette. Retrieved April 20, 2021.
  13. ^ "Our Story". Mattel Creations. Retrieved November 4, 2021.
  14. ^ a b "History | Mattel, Inc". Mattel Corporate. Retrieved November 4, 2020.{{cite web}}: CS1 maint: url-status (link)
  15. ^ a b c d e f g h i j k l m n "Mattel, Inc. History". International Directory of Company Histories. Vol.61. St. James Press (2000). Archived from the original on June 2, 2014. Retrieved May 7, 2014.
  16. ^ Kozelsky, Holly. "HOLLY KOZELSKY: The magic of having the right answers". Martinsville Bulletin. Retrieved July 15, 2021.
  17. ^ "Corporations: All's Swell at Mattel". Time. October 26, 1962. ISSN 0040-781X. Retrieved July 15, 2021.
  18. ^ Meisenzahl, Mary. "Fisher-Price is putting a virtual toy museum on Instagram with 90 exhibits tapping into nostalgia for a new spin on experimental e-commerce — see inside". Business Insider. Retrieved September 17, 2021.
  19. ^ "Fisher-Price looks back at its 90-year history". TNP.MEDIA. June 18, 2020. Retrieved September 17, 2021.
  20. ^ "Mattel to Buy Fisher-Price in $1-Billion Deal". Los Angeles Times. August 20, 1993. Retrieved September 17, 2021.{{cite web}}: CS1 maint: url-status (link)
  21. ^ "Ruth Mosko Handler unveils Barbie Doll". Jewish Women's Archive. Retrieved March 8, 2014.
  22. ^ "June Foray, voice of Bullwinkle's Rocky and many more, dies at 99". TODAY.com. Retrieved August 26, 2021.
  23. ^ "Barbie's friend Ken celebrates a milestone birthday: 60". KWQC TV 6.
  24. ^ Schlossberg, Mallory (November 22, 2017). "See the Evolution of the Barbie Dreamhouse". Redbook. Retrieved July 2, 2021.
  25. ^ Townsend, Allie (February 16, 2011). "All-TIME 100 Greatest Toys: See 'N Say". Time. Archived from the original on June 23, 2016. Retrieved June 6, 2016.
  26. ^ August 2013, Space com Staff 05 (August 5, 2013). "Barbie in Space: Iconic Doll's Astronaut Looks (Photos)". Space.com. Retrieved July 29, 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  27. ^ Holland, Brynn. "Barbie Through the Ages". HISTORY. Retrieved July 29, 2021.
  28. ^ "Major Matt Mason : Tom Hanks campera le jouet dans un film écrit par Akiva Goldsman | CineChronicle" (in French). Retrieved July 29, 2021.
  29. ^ "16 Things You Didn't Know About Hot Wheels". Thrillist. Retrieved August 26, 2021.
  30. ^ "Mattel's Hot Wheels History - Where It All Started". Hot Wheels Centric. Retrieved August 26, 2021.
  31. ^ "Here's what Barbie looked like the year you were born". Business Insider. Retrieved September 17, 2021.
  32. ^ a b Huffman, John Pearley (August 3, 2012). "A Rivalry That Helped Turn a Pastime Into a Profession". The New York Times. ISSN 0362-4331. Retrieved October 21, 2021.
  33. ^ a b Knapp, Dan. (May 21, 1970). "Mattel, Radnitz Join Hands Archived October 1, 2017, at the Wayback Machine". Los Angeles Times (Los Angeles, California). Page F13.
  34. ^ "We've All Been Playing Uno Wrong". www.mentalfloss.com. April 4, 2016. Retrieved September 3, 2021.
  35. ^ "Uno | National Toy Hall of Fame". www.toyhalloffame.org. Retrieved September 3, 2021.
  36. ^ "COMPANY NEWS; Mattel Sets Deal". The New York Times. Reuters. December 19, 1989. Archived from the original on August 4, 2016. Retrieved June 6, 2016.
  37. ^ a b "Mattel to buy International Games". UPI. Archived from the original on November 29, 2018. Retrieved November 29, 2018.
  38. ^ "Barbie maker Mattel to buy Thomas the Tank Engine owner". BBC News. October 24, 2011. Archived from the original on February 13, 2014. Retrieved October 25, 2011.
  39. ^ a b "Jealous Barbie: Mattel Comes After Lego With Mega Bloks Purchase". Forbes. February 28, 2014. Archived from the original on March 7, 2014. Retrieved March 5, 2014.
  40. ^ Langdon, Dolly (May 12, 1980). "Lord of the Rings' Irvin Feld Has Made a Fading Circus the Greatest Show on Earth Again". People. Archived from the original on September 20, 2015. Retrieved August 4, 2015.
  41. ^ Brown, Lonnie; Fiero, Peter (December 19, 1973). "Mattel Selling Circus World". Lakeland Ledger; aggregated by Google News. Vol. 67, no. 64. The New York Times Company. pp. 1A, 7A. Archived from the original on October 19, 2015. Retrieved August 4, 2015.
  42. ^ Barton, Matt; Loguidice, Bill (May 8, 2008). "A History of Gaming Platforms: Mattel Intellivision". Gamasutra. pp. 1, 3. Archived from the original on January 13, 2019. Retrieved November 5, 2015.
  43. ^ Dale, Steve (January 20, 1995). "Snow White And Greenbacks". Chicago Tribune. Archived from the original on September 14, 2015. Retrieved July 30, 2015.
  44. ^ "Western Publishing Group, Inc. History". International Directory of Company Histories. Vol.13. St. James Press (2000). Archived from the original on July 24, 2012. Retrieved November 5, 2015.
  45. ^ "Feld Family Buys Ringling Bros". Associated Press in The New York Times. March 19, 1982. Archived from the original on December 11, 2008. Retrieved July 20, 2008. Mattel Inc. said it had sold Ringling Brothers-Barnum & Bailey Combined Shows Inc. for $22.8 million to a family who had owned the circus and managed it for 26 years. Two members of the family, Irvin Feld and his son, Kenneth, said the deal included the circus, Ice Follies, Holiday on Ice, and the new Walt Disney's World on Ice.
  46. ^ "Mattel Toys to Move Its Headquarters to El Segundo Site". Los Angeles Times. September 20, 1989. ISSN 0458-3035. Archived from the original on March 12, 2017. Retrieved June 29, 2018.
  47. ^ a b c Suddath, Claire (December 17, 2015). "The $500 Million Battle Over Disney's Princesses". Bloomberg Businessweek. Archived from the original on February 8, 2017. Retrieved February 18, 2016.
  48. ^ "Barbie loses battle over bimbo image". BBC News. July 25, 2002. Archived from the original on July 6, 2007. Retrieved August 8, 2007.
  49. ^ Mattel and Hasbro get licenses for characters from Harry Potter Archived December 15, 2017, at the Wayback Machine - Lisa Bannon and John Lippman, The Wall Street Journal, 11 February 2000
  50. ^ Mattel, Warner Bros. in Licensing Deal Archived September 24, 2015, at the Wayback Machine - James Bates, Los Angeles Times, 9 July 2002
  51. ^ "CTV article on recall". CTV.ca. Archived from the original on July 2, 2011. Retrieved June 9, 2011.
  52. ^ Barboza, David; Story, Louise (July 26, 2007). "Toymaking in China, Mattel's Way". The New York Times. ISSN 0362-4331. Archived from the original on February 2, 2017. Retrieved July 4, 2015.
  53. ^ Story, Louise. "Mattel shifts into crisis mode after quality problems - The New York Times". Archived from the original on October 1, 2017. Retrieved July 4, 2015.
  54. ^ a b Story, Louise (August 2, 2007). "Lead Paint Prompts Mattel to Recall 967,000 Toys". The New York Times. ISSN 0362-4331. Archived from the original on January 29, 2017. Retrieved July 4, 2015.
  55. ^ a b "Mattel to announce toy recall". Mattel.com Services. Archived from the original on July 14, 2011. Retrieved June 9, 2011.
  56. ^ Kavitanz, Parija. "Mattel fined $2.3 million over lead in toys". Archived from the original on August 3, 2009. Retrieved November 8, 2013.
  57. ^ "Mattel tackles crisis with solid comms". Archived from the original on July 5, 2015. Retrieved July 4, 2015.
  58. ^ Goldman, Abigail; Reckard, E. Scott (August 18, 2007). "Tactics differ for 2 firms in crises". Los Angeles Times. ISSN 0458-3035. Archived from the original on February 10, 2017. Retrieved July 4, 2015.
  59. ^ Yang, Jia Lynn (January 22, 2008). "Mattel's CEO Recals a Rough Summer". CNN Money. Archived from the original on May 12, 2014. Retrieved August 11, 2016.
  60. ^ "Watch out, Barbie: Mattel's edgy Monster High is in session". Los Angeles Times. August 13, 2010. Retrieved September 23, 2021.{{cite web}}: CS1 maint: url-status (link)
  61. ^ "Mattel Announces the Global Launch of Ever After High™ | Mattel, Inc". Mattel Investors. Retrieved November 4, 2020.{{cite web}}: CS1 maint: url-status (link)
  62. ^ Dickson, Jeremy (October 28, 2013). "Mattel's Ever After High launches globally". Kidscreen. Retrieved November 4, 2020.{{cite web}}: CS1 maint: url-status (link)
  63. ^ a b Kell, John (October 25, 2011). "Mattel to Buy HIT Entertainment". The Wall Street Journal. Archived from the original on July 9, 2017. Retrieved April 8, 2013.
  64. ^ Szalai, George (January 31, 2012). "Mattel's Acquisition of 'Thomas & Friends' Maker HIT Entertainment to Close on Wednesday". The Hollywood Reporter. Archived from the original on February 4, 2020. Retrieved April 8, 2013.
  65. ^ "Welcome to HiT Entertainment". hitentertainment.com. HiT Entertainment. Archived from the original on October 29, 2013. Retrieved October 28, 2013.
  66. ^ Goldman Getzler, Wendy (October 16, 2013). "With profits up, Mattel launches in-house studio Playground Productions". Kidscreen. Archived from the original on September 8, 2018. Retrieved September 7, 2018.
  67. ^ a b Graser, Marc (November 5, 2013). "Mattel's Bold Plan to Take Control Back From Hollywood". Variety. Archived from the original on May 8, 2014. Retrieved May 7, 2014.
  68. ^ "Mattel - Best Companies to Work For 2013". Fortune. CNN Money. February 4, 2013. Archived from the original on January 20, 2013. Retrieved July 10, 2013.
  69. ^ "Quirky and Mattel join forces to crowdsource the next hit toy". Fortune. April 16, 2015. Archived from the original on July 6, 2015.
  70. ^ Blakely, Lindsay (January 21, 2016), Mattel Buys Fuhu Out of Bankruptcy for $21.5 Million, Inc.com, archived from the original on April 24, 2016
  71. ^ a b Tartaglione, Nancy (March 31, 2016). "Mattel Creations Formed To Centralize Toy Giant's Theatrical, TV & Digital Content". Deadline Hollywood. Penske Business Media, LLC. Archived from the original on June 5, 2016. Retrieved June 6, 2016.
  72. ^ "Mattel Nabs Universal's 'Jurassic Park' Toy License From Hasbro". Bloomberg. July 19, 2016. Archived from the original on July 12, 2017.
  73. ^ Zaiobro, Paul; Mattioli, Dana (November 10, 2017). "Hasbro Sets Its Sights on Mattel". The Wall Street Journal. Archived from the original on November 11, 2017. Retrieved November 11, 2017.
  74. ^ a b "Hasbro approaches Mattel about takeover, says WSJ, citing sources". CNBC. November 10, 2017. Archived from the original on November 12, 2017.
  75. ^ Roumeliotis, Greg. "Mattel snubs Hasbro's latest acquisition approach - sources". Reuters. Archived from the original on November 25, 2017. Retrieved November 25, 2017.
  76. ^ Foster, Elizabeth (January 30, 2018). "Mattel ups its mobile game with NetEase JV". Kidscreen. Brunico Communications Ltd. Archived from the original on January 30, 2019. Retrieved January 28, 2019. {{cite news}}: |archive-date= / |archive-url= timestamp mismatch; January 8, 2019 suggested (help)
  77. ^ I-Chun Chen (December 24, 2018). "Mattel shares fall after losing DC Comics deal". LA Biz. American City Business Journals. Retrieved January 9, 2019.
  78. ^ "Toy giant Mattel to slash more than 2,200 jobs". Las Vegas Review-Journal. AP. July 26, 2018. Archived from the original on July 27, 2018. Retrieved September 7, 2018.
  79. ^ Townsend, Matthew (September 6, 2018). "Mattel's New CEO Starts Movie Unit to Jump-Start Film Franchises". Bloomberg.com. Archived from the original on September 8, 2018. Retrieved September 7, 2018.
  80. ^ Ng, David. "Mattel creates new film division to turn toys into movies". Los Angeles Times. Archived from the original on September 7, 2018. Retrieved September 7, 2018.
  81. ^ Foster, Elizabeth (August 31, 2018). "Mattel launches global franchise management group". Kidscreen. Brunico Communications Ltd. Archived from the original on March 12, 2019. Retrieved March 11, 2019.
  82. ^ Foster, Elizabeth (September 28, 2018). "Mattel's global franchise management group grows". Kidscreen. Brunico Communications Ltd. Archived from the original on April 7, 2019. Retrieved March 11, 2019.
  83. ^ a b Littleton, Cynthia (February 6, 2019). "Disney Channel Alum Adam Bonnett Joins Mattel Television". Variety. Archived from the original on March 27, 2019. Retrieved March 11, 2019.
  84. ^ a b Zahn, James. "EXCLUSIVE: FRED SOULIE NAMED SENIOR VICE PRESIDENT, GENERAL MANAGER, MATTEL TELEVISION". The ToyBook. Retrieved June 2, 2021.
  85. ^ "Warner Music Strikes Distribution Deal With Mattel for 1,000 Songs From Barbie, Thomas & Friends, More". Variety. May 1, 2020. Archived from the original on May 1, 2020. Retrieved May 1, 2020.
  86. ^ Fleming, Mike Jr. (July 30, 2012). "Jon M. Chu In 'Masters Of The Universe' Talks". Deadline. Penske Business Media, LLC. Archived from the original on December 25, 2016. Retrieved December 20, 2016.
  87. ^ "Syndication Marketplace" (PDF). Broadcasting & Cable. November 10, 1986. Retrieved October 17, 2021.
  88. ^ a b Graser, Marc (October 15, 2013). "Mattel to Create Original Entertainment Through Playground Productions Banner". Variety. Archived from the original on June 13, 2016. Retrieved June 6, 2016.
  89. ^ a b Castleman, Lana (March 31, 2016). "Mattel centralizes content output in new division". Kidscreen. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  90. ^ Goldman Getzler, Wendy (December 16, 2015). "DHX Media & Mattel pact on content creation". Kidscreen. Brunico Communications Ltd. Archived from the original on September 16, 2016. Retrieved December 20, 2016.
  91. ^ Vlessing, Etan (October 6, 2015). "MIPCOM: 'Barney & Friends' Set for Relaunch by Mattel, 9 Story". The Hollywood Reporter. Archived from the original on January 7, 2017. Retrieved December 20, 2016.
  92. ^ Milligan, Mercedes (October 16, 2016). "UPHE Snags Exclusive 'Barbie' SVOD Rights from Mattel". Animation Magazine. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  93. ^ Whyte, Alexandra (November 10, 2017). "Mattel CCO Catherine Balsam-Schwaber departs". KidScreen. Archived from the original on February 13, 2018. Retrieved February 12, 2018.
  94. ^ Kit, Borys (February 15, 2019). "Mattel Launching Slate of 22 Multi-Platform Television Shows (Exclusive)". The Hollywood Reporter. Archived from the original on March 13, 2019. Retrieved March 11, 2019.
  95. ^ Milligan, Mercedes (February 18, 2019). "Mattel Announces 22-Series Slate Inspired by Top Franchises". Animation Magazine. Archived from the original on February 25, 2019. Retrieved March 11, 2019.
  96. ^ "NCircle & Mill Creek pick up Mattel rights". Retrieved November 7, 2021.
  97. ^ "Mattel Inks Disc, Digital Distribution Deals With NCircle and Mill Creek Entertainment – Media Play News". Retrieved November 7, 2021.
  98. ^ "NCircle, Mill Creek Entertainment Announce Agreement with Mattel". licenseglobal.com. August 31, 2021. Retrieved November 7, 2021.
  99. ^ "NCircle and Mill Creek Entertainment Announce Multi-Year Physical and Digital Distribution Agreement with Mattel". Mill Creek Entertainment. Retrieved November 7, 2021.
  100. ^ "Mattel Inks Physical Distribution Deal for Barbie, Thomas & Friends, Masters of the Universe Animated Content • The Toy Book". The Toy Book. August 31, 2021. Retrieved November 7, 2021.
  101. ^ White, Peter (September 7, 2021). "Former NBC Exec Phil Breman Joins Mattel To Oversee Live-Action TV Development". Deadline. Retrieved September 11, 2021.{{cite web}}: CS1 maint: url-status (link)
  102. ^ "Mattel hires NBC alum Phil Breman to lead live action TV". TBI Vision. September 8, 2021. Retrieved November 6, 2021.
  103. ^ Anderson, Justin (September 7, 2021). "Mattel taps Phil Breman to lead live action TV development". Realscreen. Retrieved September 11, 2021.{{cite web}}: CS1 maint: url-status (link)
  104. ^ "Robert De Niro Boxing Movie 'Hands of Stone' Set for August Release". Variety. Archived from the original on April 15, 2016. Retrieved April 2, 2016.
  105. ^ Milligan, Mercedes (October 18, 2016). "'WellieWishers' Gets UK Deal, Season 2 Greenlight". Animation Magazine. Archived from the original on December 20, 2016. Retrieved December 16, 2016.
  106. ^ a b c Dickson, Jeremy (October 12, 2016). "Mattel Creations greenlights two new Barbie series, more kids content". Kidscreen. Brunico Communications Ltd. Archived from the original on September 6, 2018. Retrieved September 7, 2018.
  107. ^ "Shows A-Z - toy box, the on abc". The Futon Critic. Retrieved January 9, 2019.

Further reading

  • Kettelkamp, Sean; Chatty Cathy and Her Talking Friends, Schiffer Publishing (1998)
Retrieved from "https://en.wikipedia.org/w/index.php?title=Mattel&oldid=1054187884"