Jump to content

Toyota Motor Philippines

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by 112.198.69.204 (talk) at 01:45, 23 December 2016. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Toyota Motor Philippines
Company typeSubsidiary
Founded
  • 1962 (as Delta Motors Corporation)
  • 1988 (as a subsidiary)
HeadquartersSanta Rosa, Laguna, Philippines
Key people
Mr. Satoru Suzuki (President)
ProductsAutomobiles
ParentToyota Motor Corporation
Websitewww.toyota.com.ph

Toyota Motor Philippines Corporation is the wholly owned subsidiary of Toyota Motor Corporation, based in Santa Rosa, Laguna, Philippines. Founded in August 1988, and is the fourth largest selling car brand in the Philippines. It operates a production facility, also in Santa Rosa, for the domestic market and owns a financial services unit called Toyota Financial Services Philippines.

History

The company has traces its roots back to 1962 when the establishment of Delta Motors Corporation. In addition to assembling Toyota's for the local market, Delta also used their own name to market the "Mini Cruiser", a little off-roader appearing a lot like a scaled-down 40-series Toyota Land Cruiser and using Toyota engines and other technology. It was developed in the mid-seventies especially for the Philippine Army as the M-1777, but was also sold commercially. The Mini Cruiser (sometimes called the Explorer) was even exported, to Colombia, Papua New Guinea, the Middle East and to Italy.[1] In Italy it was sold by Gandin Auto from 1980.[2] About 500 units were sold in Italy until supplies dried up in 1986, following Delta's untimely bankruptcy in 1984.[3] The now rare Delta Mini Cruiser also became available as a two-seater pickup truck, estate, van, and as a five-seater jeep in the 1980s.

An interesting development was one of the first "Asian Utility Vehicles" (AUV), the Toyota Tamaraw. This little utilitarian car was based on the Indonesian Kijang, and the "Tamaraw" name continues to be used in the Philippine market today, also becoming a colloquial term for any AUV. Toyota themselves refer to this car as a BUV, for "Basic Utility Vehicle". The BUV was intended to be a general-purpose vehicle for developing countries, designed to meet local needs and facilitate technology transfers in order to respond to the domestic production policies of various Asian countries. Philippine assembly began in December 1976.[4]

Delta also built Toyota's 12R engine, the tools and die-sets for which were acquired through the Philippine National Bank (PNB) as part of Japan's war reparations to the Philippines.

Long wheelbase Delta Mini Cruiser belonging to the Philippine Army

End of Delta Motors

The politically powerful Silverio fell out of favor with then Philippine president Ferdinand Marcos during the Philippine economic downturn in the early eighties.[5] Operations came to a halt in December 1983 and by March 1984 Toyota cancelled their tie-up. The company was dissolved in 1988, with 35% going to Toyota and Mitsui and the remaining 65% going to the Philippine National Bank.[6] Since August 1988, the newly establishment of Toyota Motor Philippines and now assembles three vehicles in the Santa Rosa manufacturing plant.[4]

Current

Toyota HiAce
Toyota Innova
Toyota Vios

Current Cars manufactured at TMP

See also

References

  1. ^ Doner, p. 316
  2. ^ Anselmi, Gian Piero (July–September 1984). Marin, Gianni (ed.). "A Torino passerella delle nostre passioni". Auto in Fuoristrada (in Italian). 3 (7). Milan: Rusconi Editore: 43, 46. {{cite journal}}: Unknown parameter |trans_title= ignored (|trans-title= suggested) (help)
    Imported by Plan Motor Italia of Turin, the car was marketed by Gandin Auto in Treviso. The engines originally offered were a Philippine-built Toyota 1587 cc four-cylinder (12R) with 69 PS, or the Isuzu C190 1951 cc diesel engine with 63 PS. After a reintroduction and some changes first presented at the 1984 Expofuoristrada in Turin, the diesel was replaced by VM Motori's 2393 cc "HR492" turbodiesel (100 PS) which was installed by the importer. 1984 prices ranged from 15,024,000 for 4AG-engined version to 19,972,000 lira for the turbodiesel (p. 163).
  3. ^ "Delta Mini Cruiser". Retrieved 2011-12-22.
  4. ^ a b Cite error: The named reference Toy75 was invoked but never defined (see the help page).
  5. ^ Cite error: The named reference Doner was invoked but never defined (see the help page).
  6. ^ Cite error: The named reference D43 was invoked but never defined (see the help page).
Retrieved from "https://en.wikipedia.org/w/index.php?title=Toyota_Motor_Philippines&oldid=756262559"