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Coca-Cola Creations

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Coca-Cola Creations
TypeCola
ManufacturerThe Coca-Cola Company
Country of origin United States
IntroducedFebruary 21, 2022
VariantsStarlight, Byte, Marshmello, Dreamworld, Move, Ultimate, Soul Blast
Related productsCoca-Cola

Coca-Cola Creations are limited edition variants of Coca-Cola first introduced in 2022 designed to appeal to younger consumers.[1] The flavors use non-traditional branding to spark conversation.[2]

Variants

Starlight

Coca-Cola Starlight
Bottle of Coca-Cola Starlight
TypeCola
ManufacturerThe Coca-Cola Company
Country of origin United States
IntroducedFebruary 21, 2022
DiscontinuedAugust 1, 2022
ColorRed
VariantsCoca-Cola Starlight Zero Sugar
Related productsCoca-Cola

Coca-Cola Starlight was a limited-edition variant of Coca-Cola. Introduced in 2022 as the first in the Coca-Cola Creations line, it was produced and distributed by the Coca-Cola Company and its bottlers. The beverage features a red color and a unique taste "inspired by space". In the United Kingdom, where it was a Zero Sugar variant, it was known as Coca-Cola Intergalactic.[3] In South Korea, it was also known as Coca-Cola Stardust. In Thailand, it was also known as Coca-Cola Starshine.

History

The Coca-Cola Company announced the release of Coca-Cola Starlight on February 17, 2022. In a press statement, the company revealed the beverage has a "reddish hue" and that "Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to space." Oana Vlad, senior director for global brand strategy at the company, stated that the drink was inspired by Coca-Cola's partnership with NASA.[4] Coca-Cola Starlight was launched alongside Coca-Cola Creations, an innovation platform of The Coca-Cola Company focused on selling limited-edition flavors of Coca-Cola. It landed in North American stores on February 21, 2022, and is also sold in Coca-Cola Zero Sugar format.[4][5] It was discontinued on August 1, 2022[6] and succeeded by Coca-Cola Dreamworld later that month.[citation needed]

Flavor

Prior to the release of Coca-Cola Starlight, there were speculations as to its flavor. Among them were raspberry (originating from a 2009 study that the center of the galaxy may taste like raspberries) and s'mores.[7][8]

Many have described the taste as similar to that of fruit, vanilla or cotton candy. Junk food review site Candy Hunting stated it "tastes like strawberry, marshmallow, and/or cotton candy".[9] Aly Walansky of Food Network wrote it tastes "kind of like minty cotton candy sprinkled with vanilla".[10]

Byte

Coca-Cola Byte was launched in April 2022 and was described as "metaverse inspired".[11]

Marshmello

Coca-Cola Marshmello was launched in June 2022 in collaboration with artist Marshmello.[12] It had "strawberry and watermelon flavors".[13]

Dreamworld

Coca-Cola Dreamworld was launched in August 2022 and was described as tapping into "Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like."[14]

Soul Blast

Coca-Cola Soul Blast was launched exclusively in Japan, China, Taiwan in October 2022 alongside Bleach: Thousand-Year Blood War. It had an "action flavor."[15]

Move

Coca-Cola Move was launched in February 2023 in collaboration with artist Rosalía.[16]

Ultimate

A bottle of Coca-Cola Ultimate

Coca-Cola Ultimate was launched in June 2023 in collaboration with League of Legends developer Riot Games.[17]

Y3000

Coca-Cola Y3000 was launched in September 2023 and was co-created with artificial intelligence.[18]

References

  1. ^ "Coca-Cola Launches Global Innovation Platform Coca-Cola Creations". Retrieved 26 June 2023.
  2. ^ "Coca-Cola Creations - Essential Marketing". 11 August 2022. Retrieved 26 June 2023.
  3. ^ "Coca-Cola's new Intergalactic and Byte drinks taste of the future". 27 April 2022.
  4. ^ a b Pearlman, Robert Z. (February 17, 2022). "Coca-Cola launches 'Starlight' limited-edition drink inspired by space". Space.com.
  5. ^ Garcia, Tonya (February 18, 2022). "Coca-Cola to launch its first limited-edition beverage, Starlight". MarketWatch.
  6. ^ Teague, Katie (March 11, 2022). "Coca-Cola Starlight Tastes Like Space? We Tried It. What to Know About Coke's New Drink". CNET.
  7. ^ Wiener-Bronner, Danielle (February 18, 2022). "Coca-Cola introduces a first-of-its-kind flavor". CNN Business.
  8. ^ Sample, Ian (April 20, 2009). "Galaxy's centre tastes of raspberries and smells of rum, say astronomers". The Guardian.
  9. ^ candyhunting (February 19, 2022). "Here is the new Starlight Coca-Cola!".
  10. ^ Walansky, Aly (March 1, 2022). "Coca-Cola Launches New 'Starlight' Flavor, And It Tastes Like Space Candy". Food Network.
  11. ^ "Coca-Cola® Creations Gaming-Inspired Coca-Cola® Zero Sugar Byte - News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
  12. ^ "Taste the Track: Coca-Cola Drops New Coke Creation with Cultural Icon Marshmello – News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
  13. ^ "Here's What Marshmello's Coca-Cola Tastes Like (It's Not Marshmallows)". Delish. 2022-06-30. Retrieved 2023-07-31.
  14. ^ "Coca-Cola Invites Fans to Experience Dreamworld – News & Articles". www.coca-colacompany.com. Retrieved 26 June 2023.
  15. ^ "Go Bankai With "Coca-Cola Zero Sugar 'Bleach' Soul Blast"". Hypebeast. 2022-10-05. Retrieved 2023-07-31.
  16. ^ "Introducing Coca-Cola® Move - Coke Creations". us.coca-cola.com. Retrieved 26 June 2023.
  17. ^ "Game On: Coca-Cola and Riot Games Team Up for 'Ultimate' Flavor and Experiences Celebrating Every Player's Journey". www.coca-colacompany.com. Retrieved 26 June 2023.
  18. ^ "Y3000 - Limited Edition Coca-Cola® | Coke Creations". us.coca-cola.com. Retrieved 2023-09-17.
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