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Nestlé Candy Shop

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This article is about the real life brand. For the fictional brand it was formerly named after, see Charlie and the Chocolate Factory (franchise).

Nestlé Candy Shop
OwnerNestlé S.A.
Country
  • United States
  • United Kingdom
Introduced1971; 53 years ago (1971)
Discontinued2018
MarketsInternational
Previous ownersSunmark

Nestlé Candy Shop (formerly The Willy Wonka Candy Company) was a confectionery brand owned and licensed by the Swiss corporation Nestlé. In 2018, the branding and production rights were sold to the Ferrero Group, and as a result, the brand was discontinued.

History

Origins

The previous inception of the Wonka brand came from materials licensed from the British author Roald Dahl. His classic 1964 children's novel, Charlie and the Chocolate Factory, and its film adaptations are the sources of both the packaging and the marketing styles of the Wonka brand. Dahl had licensed the "Wonka" name to film director Mel Stuart. The film's producer, David L. Wolper, convinced the Quaker Oats Company to advance $3 million to finance the film in exchange for the right to use the Wonka name to sell candy bars.[1] Quaker, which had no previous experience in the film industry, bought the rights to the book and financed the picture to promote their new "Wonka Bar". The title of the film was changed to Willy Wonka & the Chocolate Factory for promotional purposes.[2][citation needed]

The brand was launched on 17 May 1971, one month before the release of the novel's first film adaptation on 30 June 1971. In 1975, Breaker Confections was acquired by Sunmark Corporation of Saint Louis, Missouri. In 1980, the Breaker Confections brand name was changed to ‘Willy Wonka Brands’ in an attempt to develop the ‘Wonka’ brand image before it was sold out in 1986 to Rowntree Mackintosh Confectionery of the UK, who, then sold it out in 1988 to Swiss company Nestlé, who in 1993 renamed it ‘Willy Wonka Candy Company’, and then in 2015 ‘Nestlé Candy Shop’.[3] In 1988, the Willy Wonka Candy Company brand, then owned by Sunmark Corporation, was acquired by Nestlé. The original ‘Wonka Bars’ never saw store shelves due to factory production problems before the film's release; however, subsequent Wonka product releases were highly successful, including the Everlasting Gobstopper in 1976 and Nerds in 1983.[citation needed]

From 1988 to 2017, Nestlé sold sweets and chocolate under the Wonka brand name in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Japan, South Africa, Mexico, Colombia, Brazil, Argentina, Costa Rica, Panama, Dominican Republic, and the Middle East.[citation needed] The cessation of the Wonka brand was due to the impending sale of branding rights to the Ferrero Group.[4]

To promote the upcoming film Wonka, Ferrara revived the Wonka brand name for promotional "Magic Hat Gummies".

Acquisition by Ferrero

On January 18, 2018, Ferrero announced that it would be purchasing the Nestlé US candy business and all of its US products, office locations, and manufacturing plants. The deal gave Nestlé a value of approximately $2.8 billion.[5]

Products (at time of discontinuation)

Previous products

  • Chewy Runts
  • DinaSour Eggs
  • Dweebs
  • Everlasting Hot Gobstoppers
  • Sour Gobstoppers
  • Longlasting Gobstoppers
  • Fizzy Jerkz
  • FruiTart Chews
  • Fruit Marvels
  • Gummy Nerds
  • Oompas
  • Punky's
  • Rinky Dinks
  • Scrumdidilyumptious
  • Shock Tarts Sour Gum Balls
  • Super Skrunch
  • Tangy Bloops
  • Tangy Bumps
  • Tangy Bunnys
  • Tart 'n' Tinys
  • Tinglerz
  • Volcano Rocks
  • Wacky Wafers
  • Wegg (UK only)
  • Willy Wonka's Guppies
  • Willy Wonka's Squids
  • Willy Wonka's Watermelon
  • Wonkalate (UK only)
  • Wonka Bar
  • Wonka Biscuits (UK only)
  • Wonka Daredevils
  • Wonka Donutz
  • Xploder

References

  1. ^ "At 40, Wonka Candy Is Greatest Reverse Product Placement Ever". Brand Channel. Retrieved 28 March 2014.
  2. ^ "The real reason Charlie became Willy Wonka". CBC. 12 July 2023.
  3. ^ J.M. Kenny (Writer, director, Producer) (2001). Pure Imagination: The Story of 'Willy Wonka and the Chocolate Factory' (DVD). USA: Warner Home Video. Retrieved 2 December 2006.
  4. ^ "Does Nestlé still make Wonka candies?". Nestlé Global. Retrieved 5 March 2023.
  5. ^ Yu, Douglas (12 April 2018). "Ferrero completes acquisition of Nestlé US candy business, swallowing more than 20 brands". Archived from the original on 29 May 2022.
  6. ^ Best, Dean (16 February 2015). "Nestle eyes liquorice market with Sweetarts NPD". just-food. Retrieved 19 February 2015.
Wikimedia Commons has media related to Willy Wonka brand.
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