Mixer (website)

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Mixer (website) logo.svg
Mixer homepage 2019.jpg
Type of site
Streaming video service
Available in18[1] languages
List of languages
  • Chinese Simplified
  • Chinese Traditional
  • Danish
  • Dutch
  • English
  • Finnish
  • French²
  • German
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Polish
  • Portuguese
  • Russian
  • Spanish
  • Swedish
  • Turkish
Founder(s)Matthew Salsamendi
James Boehm
Alexa rankIncrease 1,480 (September 2019)[2]
LaunchedJanuary 5, 2016; 3 years ago (2016-01-05)
Current statusActive

Mixer is a Seattle-based video game live streaming platform owned by Microsoft. The service officially launched on January 5, 2016, as Beam but was renamed Mixer in May 2017.

The service carries an emphasis on interactivity, with low stream latency and a platform for allowing viewers to perform actions that can influence a stream.


Mixer distinguishes itself from other streaming platforms by emphasizing interactivity between streamers and their viewers; the service advertised that there would be latency of less than a second between the original broadcast and when it is received by users, rather than 10–20 seconds. This feature is leveraged by an interactivity platform, where viewers can use buttons displayed alongside a stream to influence the stream (such as voting or influencing gameplay). Users can spend "Sparks" (earned for watching and participating in streams) to activate these interactivity features, and Mixer support can be integrated into games via an SDK.[3][4]

In November 2018, the site unveiled a major update branded as "Season 2", including features launching immediately, and plans for upcoming features. The update added automatic quality adjustment for the player, "Skills"—a feature that can be used to trigger special animations and effects in chat. Some premium skills are purchased using the paid currency "Embers"; channels can receive revenue from Embers spent by their viewers. Partnered streamers can also receive payment bonuses based on the volume of Sparks spent on their channels.[5] In April 2019, Mixer added "Channel Progression"—a level system for tracking users' engagement with a particular channel over time. Users can receive benefits to reward their long-term participation.[6][7]


Beam launched on January 5, 2016.[8] In May 2016, Beam won the Startup Battlefield competition at the TechCrunch Disrupt conference, receiving $50,000 in equity-free funding.[9][10]

On August 11, 2016, Beam was acquired by Microsoft for an undisclosed amount. The service's team was integrated into the Xbox division.[11][12][8] On October 26, 2016, Microsoft announced that Beam would be integrated into Windows 10.[13] Beam broadcasting was also integrated into Xbox One on the March 2017 software update.[14]

On May 25, 2017, Microsoft announced that Beam had been renamed Mixer, as the previous name could not be used globally.[15] The re-branding came alongside the introduction of several new features, such as the ability for a user to co-host up to three other streams on their channel at once, as well as the companion mobile app Mixer Create. It was also announced that Mixer would receive top-level integration within the Xbox One dashboard, with a new tab curating Mixer streams.[3]

On August 1, 2019, video game streamer Ninja announced that he would move exclusively from Twitch to Mixer beginning August 2. The deal was considered to be a major coup for Mixer, as Ninja had been among Twitch's top personalities, with over 14 million followers.[16][17][18]

See also[edit]


  1. ^ Bodnarescu, Florin (25 October 2017). "Mixer bumps up support to 21 languages". Neowin. Retrieved 26 October 2017.
  2. ^ "Alexa - Mixer Competitive Analysis, Marketing Mix and Traffic". www.alexa.com. Retrieved 2019-09-09.
  3. ^ a b "Microsoft's Beam renamed to Mixer, adds co-op streaming (update)". Polygon. Retrieved 26 May 2017.
  4. ^ "Microsoft acquires game-streaming site, will integrate features into its games". Ars Technica. Conde Nast. Retrieved 26 October 2016.
  5. ^ Kaser, Rachel (2018-12-05). "Mixer may have found the secret sauce for paying streamers full-time". The Next Web. Retrieved 2019-08-04.
  6. ^ Watts, Steve (2018-11-01). "Microsoft's Mixer "Season 2" Update Adds New Features, Promises More To Come". GameSpot. Retrieved 2019-01-14.
  7. ^ "Microsoft's Mixer now lets streamers reward fans for participation, not just subscriptions". TechCrunch. Retrieved 2019-08-04.
  8. ^ a b "Microsoft acquires Beam interactive game live streaming service". TechCrunch. Retrieved 26 October 2017.
  9. ^ "Beam wants to turn gaming streams wildly dynamic". TechCrunch. Retrieved 2019-08-04.
  10. ^ "And the winner of TechCrunch Disrupt NY 2016 is… Beam". TechCrunch. Retrieved 2019-08-04.
  11. ^ "Xbox Live gets more social with Microsoft's Beam buy". CNET. Retrieved 2016-08-11.
  12. ^ O'Brien, Sara Ashley (2016-08-12). "Microsoft acquires gaming startup Beam run by 18-year-old". CNNMoney. Retrieved 2016-08-20.
  13. ^ "Game streaming coming to Windows 10, and bitstream coming to Xbox One". Ars Technica. Conde Nast. Retrieved 26 October 2016.
  14. ^ "The Xbox One gets Microsoft's Beam streaming and a faster interface today". The Verge. Retrieved 26 May 2017.
  15. ^ "Matt (Mixer co-founder) Twitter". Twitter. Retrieved 27 May 2017.
  16. ^ "Ninja announces he is leaving Twitch to stream exclusively on Mixer". The Verge. Retrieved 1 August 2019.
  17. ^ Alexander, Julia (2019-08-01). "What is Mixer, Ninja's new exclusive streaming home?". The Verge. Retrieved 2019-08-01.
  18. ^ Roettgers, Janko (2019-08-01). "Ninja Is Ditching Amazon's Twitch for Microsoft's Mixer". Variety. Retrieved 2019-08-01.

External links[edit]