WTYB

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WTYB
WTYB Magic103.9 logo.png
City Bluffton, South Carolina
Broadcast area Savannah, Georgia
Hilton Head, South Carolina
Branding Magic 103.9
Slogan "Classic Soul and Today's Best R&B!"
Frequency 103.9 MHz
First air date March 1978
Format Urban AC
ERP 50,000 watts
HAAT 105 meters (344 ft)
Class C2
Facility ID 14069
Transmitter coordinates 32°03′33″N 81°00′57″W / 32.05917°N 81.01583°W / 32.05917; -81.01583
Callsign meaning W T Y Bee Island
Former callsigns WGEC (1978-1995)
WSGF (1995-1998)
WSIS (1998-2004)[1]
Owner Cumulus Broadcasting
(Cumulus Licensing, LLC)
Webcast Listen Live
Website magic1039fm.com

WTYB (103.9 FM) is a radio station licensed to serve Bluffton, Georgia, United States. The station is owned by Cumulus Broadcasting.

It broadcasts an Urban AC music format targeted to Savannah, Georgia.[2]

Station history[edit]

Originally launched as WGEC, licensed to Springfield, Georgia, in March 1978, this station first aired an urban adult contemporary music format from 1998-2003 as WSIS "Kiss 104" and then as "V103.9". Briefly in 2005, the station aired an Oldies format as "Cool 103.9."

The station was assigned the WTYB call letters by the Federal Communications Commission on July 9, 2004.[1] After stunting with Christmas music and the greatest hits of Johnny Cash, the station debuted as "Magic 103.9" with an Urban AC format on January 8, 2006.

In November 2007, Cumulus attempted to transfer ownership of WTYB to a trustee, Stratus Radio LLC, with the intention of selling it to another owner in order to meet FCC ownership caps.[3] That deal, however, ultimately fell through and Cumulus Licensing LLC retained the broadcast license.

In April 2011, after the Cumulus merger with Citadel Broadcasting, it was determined that WTYB would be one of several stations spun off to Volt Radio, LLC. The station was reclaimed from the trust effective April 28, 2016.

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