WTYB

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WTYB
WTYB Magic103.9 logo.png
CityBluffton, South Carolina
Broadcast areaSavannah, Georgia
Hilton Head, South Carolina
BrandingMagic 103.9
Slogan"Classic Soul and Today's Best R&B!"
Frequency103.9 MHz
First air dateMarch 1978
FormatUrban AC
ERP50,000 watts
HAAT105 meters (344 ft)
ClassC2
Facility ID14069
Transmitter coordinates32°03′33″N 81°00′57″W / 32.05917°N 81.01583°W / 32.05917; -81.01583
Callsign meaningW T Y Bee Island
Former callsignsWGEC (1978-1995)
WSGF (1995-1998)
WSIS (1998-2004)[1]
OwnerCumulus Broadcasting
(Cumulus Licensing, LLC)
WebcastListen Live
Websitemagic1039fm.com

WTYB (103.9 FM) is a radio station licensed to serve Bluffton, Georgia, United States. The station is owned by Cumulus Broadcasting.

It broadcasts an Urban AC music format targeted to Savannah, Georgia.[2]

Station history[edit]

Originally launched as WGEC, licensed to Springfield, Georgia, in March 1978, this station first aired an urban adult contemporary music format from 1998-2003 as WSIS "Kiss 104" and then as "V103.9". Briefly in 2005, the station aired an Oldies format as "Cool 103.9."

The station was assigned the WTYB call letters by the Federal Communications Commission on July 9, 2004.[1] After stunting with Christmas music and the greatest hits of Johnny Cash, the station debuted as "Magic 103.9" with an Urban AC format on January 8, 2006.

In November 2007, Cumulus attempted to transfer ownership of WTYB to a trustee, Stratus Radio LLC, with the intention of selling it to another owner in order to meet FCC ownership caps.[3] That deal, however, ultimately fell through and Cumulus Licensing LLC retained the broadcast license.

In April 2011, after the Cumulus merger with Citadel Broadcasting, it was determined that WTYB would be one of several stations spun off to Volt Radio, LLC. The station was reclaimed from the trust effective April 28, 2016.

References[edit]

  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ^ "Station Information Profile". Arbitron.
  3. ^ http://fjallfoss.fcc.gov/prod/cdbs/forms/prod/getattachment_exh.cgi?exhibit_id=586158

External links[edit]