|Broadcast area||Fayetteville (Northwest Arkansas)|
|Branding||98.3 The Keg|
|Slogan||The Rock of Northwest Arkansas|
|First air date||August 31, 1983 (as KBCV)|
|Callsign meaning||K "KEG"|
Cumulus Media |
(Cumulus Licensing LLC)
|Sister stations||KQSM-FM, KMCK-FM, KAMO-FM, KRMW-FM, KFAY-AM, KYNG-AM|
KKEG (98.3 FM, "98.3 The Keg") is a radio station broadcasting a mainstream rock format. Licensed to Bentonville, Arkansas, United States, it serves the Fayetteville (North West Arkansas) area. It first began broadcasting in 1969 as Northwest Arkansas' only rock station. The station is currently owned by Cumulus Media.
In 1969, the station signed on as Northwest Arkansas' only rock station on the 92.1 frequency. In 1980 KKEG gave away the first vehicle on the radio in Northwest Arkansas. In 1999 KKEG celebrated 30 years of broadcasting rock and roll to Northwest Arkansas listeners by giving away a home.
On June 11, 2009, the rock format on 92.1 FM Fayetteville was moved to 98.3 FM as "98.3 The Keg" along with the KKEG call sign. The KQSM-FM call sign was moved to 92.1 FM.
On-Air: 5-9AM - Bob & Tom, 9-2PM - Droid, 2-7PM - Chris Baker, 7p-Midnight Laura K.
Past DJ's: Mojo, Dave Fry, Joel Casey, Sandy Scott, Jon Williams, Stash, Mareike, Miller
- Query the FCC's FM station database for KKEG
- Radio-Locator information on KKEG
- Query Nielsen Audio's FM station database for KKEG
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