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WMGL Magic107.3 logo.png
City Ravenel, South Carolina
Broadcast area South Carolina Lowcountry
Branding "Magic 107.3"
Slogan "The Best R&B"
Frequency 107.3 MHz
Format Urban Adult Contemporary
ERP 16,500 watts
HAAT 125 meters (410 ft)
Class C3
Facility ID 61592
Transmitter coordinates 32°54′18.00″N 79°55′19.00″W / 32.9050000°N 79.9219444°W / 32.9050000; -79.9219444
Callsign meaning MaGic
Former callsigns WGOX (1984-1985)
WFXR (1985-1987)
Owner Cumulus Media Inc.
(Radio License Holding CBC, LLC)
Sister stations WSSX, WIWF, WWWZ, WTMA
Webcast Listen Live
Website magic1073fm.com

WMGL (branded as "Magic @ 107.3") is a radio station that plays an urban adult contemporary in the Charleston, South Carolina area. It is under ownership of Cumulus Media Inc., through its licensee Radio License Holding CBC, LLC. Its studios are located in North Charleston and the transmitter tower is on St. Thomas Island (within Charleston city limits).


WMGL played smooth jazz at one time. Before that it had an urban contemporary format with the call letters WLNB.

WMGL was at 101.7 FM until late in 2008, when WKZQ in Myrtle Beach (which was also at 101.7 FM), traded frequencies with WAVF (which was at 96.1), WMGL was on 101.7 FM. WNKT, at 107.5 FM, had moved to Columbia in 2007, allowing WMGL to move to 107.3.

Citadel Broadcasting sold 11 of its radio stations including WMGL to The Last Bastion Station Trust, LLC in 2007 upon its acquisition of ABC Radio due to ownership limits. However, after WNKT successfully moved out of the Charleston market, Cumulus Media re-purchased WMGL.


  • 5:00am-6:00am Reverend Ed McClain
  • 6:00-10:00am The Tom Joyner Morning Show
  • 10:00am-3:00pm Terry Base
  • 3:00pm-7:00pm The Michael Basiden Show
  • 7:00pm-12:00am Riecy G

External links[edit]

Coordinates: 32°54′18″N 79°55′19″W / 32.905°N 79.922°W / 32.905; -79.922