|Broadcast area||Memphis metropolitan area|
|Slogan||"Soul Classics and Today's R&B"|
|Format||Gold-based Urban Adult Contemporary|
|Callsign meaning||R&B Oldies|
(Radio License Holding CBC, LLC)
|Sister stations||WGKX, WKIM, WXMX|
WRBO (103.5 FM) is a radio station serving the Memphis, Tennessee metropolitan area with an Gold-based Urban Adult Contemporary format. It is under ownership of Cumulus Media. The station's studios are located at the Memphis Radio Group building in East Memphis, and the transmitter site is east of Hernando, Mississippi.
Originally an Urban Oldies outlet, WRBO began phasing in Adult R&B currents by 2011, but continues to play Old School and R&B classics.
The station currently airs the syndicated Steve Harvey Morning Show and The D.L. Hughley Show. Its main competitor is KJMS, whose Urban AC direction reflects more currents. Because of this shift to Urban AC, Mediabase added WRBO to its Urban AC reporting panel in March 2012.
- "Mediabase Makes Panel Changes" from All Access (March 9, 2012)
- WRBO official website
- Query the FCC's FM station database for WRBO
- Radio-Locator information on WRBO
- Query Nielsen Audio's FM station database for WRBO
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