Wuliangye

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Wuliangye, a Chinese baijiu liquor.

Wuliangye (Chinese: 五粮液; pinyin: wǔ liáng yè; literally: 'Five Grains Liquid') is a Chinese baijiu liquor made from proso millet, maize, glutinous rice, long-grain rice and wheat. Although the formula was developed during the Ming dynasty (1368–1644), the name Wuliangye was given to it in 1905. Since 1959, the formula has been nationalized and standardized. Wuliangye Yibin is the drink's propriety maker[1] and one of the largest baijiu manufacturers in China.[2] The highest grade of Wuliangye retails for CN¥26,800 (US$3,375).[3]

During the 2019 sales promotion event Singles' Day, Wuliangye sold baijiu products for a reported CN¥100,000,000 on online shopping platform Tmall.[4]

References[edit]

  1. ^ "财经:中国制造之61个品牌: 1966 五粮液" (in Chinese). 163.com. Retrieved 19 October 2016.
  2. ^ 刘小卓. "Chinese spirits makers toast another vintage year - Chinadaily.com.cn". www.chinadaily.com.cn. Retrieved 14 December 2019.
  3. ^ "Wuliangye Distillery". Cbw.com. Archived from the original on 16 June 2011. Retrieved 21 June 2011.
  4. ^ Liang, Alice (15 November 2019). "Wuliangye tops alcohol sales during Singles' Day shopping spree". The Drinks Business. Retrieved 14 December 2019.