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ColourPop Cosmetics

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ColourPop Cosmetics
IndustryCosmetics
Founded2014
FounderLaura Nelson
John Nelson
Headquarters
Oxnard, California
ParentSeed Beauty
Websitecolourpop.com

ColourPop Cosmetics, also known as ColourPop, is an American cosmetics brand based in Los Angeles, California. The company was founded in 2014 by siblings Laura and John Nelson. ColourPop products are sold through their website and at Ulta Beauty.[1] They predominantly make products for the eyes, lips, and face.[2]

Their brand is known for their affordable pricing (many of their products range in price from $5-$20) and collaborations based on current trends in social media. Their makeup is also cruelty-free.

The company also has a skincare brand under the name Fourth Ray Beauty and a sister brand focused on body makeup called Sol Body.

ColourPop has won make up beauty awards from Glamour (2020), Allure (2019), Influenster (2018), Temptalia (2018, 2019), and OK! (2018).[3]

History

Sibling co-founders Laura and John Nelson started a parent company called Seed Beauty as an offshoot of their father's makeup company Spatz Laboratories, which produced makeup products for other brands.[4] ColourPop Cosmetics is a brand owned by parent company Seed Beauty, which also used to own Kylie Cosmetics and KKW Beauty.[5] The company started as an e-commerce business, then expanded to selling wholesale to retail stores as well. The brand's first retail partnership was with Sephora in 2017.[6] In 2018, ColourPop became available in select Ulta Beauty stores.[7]

On June 14, 2018, Colourpop released their first foundation called the No Filter Foundation in 42 shades.[8] In September 2019, Colourpop released their first tinted moisturizer called the Hyaluronic Tinted Moisturizer.[9]

Collaborations

ColourPop has collaborated on collections with media brands such as Disney and Sanrio, and other properties such as Match.com and Halo Top Creamery.[10][11][12][13]

ColourPop is also known for creating collaborative products with several YouTube and social media celebrities including Isabelle Fuhrman, Karrueche Tran, Zoella, Becky G, Alexis Ren, and Jenn Im.[14][15][16] In October 2019, Youtuber Safiya Nygaard released her lipsticks with Colourpop based on her YouTube series 'bad makeup science' where she melted together lipsticks in her kitchen to make new shades.[17][18]

In July 2022, ColourPop announced their collaboration with global K-pop sensation BTS which is inspired by the BT21 animated characters.[19][20]

See also

References

  1. ^ Donahue, Rosemary. "ColourPop Is Reportedly Coming to Ulta Stores and Ulta.com This Month". Allure. Retrieved 9 May 2018.
  2. ^ Jacques, Renee. "This Is Why the Internet Is Obsessed With ColourPop". Allure. Retrieved 1 April 2020.
  3. ^ "About Us | ColourPop". colourpop.com. Retrieved 2021-12-02.
  4. ^ Schiffer, Jessica. "The Secret Company Behind KKW Beauty and Kylie Cosmetics". InStyle. Retrieved 21 October 2018.
  5. ^ Morrill, Hannah. "Exclusive First Look: My Little Pony x Colourpop Limited-Edition Collection". Elle. Retrieved 10 May 2018.
  6. ^ Granero, Kristin. "This budget-friendly beauty brand is now at Sephora — and we're obsessed!". Today. Retrieved 10 May 2018.
  7. ^ Wylie, Melissa (26 February 2018). "ColourPop makes an entrance at Ulta". www.bizjournals.com. Retrieved 2019-11-06.
  8. ^ Donahue, Rosemary. "ColourPop Is Launching a No Filter Foundation in 42 Shades". Allure. Retrieved 18 June 2018.
  9. ^ "Achieve the Ultimate No Makeup, Makeup Look with ColourPop's First Tinted Moisturizer". HYPEBAE. Retrieved 2020-02-13.
  10. ^ Borovic, Kali (2021-12-23). "2021 Disney & ColourPop Collabs You May Have Missed". TheList.com. Retrieved 2022-03-31.
  11. ^ Denton, Elizabeth (2016-10-31). "The ColourPop x Hello Kitty Collection Is Back In Stock". Allure. Retrieved 2022-03-31.
  12. ^ "The ColourPop x Match.com Lipstick Will Donate $1 For Every Product Sold To GLAM4GOOD". Bustle. Retrieved 2022-03-31.
  13. ^ Hoshikawa, Karina. "Colourpop x Halo Top Is The Cutest Beauty Collab Of The Summer". www.refinery29.com. Retrieved 2022-03-31.
  14. ^ Navarro, Andrea (2016-05-27). "Jenn Im's ColourPop Collection Is ALREADY Selling Out". Teen Vogue. Retrieved 2017-11-22.
  15. ^ "ColourPop Is Coming To Sephora! Our Top Ten CoulourPop Collabs". Fashion Bomb Daily. August 17, 2017. Retrieved February 4, 2020.
  16. ^ Wischhover, Cheryl (January 22, 2016). "HOW COLOURPOP BECAME THE MOST POPULAR (AND MOST MYSTERIOUS) BEAUTY BRAND ON THE INTERNET". Fashionista.com. Retrieved February 4, 2020.
  17. ^ Tatas, Marina (2019-10-04). "What's in the Colourpop x Safiya Nygaard Halloween collection? | Finder". finder.com.au. Retrieved 2019-11-06.
  18. ^ "This Video of Every Sephora Lipstick Melted Together Is Giving Me Anxiety". Allure. Retrieved 2019-11-06.
  19. ^ "BTS x BT21 ColourPop Cosmetics collaboration: All you need to know". Sportskeeda. Retrieved December 26, 2022.
  20. ^ Fu, Natalie. "ColourPop teams up with BTS for the most adorable BT21 makeup collection!". Daily Vanity. Retrieved December 26, 2022.
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