NBCNews.com: Difference between revisions
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{{Infobox Website |
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{{Wikify|date=May 2007}} |
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| name = msnbc.com |
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{{Cleanup|date=May 2007}} |
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| logo = [[Image:April 2nd MSNBC.png|240px]] |
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| screenshot = [[Image:MSNBC.comAugust19.png|240px]] |
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| caption = The [[home page]] for [[msnbc.com]] from [[August 19]], [[2007]] |
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| url = [http://www.msnbc.com www.msnbc.com] |
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| commercial = Yes |
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| type = [[News website]] |
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| language = [[English]] |
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| registration = No |
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| owner = [[NBC Universal]] / [[Microsoft]] |
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| author = [[NBC Universal]] / [[Microsoft]] |
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| launch date = |
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| current status = |
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| revenue = |
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}} |
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'''msnbc.com''' is a [[news website]] for the [[NBC News|news division]] of [[NBC]] and the [[cable television]] [[news channel]], [[MSNBC]]. Launched in [[1996]] out of [[Redmond, Washington]], the website is a joint venture between [[Microsoft]] and [[NBC Universal]] employing more than 200 people, including a staff of editors, reporters, and a multidisciplinary team of [[interactive]] and multimedia producers, around the globe. |
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==Features== |
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Launched in 1996 and headquartered in [[Redmond, Washington]], msnbc.com is a joint venture between [[Microsoft]] and [[NBC Universal]]. It is the exclusive online channel for the NBC News family (including the [[Today Show]], [[NBC Nightly News]], [[Dateline]], [[Meet the Press]] and [http://www.msnbc.msn.com/id/3096434/ MSNBC TV]) and the exclusive news provider for MSN. msnbc.com employs more than 200 people, including a staff of editors, reporters, and a multidisciplinary team of interactive and multimedia producers, around the globe. |
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msnbc.com includes a number of different features, including online content for the NBC News family of programming, including [[Today (NBC program)|Today]], [[NBC Nightly News]], [[Dateline]], [[Meet the Press]], and [[MSNBC#Current Programming|programming on MSNBC television]]. |
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Focusing on the internet, the website contains standard features of the news website genre, including coverage on the latest news stories through news reports on the website and videos from the network's television division through [[MSN Video]]. Additionally, the website provides [[stock quote]]s through [[MSN Money]], [[weather]] forecasts through [[Weather.com]], [[RSS feed]]s, [[podcasts]], and [[netcast]]s of the network's broadcasts. |
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| ⚫ | The website also focuses on allowing users to see [[behind the scenes]] and gain perspective of the news network through blogs, including: [http://dailynightly.msnbc.com/ "The Daily Nightly"], providing a narrative of the broadcast day and a window into the editorial process at NBC Nightly News; [http://worldblog.msnbc.msn.com/ "World Blog,"] where correspondents and producers on assignment share their insight on news events; [http://firstread.msnbc.msn.com/ "First Read,"] analysis of the day's political news from the NBC News Political Unit; and [http://allday.msnbc.msn.com/ “allDAY”], allowing viewers to see behind the scenes of Today and understand how the program comes together for broadcast. |
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Msnbc.com has a [http://www.msnbc.msn.com/id/16712587/ “First Person”] citizen journalism section that allows users to upload video, photos and stories in response to suggested topics. Msnbc.com also offers netcasts of the broadcasts, online video streaming, podcasting, a downloadable desktop weather feature, RSS feeds and a downloadable real-time news screensaver. |
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Following the introduction of [[CNN iReport|CNN's iReport]] concept, mcnbc.com also introduced a [[citizen journalism]] section titled [http://www.msnbc.msn.com/id/16712587/ “First Person”]. The section allows viewers to upload video, photos and stories in response to suggested topics. |
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==Ranking== |
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Nielsen/NetRatings reports more than 33 million unique visitors for April 2007, making MSNBC.com the No. 1 news site, ahead of ABC, CBS, CNN, Fox News and Yahoo! News.[citation needed] Msnbc.com also served over 102 million online video streams in April 2007. |
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==Recognition== |
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The site has won several journalism and online publishing awards. The most recent are: Online News Association’s Online Journalism Award for General Excellence <ref name="ona2006">{{cite web | title = ONA 2006 Conference | date = October 7 | year = 2006 | url =http://journalist.org/2006conference/archives/000638.php | accessdate = 2007-05-03 }}</ref> and Best Use of Multiple Media;<ref name="ona2006"/> National Press Club’s Best Journalism Site,;<ref>{{cite web | title = National Press Club Online | year = 2006 | url =http://press.org/activities/programs/awards/2006awards.pdf | accessdate = 2007-05-31 }}</ref> for its coverage of Hurricane Katrina, [http://risingfromruin.msnbc.com/the_towns.html “Rising from Ruin”], and the Best in Business Award from the Society of American Business Editors and Writers<ref>{{cite web | title = S.A.B.E.W. | url =http://www2.sabew.org/sabewweb.nsf/x/77BBD71E5BE978918625714E005EB6CC?OpenDocument&highlight=MSNBC.COM }}</ref> and Best Use of Multiple Media;<ref name="ona2006"/> |
The site has won several journalism and online publishing awards. The most recent are: Online News Association’s Online Journalism Award for General Excellence <ref name="ona2006">{{cite web | title = ONA 2006 Conference | date = October 7 | year = 2006 | url =http://journalist.org/2006conference/archives/000638.php | accessdate = 2007-05-03 }}</ref> and Best Use of Multiple Media;<ref name="ona2006"/> National Press Club’s Best Journalism Site,;<ref>{{cite web | title = National Press Club Online | year = 2006 | url =http://press.org/activities/programs/awards/2006awards.pdf | accessdate = 2007-05-31 }}</ref> for its coverage of Hurricane Katrina, [http://risingfromruin.msnbc.com/the_towns.html “Rising from Ruin”], and the Best in Business Award from the Society of American Business Editors and Writers<ref>{{cite web | title = S.A.B.E.W. | url =http://www2.sabew.org/sabewweb.nsf/x/77BBD71E5BE978918625714E005EB6CC?OpenDocument&highlight=MSNBC.COM }}</ref> and Best Use of Multiple Media;<ref name="ona2006"/> |
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==New Slogan & Branding== |
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On [[April 2]] [[2007]] msnbc.com launched a new branding campaign titled “[[A Fuller Spectrum of News]]” that features print, online and TV ads. Also included in the campaign is an online game called [http://www.newsbreakergame.com NewsBreaker], an in-cinema version called [http://youtube.com/watch?v=y6izXII54Qc NewsBreaker Live] featuring the first-ever audience participatory theater gaming now known as "crowd gaming," and a PC and Mac-downloadable screensaver. Online and in-cinema elements all featured live RSS feeds from msnbc.com. |
On [[April 2]] [[2007]] msnbc.com launched a new branding campaign titled “[[A Fuller Spectrum of News]]” that features print, online and TV ads. Also included in the campaign is an online game called [http://www.newsbreakergame.com NewsBreaker], an in-cinema version called [http://youtube.com/watch?v=y6izXII54Qc NewsBreaker Live] featuring the first-ever audience participatory theater gaming now known as "crowd gaming," and a PC and Mac-downloadable screensaver. Online and in-cinema elements all featured live RSS feeds from msnbc.com. |
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==External links== |
==External links== |
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*[http://www.msnbc.com |
*[http://www.msnbc.com Offical website] |
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== References == |
== References == |
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Revision as of 18:59, 19 August 2007
| File:April 2nd MSNBC.png | |
| File:MSNBC.comAugust19.png | |
Type of site | News website |
|---|---|
| Available in | English |
| Owner | NBC Universal / Microsoft |
| Created by | NBC Universal / Microsoft |
| URL | www.msnbc.com |
| Commercial | Yes |
| Registration | No |
msnbc.com is a news website for the news division of NBC and the cable television news channel, MSNBC. Launched in 1996 out of Redmond, Washington, the website is a joint venture between Microsoft and NBC Universal employing more than 200 people, including a staff of editors, reporters, and a multidisciplinary team of interactive and multimedia producers, around the globe.
Features
msnbc.com includes a number of different features, including online content for the NBC News family of programming, including Today, NBC Nightly News, Dateline, Meet the Press, and programming on MSNBC television.
Focusing on the internet, the website contains standard features of the news website genre, including coverage on the latest news stories through news reports on the website and videos from the network's television division through MSN Video. Additionally, the website provides stock quotes through MSN Money, weather forecasts through Weather.com, RSS feeds, podcasts, and netcasts of the network's broadcasts.
The website also focuses on allowing users to see behind the scenes and gain perspective of the news network through blogs, including: "The Daily Nightly", providing a narrative of the broadcast day and a window into the editorial process at NBC Nightly News; "World Blog," where correspondents and producers on assignment share their insight on news events; "First Read," analysis of the day's political news from the NBC News Political Unit; and “allDAY”, allowing viewers to see behind the scenes of Today and understand how the program comes together for broadcast.
Following the introduction of CNN's iReport concept, mcnbc.com also introduced a citizen journalism section titled “First Person”. The section allows viewers to upload video, photos and stories in response to suggested topics.
Ranking
Nielsen/NetRatings reports more than 33 million unique visitors for April 2007, making MSNBC.com the No. 1 news site, ahead of ABC, CBS, CNN, Fox News and Yahoo! News.[citation needed] Msnbc.com also served over 102 million online video streams in April 2007. Nielsen/NetRatings reports more than 33 million unique visitors for April 2007, making MSNBC.com the No. 1 news site, ahead of ABC, CBS, CNN, Fox News and Yahoo! News.[citation needed] Msnbc.com also served over 102 million online video streams in April 2007.
Recognition
The site has won several journalism and online publishing awards. The most recent are: Online News Association’s Online Journalism Award for General Excellence [1] and Best Use of Multiple Media;[1] National Press Club’s Best Journalism Site,;[2] for its coverage of Hurricane Katrina, “Rising from Ruin”, and the Best in Business Award from the Society of American Business Editors and Writers[3] and Best Use of Multiple Media;[1]
New Slogan & Branding
On April 2 2007 msnbc.com launched a new branding campaign titled “A Fuller Spectrum of News” that features print, online and TV ads. Also included in the campaign is an online game called NewsBreaker, an in-cinema version called NewsBreaker Live featuring the first-ever audience participatory theater gaming now known as "crowd gaming," and a PC and Mac-downloadable screensaver. Online and in-cinema elements all featured live RSS feeds from msnbc.com.
External links
References
- ^ a b c "ONA 2006 Conference". October 7. Retrieved 2007-05-03.
{{cite web}}: Check date values in:|date=and|year=/|date=mismatch (help) - ^ "National Press Club Online" (PDF). 2006. Retrieved 2007-05-31.
- ^ "S.A.B.E.W."
