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{{other uses|Aesop (disambiguation)}}
{{other uses|Aesop (disambiguation)}}
{{Infobox company
{{Infobox company
| name = Aesop S.A.
| name = Aēsop S.A.
| logo = Aesop logo 2013.svg
| logo = Aesop logo 2013.svg
| caption =
| caption =
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[[File:AESOP in Emporium Melbourne 2017.jpg|250px|thumb|AESOP in [[Emporium Melbourne]], Australia]]
[[File:AESOP in Emporium Melbourne 2017.jpg|250px|thumb|AESOP in [[Emporium Melbourne]], Australia]]
[[File:Hibiya Chanter AESOP 2018.jpg|250px|thumb|AESOP in Hibiya Chanter, Tokyo, Japan]]
[[File:Hibiya Chanter AESOP 2018.jpg|250px|thumb|AESOP in Hibiya Chanter, Tokyo, Japan]]
'''Aēsop''' is an Australian [[Luxury goods|luxury]] [[Cosmetics#Skin care products|skin care]] brand owned by Brazilian company [[Natura & Co]]. In addition to skincare, Aesop also produces [[hair care]], soaps and [[Perfume|fragrance]],<ref name="AeOffic">[http://www.aesop.com Official page]</ref> a total of over 80 hair, skin and body care formulations.<ref name="Annabel Ross">Annabel Ross, ''[[The Age]]'' [http://www.theage.com.au/entertainment/about-town/melbourne-story-suzanne-santos-20120315-1v7xp.html Melbourne Story: Suzanne Santos] 21 March 2012</ref> Each Aesop store has a unique interior design developed in collaboration with various architects, interior designers and artists. As of 2019, the brand had over 320 points of sale across 25 countries.<ref>Mitchell Oakley Smith, [http://www.theaustralian.com.au/life/wish/aesop-opens-100th-store-in-norway/news-story/ee4eb2a0a6d1a085a4d7c7173cf93ade Aesop Opens 100th Store] ''[[The Australian]]''. 1 May 2015.</ref><ref name="Amelia Chia">Amelia Chia, [http://www.buro247.sg/beauty/insiders/i-m-with-the-brand-aesop.html I'm with the brand: Aesop] ''Buro 24/7'' 18 December 2015</ref> Aesop produces 83 product formulations and three [[shaving]] accessories.<ref name="Katrina Strickland" /> Each Aesop store is unique.<ref name="Lizzie Fison" /> The brand can be found in its own 'signature spaces' ([[concept store]]s) and [[department store]]s.
'''Aēsop''' is an Australian [[Luxury goods|luxury]] [[Cosmetics#Skin care products|skin care]] brand owned by Brazilian company [[Natura & Co]]. In addition to skincare, Aēsop also produces [[hair care]], soaps and [[Perfume|fragrance]],<ref name="AeOffic">[http://www.aesop.com Official page]</ref> a total of over 80 hair, skin and body care formulations.<ref name="Annabel Ross">Annabel Ross, ''[[The Age]]'' [http://www.theage.com.au/entertainment/about-town/melbourne-story-suzanne-santos-20120315-1v7xp.html Melbourne Story: Suzanne Santos] 21 March 2012</ref> Each Aēsop store has a unique interior design developed in collaboration with various architects, interior designers and artists. As of 2019, the brand had over 320 points of sale across 25 countries.<ref>Mitchell Oakley Smith, [http://www.theaustralian.com.au/life/wish/aesop-opens-100th-store-in-norway/news-story/ee4eb2a0a6d1a085a4d7c7173cf93ade Aēsop Opens 100th Store] ''[[The Australian]]''. 1 May 2015.</ref><ref name="Amelia Chia">Amelia Chia, [http://www.buro247.sg/beauty/insiders/i-m-with-the-brand-aesop.html I'm with the brand: Aēsop] ''Buro 24/7'' 18 December 2015</ref> Aēsop produces 83 product formulations and three [[shaving]] accessories.<ref name="Katrina Strickland" /> Each Aēsop store is unique.<ref name="Lizzie Fison" /> The brand can be found in its own 'signature spaces' ([[concept store]]s) and [[department store]]s.


==Marketing==
==Marketing==
The brand has been noted for following a modern approach to prestige [[brand management|branding]]. This includes not using traditional advertisements or discount sales to promote its products but rather getting noticed and talked about for the design of its products, stores, events and communications which are a singular mix of indulgent product experiences, thoughtful language and modern [[minimalist]] design.<ref>Kuehlwein, JP. [https://masstoclass.wordpress.com/2012/12/03/aesop-fabled-brand-fabulous-marketing/ Aesop – Fabled Brand, Fabulous Marketing]. 12/2012</ref><ref>Schaefer, Wolf and Kuehlwein, JP. 2015. ''Rethinking Prestige Branding: Secrets of the Ueber-Brands''. [[Kogan Page]]. pp.106. {{ISBN|9780749470036}}</ref>
The brand has been noted for following a modern approach to prestige [[brand management|branding]]. This includes not using traditional advertisements or discount sales to promote its products but rather getting noticed and talked about for the design of its products, stores, events and communications which are a singular mix of indulgent product experiences, thoughtful language and modern [[minimalist]] design.<ref>Kuehlwein, JP. [https://masstoclass.wordpress.com/2012/12/03/aesop-fabled-brand-fabulous-marketing/ Aēsop – Fabled Brand, Fabulous Marketing]. 12/2012</ref><ref>Schaefer, Wolf and Kuehlwein, JP. 2015. ''Rethinking Prestige Branding: Secrets of the Ueber-Brands''. [[Kogan Page]]. pp.106. {{ISBN|9780749470036}}</ref>


==History==
==History==
Aesop was founded by hairdresser<ref>dezeen.com [http://www.dezeen.com/2012/12/10/dennis-paphitis-aesop-interview/ Interview with Aesop founder] 2012/12/10</ref> Dennis Paphitis<ref name="DenInt">{{cite news |url=http://www.dezeen.com/2012/12/10/dennis-paphitis-aesop-interview/ |title=Interview with Aesop skincare founder Dennis Paphitis on retail design |author=Fairs, Marcus |date=10 December 2012 |work=[[Dezeen]] |accessdate=15 July 2013}}</ref> in 1987 in [[Melbourne]].<ref name="AesAbou">http://www.aesop.com/au/about_aesop/</ref><ref>{{cite web|url=http://nymag.com/thecut/2013/03/cult-beauty-brand-that-tries-not-to-be.html|title=Aesop: The Cult Beauty Brand That Tries Not to Be|author=Hattie Crisell|work=New York}}</ref> Suzanne Santos, whose current job title is Product Advocate,<ref name="Annabel Ross" /> was instrumental in the founding and growth of the company.<ref name="Amelia Chia" /> She was Paphitis's first employee.<ref name="Katrina Strickland" />
Aēsop was founded by hairdresser<ref>dezeen.com [http://www.dezeen.com/2012/12/10/dennis-paphitis-aesop-interview/ Interview with Aēsop founder] 2012/12/10</ref> Dennis Paphitis<ref name="DenInt">{{cite news |url=http://www.dezeen.com/2012/12/10/dennis-paphitis-aesop-interview/ |title=Interview with Aēsop skincare founder Dennis Paphitis on retail design |author=Fairs, Marcus |date=10 December 2012 |work=[[Dezeen]] |accessdate=15 July 2013}}</ref> in 1987 in [[Melbourne]].<ref name="AesAbou">http://www.aesop.com/au/about_aesop/</ref><ref>{{cite web|url=http://nymag.com/thecut/2013/03/cult-beauty-brand-that-tries-not-to-be.html|title=Aēsop: The Cult Beauty Brand That Tries Not to Be|author=Hattie Crisell|work=New York}}</ref> Suzanne Santos, whose current job title is Product Advocate,<ref name="Annabel Ross" /> was instrumental in the founding and growth of the company.<ref name="Amelia Chia" /> She was Paphitis's first employee.<ref name="Katrina Strickland" />


In 2010 Harbert Australia Private Equity bought a minority stake in the company; Aesop used the capital injection to fund growth.<ref>Rachel Wells [http://www.smh.com.au/small-business/entrepreneur/the-man-behind-the-aesop-brand-20120222-1tntu.html The man behind the Aesop brand] ''[[The Sydney Morning Herald]]'' 23 February 2012</ref> In December 2012, Aesop sold a 65% stake in its business to [[Economy of Brazil|Brazilian]] [[direct-sales]] cosmetics company [[Natura]] Cosméticos for US$71.6&nbsp;million<ref name="Emily Glazer">{{cite news
In 2010 Harbert Australia Private Equity bought a minority stake in the company; Aēsop used the capital injection to fund growth.<ref>Rachel Wells [http://www.smh.com.au/small-business/entrepreneur/the-man-behind-the-aesop-brand-20120222-1tntu.html The man behind the Aēsop brand] ''[[The Sydney Morning Herald]]'' 23 February 2012</ref> In December 2012, Aēsop sold a 65% stake in its business to [[Economy of Brazil|Brazilian]] [[direct-sales]] cosmetics company [[Natura]] Cosméticos for US$71.6&nbsp;million<ref name="Emily Glazer">{{cite news
| last= Glazer
| last= Glazer
| first= Emily
| first= Emily
| url= https://blogs.wsj.com/dealjournalaustralia/2012/12/21/brazils-natura-buys-aesop-majority-stake/
| url= https://blogs.wsj.com/dealjournalaustralia/2012/12/21/brazils-natura-buys-aesop-majority-stake/
| title= Brazil's Natura Buys Aesop Majority Stake
| title= Brazil's Natura Buys Aēsop Majority Stake
| work= [[The Wall Street Journal]]
| work= [[The Wall Street Journal]]
| date= 21 December 2012
| date= 21 December 2012
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}}</ref> (approximately [[AUD]] $100&nbsp;million).<ref name="Natura Announces">{{cite news
}}</ref> (approximately [[AUD]] $100&nbsp;million).<ref name="Natura Announces">{{cite news
| url= http://www.businesswire.com/news/home/20121220005419/en/Natura-Announces-Strategic-Investment-Aesop
| url= http://www.businesswire.com/news/home/20121220005419/en/Natura-Announces-Strategic-Investment-Aesop
| title= Natura Announces Strategic Investment in Aesop
| title= Natura Announces Strategic Investment in Aēsop
| publisher= [[Business Wire]]
| publisher= [[Business Wire]]
| date= 20 December 2012
| date= 20 December 2012
| accessdate= 27 October 2016
| accessdate= 27 October 2016
}}</ref> Natura took total ownership in December 2016.<ref name="Katrina Strickland" /> In September 2018, Aesop launched a luxe homewares product.<ref>{{Cite news|url=https://www.bhg.com.au/aesop-oil-burner|title=Aussie brand Aesop have launched homewares|access-date=1 October 2018}}</ref>
}}</ref> Natura took total ownership in December 2016.<ref name="Katrina Strickland" /> In September 2018, Aēsop launched a luxe homewares product.<ref>{{Cite news|url=https://www.bhg.com.au/aesop-oil-burner|title=Aussie brand Aēsop have launched homewares|access-date=1 October 2018}}</ref>


==Points of sale ==
==Points of sale ==
It has over 235 company owned signature stores across Australia, New Zealand, Canada, Japan, Singapore, Malaysia, South Korea, USA, Italy, France, Germany, Switzerland, Russia, Taiwan, Hong Kong, Sweden, Norway, Brazil, United Arab Emirates and the UK.<ref name="Anna Winston">Anna Winston, [https://www.dezeen.com/2014/12/17/dezeens-top-10-aesop-store-designs-interiors/ Dezeen's top 10 Aesop store designs] [[Dezeen]] 17 December 2014</ref><ref>{{cite web|url=http://www.aesop.com/ustorelocator/location/map/|title=Find your nearest store|date=27 October 2016}}</ref> In the US, it is also available at [[Barneys New York]],<ref>[http://www.barneys.com/barneys-new-york?prefn1=brand&prefv1=Aesop Barneys.com]. Retrieved 1 July 2015</ref> [[Nordstrom]] and [[Saks Fifth Avenue]].
It has over 235 company owned signature stores across Australia, New Zealand, Canada, Japan, Singapore, Malaysia, South Korea, USA, Italy, France, Germany, Switzerland, Russia, Taiwan, Hong Kong, Sweden, Norway, Brazil, United Arab Emirates and the UK.<ref name="Anna Winston">Anna Winston, [https://www.dezeen.com/2014/12/17/dezeens-top-10-aesop-store-designs-interiors/ Dezeen's top 10 Aēsop store designs] [[Dezeen]] 17 December 2014</ref><ref>{{cite web|url=http://www.aesop.com/ustorelocator/location/map/|title=Find your nearest store|date=27 October 2016}}</ref> In the US, it is also available at [[Barneys New York]],<ref>[http://www.barneys.com/barneys-new-york?prefn1=brand&prefv1=Aesop Barneys.com]. Retrieved 1 July 2015</ref> [[Nordstrom]] and [[Saks Fifth Avenue]].


Its largest store is its 1,085 sq ft space in the [[Broadway Theater District (Los Angeles)|Broadway Theater District]] in [[Downtown Los Angeles]] where the walls are lined with reclaimed [[cardboard]] tubing from fabric rolls discarded by the nearby fashion district.<ref name="Lizzie Fison" /> Other elements of the store's interior are made entirely from [[recycled paper]].<ref name="Lizzie Fison">Lizzie Fison, [https://www.dezeen.com/2017/03/21/aesop-store-interior-brooks-scarpa-los-angeles-recycled-cardboard-tubes/ Brooks + Scarpa recycles cardboard tubes and paper for Los Angeles Aesop store interior] [[Dezeen]] 21 March 2017</ref>
Its largest store is its 1,085 sq ft space in the [[Broadway Theater District (Los Angeles)|Broadway Theater District]] in [[Downtown Los Angeles]] where the walls are lined with reclaimed [[cardboard]] tubing from fabric rolls discarded by the nearby fashion district.<ref name="Lizzie Fison" /> Other elements of the store's interior are made entirely from [[recycled paper]].<ref name="Lizzie Fison">Lizzie Fison, [https://www.dezeen.com/2017/03/21/aesop-store-interior-brooks-scarpa-los-angeles-recycled-cardboard-tubes/ Brooks + Scarpa recycles cardboard tubes and paper for Los Angeles Aēsop store interior] [[Dezeen]] 21 March 2017</ref>


==Management==
==Management==
Michael O'Keeffe has been CEO of Aesop since 2003.<ref name="Katrina Strickland">Katrina Strickland, [http://www.afr.com/brand/afr-magazine/aesops-fable-the-skincare-company-that-puts-culture-first-20170323-gv4hwu Aesop's fable: the skincare company that puts culture first] ''Financial Review'' 25 April 2017</ref> Aesop's creative director is Marsha Meredith.<ref name="MATTHEW MESSNER">MATTHEW MESSNER, [https://archpaper.com/2017/05/marsha-meredith-aesop-interview/ Aesop Creative Director Marsha Meredith on design, craft, and context-sensitive retail] ''The Architect's Newspaper'', 2 May 2017</ref> Kieran Rivett has been the company's Global CFO since 2008.
Michael O'Keeffe has been CEO of Aēsop since 2003.<ref name="Katrina Strickland">Katrina Strickland, [http://www.afr.com/brand/afr-magazine/aesops-fable-the-skincare-company-that-puts-culture-first-20170323-gv4hwu Aesop's fable: the skincare company that puts culture first] ''Financial Review'' 25 April 2017</ref> Aēsop's creative director is Marsha Meredith.<ref name="MATTHEW MESSNER">MATTHEW MESSNER, [https://archpaper.com/2017/05/marsha-meredith-aesop-interview/ Aēsop Creative Director Marsha Meredith on design, craft, and context-sensitive retail] ''The Architect's Newspaper'', 2 May 2017</ref> Kieran Rivett has been the company's Global CFO since 2008.


==See also==
==See also==

Revision as of 18:38, 2 September 2019

For other uses, see Aesop (disambiguation).
Aēsop S.A.
Company typeSubsidiary
IndustryCosmetics
Founded1987; 37 years ago (1987)
Headquarters
Melbourne
,
Australia
Key people
Michael O'Keeffe (CEO) Kieran Rivett (CFO)
ProductsCosmetics, fragrances and personal hygiene items
RevenueIncrease US$ 300.0 million ref>"ACTUAL ARTICLE TITLE BELONGS HERE!". Bloomberg BusinessWeek. Archived from the original on 11 October 2012. Retrieved 22 June 2017. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)</ref>https://natu.infoinvest.com.br/enu/7162/NaturaRelease_2Q19_ENG_v14082019_vf.pdf
ParentNatura & Co
Websitewww.aesop.com
AESOP in Emporium Melbourne, Australia
AESOP in Hibiya Chanter, Tokyo, Japan

Aēsop is an Australian luxury skin care brand owned by Brazilian company Natura & Co. In addition to skincare, Aēsop also produces hair care, soaps and fragrance,[1] a total of over 80 hair, skin and body care formulations.[2] Each Aēsop store has a unique interior design developed in collaboration with various architects, interior designers and artists. As of 2019, the brand had over 320 points of sale across 25 countries.[3][4] Aēsop produces 83 product formulations and three shaving accessories.[5] Each Aēsop store is unique.[6] The brand can be found in its own 'signature spaces' (concept stores) and department stores.

Marketing

The brand has been noted for following a modern approach to prestige branding. This includes not using traditional advertisements or discount sales to promote its products but rather getting noticed and talked about for the design of its products, stores, events and communications which are a singular mix of indulgent product experiences, thoughtful language and modern minimalist design.[7][8]

History

Aēsop was founded by hairdresser[9] Dennis Paphitis[10] in 1987 in Melbourne.[11][12] Suzanne Santos, whose current job title is Product Advocate,[2] was instrumental in the founding and growth of the company.[4] She was Paphitis's first employee.[5]

In 2010 Harbert Australia Private Equity bought a minority stake in the company; Aēsop used the capital injection to fund growth.[13] In December 2012, Aēsop sold a 65% stake in its business to Brazilian direct-sales cosmetics company Natura Cosméticos for US$71.6 million[14] (approximately AUD $100 million).[15] Natura took total ownership in December 2016.[5] In September 2018, Aēsop launched a luxe homewares product.[16]

Points of sale

It has over 235 company owned signature stores across Australia, New Zealand, Canada, Japan, Singapore, Malaysia, South Korea, USA, Italy, France, Germany, Switzerland, Russia, Taiwan, Hong Kong, Sweden, Norway, Brazil, United Arab Emirates and the UK.[17][18] In the US, it is also available at Barneys New York,[19] Nordstrom and Saks Fifth Avenue.

Its largest store is its 1,085 sq ft space in the Broadway Theater District in Downtown Los Angeles where the walls are lined with reclaimed cardboard tubing from fabric rolls discarded by the nearby fashion district.[6] Other elements of the store's interior are made entirely from recycled paper.[6]

Management

Michael O'Keeffe has been CEO of Aēsop since 2003.[5] Aēsop's creative director is Marsha Meredith.[20] Kieran Rivett has been the company's Global CFO since 2008.

See also

References

  1. ^ Official page
  2. ^ a b Annabel Ross, The Age Melbourne Story: Suzanne Santos 21 March 2012
  3. ^ Mitchell Oakley Smith, Aēsop Opens 100th Store The Australian. 1 May 2015.
  4. ^ a b Amelia Chia, I'm with the brand: Aēsop Buro 24/7 18 December 2015
  5. ^ a b c d Katrina Strickland, Aesop's fable: the skincare company that puts culture first Financial Review 25 April 2017
  6. ^ a b c Lizzie Fison, Brooks + Scarpa recycles cardboard tubes and paper for Los Angeles Aēsop store interior Dezeen 21 March 2017
  7. ^ Kuehlwein, JP. Aēsop – Fabled Brand, Fabulous Marketing. 12/2012
  8. ^ Schaefer, Wolf and Kuehlwein, JP. 2015. Rethinking Prestige Branding: Secrets of the Ueber-Brands. Kogan Page. pp.106. ISBN 9780749470036
  9. ^ dezeen.com Interview with Aēsop founder 2012/12/10
  10. ^ Fairs, Marcus (10 December 2012). "Interview with Aēsop skincare founder Dennis Paphitis on retail design". Dezeen. Retrieved 15 July 2013.
  11. ^ http://www.aesop.com/au/about_aesop/
  12. ^ Hattie Crisell. "Aēsop: The Cult Beauty Brand That Tries Not to Be". New York.
  13. ^ Rachel Wells The man behind the Aēsop brand The Sydney Morning Herald 23 February 2012
  14. ^ Glazer, Emily (21 December 2012). "Brazil's Natura Buys Aēsop Majority Stake". The Wall Street Journal. Retrieved 27 October 2016.
  15. ^ "Natura Announces Strategic Investment in Aēsop". Business Wire. 20 December 2012. Retrieved 27 October 2016.
  16. ^ "Aussie brand Aēsop have launched homewares". Retrieved 1 October 2018.
  17. ^ Anna Winston, Dezeen's top 10 Aēsop store designs Dezeen 17 December 2014
  18. ^ "Find your nearest store". 27 October 2016.
  19. ^ Barneys.com. Retrieved 1 July 2015
  20. ^ MATTHEW MESSNER, Aēsop Creative Director Marsha Meredith on design, craft, and context-sensitive retail The Architect's Newspaper, 2 May 2017

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Aesop_(brand)&oldid=913705598"