Forest Essentials
Company type | Private |
---|---|
Industry | Wellness, Cosmetics |
Founded | 2000 |
Founder | Mira Kulkarni |
Headquarters | , |
Area served | India, US, UK, Australia, UAE |
Key people | Samrath Bedi, Managing Director |
Revenue | US$4 million |
Number of employees | 135 (2018) |
Website | Official website |
Forest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India.[1]
History
Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles.[2] The business expanded after the Delhi hotel Hyatt Regency ordered the soaps for their rooms.[3] In 2005-06, the company posted sales of Rs.6 crore.
Business
In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company. In 2014, this was further increased to 40%.[4] Kulkarni's son Samrath Bedi currently serves as the managing director of the company.[5][6]
The company has 80 stores in India[7], supplies to 190 hotels and export to 120 countries.[8] The factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand.
Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals.[9]
References
- ^ https://www.fortuneindia.com/people/este-lauders-dream-girl/100473
- ^ Nanditta Chibber. "How Forest Essentials was born, and grew | Business Standard News". Business-standard.com. Retrieved 2019-03-21.
- ^ "Deep rooted beauty: Mira Kulkarni, MD, Forest Essentials - The Economic Times". Economictimes.indiatimes.com. 2010-08-22. Retrieved 2019-03-21.
- ^ "Estee Lauder to up stake in Forest Essentials - The Economic Times". Economictimes.indiatimes.com. 2014-12-18. Retrieved 2019-03-21.
- ^ ""Understand your brand and stay true to it"- Business News". Businesstoday.in. 2015-11-08. Retrieved 2019-03-21.
- ^ "Are you a robot?". Bloomberg. Retrieved 2019-03-21.
{{cite web}}
: Cite uses generic title (help) - ^ www.ETBrandEquity.com. "The essentials of branding in beauty - ET BrandEquity". ETBrandEquity.com. Retrieved 2020-01-28.
- ^ "Meet The Fabulous Women Behind These Homegrown Brands We Absolutely Love | HuffPost India". Huffingtonpost.in. Retrieved 2019-03-21.
- ^ "'No animal test' rule to apply to imported cosmetics too". The Hindu BusinessLine. 2018-03-12. Retrieved 2019-03-21.