WPLA (FM)
 | |
| Broadcast area | Greater Jacksonville |
|---|---|
| Frequency | 107.3 MHz (HD Radio) |
| Branding | 107.3 Planet Radio |
| Programming | |
| Format | Mainstream rock |
| Subchannels | HD1: WWJK analog HD2: Soft AC "The Breeze" HD3: Christian "Freedom Radio FM" |
| Ownership | |
| Owner |
|
| WFXJ, WJBT, WKSL, WQIK-FM, WSOL-FM, W247CF, W295AZ | |
| History | |
First air date | May 9, 1977 (as WJEE)[1] |
Former call signs | WJEE (1977-1981) WCRJ-FM (1981-1991) WROO (1991-2005) WPLA (2005-2010) WJGH (2010-2012)[2] |
Call sign meaning | W W JacKsonville or Jack FM (former branding) |
| Technical information | |
| Facility ID | 51974 |
| Class | C1 |
| ERP | 98,000 watts |
| HAAT | 302 meters (991 ft) |
Transmitter coordinates | 30°16′51″N 81°34′12″W / 30.28083°N 81.57000°W |
| Links | |
| Webcast | FM/HD1: Listen Live HD2: The Breeze Listen Live |
| Website | 1073planetradio.com |
WWJK (107.3 MHz) is a commercial FM radio station licensed to Green Cove Springs, Florida, and serving the Greater Jacksonville radio market.[3] The station broadcasts a mainstream rock radio format and is owned by iHeartMedia, Inc.
WWJK's radio studios are on Central Parkway in Jacksonville's Southside neighborhood, and the transmitter is off Hogan Road in the Arlington section.[4]
History
The station signed on in May 1977 as beautiful music WJEE. In 1981, it switched to country music as WCRJ.[1] In 1991, the call sign changed to WROO as "Rooster Country".
On December 19, 2005 it became the new home for alternative rock station WPLA "Planet Radio".[2] While WPLA saw its ratings rise after the frequency change, the station began losing ground when it had to split the alternative rock audience when 102.9 WXXJ (now WEZI) signed on in 2009.
On August 4, 2010 the station flipped to classic hits-formatted "Magic 107.3", competing primarily against WJGL.[5] On October 13, 2010, WPLA changed call letters to WJGH. Neal Sharpe was named program director and assumed the position on November 18, 2010.[6]
On April 18, 2012 the station flipped to adult hits as "107.3 Jack FM" (later adopting the call sign WWJK to go with the new Jack-FM branding).[7] In May 2013, program director Skip Kelly (formerly of WFKS, KIIS-FM, KYSR and WXKS-FM) was brought in.[citation needed]
On April 17, 2017 WWJK dropped the "Jack FM" brand and re-branded as "107.3 Jacksonville", with no change in format. The branding would be short-lived, as the station would re-brand again on May 26 as "107.3 The River".[8]
On March 8, 2019 WWJK flipped to mainstream rock again as "107.3 Planet Radio", returning the brand and format to both WWJK and a full-power signal. The syndicated Lex and Terry morning show also returned to the station.[9]
References
- ^ a b "Directory of Radio Stations in the United States and Canada". Broadcasting Yearbook 1979. Washington, D.C.: Broadcasting Publications, Inc. 1979. p. C-44.
- ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- ^ "Station Information Profile". Arbitron.
- ^ Radio-Locator.com/WWJK
- ^ Planet Radio WPLA Flips to Magic 107.3
- ^ "Sharpe New PD At WJGH/Jacksonville" Radio Ink, November 11, 2010
- ^ "Jack Enters Jacksonville". RadioInsight. 2012-04-18. Retrieved 2019-03-09.
- ^ "107.3 Jacksonville Rebrands As The River". RadioInsight. 2017-05-26. Retrieved 2019-03-09.
- ^ "Planet Radio Returns To 107.3 Jacksonville As The River Runs Dry". RadioInsight. 2019-03-08. Retrieved 2019-03-09.
External links
- Planet Radio Jacksonville Facebook
- Facility details for Facility ID WWJK ({{{2}}}) in the FCC Licensing and Management System
- {{{2}}} in Nielsen Audio's FM station database