WMYI

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WMYI
WMYILogo2011.jpg
City of license Hendersonville, North Carolina
Broadcast area Greenville/Spartanburg, South Carolina
Branding My 102.5
Slogan "Fresh Mix"
Frequency 102.5 (MHz)
First air date April 15, 1958
Format Hot AC
HD2: Smooth Jazz
ERP 19,000 watts
HAAT 552 meters
Class C1
Facility ID 59818
Transmitter coordinates 35°13′20.00″N 82°32′58.00″W / 35.2222222°N 82.5494444°W / 35.2222222; -82.5494444
Callsign meaning W MYI
Former callsigns WKIT-FM (1958-1987)
Owner Clear Channel Communications
Sister stations WSSL-FM, WESC-FM, WROO, WGVL
Webcast Listen Live
Website wmyi.com

WMYI (102.5 FM, "My 102.5") is a Hot AC formatted radio station licensed to Hendersonville, North Carolina, USA, and serving the Upstate and Western North Carolina regions, including Greenville, Spartanburg, and Asheville, North Carolina. The Clear Channel Communications outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 102.5 MHz with an effective radiated power (ERP) of 19 kW.

The playlist consists mainly of music from the 1990s through today, with some 1980s music being played. Its main competition is Entercom Communications' WSPA-FM, which has a softer AC format, and WFBC-FM, who has a top 40 format.

In February 2008, the station began airing Smooth Jazz on its HD2 channel, replacing its previous all-90s format.

History[edit]

Before moving its studios to Greenville, South Carolina, the station was WKIT-FM "Kit Country" in Hendersonville, North Carolina, signing on the air April 15, 1958. Once a newer and much higher transmitter site was complete in 1987, the station stunted an all Beatles format then a 102 day music marathon playing over 41,000 songs in a row. After the stunt, the adult contemporary format on the station, known as "MY 102.5", was born and launched with a 102 day music marathon.

WMYI-FM enjoyed large success shortly after it was born in 1987 with the popular "Love and Hudson" Morning Show. During the mid to late '90s, the station, while still successful, had slipped in Arbitron rankings, but enjoyed a return to the top of the ratings by 2006. In Fall 2006, WMYI-FM was #1 both in age groups 12+ and 25-54 in the Greenville-Spartanburg market, surging past in-house country sisters WESC-FM/WSSL-FM, and even market leader WJMZ-FM. The station's ratings fluctuated afterward, with the station often placing in the top 5 in the latter part of the decade; however, the station faced stiffer competition from WSPA-FM in recent times.

For several years until February 2009, the station aired all-1970s music on weekends until they were dropped in February 2009, however the station brought theme weekends back in August 2009 with "Flashback Weekends", playing 70s and 80s music. The station aired a Smooth Jazz brunch program on Sunday mornings. The station has "Commercial Free Music Hours" every weekday, running approximately every other hour, starting at 8:00AM.

On July 15, 2011 at midnight, the station updated its traditional adult contemporary format to a more hot adult contemporary format, dropping the 1970s music and a lot of the softer 1980s music that was once a staple of the station. The updated format would have a focus on upbeat 1990s to present music, with some 1980s music sprinkled in. Artists to be heard on the station include Katy Perry, Lady Gaga, Daughtry, and P!nk. The station also debuted new jingles and liners (voiced by Sean Caldwell), and dismissed some of the staff, including morning co-host Bill Love, who had been at the station for nearly 25 years. The station carried the Delilah program nights for many years until January 2012. In April 2012, after almost a year of continuing to report as adult contemporary after the format adjustment, the station started reporting as Hot AC to Mediabase.

External links[edit]