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==Games==
==Games==
{{See also|List of video games developed by Rare}}
{{See also|List of video games developed by Rare}}
Rare has developed around 130 video games since its founding, with sales nearing the 90 million units as of 2002.<ref name="sales" /> The company is best known for its [[platform game]]s, which include the ''[[Donkey Kong Country]]'', ''[[Banjo-Kazooie]]'', and ''[[Conker (series)|Conker]]'' series, and for its Nintendo 64 first-person shooters ''[[GoldenEye 007 (1997 video game)|GoldenEye 007]]'' and ''[[Perfect Dark]]''. Despite this, Rare does not stick to a few specific video game genres. They have also developed several [[action-adventure game]]s, including ''[[Star Fox Adventures]]'' and ''[[Kameo: Elements of Power]]'', some [[fighting game]]s such as the ''[[Killer Instinct (video game series)|Killer Instinct]]'' series, some [[racing game]]s such as ''[[R.C. Pro-Am]]'' or ''[[Diddy Kong Racing]]'', and some classic [[Beat 'em up]]/[[Shoot 'em up]] games such as ''[[Battletoads]]'' and ''[[Captain Skyhawk]]'', among others. Additionally, as Rare has usually been tied to a company that manufactures a video game console (e.g. [[Nintendo]] and [[Microsoft]]), most of their titles have been developed solely for a particular [[Video game platforms|platform]]. The company has also developed the ''[[Kinect Sports]]'' series for the [[Kinect]] device.
Rare has developed around 130 video games since its foundation, with sales nearing the 90 million units as of 2002.<ref name="sales" /> The company is best known for its [[platform game]]s, which include the ''[[Donkey Kong Country]]'', ''[[Banjo-Kazooie]]'', and ''[[Conker (series)|Conker]]'' series, and for its Nintendo 64 first-person shooters ''[[GoldenEye 007 (1997 video game)|GoldenEye 007]]'' and ''[[Perfect Dark]]''. Despite this, Rare does not stick to a few specific video game genres. They have also developed several [[action-adventure game]]s, including ''[[Star Fox Adventures]]'' and ''[[Kameo: Elements of Power]]'', some [[fighting game]]s such as the ''[[Killer Instinct (video game series)|Killer Instinct]]'' series, some [[racing game]]s such as ''[[R.C. Pro-Am]]'' or ''[[Diddy Kong Racing]]'', and some classic [[Beat 'em up]]/[[Shoot 'em up]] games such as ''[[Battletoads]]'' and ''[[Captain Skyhawk]]'', among others. Additionally, as Rare has usually been tied to a company that manufactures a video game console (e.g. [[Nintendo]] and [[Microsoft]]), most of their titles have been developed solely for a particular [[Video game platforms|platform]]. The company has also developed the ''[[Kinect Sports]]'' series for the [[Kinect]] device.


==References==
==References==

Revision as of 01:13, 5 June 2012

Rare Ltd.
Company typeSubsidiary of Microsoft Studios
IndustryInteractive entertainment
Video game industry
PredecessorUltimate Play the Game
Founded1985
FounderTim and Chris Stamper
HeadquartersTwycross, Leicestershire, UK
Key people
Tim and Chris Stamper (founders)
Simon Woodroffe (Studio Director)
ProductsVideo games
OwnerTim and Chris Stamper (1985–2001)
Microsoft (2002–present)
Number of employees
~200[1]
ParentMicrosoft Studios
Websitehttp://www.rare.co.uk/

Rare Ltd. is a British video game developer located in Twycross, Leicestershire, England. The company was established in 1985 by Ultimate Play the Game founders Tim and Chris Stamper. During its early years, Rare primarily concentrated on Nintendo Entertainment System games, creating successful titles such as Wizards & Warriors and R.C. Pro-Am. In 1994, Rare became a Nintendo second-party developer and achieved great critical acclaim with their subsequent releases, which include Donkey Kong Country, GoldenEye 007, Banjo-Kazooie, Perfect Dark and Conker's Bad Fur Day.

In 2002, the company was wholly purchased by Microsoft and has since focused on developing games exclusively for Microsoft video game consoles. Rare since then has developed Kameo: Elements of Power, the Viva Piñata series, and the Kinect Sports series, among others. On January 2, 2007, founders Tim and Chris Stamper left the company to pursue "other opportunities". Rare's current Studio Creative Director is Simon Woodroffe, who previously worked at several Studios including Midway Games, Ubisoft, and Sega.

History

Founding and first years (1985-1993)

Rare evolved from an earlier company called Ashby Computers & Graphics Ltd., better known by the trade name Ultimate Play the Game, and founded by ex-arcade game developers Tim and Chris Stamper.[2] Unsatisfied with their games for 8-bit personal home computers such as the ZX Spectrum, the Stampers started getting interest in the development of Nintendo Entertainment System games out of Japan. By the time, they sold off part of the Ultimate Play the Game label to U.S. Gold and formed in 1985 a sub-division inside Ashby Computers and Graphics Ltd. named Rare Ltd.[2]

Having convinced Nintendo to allow them to develop games for their video game console, Rare released their first title, Slalom, a skiing game that was originally released for the Nintendo Vs. System in 1986 and later for the NES in 1987. Throughout the following four years, the company went on to produce over 40 NES games as well as several additional Game Boy conversions, including Wizards & Warriors, R.C. Pro-Am and Captain Skyhawk.[2] According to Ste Pickford, who was part of the team at Rare throughout the late 80s and into the early 90s, they just "wanted to make as many games as they could in their 'window of opportunity'".[3] When the Super Nintendo Entertainment System was conceived, Rare limited their releases to some Battletoads games and decided to invest their significant NES profit in purchasing expensive Silicon Graphics workstations. This move made Rare the most technologically advanced developer in the UK, and situated them fairly high internationally.[2]

Partnership with Nintendo (1994-2001)

File:RarewareLogoOld.jpg
The former logo for the "Rareware" trademark (Used from 1994-2003).

Their progress with the SGI graphics impressed Nintendo's Genyo Takeda, and in 1994, Nintendo bought a 49% stake in the company, turning Rare into a Nintendo second-party developer.[2] In this period, Rare started selling their games under the trademark name "Rareware" and the slogan "Rare: Designs on the Future". The company was considered one of Nintendo's key developers and had enough recognition that Nintendo offered them their catalogue of characters to create a SGI game.[2] The Stampers asked for Donkey Kong. The resulting game, Donkey Kong Country, was a critical success and sold over eight million copies worldwide, making it the second best-selling game in the SNES library.[2] The game received several Game of the Year honors and was followed by two sequels and several hand-held spin-offs.[2] Prior to the release of the Nintendo 64, Rare also developed a SCI arcade fighting game, Killer Instinct, on their own custom-built hardware.[2]

Rare gained more international recognition with the release of GoldenEye 007, a Nintendo 64 first-person shooter based on the film GoldenEye that is often credited for having revolutionized the genre.[2] The title received overwhelming critical praise and sold more than eight million units worldwide. It also received numerous awards and Rare won the BAFTA award for "Best UK Developer".[4] Other subsequent successful Nintendo 64 games include Banjo-Kazooie, released in 1998, and Donkey Kong 64, released the following year. Around the same time, numerous employees left the company and formed new studios. The most notable of these studios was Free Radical Design, which was composed of several members of the GoldelEye 007 team.[2] Free Radical Design developed the successful TimeSplitters series of first-person shooters, though the company was acquired by Crytek in 2009.[5]

In 2000, Rare released the spiritual successor to GoldenEye 007, Perfect Dark. The game was given near universal critical acclaim from the gaming media, and the company was awarded the BAFTA Interactive Entertainment Moving Images Award for 2000,[6] and the Golden Satellite Award for Best Interactive Product in 2001.[7] Rare's last games for the Nintendo 64 include Banjo-Tooie and Conker's Bad Fur Day, both of which released to very positive reviews. Conker's Bad Fur Day won the 2001 BAFTA Interactive Entertainment Award for sound,[8] though commercial success was lower than expected as a result of lack of promotion from Nintendo and the fact that it came at the end of the Nintendo 64's lifecycle.[2]

Microsoft era (2002-present)

Up from the end of 2000, people from Activision and Microsoft visited Rare.[9] In September 2002, the Stamper brothers sold their 51% interest in Rare to Microsoft; following this, Nintendo sold their 49% stake in the company as well. Microsoft paid a total of $375 million to own 100% of the company.[10][11] Because of this, Rare is now a first-party developer for Microsoft's Xbox and its successors. This left Donkey Kong Racing, which was due to be released for the Nintendo GameCube, unreleased.[12] The trademarks of the characters from the games that Rare made for Nintendo consoles, such as Conker of Conker's Bad Fur Day and Banjo of the Banjo-Kazooie series, were retained by Rare, whereas intellectual properties created by Nintendo, such as Donkey Kong and Star Fox, were retained by Nintendo.[13] Star Fox Adventures, originally planned as Dinosaur Planet for the N64, became the only Rare game produced for the Nintendo GameCube.[2]

Despite the acquisition, Rare still kept developing games for Nintendo handheld consoles,[14] as Microsoft is currently not participating in the handheld video game console market: In August 2003, Rare and Microsoft made a deal with THQ for Rare to publish games for the Game Boy Advance, which have included Sabre Wulf, a game based on an Ultimate character; Banjo-Kazooie: Grunty's Revenge, an interquel to the two Nintendo 64 games; and It's Mr. Pants!, a puzzle game that was originally developed as "Donkey Kong: Coconut Crackers", and featured the company's unofficial mascot.[15] January 2005 saw the completion of this deal, with the release of Banjo-Pilot, originally known as "Diddy Kong Pilot" before being acquired by Microsoft. Rare also ported and extended the Donkey Kong Country series, which was published by Nintendo.

At E3 in May 2004, Microsoft's Ken Lobb stated that Rare had obtained Nintendo DS development kits and was working on two games for the Nintendo DS.[16] Shortly after, Microsoft issued a statement saying that the company and its studios had no plans for Nintendo DS development. However, in July 2005 Rare posted job openings for Nintendo DS development on its official website, and stated that it was "creating key DS titles". The first of these games was Diddy Kong Racing DS, a remake of the Nintendo 64 title Diddy Kong Racing, now featuring the ability for players to compete over the Internet through Nintendo Wi-Fi Connection.

In 2005, Rare released Conker: Live & Reloaded, a remake of the N64's Conker's Bad Fur Day with updated graphics, sound to suit the Xbox and a reworked multiplayer option. The game received generally favorable reviews. Later that year, in November 2005, Rare made something of a resurgence when Microsoft's Xbox 360 console was released. Two of the Xbox 360's launch games were developed by Rare: Kameo: Elements of Power and Perfect Dark Zero, with Viva Piñata released the next year to very positive reviews. It also received a BAFTA nomination in Artistic Achievement. On 2 January 2007, Rare founders Chris and Tim Stamper left the company to "pursue other opportunities".[17] Previous lead designer Gregg Mayles reviews as Creative Director and Mark Betteridge replaces as Studio Director at the company, replacing the brothers on a permanent basis. Banjo-Kazooie: Nuts & Bolts, released in 2008 to generally positive reviews, was their first major game developed without the involvement of the Stamper brothers in the company.[18]

Despite solid reviews, their Microsoft titles sold worse than expected. As a result, Microsoft decided to restructure the studio during the end of the decade.[19] In March 2010, the company opened a new facility in Fazeley Studios, located in Digbeth, Birmingham.[20] Later that year, Microsoft confirmed that Scott Henson, a developer who previously worked on the hardware and software design of the new Xbox 360 console and Kinect for Xbox 360, replaced Mark Betteridge as Studio Manager and that their main focus will be on Kinect.[21] According to Henson: "Kinect will be the main focus for Rare going forwards as it's a very rich canvas. This is just the beginning of an experience that will touch millions of people."[22] Rare's first Kinect project was Kinect Sports, released in November 2010. Despite average reviews,[23] the game was a commercial success, selling three million units as of May 2011.[24] In March 2011, Scott announced that Craig Duncan, who has previously worked on Sonic & Sega All-Stars Racing and the Colin McRae Rally series, was hired on as Senior Studio Director.[25] In April 2012, Simon Woodroffe, who previously worked at several Studios including Midway Games, Ubisoft, and Sega, replaced Duncan as Studio Director.[26]

According to Eurogamer, Rare is rumored to make a mature title for the next Xbox console.[27]

Culture

Rare headquarters in Twycross, Leicestershire, UK

Unlike some other software developers, Rare gained a reputation for being a very secretive company. Their office buildings are heavily secured by cameras and are located in the remote Manor Park, just down the road from Twycross. Web video shows have been granted access in recent years, such as Eurogamer in November 2006,[28] The 1UP Show[29] and GameSpot UK's Start Select in May 2008. Internally, they are quite divided and operate in a slightly different way to other software houses.[13] According to Tim Stamper:

Rare has a different philosophy. We don't really have much contact with other game development companies and we just do things the way they've evolved. We try to employ people who are great games players and games enthusiasts and they're really interested in seeing the other games we're developing in the Company, so it's really a group of games enthusiasts all working together to produce the best games they can - that's Rare.[13]

— Tim Stamper, Video Games Daily interview, February 2003

Rare released a VHS tape that could be obtained via mail-in request with the purchase of Donkey Kong Country. The video details the game's creation and shows the animal models Rare used. At the end of the video, the host and some others are seen playing Killer Instinct. They quickly look at the cameraman before pushing him out a door and closing it as the video ends.[citation needed]

More recently, Rare has denied a fan site, MundoRare, from filming a documentary about their studios, at MundoRare's own expense. The film was meant to celebrate Rare's 25th anniversary, and would have been distributed over the Internet and Xbox Live. Rare, however, denied permission to shoot this film, claiming it was not "on message". This led to controversy about Rare's current direction with Microsoft, as well as the shutting down of MundoRare, claiming that the site could not support Rare's new direction.[30]

Games

See also: List of video games developed by Rare

Rare has developed around 130 video games since its foundation, with sales nearing the 90 million units as of 2002.[11] The company is best known for its platform games, which include the Donkey Kong Country, Banjo-Kazooie, and Conker series, and for its Nintendo 64 first-person shooters GoldenEye 007 and Perfect Dark. Despite this, Rare does not stick to a few specific video game genres. They have also developed several action-adventure games, including Star Fox Adventures and Kameo: Elements of Power, some fighting games such as the Killer Instinct series, some racing games such as R.C. Pro-Am or Diddy Kong Racing, and some classic Beat 'em up/Shoot 'em up games such as Battletoads and Captain Skyhawk, among others. Additionally, as Rare has usually been tied to a company that manufactures a video game console (e.g. Nintendo and Microsoft), most of their titles have been developed solely for a particular platform. The company has also developed the Kinect Sports series for the Kinect device.

References

  1. ^ "MundoRare, Mark Edmonds and Duncan Botwood interview".
  2. ^ a b c d e f g h i j k l m Rus McLaughlin (2008-07-29). "IGN Presents the History of Rare". IGN. Retrieved 2012-05-17.
  3. ^ "Interview with Ste Pickford". NES-Bit. Archived from the original on 2011-07-14. Retrieved 2011-03-14. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ IGN Staff (4 November 1998). "GoldenEye Wins BAFTA Awards". IGN. Retrieved 28 August 2011.
  5. ^ Emma Boyes (2009-03-02). "Crytek Purchases Free Radical, Says Company Scriptwriter". 1UP.com. Retrieved 2012-05-17.
  6. ^ "Rare company awards". Archived from the original on 11 May 2006. Retrieved 29 December 2008.
  7. ^ "Internet Movie Database on Perfect Dark". Retrieved 27 November 2010.
  8. ^ "Awards Database: Sound 2001". BAFTA. Retrieved 2011-05-20.
  9. ^ Kris Pigna (2010-10-27). "Activision Initially Almost Bought Rare". 1UP.com. Retrieved 2011-03-18.
  10. ^ Neil Doughty (2002-09-26). "Microsoft buy top games producers Rare". CBBC Newsround. Retrieved 2007-05-01.
  11. ^ a b Ade (2002-09-26). "X02: Microsoft buy Rare". MSXbox. Retrieved 2011-07-24.
  12. ^ Rus McLaughlin (2008-07-28). "IGN Presents the History of Rare (Page 7)". IGN. Retrieved 2011-03-14.
  13. ^ a b c Adam Doree (2003-02-17). "The Rareware Interview". Video Games Daily. Retrieved 2011-03-16.
  14. ^ Craig Harris (2002-11-07). "Rare Still On for GBA". IGN. Retrieved 2011-03-17.
  15. ^ IGN Staff (2003-08-11). "Rare Line-up Revealed". IGN. Retrieved 2011-03-18.
  16. ^ Seth Walker (2004-05-16). "Post-E3: Rare Working On DS Titles". Kombo.com. Retrieved 2011-03-16.
  17. ^ "Rare Founders Leave to 'Pursue Other Opportunities'". 1UP.com. Retrieved 2007-01-02.
  18. ^ Brendan Sinclair (2007-01-03). "Stamper brothers leave Rare". GameSpot. Retrieved 2011-04-17.
  19. ^ Tor Thorsen (2009-02-17). "Rare restructures, Microsoft warns of earnings slip". GameSpot. Retrieved 2011-04-16.
  20. ^ "Rare Games confirms move to Fazeley Studios in Digbeth". Birmingham Mail. 2010-03-02. Retrieved 2010-11-22.
  21. ^ David Valjalo (2010-10-28). "Scott Henson Appointed Studio Manager Of Rare". Edge. Retrieved 2011-04-02.
  22. ^ Matthew Reynolds (2010-10-28). "Rare: 'Kinect will be our main focus'". Digital Spy. Retrieved 2011-04-02.
  23. ^ "Kinect Sports". Metacritic. Retrieved 2011-03-27.
  24. ^ Tom Magrino (2011-05-12). "Xbox 360 tops April console sales, Kinect library to triple in 2011". GameSpot. Retrieved 2011-05-13.
  25. ^ Marcos Villegas (2011-03-21). "Craig Duncan becomes Rare's Senior Studio Director". DasReviews. Retrieved 2011-07-10.
  26. ^ Wesley Yin-Poole (2012-04-17). "Sega design chief joins Kinect Sports dev Rare". Eurogamer. Retrieved 2012-05-10.
  27. ^ Eurogamer (2011-10-04). "Rare making 'mature' game for Xbox 720?". Eurogamer. Retrieved 2011-10-04.
  28. ^ Eurogamer TV Show episode 4
  29. ^ 1UP Show Special — Tour of Rare's studios
  30. ^ "NintendoLife: MundoRare Shuts Down After Losing Faith in Rare's New Direction". NintendoLife.
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