Electronic Arts: Difference between revisions
Made it more realistic |
|||
Line 22: | Line 22: | ||
|homepage = [http://www.ea.com/ EA.com] |
|homepage = [http://www.ea.com/ EA.com] |
||
}} |
}} |
||
'''Electronic Arts, Inc.''' ('''EA'''), also known as |
'''Electronic Arts, Inc.''' ('''EA'''), also known as '''EA Games''', is an [[United States|American]] [[video game developer|developer]], [[marketer]], [[video game publisher|publisher]] and [[Distribution (business)|distributor]] of video games [[headquartered]] in [[Redwood City, California|Redwood City]], California, U.S. Founded and incorporated on May 28, 1982 by [[Trip Hawkins]], the company was a pioneer of the early [[home computer]] games industry and was notable for promoting the designers and programmers responsible for its games. In 2011 Electronic Arts was the world's third-largest [[List of video game companies|gaming company]] by revenue after [[Nintendo]] and [[Activision Blizzard]].<ref>{{cite news|url=http://www.softwaretop100.org/gaming-company-top-25|title=Gaming company Top 25|year=2011|publisher=Softwaretop100.org|accessdate=November 12, 2011}}</ref> |
||
Currently, EA develops and publishes games under several labels including [[EA Sports]] titles, ''[[Madden NFL]]'', ''[[FIFA (video game series)|FIFA]]'', ''[[NHL (video game series)|NHL]]'', ''[[NCAA Football series|NCAA Football]]'', ''[[NBA Live (video game series)|NBA Live]]'', and ''[[SSX (series)|SSX]]''. Other EA labels produce established franchises such as ''[[Battlefield (series)|Battlefield]]'', ''[[Need for Speed]]'', ''[[The Sims]]'', ''[[Medal of Honor (series)|Medal of Honor]]'', ''[[Command & Conquer]]'', as well as newer franchises such as ''[[Dead Space (series)|Dead Space]]'', ''[[Mass Effect]]'', ''[[Dragon Age]]'', ''[[Army of Two (series)|Army of Two]]'', ''[[Titanfall]]'' and ''[[Star Wars: Knights of the Old Republic (series)|Star Wars: Knights of the Old Republic]]'', produced in partnership with [[LucasArts]].<ref>{{cite web|last=Davison|first=Pete|title=E3: EA's Press Conference: The Round-Up|url=http://www.gamepro.com/article/news/220014/e3-eas-press-conference-the-round-up/|publisher=GamePro|archiveurl=http://www.webcitation.org/query?url=http://www.gamepro.com/article/news/220014/e3-eas-press-conference-the-round-up/&date=2011-11-30+19:03:42|archivedate=December 1, 2011}}</ref> EA also owns and operates major gaming studios, [[EA Tiburon]] in [[Orlando]], [[EA Canada]] in [[Burnaby]], [[BioWare]] in [[Edmonton]] as well as [[Montreal]], and [[EA Digital Illusions CE|DICE]] in [[Sweden]].<ref>{{cite web|title=About Us {{!}} Locations|url=http://aboutus.ea.com/locations.action|publisher=Electronic Arts}}</ref> |
Currently, EA develops and publishes games under several labels including [[EA Sports]] titles, ''[[Madden NFL]]'', ''[[FIFA (video game series)|FIFA]]'', ''[[NHL (video game series)|NHL]]'', ''[[NCAA Football series|NCAA Football]]'', ''[[NBA Live (video game series)|NBA Live]]'', and ''[[SSX (series)|SSX]]''. Other EA labels produce established franchises such as ''[[Battlefield (series)|Battlefield]]'', ''[[Need for Speed]]'', ''[[The Sims]]'', ''[[Medal of Honor (series)|Medal of Honor]]'', ''[[Command & Conquer]]'', as well as newer franchises such as ''[[Dead Space (series)|Dead Space]]'', ''[[Mass Effect]]'', ''[[Dragon Age]]'', ''[[Army of Two (series)|Army of Two]]'', ''[[Titanfall]]'' and ''[[Star Wars: Knights of the Old Republic (series)|Star Wars: Knights of the Old Republic]]'', produced in partnership with [[LucasArts]].<ref>{{cite web|last=Davison|first=Pete|title=E3: EA's Press Conference: The Round-Up|url=http://www.gamepro.com/article/news/220014/e3-eas-press-conference-the-round-up/|publisher=GamePro|archiveurl=http://www.webcitation.org/query?url=http://www.gamepro.com/article/news/220014/e3-eas-press-conference-the-round-up/&date=2011-11-30+19:03:42|archivedate=December 1, 2011}}</ref> EA also owns and operates major gaming studios, [[EA Tiburon]] in [[Orlando]], [[EA Canada]] in [[Burnaby]], [[BioWare]] in [[Edmonton]] as well as [[Montreal]], and [[EA Digital Illusions CE|DICE]] in [[Sweden]].<ref>{{cite web|title=About Us {{!}} Locations|url=http://aboutus.ea.com/locations.action|publisher=Electronic Arts}}</ref> |
||
Line 63: | Line 63: | ||
After Sega's ''[[ESPN NFL Football|ESPN NFL 2K5]]'' successfully grabbed market share away from EA's dominant Madden NFL series during the 2004 holiday season, EA responded by making several large sports licensing deals which include an exclusive agreement with the [[National Football League|NFL]], and in January 2005, a 15-year deal with [[ESPN]].<ref>{{cite web|last=Surette |first=Tim |url=http://www.gamespot.com/news/2004/12/13/news_6114977.html |title=Big Deal: EA and NFL ink exclusive licensing agreement |publisher=Gamespot.com |date=December 13, 2004 |accessdate=March 24, 2009}}</ref> The ESPN deal gave EA exclusive first rights to all ESPN content for sports simulation games. On April 11, 2005, EA announced a similar, 6-year licensing deal with the [[Collegiate Licensing Company]] (CLC) for exclusive rights to [[college football]] content.<ref>{{cite web|url=http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1945691 |title=All Madden, all the time |publisher=ESPN |date=December 14, 2004 |accessdate=March 24, 2009}}</ref> |
After Sega's ''[[ESPN NFL Football|ESPN NFL 2K5]]'' successfully grabbed market share away from EA's dominant Madden NFL series during the 2004 holiday season, EA responded by making several large sports licensing deals which include an exclusive agreement with the [[National Football League|NFL]], and in January 2005, a 15-year deal with [[ESPN]].<ref>{{cite web|last=Surette |first=Tim |url=http://www.gamespot.com/news/2004/12/13/news_6114977.html |title=Big Deal: EA and NFL ink exclusive licensing agreement |publisher=Gamespot.com |date=December 13, 2004 |accessdate=March 24, 2009}}</ref> The ESPN deal gave EA exclusive first rights to all ESPN content for sports simulation games. On April 11, 2005, EA announced a similar, 6-year licensing deal with the [[Collegiate Licensing Company]] (CLC) for exclusive rights to [[college football]] content.<ref>{{cite web|url=http://sports.espn.go.com/espn/sportsbusiness/news/story?id=1945691 |title=All Madden, all the time |publisher=ESPN |date=December 14, 2004 |accessdate=March 24, 2009}}</ref> |
||
Much of EA's success, both in terms of sales and with regards to its stock market valuation, is due to its strategy of platform-agnostic development and the creation of strong multi-year franchises. EA was the first publisher to release yearly updates of its sports franchises—''Madden'', ''FIFA'', ''NHL'', ''NBA Live'', ''Tiger Woods'', etc.—with updated player rosters and small graphical and gameplay tweaks.<ref>{{cite web|url=http://archive.gamespy.com/articles/july03/25smartest/index11.shtml |title=EA Puts it "In the Game" |publisher=Archive.gamespy.com |accessdate=March 24, 2009| archiveurl = http://web.archive.org/web/20080320143652/http://archive.gamespy.com/articles/july03/25smartest/index11.shtml| archivedate = March 20, 2008}}</ref> Recognizing the risk of franchise fatigue among consumers, EA announced in 2006 that it would concentrate more of its effort on creating new original intellectual property.<ref>{{cite web|url=http://www.gamesindustry.biz/content_page.php?aid=21443|archiveurl=http://www.webcitation.org/5QVPgdwsx|archivedate=2007-07-21 |title=EA moves towards new |
Much of EA's success, both in terms of sales and with regards to its stock market valuation, is due to its strategy of platform-agnostic development and the creation of strong multi-year franchises. EA was the first publisher to release yearly updates of its sports franchises—''Madden'', ''FIFA'', ''NHL'', ''NBA Live'', ''Tiger Woods'', etc.—with updated player rosters and small graphical and gameplay tweaks.<ref>{{cite web|url=http://archive.gamespy.com/articles/july03/25smartest/index11.shtml |title=EA Puts it "In the Game" |publisher=Archive.gamespy.com |accessdate=March 24, 2009| archiveurl = http://web.archive.org/web/20080320143652/http://archive.gamespy.com/articles/july03/25smartest/index11.shtml| archivedate = March 20, 2008}}</ref> Recognizing the risk of franchise fatigue among consumers, EA announced in 2006 that it would concentrate more of its effort on creating new original intellectual property.<ref>{{cite web|url=http://www.gamesindustry.biz/content_page.php?aid=21443|archiveurl=http://www.webcitation.org/5QVPgdwsx|archivedate=2007-07-21 |title=EA moves towards new IPs |publisher=Gamesindustry.biz |date=November 30, 2006 |accessdate=March 24, 2009}}</ref> |
||
In September 2006, [[Nokia]] and EA announced a partnership in which EA becomes an exclusive major supplier of mobile games to Nokia mobile devices through the Nokia Content Discoverer. In the beginning, Nokia customers were able to download seven EA titles (''[[Tetris]]'', ''[[Tetris Mania]]'', ''[[The Sims 2]]'', ''[[Doom (video game)|Doom]]'', ''[[FIFA 06]]'', ''[[Tiger Woods PGA Tour 06]]'' and ''[[FIFA Street 2]]'') on the holiday season in 2006. Rick Simonson is the executive vice president and director of Nokia and starting from 2006 is affiliated with [[John Riccitiello]] and are partners.<ref>{{cite web|url=http://www.gameguru.in/mobile/2006/14/ea-to-supply-games-for-nokia-mobile-devices/ |title=EA to Supply Games for Nokia Mobile Devices | Game Guru |publisher=Gameguru.in |date=September 14, 2006 |accessdate=May 31, 2011}}</ref> |
In September 2006, [[Nokia]] and EA announced a partnership in which EA becomes an exclusive major supplier of mobile games to Nokia mobile devices through the Nokia Content Discoverer. In the beginning, Nokia customers were able to download seven EA titles (''[[Tetris]]'', ''[[Tetris Mania]]'', ''[[The Sims 2]]'', ''[[Doom (video game)|Doom]]'', ''[[FIFA 06]]'', ''[[Tiger Woods PGA Tour 06]]'' and ''[[FIFA Street 2]]'') on the holiday season in 2006. Rick Simonson is the executive vice president and director of Nokia and starting from 2006 is affiliated with [[John Riccitiello]] and are partners.<ref>{{cite web|url=http://www.gameguru.in/mobile/2006/14/ea-to-supply-games-for-nokia-mobile-devices/ |title=EA to Supply Games for Nokia Mobile Devices | Game Guru |publisher=Gameguru.in |date=September 14, 2006 |accessdate=May 31, 2011}}</ref> |
||
Line 277: | Line 277: | ||
* ''Shadow Realms'' (Platforms TBA) |
* ''Shadow Realms'' (Platforms TBA) |
||
* ''Untitled Mass Effect sequel'' (Platforms TBA) |
* ''Untitled Mass Effect sequel'' (Platforms TBA) |
||
* ''Untitled [[Criterion Games]] new |
* ''Untitled [[Criterion Games]] new IP'' (Platforms TBA) |
||
* ''Untitled [[BioWare]] Star Wars game'' (Platforms TBA) |
* ''Untitled [[BioWare]] Star Wars game'' (Platforms TBA) |
||
* ''Untitled [[Visceral Games]] Star Wars Game'' (Platforms TBA) |
* ''Untitled [[Visceral Games]] Star Wars Game'' (Platforms TBA) |
||
Line 312: | Line 312: | ||
EA's aggregate review performance had shown a downward trend in quality over recent years and was expected to affect market shares during competitive seasons. Pacific Crest Securities analyst Evan Wilson had said, "Poor reviews and quality are beginning to tarnish the EA brand. According to our ongoing survey of GameRankings.com aggregated review data, Electronic Arts' overall game quality continues to fall... Although market share has not declined dramatically to date, in years such as 2007, which promises to have tremendous competition, it seems likely if quality does not improve."<ref name="Analyst: EA brand tarnished">{{cite web|last=Sinclair |first=Brendan |url=http://www.gamespot.com/news/6162530.html |title=Analyst: EA brand tarnished |publisher=Gamespot.com |date=November 30, 2006 |accessdate=March 24, 2009}}</ref><ref name="EA brand 'tarnished' according to analyst">{{cite web|last=Reimer |first=Jeremy |url=http://arstechnica.com/news.ars/post/20061201-8339.html |title=EA brand "tarnished" according to analyst |publisher=Arstechnica.com |date=December 1, 2006 |accessdate=March 24, 2009}}</ref> |
EA's aggregate review performance had shown a downward trend in quality over recent years and was expected to affect market shares during competitive seasons. Pacific Crest Securities analyst Evan Wilson had said, "Poor reviews and quality are beginning to tarnish the EA brand. According to our ongoing survey of GameRankings.com aggregated review data, Electronic Arts' overall game quality continues to fall... Although market share has not declined dramatically to date, in years such as 2007, which promises to have tremendous competition, it seems likely if quality does not improve."<ref name="Analyst: EA brand tarnished">{{cite web|last=Sinclair |first=Brendan |url=http://www.gamespot.com/news/6162530.html |title=Analyst: EA brand tarnished |publisher=Gamespot.com |date=November 30, 2006 |accessdate=March 24, 2009}}</ref><ref name="EA brand 'tarnished' according to analyst">{{cite web|last=Reimer |first=Jeremy |url=http://arstechnica.com/news.ars/post/20061201-8339.html |title=EA brand "tarnished" according to analyst |publisher=Arstechnica.com |date=December 1, 2006 |accessdate=March 24, 2009}}</ref> |
||
EA had also received criticism for developing games that lack innovation vis-à-vis the number of gaming titles produced under the EA brand that show a history of yearly updates, particularly in their sporting franchises. These typically retail as new games at full market price and feature only updated team rosters in addition to incremental changes to game mechanics, the user interface, and graphics. One critique compared EA to companies like Ubisoft and concluded that EA's innovation in new and old |
EA had also received criticism for developing games that lack innovation vis-à-vis the number of gaming titles produced under the EA brand that show a history of yearly updates, particularly in their sporting franchises. These typically retail as new games at full market price and feature only updated team rosters in addition to incremental changes to game mechanics, the user interface, and graphics. One critique compared EA to companies like Ubisoft and concluded that EA's innovation in new and old IPs "Crawls along at a snail's pace,"<ref name="EA innovation crawls along at snail's pace.">{{cite web|url=http://www.gamesindustry.biz/content_page.php?aid=27521|archiveurl=http://web.archive.org/web/20101231124234/http://www.gamesindustry.biz/content_page.php?aid=27521|archivedate=2010-12-31 |title=EA innovation crawls along at "snail's pace" |publisher=Gamesindustry.biz |accessdate=March 24, 2009}}</ref> while even the company's own CEO, John Riccitiello, acknowledged the lack of innovation seen in the industry generally, saying, "We're boring people to death and making games that are harder and harder to play. For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before." EA has announced that it is turning its attention to creating new game IPs in order to stem this trend, with recently acquired and critically acclaimed studios BioWare and Pandemic would be contributing to this process.<ref name="EA CEO John Riccitiello: More innovation is needed in videogames">{{cite web|url=http://www.gamesindustry.biz/content_page.php?aid=26508|archiveurl=http://web.archive.org/web/20101231124600/http://www.gamesindustry.biz/content_page.php?aid=26508|archivedate=2010-12-31 |title=EA CEO John Riccitiello: More innovation is needed in videogames |publisher=Gamesindustry.biz |accessdate=March 24, 2009}}</ref><ref>{{cite web|url=http://www.gamesindustry.biz/articles/ea-completes-bioware-pandemic-deal|title=BioWare/Pandemic deal goes through|accessdate=August 29, 2012}}</ref> In 2012, EA’s games were ranked highest of all large publishers in the industry, according to Metacritic.<ref>{{cite web|last=Dietz|first=Jason|title=Metacritic's 3rd Annual Game Publisher Rankings|url=http://www.metacritic.com/feature/game-publisher-rankings-for-2012-releases|work=metacritic.com}}</ref> |
||
In June 2013, EA attracted criticism from users for replacing its ''[[Scrabble]]'' app on [[Facebook]] with a new version that did not retain players' histories and statistics. The new version added functionality including support for other languages and board customization.<ref>{{cite news| url=http://www.bbc.co.uk/news/technology-22905191 | title=Scrabble app changes anger players on Facebook | publisher=BBC | first=Zoe| last=Kleinman | date=June 14, 2013 | accessdate=June 15, 2013}}</ref> |
In June 2013, EA attracted criticism from users for replacing its ''[[Scrabble]]'' app on [[Facebook]] with a new version that did not retain players' histories and statistics. The new version added functionality including support for other languages and board customization.<ref>{{cite news| url=http://www.bbc.co.uk/news/technology-22905191 | title=Scrabble app changes anger players on Facebook | publisher=BBC | first=Zoe| last=Kleinman | date=June 14, 2013 | accessdate=June 15, 2013}}</ref> |
Revision as of 00:04, 11 August 2014
![]() | |
![]() The EA headquarters building at Redwood City, California in May 2011. | |
Company type | Public |
---|---|
Nasdaq: EA S&P 500 Component | |
Industry | Video games Interactive entertainment |
Founded | May 28, 1982 |
Founder | Trip Hawkins |
Headquarters | Redwood City, Redwood Shores, California, U.S. |
Area served | Global |
Key people | Larry Probst (Executive Chairman) Andrew Wilson (CEO) Peter Moore (COO) |
Products | Battlefield series Burnout series Command & Conquer series Crysis series Dead Space series Dragon Age series FIFA series Fight Night series Harry Potter series Madden NFL series Mass Effect series Medal of Honor series NBA Live series NCAA Football series Need for Speed series NHL series Rock Band series SimCity series The Simpsons series The Sims series Skate series SSX series Star Wars series Titanfall |
Revenue | ![]() |
![]() | |
![]() | |
Total assets | ![]() |
Total equity | ![]() |
Number of employees | 9,370 (2013)[2] |
Website | EA.com |
Electronic Arts, Inc. (EA), also known as EA Games, is an American developer, marketer, publisher and distributor of video games headquartered in Redwood City, California, U.S. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. In 2011 Electronic Arts was the world's third-largest gaming company by revenue after Nintendo and Activision Blizzard.[3]
Currently, EA develops and publishes games under several labels including EA Sports titles, Madden NFL, FIFA, NHL, NCAA Football, NBA Live, and SSX. Other EA labels produce established franchises such as Battlefield, Need for Speed, The Sims, Medal of Honor, Command & Conquer, as well as newer franchises such as Dead Space, Mass Effect, Dragon Age, Army of Two, Titanfall and Star Wars: Knights of the Old Republic, produced in partnership with LucasArts.[4] EA also owns and operates major gaming studios, EA Tiburon in Orlando, EA Canada in Burnaby, BioWare in Edmonton as well as Montreal, and DICE in Sweden.[5]
History
Originally, EA was a home computer game publisher. In the late 1980s, the company began developing games in-house and supported consoles by the early 1990s. EA later grew via acquisition of several successful developers. By the early 2000s, EA had become one of the world's largest third-party publishers. On May 4, 2011, EA reported $3.8 billion in revenues for the fiscal year ending March 2011, and on January 13, 2012, EA announced that it had exceeded $1 billion in digital revenue during the previous calendar year.[6] In a note to employees, EA CEO John Riccitiello called this “an incredibly important milestone” for the company.[7] EA began to move toward direct distribution of digital games and services with the acquisition of the popular online gaming site Pogo.com in 2001.[8] In 2009, EA acquired the London-based social gaming startup Playfish,[9] and in June 2011, EA launched Origin, an online service to sell downloadable games directly to consumers.[10] In July 2011, EA announced that it had acquired PopCap Games, the company behind hits such as Plants vs. Zombies and Bejeweled.[11]
EA continued its shift toward digital goods in 2012, folding its mobile-focused EA Interactive (EAi) division "into other organizations throughout the company, specifically those divisions led by EA Labels president Frank Gibeau, COO Peter Moore, and CTO Rajat Taneja, and EVP of digital Kristian Segerstrale."[12]
1982–1991
In February 1982, Trip Hawkins arranged a meeting with Don Valentine of Sequoia Capital[13] to discuss financing his new venture, Amazin' Software. Valentine encouraged Hawkins to leave Apple Inc., in which Hawkins served as Director of Product Marketing, and allowed Hawkins use of Sequoia Capital's spare office space to start the company. On May 28, 1982, Trip Hawkins incorporated and established the company with a personal investment of an estimated US$200,000. Seven months later in December 1982, Hawkins secured US$2 million of venture capital from Sequoia Capital, Kleiner Perkins Caufield & Byers, and Sevin Rosen Funds.
For more than seven months, Hawkins refined his Electronic Arts business plan. With aid from his first employee (with whom he worked in marketing at Apple), Rich Melmon, the original plan was written, mostly by Hawkins, on an Apple II in Sequoia Capital's office in August 1982. During that time, Hawkins also employed two of his former staff from Apple, Dave Evans and Pat Marriott, as producers, and a Stanford MBA classmate, Jeff Burton from Atari for international business development. The business plan was again refined in September and reissued on October 8, 1982. Between September and November, employee headcount rose to 11, including Tim Mott, Bing Gordon, David Maynard, and Steve Hayes.[citation needed] Having outgrown the office space provided by Sequoia Capital, the company relocated to a San Mateo office that overlooked the San Francisco Airport landing path. Headcount rose rapidly in 1983, including Don Daglow, Richard Hilleman, Stewart Bonn, David Gardner, and Nancy Fong.
He recruited his original employees from Apple, Atari, Xerox PARC, and VisiCorp, and got Steve Wozniak to agree to sit on the board of directors.[14]
Hawkins was determined to sell directly to buyers. Combined with the fact that Hawkins was pioneering new game brands, this made sales growth more challenging. Retailers wanted to buy known brands from existing distribution partners. After more flyers were handed out, former CEO Larry Probst arrived as VP of Sales in late 1984 and helped the company sustain growth into US$18 million in its third full year. This policy of dealing directly with retailers gave EA higher margins and better market awareness, key advantages the company would leverage to leapfrog its early competitors.
In December 1986, David Gardner and Mark Lewkaspais moved to the UK to open a European headquarters. Up until that point publishing of Electronic Arts Games, and the conversion of many of their games to compact cassette versions in Europe was handled by Ariolasoft.
Most of the early employees of the company disliked the Amazin' Software name that Hawkins had originally chosen when he incorporated the company.[citation needed] While at Apple, Hawkins had enjoyed company offsite meetings at Pajaro Dunes and organized such a planning offsite for EA in October 1982.
Hawkins had developed the ideas of treating software as an art form and calling the developers, "software artists". Hence, the latest version of the business plan had suggested the name "SoftArt". However, Hawkins and Melmon knew the founders of Software Arts, the creators of VisiCalc, and thought their permission should be obtained. Dan Bricklin did not want the name used because it sounded too similar (perhaps "confusingly similar") to Software Arts. However, the name concept was liked by all the attendees. Hawkins had also recently read a best-selling book about the film studio, United Artists, and liked the reputation that company had created. Early advisers Andy Berlin, Jeff Goodby, and Rich Silverstein (who would soon form their own ad agency Goodby, Silverstein & Partners) were also fans of that approach, and the discussion was led by Hawkins and Berlin. Hawkins said everyone had a vote but they would lose it if they went to sleep.[citation needed]
Hawkins liked the word "electronic", and various employees had considered the phrases "Electronic Artists" and "Electronic Arts". Other candidates included Gordon's suggestion of "Blue Light", a reference from the Disney film Tron.[citation needed] When Gordon and others pushed for "Electronic Artists", in tribute to the film company United Artists, Steve Hayes opposed, saying, "We're not the artists, they are..." meaning that the developers whose games EA would publish were the artists. This statement from Hayes immediately tilted sentiment towards Electronic Arts and the name was unanimously endorsed.[citation needed]
A novel approach to giving credit to its developers was one of EA's trademarks in its early days. This characterization was even further reinforced with EA's packaging of most of their games in the "album cover" pioneered by EA because Hawkins thought that a record album style would both save costs and convey an artistic feeling.[15] EA routinely referred to their developers as "artists" and gave them photo credits in their games and numerous full-page magazine ads. EA also shared lavish profits with their developers, which added to their industry appeal. Because of this novel treatment, EA was able to easily attract the best developers.[citation needed] The square "album cover" boxes (such as the covers for 1983's M.U.L.E. and Pinball Construction Set) were a popular packaging concept by Electronic Arts, which wanted to represent their developers as "rock stars".[15]
In the mid-1980s Electronic Arts aggressively marketed products for the Commodore Amiga, mistakenly believing that its low price and sophistication would cause the computer to supplant the Apple Macintosh. PC compatibles instead became the dominant personal computer.[16] In 1990 Electronic Arts began producing console games for the Nintendo Entertainment System, after previously licensing its computer games to other console-game publishers.[17] Eventually, Trip Hawkins left EA to found the now defunct 3DO Company.
2000–2007
![]() | This section needs expansion. You can help by adding to it. (June 2012) |
EA is currently[as of?] headquartered in the Redwood Shores neighborhood of Redwood City, California. Following the retirement and departure of Trip Hawkins in 2000, EA decided replace its logo with a new one, and Larry Probst took over the reins.
In 2004, EA made a multimillion dollar donation to fund the development of game production curriculum at the University of Southern California's Interactive Media Division. On February 1, 2006, Electronic Arts announced that it would cut worldwide staff by 5 percent.[18] On June 20, 2006 EA purchased Mythic Entertainment, who are finished making Warhammer Online.[19]
After Sega's ESPN NFL 2K5 successfully grabbed market share away from EA's dominant Madden NFL series during the 2004 holiday season, EA responded by making several large sports licensing deals which include an exclusive agreement with the NFL, and in January 2005, a 15-year deal with ESPN.[20] The ESPN deal gave EA exclusive first rights to all ESPN content for sports simulation games. On April 11, 2005, EA announced a similar, 6-year licensing deal with the Collegiate Licensing Company (CLC) for exclusive rights to college football content.[21]
Much of EA's success, both in terms of sales and with regards to its stock market valuation, is due to its strategy of platform-agnostic development and the creation of strong multi-year franchises. EA was the first publisher to release yearly updates of its sports franchises—Madden, FIFA, NHL, NBA Live, Tiger Woods, etc.—with updated player rosters and small graphical and gameplay tweaks.[22] Recognizing the risk of franchise fatigue among consumers, EA announced in 2006 that it would concentrate more of its effort on creating new original intellectual property.[23]
In September 2006, Nokia and EA announced a partnership in which EA becomes an exclusive major supplier of mobile games to Nokia mobile devices through the Nokia Content Discoverer. In the beginning, Nokia customers were able to download seven EA titles (Tetris, Tetris Mania, The Sims 2, Doom, FIFA 06, Tiger Woods PGA Tour 06 and FIFA Street 2) on the holiday season in 2006. Rick Simonson is the executive vice president and director of Nokia and starting from 2006 is affiliated with John Riccitiello and are partners.[24]
2007
In February 2007, Probst stepped down from the CEO job while remaining on the Board of Directors. His handpicked successor is John Riccitiello, who had worked at EA for several years previously, departed for a while, and then returned.[citation needed] Riccitiello previously worked for Elevation Partners, Sara Lee and Pepsico. In June 2007, new CEO John Riccitiello announced that EA would reorganize itself into four labels, each with responsibility for its own product development and publishing (the city-state model). The goal of the reorganization was to empower the labels to operate more autonomously, streamline decision-making, increase creativity and quality, and get games into the market faster.[25] This reorganization came after years of consolidation and acquisition by EA of smaller studios, which some in the industry blamed for a decrease in quality of EA titles. In 2008, at the DICE Summit, Riccitiello called the earlier approach of "buy and assimilate" a mistake, often stripping smaller studios of its creative talent. Riccitiello said that the city-state model allows independent developers to remain autonomous to a large extent, and cited Maxis and BioWare as examples of studios thriving under the new structure.[26][27]
Also, in 2007, EA announced that it would be bringing some of its major titles to the Macintosh. EA has released Battlefield 2142, Command & Conquer: Tiberium Wars, Crysis, Harry Potter and the Order of the Phoenix, Madden NFL 08, Need for Speed: Carbon and Spore for the Mac. All of the new games have been developed for the Macintosh using Cider, a technology developed by TransGaming that enables Intel-based Macs to run Windows games inside a translation layer running on Mac OS X. They are not playable on PowerPC-based Macs.[28]
In October 2007, EA purchased Super Computer International, a long standing industry provider of game server hosting for development studios, who were currently developing the new Playlinc software. A week later they then purchased VG Holding Corp, the parent company of BioWare and Pandemic Studios.[29]
2008–present
It was revealed in February 2008 that Electronic Arts had made a takeover bid for rival game company Take-Two Interactive. After its initial offer of US$25 per share, all cash stock transaction offer was rejected by the Take-Two board, EA revised it to US$26 per share, a 64% premium over the previous day's closing price and made the offer known to the public.[30] Rumours had been floating around the Internet prior to the offer about Take-Two possibly being bought over by a bigger company, albeit with Viacom as the potential bidder.[31][32] In May 2008, EA announced that it will purchase the assets of Hands-On Mobile Korea, a South Korean mobile game developer and publisher. The company will become EA Mobile Korea.[33] In September 2008, EA dropped its buyout offer of Take-Two. No reason was given.[34]
As of Nov 6, 2008 it was confirmed that Electronic Arts is closing their Casual Label & merging it with their Hasbro partnership with The Sims Label.[35] EA also confirmed the departure of Kathy Vrabeck, who was given the position as former president of the EA Casual Division in May 2007. EA made this statement about the merger: "We've learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. With the retirement and departure of Kathy Vrabeck, EA is reorganizing to integrate casual games—development and marketing—into other divisions of our business. We are merging our Casual Studios, Hasbro partnership, and Casual marketing organization with The Sims Label to be a new Sims and Casual Label, where there is a deep compatibility in the product design, marketing and demographics. [...] In the days and weeks ahead, we will make further announcements on the reporting structure for the other businesses in the Casual Label including EA Mobile, Pogo, Media Sales and Online Casual Initiatives. Those businesses remain growth priorities for EA and deserve strong support in a group that will compliment their objectives."[36] This statement comes a week after EA announced it was laying off 6% about 600 of their staff positions and had a US$310 million net loss for the quarter.[37]
Due to the 2008 Economic Crisis, Electronic Arts had a poorer than expected 2008 holiday season, moving it in February 2009 to cut approximately 1100 jobs, which it said represented about 11% of its workforce. It also closed 12 of their facilities. Riccitiello, in a conference call with reporters, stated that their poor performance in the fourth quarter was not due entirely to the poor economy, but also to the fact that they did not release any blockbuster titles in the quarter. In the quarter ending December 31, 2008, the company lost US$641 million. As of early May 2009, the subsidiary studio EA Redwood Shores was known as Visceral Games.[38][39] On June 24, 2009, EA announced it will merge two of its development studios, BioWare and Mythic into one single role-playing video game and MMO development powerhouse. The move will actually place Mythic under control of BioWare as Ray Muzyka and Greg Zeschuk will be in direct control of the new entity. The actual impact of this merger remains to be seen.[40]
On November 9, 2009, EA announced its acquisition of social casual games developer Playfish for US$275 million.[41] On the same day, the company announced layoffs of 1500 employees, representing 17% of its workforce, across a number of studios including EA Tiburon, Visceral Games, Mythic and EA Black Box. Also affected were "projects and support activities" that, according to Chief Financial Officer Eric Brown "don't make economic sense",[42] resulting in the shutdown of popular communities such as Template:Wayback and the Template:Wayback. These layoffs also led to the complete shutdown of Pandemic Studios.[43]
In October 2010, EA announced the acquisition of UK based iPhone and iPad games publisher Chillingo for US$20 million in cash. While Chillingo published the popular Angry Birds for iOS and Cut the Rope for all platforms, but the deal did not include those properties.[44]
On July 2012, EA Games called for the repeal of the Defense of Marriage Act. Executives of the company stated that the law is unconstitutional and creates discrimination and tax problems for the company.[45]
On March 18, 2013, EA CEO John Riccitello has announced that he will be stepping down as CEO and a member of the Board of Directors, effective March 30, 2013. Larry Probst has also been appointed executive chairman on the same day.[46] Probst, in a company blog post, said "John's tenure at EA has been marked by bold decisions, a big vision for online games, a passion for product quality, and an enduring respect for the people who work here. John made an indelible mark on our culture and shaped many of our most successful leaders."[47] Riccitiello, in a note to employees about his transition, said: "Personally, I think we've never been in a better position as a company. You have made enormous progress in improving product quality... I am so incredibly proud of all the great things you have done, and it has been my honor to lead this team these past six years."[48]
In April 2013, EA announced a reorganization which was to include dismissal of 10% of their workforce, consolidation of marketing functions which were distributed among the five label organizations, and subsumption of Origin operational leadership under the President of Labels.[49][50] In September 2013, Andrew Wilson was appointed CEO of EA.[51]
Company structure
EA is headed by executive chairman Larry Probst and CEO Andrew Wilson. All of EA's labels and studios are overseen by Frank Gibeau, who was appointed President of EA Labels in 2011. Many have attributed former CEO John Riccitiello's success in leading EA to his passion as a gamer.[52] Electronic Arts has four main labels, with numerous studios falling under each one.[53] The current labels were created in late 2011.[54]
- EA Games—Home to the largest number of studio and development teams, this label is responsible for action-adventure, role playing, racing and combat games, marketed under the EA brand. In addition to traditional packaged-goods games, EA Games also develops massively multiplayer online role-playing games. Led by Patrick Söderlund.[55]
- Criterion Games
- EA Digital Illusions CE (formerly Digital Illusions Creative Entertainment, DICE)
- Ghost Games
- Visceral Games (formerly EA Redwood Shores)
- EA BioWare—focuses on creating multiplatform, role-playing, MMO and strategy games. Includes
- EA Sports—Publishes all the realistic, casual, and freestyle sports-based titles from EA, including FIFA Football, Madden NFL, Fight Night, NBA Live, NCAA Football, Cricket, NCAA March Madness, Tiger Woods PGA Tour, NHL Hockey, NASCAR and Rugby. Led by Patrick Söderlund.[55]
- EA Tiburon (Florida)
- EA Canada (Burnaby)
- EA Maxis—Creates and publishes casual games for gamers and non-traditional gamers. Includes The Sims series and developing and marketing life-simulation games and online communities. The label is headquartered at EA's campus in Redwood Shores, although the original studio is located in Emeryville.[56][57](formerly EA Play)
- Maxis Emeryville
- The Sims Studio
- EA Salt Lake
- EA All Play—Includes original EA and partner franchises like The Simpsons, Tetris, SCRABBLE, MONOPOLY, World Series of Poker, Real Racing, Ultima, as well as online games for the Pogo.com online service.
Studios and subsidiaries
Current
- BioWare in Edmonton, Alberta, Canada and Montreal, Quebec, Canada and Austin, Texas and Galway, Ireland founded in February 1995, acquired October 2007 from Elevation Partners.
- Chillingo in Macclesfield, United Kingdom
- Criterion Games in Guildford, England, founded as Criterion Software in 1993, acquired in August 2004.
- EA Baton Rouge (formerly North American Testing Center) in Baton Rouge, Louisiana, opened in September 2008.
- EA Canada in Burnaby, British Columbia, started in January 1983.
- EA Casual Entertainment
- EA China in Shanghai, China
- EA Deutschland in Cologne, Germany
- EA Digital Illusions CE in Stockholm, Sweden, founded in 1992, acquired in 2005.
- EA France in Lyon, France
- EIS (European Integration Studio) in Madrid, Spain
- EA India, Noida, India
- EA Brazil, São Paulo, Brazil
- Spearhead in Seoul, South Korea, founded in 1998 as EA Korea.
- DICE Los Angeles in Los Angeles, California, founded as DreamWorks Interactive LLC in 1995, acquired in 2000.
- EA Romania in Bucharest, Romania, founded as JAMDAT Mobile Romania in 2005, acquired in 2006.
- EA Russia in Moscow, Russia, translate in Russian
- EA Mobile in Hyderabad, India
- EA Montreal in Montreal, Quebec, Canada started in 2004.
- EA San Francisco in Embarcadero, San Francisco
- EA Salt Lake in Salt Lake City, Utah, founded as Headgate Studios, founded in 1992, acquired December 2006.
- EA Singapore in Singapore
- EA Sports made up of EA Canada in Burnaby, Canada and EA Tiburon Maitland, Florida, publisher of EA's sports franchise games
- EA Tiburon in Maitland, Florida founded as Tiburon Entertainment in 1994, acquired in 1998.
- Easy Studios in Stockholm, Sweden. Founded in 2008 developing PC games for EA's new Play4Free series.
- ESN in Uppsala, Sweden, founded in 2002, acquired in 2012.
- Ghost Games in Gothenburg, Sweden and England, UK
- Maxis in Emeryville, California.
- PopCap Games in Seattle, Washington acquired in 2011.
- The Sims Studio in Redwood City, California founded in 2006.
- Visceral Games in Redwood City, California, also has an office in Shanghai, China; founded as EA Redwood Shores in 1998.
Defunct
- Original HQ in San Mateo, California, moved to Redwood City in 1998.
- Origin Systems in Austin, Texas founded in 1983, acquired in 1992, closed in 2004.
- Bullfrog Productions in Surrey, England, founded in 1987, acquired in 1995, merged with EA UK and effectively closed in 2001.
- EA Baltimore in Baltimore, Maryland, established in 1996 as part of Origin, closed in 2000
- EA Seattle in Seattle, Washington, founded in 1982 as Manley & Associates, acquired January 29, 1996, closed in 2002
- Maxis in Walnut Creek, California, founded in 1987, acquired in June 1997, folded into Redwood Shores (now Visceral Games) in 2004
- Westwood Studios in Las Vegas, Nevada, founded in 1987, acquired from Virgin Interactive Entertainment in August 1998, merged into EA Los Angeles in 2003.
- EA Pacific (known for a time as Westwood Pacific) in Irvine, California, formerly part of Virgin Interactive, acquired with Westwood in 1998, closed in 2003
- Kesmai (known also as GameStorm), founded in 1981, acquired in 1999, closed in 2001.
- DICE Canada in London, Ontario, started in 1998, acquired DICE fully October 2, 2006; closed DICE Canada studio hours later.
- EA Japan in Tokyo, Japan, closed due to consolidation; moved under EA Partners model
- EA UK in Chertsey, United Kingdom, moved to EA UK in Guildford
- EA Chicago in Hoffman Estates, Illinois, founded in 1990 as NuFX, acquired in 2004, closed November 6, 2007.
- Pandemic Studios in Los Angeles, California and Brisbane, Queensland, Australia, founded in 1998, acquired October 2007 from Elevation Partners, closed November 17, 2009.
- Bright Light, in Guildford, Surrey, formerly EA UK, closed in 2011.
- EA Mobile in São Paulo, Brazil, closed in 2013.
- EA Phenomic in Ingelheim, Germany, founded as Phenomic Game Development in 1997, acquired August 2006 and closed down in 2013.
- Playfish in London, England, acquired in 2009, closed down in 2013.
- EA Los Angeles in Los Angeles, founded as DreamWorks Interactive, LLC. in 1995, acquired in 2000 and closed down in 2013.
- EA North Carolina in Morrisville, North Carolina, closed in 2013[58]
- Victory Games in Los Angeles, California, also has offices in Austin, Texas and Shanghai, China; founded in 2010 and closed down in 2013.
- Mythic Entertainment in Fairfax, Virginia, founded as Interworld Productions in 1995, acquired in June 2006 and closed down in May 2014.
EA Partners Program
The EA Partners co-publishing arm is dedicated to publishing and distributing games developed by third-party developers. Notable publishing/distribution agreements include:
- APB – Realtime Worlds
- Brütal Legend – Double Fine Productions
- Bulletstorm – Epic Games
- Crysis series – Crytek
- DeathSpank – Hothead Games
- Fuse – Insomniac Games[59]
- Hellgate: London – Flagship Studios
- Kingdoms of Amalur: Reckoning – 38 Studios, Big Huge Games
- Rock Band series – Harmonix and MTV Games
- The Secret World – Funcom[60]
- Shadows of the Damned – Grasshopper Manufacture
- Shank – Klei Entertainment
- Syndicate – Starbreeze Studios
- Titanfall – Respawn Entertainment
- Warp – Trapdoor
Games
Notable games published
This section needs additional citations for verification. (September 2012) |
Some of the most notable and popular games of video game history have been published by EA, and many of these are listed below. Though EA published these titles, they did not always develop them; some were developed by independent game development studios. EA developed their first internally-developed game in 1987.
- Pinball Construction Set (1983) by Bill Budge[61]
- Archon (1983) and Archon II: Adept (1984) by Free Fall Associates
- M.U.L.E. (1983) by Dan Bunten and Ozark Softscape
- One on One: Dr. J vs. Larry Bird (1983) by Eric Hammond
- Music Construction Set (1984) by Will Harvey
- The Seven Cities of Gold (1984) by Dan Bunten and Ozark Softscape
- The Bard's Tale (1985) by Interplay Productions
- Mail Order Monsters (1985) by Paul Reiche III, Evan Robinson and Nicky Robinson
- Racing Destruction Set (1985) by Rick Koenig
- Instant Music (1986) by Robert Campbell
- Starflight (1986) by Binary Systems
- Skate or Die! (1987), EA's first internally developed title
- Zany Golf (1988), by Sandcastle Productions (Will Harvey)
- Madden NFL series (1989–present)
- Populous (1989) by Bullfrog which EA acquired in 1995
- The Immortal (1990) by Sandcastle Productions (Will Harvey)
- NHL series (1991–)
- Wing Commander series (1992 onwards, previous games published in-house)
- Desert Strike: Return to the Gulf (1992) by EA's High Score Production group
- FIFA series (1993–)
- Kasparov's Gambit (1993) by Heuristic Software
- NCAA Football series (1993–2013)
- Need for Speed series (1994–) (first installment was made by EA in collaboration with Road & Track)
- Dungeon Keeper series (titles from 1997–1999) by Bullfrog Productions
- Ultima Online (1997) by Origin Systems
- NASCAR series (1997–2009)
- Command & Conquer series (titles from 1999–2013) by Westwood Studios (earlier titles released by Virgin Interactive)
- SimCity series (titles from 1999–) by Maxis (earlier titles released by other publishers)
- Medal of Honor series (1999–2012)
- System Shock 2 (1999)
- James Bond series (1999–2005)
- American McGee's Alice (2000)
- SSX series (2000–)
- The Sims (2000–2003) by Maxis
- Harry Potter series (2001–2011)
- Battlefield series (2002–present) by EA Digital Illusions CE
- Burnout series (2004–present)
- The Sims 2 (2004–2008) by Maxis (and later The Sims Studio)
- Dark Age of Camelot (republished after EA acquired Mythic in 2005)
- The Sims Stories series (2007–2008) by Aspyr and EA
- Crysis series (2007–) by Crytek
- Rock Band series (2007–) by Harmonix
- Skate series (2007–) by EA Black Box
- Warhammer Online: Age of Reckoning (2008) by Mythic Entertainment
- Spore series (2008–) by Maxis
- Army of Two series (2008–) by EA Montreal
- Dead Space series (2008–) by Visceral Games
- Mirror's Edge (2008) by EA Digital Illusions CE
- Dragon Age series (2009–) by BioWare
- Mass Effect series (starting with the PC release of the first game, the original Xbox 360 version was published by Microsoft) (2008–present) by BioWare
- The Sims 3 (2009–present) by The Sims Studio
- Dante's Inferno (2010) by Visceral Games
- Star Wars: The Old Republic (2011) by BioWare
Electronic Arts also published a number of non-game titles. The most popular of these was closely related to the video game industry and was actually used by several of their developers. Deluxe Paint premiered on the Amiga in 1985 and was later ported to other systems. The last version in the line, Deluxe Paint V, was released in 1994. Other non-game titles include Music Construction Set (and Deluxe Music Construction Set), Deluxe Paint Animation and Instant Music. EA also published a black and white animation tool called Studio/1, and a series of Paint titles on the Macintosh: Studio/8 and Studio/32 (1990).
Games in development
2014 release
- Madden NFL 15 (PlayStation 3, PlayStation 4, Xbox 360, Xbox One)
- NHL 15 (PlayStation 3, PlayStation 4, Xbox 360, Xbox One)
- FIFA 15 (Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360, Xbox One)
- The Sims 4 (Microsoft Windows, OS X)
- Dragon Age: Inquisition (Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360, Xbox One)
2015 release
- Battlefield Hardline (Microsoft Windows, PlayStation 3, PlayStation 4, Xbox 360, Xbox One)[62]
- Star Wars: Battlefront (Microsoft Windows, PlayStation 4, Xbox One)
TBA
- Dawngate (Microsoft Windows)
- Mirror's Edge 2 (Microsoft Windows, PlayStation 4, Xbox One)
- Shadow Realms (Platforms TBA)
- Untitled Mass Effect sequel (Platforms TBA)
- Untitled Criterion Games new IP (Platforms TBA)
- Untitled BioWare Star Wars game (Platforms TBA)
- Untitled Visceral Games Star Wars Game (Platforms TBA)
- Untitled The Sims 4 Expansion Pack (Microsoft Windows)
Criticism
Studio acquisition and management practices
During its period of fastest growth, EA was often criticized for buying smaller development studios primarily for their intellectual property assets, and then producing drastically changed games of their franchises. For example, Origin-produced Ultima VIII: Pagan and Ultima IX: Ascension were developed quickly under EA's ownership, over the protests of Ultima creator Richard Garriott,[63] and these two are widely considered[64] to be subpar compared to the rest of the series.[65][66]
In early 2008, CEO John Riccitiello acknowledged that this practice by EA was wrong and that the company now gives acquired studios greater autonomy without "meddling" in their corporate culture.[26]
In 2008, John D. Carmack of id Software said that EA is no longer the "Evil Empire"[67] and decided to go with EA Partners, despite having a poor opinion of the publisher's past record.
I'll admit that, if you asked me years ago, I still had thoughts that EA was the Evil Empire, the company that crushes the small studios...I'd have been surprised, if you told me a year ago that we'd end up with EA as a publisher. When we went out and talked to people, especially EA Partners people like Valve, we got almost uniformly positive responses from them.
Like other EA Partners, such as Harmonix/MTV Games, Carmack stressed that EA Partners deal "isn't really a publishing arrangement. Instead, they really offer a menu of services—Valve takes one set of things, Crytek takes a different set, and we're probably taking a third set".[67]
EA was criticized for shutting down some of its acquired studios after they released poorly performing games (for instance, Origin).[68] Though, in some of the cases, the shutdown was merely a reformation of teams working at different small studios into a single studio.[69][70] In the past, Magic Carpet 2 was rushed to completion over the objections of designer Peter Molyneux and it shipped during the holiday season with several major bugs. Studios such as Origin and Bullfrog Productions had previously produced games attracting significant fanbases. Many fans also became annoyed that their favorite developers were closed down, but some developers, for example the EALA studio, have stated that they try to carry on the legacy of the old studio (Westwood Studios). Once EA received criticism from labor groups for its dismissals of large groups of employees during the closure of a studio. However, later, it was confirmed that layoffs were not heavily confined to one team or another, countering early rumors that the teams were specifically targeted—countering the implication that the under performance of certain games might have been the catalyst.[71]
EA was once criticized for the acquisition of 19.9 percent of shares of its competitor Ubisoft, a move that Ubisoft's then spokesperson initially described as a "hostile act".[72] However, Ubisoft CEO Yves Guillemot later indicated that a merger with EA was a possibility, stating, "The first option for us is to manage our own company and grow it. The second option is to work with the movie industry, and the third is to merge."[73] However in July 2010, EA elected to sell its reduced 15 percent share in Ubisoft.[74] That share equated to roughly €94 million (US$122 million).[75]
Treatment of employees
In 2004, Electronic Arts was criticized for employees working extraordinarily long hours—up to 100 hours per week—and not just at "crunch" times leading up to the scheduled releases of products. The publication of the EA Spouse blog, with criticisms such as "The current mandatory hours are 9 a.m. to 10 p.m.—seven days a week—with the occasional Saturday evening off for good behavior (at 6:30 PM)."[76] The company has since settled a class action lawsuit brought by game artists to compensate for unpaid overtime.[77] The class was awarded US$15.6 million. As a result, many of the lower-level developers (artists, programmers, producers, and designers) are now working at an hourly rate. A similar suit brought by programmers was settled for US$14.9 million.[78]
Since these criticisms first aired, it has been reported that EA has taken steps to address work-life balance concerns by focusing on long-term project planning, compensation, and communication with employees. These efforts accelerated with the arrival of John Riccitiello as CEO in February 2007. In December 2007, an internal EA employee survey showed a 13% increase in employee morale and a 21% increase in perception of management recognition over a three-year period.[79]
In May 2008, "EA Spouse" blog author Erin Hoffman, speaking to videogame industry news site Gamasutra, stated that EA had made significant progress, but may now be falling into old patterns again. Hoffman said that "I think EA is tremendously reformed, having made some real strong efforts to get the right people into their human resources department", and "I've been hearing from people who have gotten overtime pay there and I think that makes a great deal of difference. In fact, I've actually recommended to a few people I know to apply for jobs there", but she also said she has begun to hear "horror stories" once again.[80]
Game quality
For 2006, the games review aggregation site Metacritic gives the average of EA games as 72.0 (out of 100); 2.5 points behind Nintendo (74.5) but ahead of the other first-party publishers Microsoft (71.6) and Sony (71.2). The closest third-party publisher is Take-Two Interactive (publishing as 2K Games and Rockstar Games) at 70.3. The remaining top 10[81][when?] publishers (Sega, THQ, Ubisoft, Activision, Square Enix) all rate in the mid 60s. Since 2005, EA has published eight games that received "Universal Acclaim" (Metacritic score 90 or greater): Battlefield 2, Crysis, Rock Band, FIFA 12, FIFA 13, Mass Effect 2, Mass Effect 3 and Dragon Age: Origins.
EA's aggregate review performance had shown a downward trend in quality over recent years and was expected to affect market shares during competitive seasons. Pacific Crest Securities analyst Evan Wilson had said, "Poor reviews and quality are beginning to tarnish the EA brand. According to our ongoing survey of GameRankings.com aggregated review data, Electronic Arts' overall game quality continues to fall... Although market share has not declined dramatically to date, in years such as 2007, which promises to have tremendous competition, it seems likely if quality does not improve."[82][83]
EA had also received criticism for developing games that lack innovation vis-à-vis the number of gaming titles produced under the EA brand that show a history of yearly updates, particularly in their sporting franchises. These typically retail as new games at full market price and feature only updated team rosters in addition to incremental changes to game mechanics, the user interface, and graphics. One critique compared EA to companies like Ubisoft and concluded that EA's innovation in new and old IPs "Crawls along at a snail's pace,"[84] while even the company's own CEO, John Riccitiello, acknowledged the lack of innovation seen in the industry generally, saying, "We're boring people to death and making games that are harder and harder to play. For the most part, the industry has been rinse-and-repeat. There's been lots of product that looked like last year's product, that looked a lot like the year before." EA has announced that it is turning its attention to creating new game IPs in order to stem this trend, with recently acquired and critically acclaimed studios BioWare and Pandemic would be contributing to this process.[85][86] In 2012, EA’s games were ranked highest of all large publishers in the industry, according to Metacritic.[87]
In June 2013, EA attracted criticism from users for replacing its Scrabble app on Facebook with a new version that did not retain players' histories and statistics. The new version added functionality including support for other languages and board customization.[88]
Anti-trust lawsuit
On June 5, 2008, a lawsuit was filed in Oakland, California alleging Electronic Arts is breaking United States anti-trust laws by signing exclusive contracts with the NFL Players Association, the NCAA and Arena Football League, to use players' names, likenesses and team logos. This keeps other companies from being able to sign the same agreements. The suit further accuses EA of raising the price of games associated with these licenses as a result of this action.[89] In an interview with GameTap, Peter Moore said it was the NFL that sought the deal. "To be clear, the NFL was the entity that wanted the exclusive relationship. EA bid, as did a number of other companies, for the exclusive relationship", Moore said. "It wasn't on our behest that this went exclusive... We bid and we were very fortunate and lucky and delighted to be the winning licensee."[90] More recently, EA has been sued by former NCAA players for allegedly using their images without compensation.[91]
EULA and DRM
In the September 2008 release of EA's game Spore it was revealed that the DRM scheme included a program called SecuROM and a lifetime machine-activation limit of three (3) instances. A huge public outcry over this DRM scheme broke out over the Internet and swarmed Amazon.com with one-star ratings and critical reviews of the game in order to get EA to "pay attention to their consumers".[92] This DRM scheme, which was intended to hinder the efforts of pirates to illegally use and distribute EA software, instead mainly affected paying customers, as the game itself was pirated well before release.[93] On September 13, 2008, it was announced[by whom?] that Spore was the most pirated game ever with over half a million illegal downloads within the first week of release.[94] In response to customer reaction, EA officially announced its release of upcoming Command & Conquer: Red Alert 3 would increase the installation limit to 5 rather than 3.[95]
On September 22, 2008, a global class action lawsuit was filed against EA regarding the DRM in Spore, complaining about EA not disclosing the existence of SecuROM in the game manual, and addressing how SecuROM runs with the nature of a rootkit, including how it remains on the hard drive even after Spore is uninstalled.[96][97][98] On October 14, 2008, a similar class action lawsuit was filed against EA for the inclusion of DRM software in the free demo version of the Creature Creator.[99]
On March 31, 2009, EA released a "De-Authorization Management Tool" that allows customers who have installed games containing the SecuROM activation scheme to "de-authorize" a computer, freeing up one of the five machine "slots" to be used on another machine.[100]
On June 24, 2009, EA announced and formalized a change in its approach to preventing piracy of PC games. The company plans to drop all DRM from its games, replacing it with a traditional CD-key check. However, games will include content that is not present on the disc, requiring a download during the activation of the game. The intent is to create an incentive to buy a legitimate copy of the game. A general policy has been laid out with plans envisioning games more as services with a lot of content to freely download or buy linked to the game, some goodies and regular updates as a way to coax players to use the genuine copies of EA games.[101]
In 2013, EA received criticism regarding its persistent online authentication system as implemented in the SimCity reboot.[102][103]
Advertising
EA's advertising campaign for Dead Space 2 was at first admired, but soon described as sexist and ageist, with some claiming that it was reinforcing out-dated stereotypes against female and older gamers.[104][105] The game is rated M for Mature, and is therefore only recommended for players over the age of seventeen. Others thought the advertisements were pointless and would hurt market share.[106] "The video game's campaign hinges on a unique premise – one that ignores how much the culture of gaming has changed."[107] As of 2010, 40% of video game players were women and the average game player was 34 years old.[108]
For the advertising campaign, 200 women were selected for their conservative values and lack of familiarity with video games. Their reactions to a screening of the game were featured in EA's web and TV advertisements with the campaign slogan "Your mom hates Dead Space 2".[109]
On February 24, 2011, the Extra Credits team (at the time on The Escapist) published the episode "An Open Letter to EA Marketing", denouncing Electronic Arts' marketing decisions for the Dante's Inferno, Medal of Honor and Dead Space 2 releases. They argue that EA's decisions to hire fake protesters and market games solely on shock value, while neglecting to defend the Medal of Honor on a 1st Amendment basis for letting the player play as the Taliban, have been hurtful to the gaming industry. They also argue that the advertisements are counterproductive to Electronic Arts' wishes to elevate games to an art medium as demonstrated in the 1980s Electronic Arts ad 'Can a Computer Make You Cry?'.[110][111]
Collegiate player likeness lawsuit
On September 26, 2013, EA settled a series of wide-ranging class action lawsuits filed by former NCAA players accusing EA and others of unauthorized use of player likenesses in their football and basketball games. EA settled the lawsuit for an undisclosed amount.[112][113] The settlement is reported to be around $40 million, to be paid to between 200,000 and 300,000 players.[114]
Battlefield 4 downloadable content bugs lawsuit
On December 19, 2013, EA was hit with class action lawsuit over the bugs in the Battlefield 4 DLC. EA issued a statement regarding the various issues and bugs of the game and promised players that these issues would be fixed before the launch of the next generation consoles.
This was not the case as players on both the PlayStation 4 and Xbox One had the same problems. The problems were so severe that they made certain parts of the game unplayable due to campaign save files being corrupted and players being unable to start or join multiplayer servers.
Players expressed their outrage on the forums of Battlelog, EA Answers HQ and social news sites such as Reddit.[115] EA DICE responded by apologizing for the bugs and promising that they would halt all production of the release of new DLC packages until they fixed the various problems.
Multiplayer shutdown
EA announced that they would shut down more than 50 multiplayer games on June 30, 2014, as the Gamespy Multiplayer Server were being shut down, and removing the games would make the resources available for newer game titles. The games include PC, Nintendo DS, and Nintendo Wii games.[116][117]
See also
References
- ^ a b c d e "Financial Statements for Electronic Arts Inc". EA. Retrieved May 20, 2014.
- ^ "Electronic Arts Reports Q3 FY13 Financial Results". Electronic Arts. Retrieved 18 May 2013.
- ^ "Gaming company Top 25". Softwaretop100.org. 2011. Retrieved November 12, 2011.
- ^ Davison, Pete. "E3: EA's Press Conference: The Round-Up". GamePro. Archived from the original on December 1, 2011.
- ^ "About Us | Locations". Electronic Arts.
- ^ Williams, M.H. "EA Reshuffles After $1 Billion In Digital Year". Industry Gamers.
- ^ Totilo, Stephen. "This is What EA's Up To (On the Day Zynga Hired One of Their Top Guys)". Kotaku.
- ^ "EA.com Acquires Leading Games Destination pogo.com".
- ^ "Not Playing Around. EA Buys Playfish For $300 Million, Plus a $100 Million Earnout".
- ^ Wingfield, Nick (June 3, 2011). "EA to Test Its Might Online". The Wall Street Journal.
- ^ "EA to Acquire NFS world hack".
- ^ Curtis, Tom. "EA reorganizes after a landmark $1B digital year". Gamasutra.
- ^ "Electronic Arts entry". Sequoiacap.com. Retrieved March 24, 2009.
- ^ Hackers: Heroes of the Computer Revolution By Steven Levy, page 335
- ^ a b "''The History of the Pinball Construction Set: Launching Millions of Creative Possibilities''". Gamasutra.com. Retrieved March 24, 2009.
- ^ Wilson, Johnny L. (November 1991). "A History of Computer Games". Computer Gaming World. p. 10. Retrieved 18 November 2013.
- ^ "Electronic Arts Inks Pact With Nintendo". Computer Gaming World. May 1990. p. 50. Retrieved 16 November 2013.
- ^ "Electronic Arts cuts staff by 5 percent". Videogames.yahoo.com. Retrieved March 24, 2009.
- ^ "Electronic Arts To Acquire Mythic Entertainment". Gamasutra.com. June 20, 2006. Retrieved March 24, 2009.
- ^ Surette, Tim (December 13, 2004). "Big Deal: EA and NFL ink exclusive licensing agreement". Gamespot.com. Retrieved March 24, 2009.
- ^ "All Madden, all the time". ESPN. December 14, 2004. Retrieved March 24, 2009.
- ^ "EA Puts it "In the Game"". Archive.gamespy.com. Archived from the original on March 20, 2008. Retrieved March 24, 2009.
- ^ "EA moves towards new IPs". Gamesindustry.biz. November 30, 2006. Archived from the original on 2007-07-21. Retrieved March 24, 2009.
- ^ "EA to Supply Games for Nokia Mobile Devices | Game Guru". Gameguru.in. September 14, 2006. Retrieved May 31, 2011.
- ^ "EA Announces New Company Structure". Gamasutra.com. June 18, 2007. Retrieved March 24, 2009.
- ^ a b Kohler, Chris (February 8, 2008). "EA's CEO: How I Learned To Acquire Developers And Not *** Them Up". Blog.wired.com. Retrieved March 24, 2009.
- ^ Schiesel, Seth (February 19, 2008). "A Company Looks to Its Creative Side to Regain What It Had Lost". The New York Times. Retrieved May 31, 2011.
- ^ "EA ships four Mac games". News.yahoo.com. March 17, 2009. Retrieved March 24, 2009.[dead link]
- ^ "EA – Action, Fantasy, Sports, and Strategy Videogames".[dead link]
- ^ Crecente, Brian (February 24, 2008). "Top: EA Makes Offer to Buy Take 2". Kotaku. Retrieved September 17, 2008.
- ^ McWhertor, Michael (December 20, 2007). "Take-two Interactive: Analyst "Convinced" That Take-Two Will Be Swallowed". Kotaku. Retrieved September 17, 2008.
- ^ Plunkett, Luke (February 6, 2008). "Rumor: Viacom To Buy Take-Two?". Kotaku. Retrieved September 17, 2008.
- ^ "Electronic Arts to acquire Korean mobile developer". Associated Press. May 22, 2008. Archived from the original on 2011-05-03.
- ^ "Electronic Arts drops buyout bid for rival". CTV News. Retrieved September 14, 2008.
- ^ Crecente, Brian (November 6, 2008). "Electronic Arts: Electronic Arts Ditches Casual Label, Merges It With The Sims". Kotaku.com. Retrieved March 24, 2009.
- ^ Crecente, Brian (October 30, 2008). "Electronic Arts: Electronic Arts Lays Off Six Hundred". Kotaku.com. Retrieved March 24, 2009.
- ^ McWhertor, Michael (October 30, 2008). "Things Are Tough All Over: EA Loses $310 million, Sees "Weakness At Retail" In October". Kotaku.com. Retrieved March 24, 2009.
- ^ Wolverton, Troy (February 3, 2009). "Electronic Arts has lousy quarter; slashes 1,100 jobs". Contra Costa Times. Retrieved May 2, 2009.
- ^ "EA loss widens after weak holiday season". The Orlando Sentinel. Associated Press. February 4, 2009. Archived from the original on 2009-06-11. Retrieved May 2, 2009.
- ^ Webster, Andrew (June 24, 2009). "EA combines BioWare and Mythic into new RPG/MMO group". Ars Technica. Retrieved June 25, 2009.
- ^ Yukari Iwatani, Kane (November 9, 2009). "EA to Acquire Playfish for $275 million". The Wall Street Journal. Retrieved November 9, 2009.
- ^ "Electronic Arts posts loss, to cut jobs". Reuters. November 9, 2009. Retrieved November 9, 2009.
- ^ Crecente, Brian. "Confirmed: EA Closes Pandemic Studios, Says Brand Will Live On". Retrieved November 17, 2009.
- ^ "EA buys Angry Birds publisher Chillingo". LA times. October 20, 2010. Retrieved October 21, 2010.
- ^ "EA Games backs removal of Defence of Marriage Act". Retrieved July 24, 2012.
- ^ "Electronic Arts Announces Change in Executive Leadership". Electronic Arts. Retrieved 18 March 2013.
- ^ Probst, Larry. "From Larry Probst: EA Leadership Transition". ea.com.
- ^ Riccitiello, John. "A Message From John Riccitiello". ea.com.
- ^ Cutler, Kim-Mai (April 25, 2013). "Here's EA's Internal Memo On The Layoffs Today". TechCrunch. AOL. Retrieved May 8, 2013.
- ^ Paczkowski, John (May 9, 2013). "EA Reboot Cost 900 Jobs". All Things Digital. Dow Jones. Retrieved May 8, 2013.
- ^ "Andrew Wilson named EA CEO". Gamespot. Retrieved 18 September 2013.
- ^ Totilo, Stephen. "The Unexpected Gamer Who Runs EA". Kotaku.
- ^ "EDGAR Online via Yahoo! Finance, Electronic Arts FY 2008 10K Filing". Yahoo.brand.edgar-online.com. Retrieved March 24, 2009.
- ^ "EA Company Labels". Retrieved May 9, 2012.
- ^ a b EA restructuring corporate positions, Patrick Söderlund to take over as head of EA Sports | VG247
- ^ "EA Play". EA Jobs. Retrieved July 1, 2011.[dead link]
- ^ "About US: EA Label". Electronic Arts. Retrieved January 19, 2012.
- ^ "Exclusive: EA Shutters North Carolina Studio".
- ^ "EA Partners signs new Insomniac game | Games Industry | MCV". Mcvuk.com. May 25, 2010. Retrieved March 19, 2011.
- ^ "Funcom and Electronic Arts to co-publish 'The Secret World' MMO – The Secret World Official Forums". Darkdemonscrygaia.com. January 10, 2011. Retrieved March 19, 2011.
- ^ Ashcraft, Brian (January 8, 2008). "2008 Tech Emmy Winners". Kotaku. Retrieved August 30, 2012.
In 2008, Pinball Construction Set was awarded at the 59th Annual Technology & Engineering Emmy Awards for User Generated Content/Game Modification
- ^ "Why Battlefield Hardline will launch in 2015". http://www.battlefield.com/.
{{cite web}}
: External link in
(help)|website=
- ^ Massey, Dana (October 11, 2005). ""The Conquest of Origin", page 2". Escapistmagazine.com. Retrieved March 24, 2009.
- ^ "Many believe Ultima IX was unfairly maligned because of rushed development schedule". Pc.gamespy.com. Retrieved March 24, 2009.
- ^ "Ultima VIII received poorly by fans". Gamefaqs.com. Retrieved March 24, 2009.
- ^ "Ultima IX received poorly by fans". Gamefaqs.com. Retrieved March 24, 2009.
- ^ a b "John Carmack: EA No Longer The Evil Empire – Voodoo Extreme". Ve3d.ign.com. Retrieved March 24, 2009.
- ^ Zealot, Funky (February 25, 2004). "EA to Shut Down Origin Systems". GamePro. Retrieved September 17, 2008.[dead link]
- ^ Matei, Robert (October 17, 2006). "EA Closes Down Warrington Studio – Another development studio shut down". Softpedia. Retrieved September 17, 2008.
- ^ Sinclair, Brendan (October 6, 2006). "EA shuts down DICE Canada". GameSpot. Retrieved September 17, 2008.
- ^ Nutt, Christian (January 26, 2005). "Layoffs and Restructuring at EA LA". 1UP.com. Retrieved September 17, 2008.
- ^ "Electronic Arts buys stake in Ubisoft in "hostile" act". Gamespot.
- ^ Miller, Ross (May 29, 2007). "Ubisoft president 'still considering' EA acquisition". Joystiq. Retrieved September 17, 2008.
- ^ Makuch, Eddie (July 16, 2010). "Electronic Arts sells its stake in Ubisoft". GameSpot. Retrieved July 16, 2010.
- ^ "Electronic Arts Sells 15% Stake in France's Ubisoft". Business Week. July 16, 2010. Retrieved July 16, 2010.
- ^ "The original ea_spouse blog entry". LiveJournal.
- ^ Feldman, Curt (November 11, 2004). "Employees readying class-action lawsuit against EA". Gamespot.com. Retrieved March 24, 2009.
- ^ "Programmers Win EA Overtime Settlement, EA_Spouse Revealed". Gamasutra.com. Retrieved March 24, 2009.
- ^ "'Big corporation' does a turnaround". Retrieved August 29, 2012.
- ^ "'EA_Spouse' Hoffman: Quality Of Life Still Issue, Despite EA Improvement". Gamasutra.com. May 13, 2008. Retrieved March 24, 2009.
- ^ Top 10 publishers according to Game Develop magazine
- ^ Sinclair, Brendan (November 30, 2006). "Analyst: EA brand tarnished". Gamespot.com. Retrieved March 24, 2009.
- ^ Reimer, Jeremy (December 1, 2006). "EA brand "tarnished" according to analyst". Arstechnica.com. Retrieved March 24, 2009.
- ^ "EA innovation crawls along at "snail's pace"". Gamesindustry.biz. Archived from the original on 2010-12-31. Retrieved March 24, 2009.
- ^ "EA CEO John Riccitiello: More innovation is needed in videogames". Gamesindustry.biz. Archived from the original on 2010-12-31. Retrieved March 24, 2009.
- ^ "BioWare/Pandemic deal goes through". Retrieved August 29, 2012.
- ^ Dietz, Jason. "Metacritic's 3rd Annual Game Publisher Rankings". metacritic.com.
- ^ Kleinman, Zoe (June 14, 2013). "Scrabble app changes anger players on Facebook". BBC. Retrieved June 15, 2013.
- ^ "Anti-trust lawsuit over exclusive license contracts" (PDF). Retrieved May 31, 2011.
- ^ Kuchera, Ben (June 12, 2008). "Lawsuit flags EA for illegal procedure on football monopoly". Arstechnica. Retrieved September 17, 2008.
- ^ "EA Sports Sued By two Ex-QBs Over NCAA Football".[dead link]
- ^ "Copyright row dogs Spore release". BBC News. September 10, 2008. Retrieved September 17, 2008.
- ^ "Spore's Piracy Problem". Forbes. September 12, 2008. Archived from the original on 2010-04-06. Retrieved November 18, 2008.
{{cite news}}
: Unknown parameter|deadurl=
ignored (|url-status=
suggested) (help) - ^ Ernesto (September 13, 2008). "Spore: Most Pirated Game Ever Thanks to DRM". TorrentFreak. Retrieved September 17, 2008.
- ^ "So what's the deal with copy protection in Red Alert 3?". Archived from the original on 2011-05-10.
- ^ "A copy of the Spore complaint filed" (PDF). CourtHouseNews.com.
- ^ Faylor, Chris (September 24, 2008). "Spore DRM Prompts $5M Class Action Lawsuit". ShackNews. Retrieved September 24, 2008.
- ^ Fahey, Mike (September 24, 2008). "Class Action Lawsuit Arises Over Spore DRM". Kotaku. Retrieved September 24, 2008.
- ^ "Spore Creature Creator Demo prompts class action".
- ^ "EA Releases DRM License Deactivation Tool". slashdot.org. March 31, 2009. Retrieved April 3, 2009.
- ^ "EA's new motto: please pirate our games... er, storefronts". Ars Technica. June 24, 2009. Retrieved June 25, 2009.
- ^ "We are the SimCity dev team from Maxis. AMAA!". Maxis. Retrieved December 24, 2012.
- ^ "Cloud Computing is Why the New SimCity Needs an Always-On Connection, Studio Says". Kotaku. December 26, 2012. Retrieved December 27, 2012.
- ^ Glen M. "Shame on EA".
- ^ Tilley, Steve. "Dead Space 2 overcomes familiarity factor".
- ^ Tassi, Paul (January 24, 2011). "EA Using Mom's Disapproval to Sell Dead Space 2". Forbes.
- ^ Williams, Mary Elizabeth. ""Dead Space 2": Your mom doesn't want you to play this video game".
- ^ "Essential Facts About The Computer And Video Game Industry" (PDF). Entertainment Software Association.
- ^ Benedetti, Winda. "Your Mama Plays 'Dead Space 2'".
- ^ Electronic Arts. "Electronic Arts: Can a Computer Make You Cry?".
- ^ Extra Credits. "Extra Credits: An Open Letter to EA Marketing".
- ^ "EA Sports settles suits, thousands of players eligible for money".
- ^ Eder, Steve (September 26, 2013). "E.A. Sports Settles Lawsuit With College Athletes". The New York Times.
- ^ "Players to receive $40 million".
- ^ "EA Class-Action Lawsuit: 'Battlefield 4' Bugs And 'BF4' DLC Problems Trigger Suit; Electronic Arts Denies Wrongdoing".
- ^ "EA Shutting Down Over 50 Multiplayer Games On June 30th".
- ^ "50 Games From EA Losing Support In June As GameSpy Shutdown Approaches, Including 'Battlefield 2' And More".
Further reading
- "Player 4 Stage 4: But is it Arts?", a history of the early Electronic Arts
- Innovation: Does Size Matter? from GameSpot.com
- Original "EA_spouse" blog on workers of EA
- Aftermath of "EA_spouse" blog
- Template:Wayback from News.com
- What's The 'Coolest Job Ever'? Electronic Arts' Summer Interns Tell Their Story
- Article on interning at EA on ITworld.com
- The Escapist Article on EA's relationship towards Origin: Varney, Allen. "The Conquest Of Origin, Origin created worlds, EA shipped games, EA won". Retrieved September 25, 2006.
External links
![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- Official website
- Electronic Arts at Curlie
- Electronic Arts profile on MobyGames
- EA Mobile profile on MobileGamesDB (Open mobile game database)
- Template:Wayback
- Template:Wayback
- Template:Wayback
- Business data for Electronic Arts, Inc.:
- Articles with dead external links from September 2008
- Academy of Interactive Arts & Sciences members
- Companies established in 1982
- Companies based in Redwood City, California
- Electronic Arts
- Entertainment Software Association
- International Game Developers Association members
- Video game companies of the United States
- Video game development companies
- Video game publishers
- Multinational companies
- Companies listed on NASDAQ
- Redwood City, California
- Wargame companies
- Companies initially financed with venture capital
- Linux companies
- Mac software companies