KRMD (AM)

KRMD (AM)

Shreveport, Louisiana
Broadcast area	Shreveport-Bossier City
Frequency	1340 kHz
Branding	Lite Rock 100.7
Programming
Format	Soft AC
Ownership
Owner	Cumulus Media (Cumulus Licensing LLC)
Sister stations	KMJJ-FM, KQHN, KRMD-FM, KVMA-FM
History
First air date	November 3, 1926 (as KRAC)
Former call signs	KRAC (1926-1928)
Call sign meaning	Robert M. Dean (original owner)
Technical information
Facility ID	1305
Class	C
Power	400 watts
Transmitter coordinates	32°29′36″N 93°45′55″W
Translator(s)	See § Translators
Links
Webcast	Listen live Listen Live via iHeart
Website	literock1007.com

KRMD (1340 AM, "Lite Rock 100.7") is a Soft AC formatted radio station licensed to Shreveport, Louisiana and serving the Ark-La-Tex region. The station is owned by Cumulus Media and based at the Louisiana Boardwalk in Bossier City, Louisiana. The station's transmitter is just southwest of the I-20/I-49 interchange in Shreveport, coincidentally across the street from a separate transmitter housing its sister stations, its FM partner, KMJJ-FM, KVMA-FM and KQHN.

Programming

Former programming was a mixture of political talk with syndicated hosts Neal Boortz, G. Gordon Liddy, and Bill O'Reilly and sports talk with Tim Brando.

As of the 2006 NFL season, KRMD is the local affiliate for the Dallas Cowboys.

History

The station was founded by the late T. B. Lanford of Shreveport. In 1959, Thomas Austin Gresham (1921-2015), a 1946 graduate of Louisiana State University in Baton Rouge who was born in Buenos Aires, Argentina, came to Shreveport to manage KRMD. He was thereafter the executor of the Lanford estate from 1978 until his retirement a decade later. While in Shreveport, Gresham served for a year on the Caddo Parish Selective Service Board and was active in Rotary International and the American Contract Bridge League. Earlier, he had opened radio station KLOU and was the manager and part owner of KAOK, both in Lake Charles, Louisiana. He was a decorated first lieutenant with the 8th Air Force of the United States Army Air Corps in England during World War II. He flew twenty combat missions in B-17 bombers.

From 1991 to 2001, Albert Martin "Al" Bolton, a native of Alexandria, a graduate of Louisiana College in Pineville, and a United States Navy veteran of both World War II and the Korean War, was the KRMD meteorologist. From 1954 to 1991, Bolton, a highly visible figure in Shreveport, had been the weather reporter at KSLA-TV, the local CBS affiliate. Bolton received the "Seal of Certification" from the National Weather Association in 1982 for "performance well above the media and meteorological standards".

Until 2005, KRMD was "1340 The Zone" and was the only all-sports station in the "Ark-La-Tex."

On December 17, 2012, KRMD changed its format to sports, branded as "Sports Talk 100.7". using the frequency of its FM translator (K264AS) in its branding.

On March 9, 2020, Cumulus Media flipped, KRMD (AM) and K264AS from a Sports Radio format to Soft AC as, Lite Rock 100.7, Shreveport-Bossier’s New At Work Radio Station.

Translators

Broadcast translator for KRMD (AM) as, Lite Rock 100.7

Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	Transmitter coordinates	FCC info	Notes
K264AS	100.7 FM	Mooringsport, Louisiana	141176	250	148.9 m (489 ft)	D	32°29′36″N 93°45′55″W	LMS	Info located here:

Construction permit

On January 26, 2006, the station was granted a construction permit by the Federal Communications Commission to alter the station's coverage patterns with different daytime and nighttime signals, although the power would remain at 400 watts both day and night. This construction permit expired on January 26, 2009.

Previous Logos

File:KRMD (AM) logo.jpg

External links

• Official website
• Facility details for Facility ID KRMD ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's AM station database
• Template:FMQ
• K264AS at FCCdata.org