Adams Golf
 | |
| Company type | Private |
|---|---|
| Industry | Sports equipment |
| Founded | 1991 |
| Founder | Barney Adams |
| Defunct | 2012 |
| Fate | Acquired by TaylorMade in 2012, becoming a brand of the Adidas Group [1][2] |
| Headquarters | , |
Area served | Worldwide |
| Products | Golf clubs |
| Website | www |
 | |
| Product type | Golf clubs |
|---|---|
| Owner | Adidas |
| Produced by | TaylorMade |
| Introduced | 2012 |
| Markets | Sports equipment |
| Previous owners | Private |
Adams Golf, Inc. was an American sports equipment manufacturing company based in Plano, Texas, focused on the golf equipment market. The company produced golf equipment (more specifically clubs). In 2012 was acquired by TaylorMade (owned by Adidas), becoming one of its brands.[1]
History
In 1983, Barney Adams joined Dave Pelz Golf in Abilene, Texas. When Pelz's Preceptor Golf went bankrupt in 1988, Adams bought the assets and started Adams Golf. He moved the company to Dallas, Texas in 1991.
Adams Golf initially specialized in custom fitted golf clubs, initially becoming associated with Hank Haney setting up a club fitting and repair shop at the Hank Haney Golf Ranch.
Adams "Tight Lies" fairway wood became a commercial success as the result of television infomercial, with sportscaster Jack Whittaker as the host and narrator; Haney, then Tiger Woods' coach; Bill Rogers, British Open winner and PGA Player of the Year in 1981; and LPGA Hall of Famer Carol Mann, as spokespersons.
In 1998, Adams Golf went public on Wall Street, with an initial public offering underwritten by Lehman Brothers. Barney Adams was selected as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999.[3] Although semi-retired since 2000, Barney Adams retains the title Chairman of the Board until 2012.[4]
In 2012, Adams Golf was acquired by TaylorMade Golf (which was owned by Adidas by then) for USD 10.80 per share in cash (roughly 70 million). As a result, Adams was added to the corporation set of golf brands, such as Adidas Golf and TaylorMade–adidas Golf. TaylorMade assured that Adams' headquarters in Plano, Texas, would remain.[2] Nevertheless, by 2016 the Adams brand had lost market position, with some media considering it "an afterthought" at TaylorMade.[5]
Sponsorships
Many tour professional have endorsement deals for Adams Golf and are contracted to use their equipment, including the following.
PGA
Champions Tour
LPGA Tour
References
- ^ a b TaylorMade buys Adams Golf, Mar 29, 2012
- ^ a b TaylorMade reaches agreement to buy Adams Golf by Sam Weinman on Golf Digest, 19 March 2012
- ^ "1999 Manufacturing Award Winner Southwest Area (North Texas-Arkansas-Oklahoma) Region". Ernst & Young. Archived from the original on October 7, 2006. Retrieved 2009-07-18.
- ^ "Barney Adams". GolfWRX.com. Retrieved November 8, 2018.
- ^ Johnson, Mike (5 May 2016). "Here's what happened with 10 equipment company acquistions[sic]". Golf Digest.
External links
- Adams Golf company (archived, 3 Feb 2011)
- Adams Golf (TaylorMade brand) (archived, 5 Jul 2017)
