Hummel International

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Hummel International
Privately held company
Founded1923; 96 years ago (1923)
Hamburg, Germany
FounderMessmer Brothers
ProductsSportswear, footwear
OwnerChristian Stadil

hummel is a sportswear company based in Aarhus, Denmark. The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, founders of the Messmer & Co in Hamburg, Germany. Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia.

Since 1999, hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.

Being one of the oldest sportswear brands in the business with roots in football & handball, hummel has previously been worn by big football teams like Real Madrid, Tottenham Hotspur, Aston Villa and the Danish national football team. Today, hummel continues to sponsor clubs and players within handball and football.

The company currently manufactures apparel for football, Rugby league, futsal, handball, basketball, shinty and volleyball. Moreover, the company also offers apparel and footwear for children alongside its fashion subbrand, hummel HIVE.


The hummel logo is a stylized bumble bee, as hummel is German for bumble bee.

Sponsorships & association[edit]

Sponsorships - Football[edit]

hummel sponsors football teams like the Danish National Teams, Rangers FC, Middlesbrough FC, Charlton Athletic FC, SC Freiburg and CA Osasuna.

hummel’s sponsorship of the Danish National Football Team goes back to 1979, where the first sponsorship agreement was signed and it lasted until 2004.

hummel also sponsors some of the most famous clubs of Danish football, Brøndby IF and AGF.

Sponsorships - Handball[edit]

Hummel is also an official sponsor of the International Handball Federation, IHF.

The following teams wear uniforms and apparel manufactured by hummel:


Associations and Leagues[edit]

National teams[edit]

Club teams[edit]


Former teams[edit]


National teams[edit]

Club teams[edit]



  1. ^ "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.