hummel International is a sportswear company based in Denmark. The firm was started in 1923 by the German Messmer family in the city of Hamburg. It was taken over in 1956 by Bernhard Weckenbrock, who moved its base to Kevelaer, North Rhine-Westphalia. In 1975, the company was bought by its Danish importer. hummel currently manufactures apparel for football, futsal, handball, basketball, rugby league, Australian football, shinty and volleyball. The company also produces footwear for football and handball.
The company has manufactured kits for a variety of sports teams and from August 2016 will be the sponsors of the Danish national football team again. In the past, hummel International has gained international recognition after the Danish national football team played in the 2006 FIFA World Cup qualifiers for a first time since 1986.
Club teams which have worn the hummel brand include Vejle Boldklub, AGF and AC Horsens from the Danish football leagues, clubs such as RC Strasbourg, St Mirren and Polonia Warsaw from outside Denmark as well as the North Queensland Cowboys of the Australian NRL and shinty clubs Newtonmore and Skye Camanachd. Kits for Aston Villa have worn hummel kits for two separate stints in the 1980s and the 2000s.
The hummel logo is a stylized bumble bee, as hummel is German for bumble bee. The company's name is derived from the popular Hamburg greeting ("Hamburger Gruß"), which is known throughout northern Germany: One says Hummel, Hummel and the other replies with Mors, Mors (German dialect for "buttocks"). The origin of this saying trades back to the 19th century, when a Hamburg citizen with the name Hummel answered greetings with Mors, Mors, which is short for "lick my ass".
The following teams wear uniforms and apparel manufactured by hummel:
- Al Sharjah SC
- Wonju Dongbu Promy
- Pamukkale University
- Landstede Basketbal