Hummel International

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Hummel International
Sport & Leisure A/S[1]
TypeSubsidiary
IndustrySports equipment
Founded1923; 98 years ago (1923) in Hamburg, Germany
FounderAlbrech & Ludwig Messmer
Headquarters,
Area served
Worldwide
ProductsSportswear, footwear
ParentThornico Group[1]
Websitehummel.net

Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[2] The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[3]

Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]

Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.

The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.[citation needed]

[edit]

The Hummel logo is a stylized bumble bee, as Hummel is German for bumble bee.

Sponsorships[edit]

The following teams and association are currently sponsored by Hummel:

Association football[edit]

National associations[edit]

Club teams[edit]

  • Argentina
Argentina Barracas Central
Argentina Chacarita Juniors
Argentina Quilmes AC
Argentina Temperley
  • Belarus
Belarus Slutsk
  • Australia
Australia Sydney University
Australia Capital Football
  • Austria
Austria FC Pinzgau Saalfelden
Austria SV Ried
  • Bulgaria
Bulgaria Spartak Pleven
  • Congo
Republic of the Congo AS Otôho
  • Denmark
Denmark Akademisk BK
Denmark Aalborg
Denmark Aarhus GF
Denmark AC Horsens
Denmark Brabrand IF
Denmark Brøndby IF
Denmark Christiania S.C.
Denmark FC Fredericia
Denmark FC Horsens
Denmark Greve
Denmark Jammerbugt FC
Denmark Kolding IF
Denmark Odense
Denmark Ringkøbing IF
Denmark SønderjyskE
Denmark Vejle Boldklub
  • England
England Braintree Town FC
England Bristol City
England Cambridge United
England Charlton Athletic
England Coventry City
England Everton
England Fleetwood Town[4]
England Oldham Athletic
England Middlesbrough
England Northampton Town
England Southampton (from 2021-2022 season).
England Southend United
  • France
France Gazélec Ajaccio
  • Germany
Germany Hertha 03
Germany SC Freiburg
Germany VfB Lübeck
Germany Wacker Burghausen
Germany Weiche Flensburg
Germany ZFC Meuselwitz
  • Greece
Greece Panachaiki
  • Guatemala
Guatemala Comunicaciones
  • Hungary
Hungary Szolnoki MAV FC
  • Iceland
Iceland ÍBV Vestmannaeyjar
Iceland Fjölnir
  • Japan
Japan Fukushima United FC
  • South Korea
South Korea Gyeongnam FC
South Korea Jeonbuk Hyundai Motors
South Korea Suwon FC
South Korea Ulsan Hyundai
  • Lithuania
Lithuania Kauno Žalgiris
Lithuania Nevėžis
Lithuania Panevėžys
Lithuania Šilutė
  • Netherlands
Netherlands De Graafschap
Netherlands FC Emmen
  • North Macedonia
North Macedonia FK Vardar
Norway Lyn Fotball
Norway Odds Ballklubb
  • Oman
Oman Al-Khaburah
  • Poland
Poland Garbarnia Kraków
Poland GKS Tychy
Poland Górnik Zabrze
Poland Zagłębie Sosnowiec
  • Portugal
Portugal C.D. Nacional
Portugal S.C. Braga
Portugal SC Vianense
Portugal Vitória Setúbal
  • Qatar
Qatar Qatar SC
Qatar Al Kharaitiyat SC
  • Scotland
Scotland Ayr United
Scotland Kilmarnock
Scotland Montrose
  • Serbia
Serbia FK BSK Borča
  • Slovakia
Slovakia FK Senica
  • Spain
Spain Albacete
Spain Alcoyano
Spain Castellón
Spain Elche
Spain Gimnàstic
Spain Las Palmas
Spain Llagosteraf
Spain Sabadell
Spain Pobla de Mafumet
Spain Real Murcia
Spain Tenerife
Spain UCAM Murcia
  • Ukraine
Ukraine Volyn Lutsk
  • United States
United States Chattanooga FC
United States Florida Tropics
United States Forward Madison
United States Green Bay Voyageurs
United States Hartford City
United States Iowa Raptors FC
United States Lane United
United States Milwaukee Torrent
United States PDX FC
United States Philadelphia Fury
United States Providence City
United States SoCal SC
United States Stumptown Athletic
  • Wales
Wales Newport County

Handball[edit]

National teams[edit]

Club teams[edit]

  • Belgium
Belgium Initia Hasselt
  • Croatia
Croatia RK Zagreb
Croatia RK Zamet
  • Czech Republic
Czech Republic HC Zlín
Czech Republic DHK Zora Olomouc
Czech Republic HK Lovosovice
Czech Republic SHC Maloměřice Brno
Czech Republic DHC Sokol Poruba
Czech Republic HC Britterm Veselí Nad Moravou
Czech Republic Talent Plzeň
Czech Republic TJ Lokomotiva Louny
Czech Republic Tatran Litovel
Czech Republic TJ Náchod
  • Denmark
Denmark Aalborg Håndbold
Denmark Århus Håndbold
Denmark SK Aarhus (women's)
Denmark Team Esbjerg (women's)
Denmark SønderjyskE Håndbold
Denmark Mors-Thy Håndbold
Denmark Ringkøbing Håndbold (women's)
Denmark Team Tvis Holstebro
  • France
France Billère Handball Pau Pyrénées
France C' Chartres Métropole
France JS Cherbourg
France Pontault-Combault
France Tremblay en France
France US Créteil
  • Germany
Germany ASV Hamm-Westfalen
Germany Bayer 04 Leverkusen (handball)
Germany EHV Aue
Germany Eulen Ludwigshafen
Germany Frisch Auf Göppingen
Germany GWD Minden
Germany Handball Hamburg
Germany HSG Nordhorn-Lingen
Germany SC Magdeburg
Germany SG BBM Bietigheim
Germany THW Kiel
Germany TUSEM Essen
Germany TuS Fürstenfeldbruck
Germany VfL Gummersbach
Germany VfL Lübeck-Schwartau
Germany Wilhelmshaven HV
  • Hungary
Hungary Balassagyarmati Kábel
Hungary Békés-Drén KC
Hungary Budaörs (women's)
Hungary Csurgó
Hungary Dunaújvárosi Kohász (women's)
Hungary Fehérvár KC (women's)
Hungary Kecskemét (women's)
Hungary CYEB Mizse KC
Hungary Pénzügyőr (women's)
Hungary Siófok (women's)
Hungary K. Szeged SE (women's)
Hungary ARAGOTörökszentmiklósi KE
Hungary Vecsés SE-Él Team
  • Iceland
Iceland ÍBV Vestmannaeyjar
  • Lithuania
Lithuania Granitas-karys
  • Macedonia
North Macedonia RK Vardar Skopje
  • Montenegro
Montenegro ZRK Buducnost (women's)
  • Netherlands
Netherlands Beekse Fusie Club
Netherlands E&O
Netherlands HV Volendam
Netherlands Kras Volendam
  • Norway
Norway Nøtterøy Håndball
Norway ØIF Arendal
Norway Flint Tønsberg Håndball AL
Norway Stord HK
Norway Oppsal Håndball
Norway Nordstrand Håndball
  • Poland
Poland AZS Politechnika Koszalin
Poland EB Start Elbląg
Poland SPR Chrobry Głogów
  • Romania
Romania Măgura Cisnădie (women's)
Romania HC Zalău (women's)
Romania CSM Roman (women's)
Romania CSM Slatina (women's)
Romania Dunărea Călărași
Romania CSU Suceava
Romania CSM Focșani
  • Slovakia
Slovakia HC SPORTA Hlohovec
Slovakia SKP Bratislava
  • Slovenia
Slovenia RK Cimos Koper
Slovenia RK Gorenje Velenje
Slovenia 1.NLB leasing handball league
Slovenia RK Trimo Trebnje
Slovenia RK Krško
  • Spain
Spain Balonmano Sinfín
Spain BM Puente Genil
Spain BM Granollers
Spain Quabit Guadalajara
  • Sweden
Sweden IF GUIF
Sweden IFK Kristianstad
  • Switzerland
Switzerland HC KTV Altdorf
Switzerland BSV Bern
Switzerland LK Zug
Switzerland Basel Regio
Switzerland LC Brühl
  • Tunisia
Tunisia Espérance Sportive de Tunis H.C.
  • Turkey
Turkey Beşiktaş J.K. Handball Team

Rugby League[edit]

National teams[edit]

Club teams[edit]

Volleyball[edit]

Club teams[edit]

Other[edit]

  • England Super League Referees

Esports[edit]

Teams[edit]

Cycling[edit]

Teams[edit]

References[edit]

  1. ^ a b c d Hummel on Thornico website
  2. ^ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
  3. ^ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
  4. ^ "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
  5. ^ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
  6. ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. Retrieved 12 November 2019.
  7. ^ a b c "Astralis Group Signs Sportswear Brand hummel to Three Year Deal". The Esports Observer|home of essential esports business news and insights. 2020-05-20. Retrieved 2020-05-21.

External links[edit]