MTV (Indian TV channel)
 | This article needs additional citations for verification. (December 2012) |
| Country | India |
|---|---|
| Headquarters | Mumbai, India |
| Programming | |
| Language(s) | Hindi & English |
| Ownership | |
| Owner | Viacom 18 |
MTV India is the Indian version of MTV, a channel specialising in music, reality, and youth culture programming. It was launched in 1996 and is now part of the Viacom 18 Media Pvt. Ltd based in Mumbai, a 50/50 joint venture operation between Viacom Inc. and Network TV 18. MTV India is one of the oldest music television networks in Asia. Music has always been distinctively recognized and acknowledged with respect to India, thus MTV India has been very successful there. MTV India is one of the most popular music channels across the Indian subcontinent, having viewership shares in India and also countries like Bangladesh and Sri Lanka. Most of the programming on the channel is in Hindi.[1]
MTV India creates shows across genres of music (Coke Studio, MTV Unplugged), reality television (MTV Roadies, Splitsvilla) and youth-based sitcoms (MTV Reality Stars).
MTV India has its office in Vile Parle in Mumbai.
Partnerships
The service is available on most Indian cable networks as a part of The One Alliance, a bouquet of many sought after channels, including Animal Planet, Discovery Channel, Discovery Travel and Living, SET, MAX, SAB, Aaj Tak, NDTV India, NDTV Profit, Headlines Today, Vh1, AXN, Nick, Discovery Turbo, Discovery Science, and NDTV 24x7.
The channel is also available as a standalone on CAS networks.
Music to reality
Of late MTV India has put a greater focus on reality shows(as MTV has internationally; as reality shows have become widely popular), which can make one wonder why the initials of the channel stand for Music Television. The show MTV-Roadies seems to have eclipsed the entire MTV India with a series of reality shows.
MTV India broadcasts many famous television programs, for people with varied interests. Its main emphasis is on music based entertainment and reality shows, such as the wildly popular Jersey Shore and Teen Mom. Of late, it has also ventured into youth-based fiction dramedies with India's first youth-based sitcom, MTV Reality Stars, which captures the comedy and chaos in the showbiz industry.
Programming
Currently broadcast
- Fear Factor: Khatron Ke Khiladi (season 8)
- Hit & Hot MTV Trailers
- MTV Chillax
- MTV Droupout Pvt Ltd.[2]
- MTV Hit Mornings
- MTV Hit & Hot Roadblock
- MTV Night Out
- MTV Smash Hours
- MTV Splitsvilla X[3]
Formerly broadcast
The following shows have been broadcast on MTV India:
- 24
- Bacardi Music CDs Legacy Competition
- Captain Shack[4]
- CEAT MTV Chase the Monsoon
- Coke Studio @ MTV
- CY vs CY
- The Dewarists
- Haunted Weekends with Sunny Leone[5]
- Friyay
- Idea! MTV VJ Hunt
- IIFA Buzz
- IIFA Golden Moments
- India's Next Top Model
- The Junkyard Project
- Kitni Mast Hai Zindagi
- M for Madness
- Maybe It's Me
- Mission Sapne
- MTV Act
- MTV Angels of Rock[6]
- MTV Bakra
- MTV Bakra Returns
- MTV Bachelor Pad
- MTV Big F
- MTV Block Party
- MTV Breakfast Beats
- MTV Bring on the Night - a fiction series
- MTV Crunch 2
- MTV Fanaah
- MTV Fanta Fantastic Five
- MTV Films
- MTV Force India The Fast and The Gorgeous
- 'MTV GateCrash
- MTV Fully Faltoo Films
- MTV Girls Night Out
- MTV Gone in 60 Seconds
- MTV Girls On Top
- MTV Gyaando
- MTV Haunted Weekends
- MTV He Ticket
- MTV Heart Attack
- MTV HI 5
- MTV Hits
- MTV Jhand Hogi Sab Ki
- MTV JK Trackstar
- MTV Jump
- MTV Kahani Mein Twist
- MTV Kaisi Yeh Yaariyan
- MTV Kickass Mornings
- MTV LinkedIn GAj
- MTV Love School
- MTV Luv Reel[7]
- MTV Memory Stick
- MTV Nuon Making The Cut
- MTV One Short Plot
- MTV Pangas ON
- MTV Ping
- MTV Pyaar Vyaar and All That
- MTV Rann VJ Run
- MTV Reality Stars
- MTV Remix Ride - Airs old pop remix songs from 90s and 2000s
- MTV Roadies - an adventure reality series, with bikers traveling across the country
- MTV Rock On
- MTV Rush
- MTV Samachar
- MTV Select
- MTV Sensex
- MTV Shake Up
- MTV Shots
- MTV Sound Trippin - a music show
- MTV Splitsvilla - a dating reality show
- MTV Split Snapper
- MTV Stripped
- MTV Stuntmania - a biking stunt show hosted by stunt director Allan Amin
- MTV Style Check
- MTV SYNC
- MTV Traffic
- MTV Trackstar
- MTV True Life
- MTV Unplugged
- MTV VMAI
- MTV Warrior High
- MTV Wassup - voice of Youngistaan
- MTV Wassup Music
- MTV Webbed
- MTV Webbed 2
- MTV What the Hack! - co-hosted by Ankit Fadia
- MTV Why So Cyrus?
- MTV Campus Diaries
- Nano Drive with MTV
- Never Hide Sounds
- Nokia Music Theatre
- Pepsi MTV Indies
- Quikr Chronicles
- Road To Love
- Rozz Ka Dose
- Silly Point
- Time Out With Imam[8]
- Teacher's and MTV Aquanoon party[9]
- Ultimate Fitness Fan
- VJ Chronicles
- Zubaan Pe Lagaam
VJs
VJs serve as hosts of MTV shows. A few of the popular VJs are listed below.
Awards
The MTV India awards include the following.
- Fully Faltoo Film Awards
- Lycra MTV Style Awards
- MTV Immies
See also
References
- ^ Mahajan, Vijay; Banga, Kamini (14 September 2005). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Pearson Education. ISBN 9780132782159.
- ^ "Drop out to realise your entrepreneurial dreams". The Times of India. Retrieved 29 July 2017.
- ^ "Rannvijay dons the avatar of a hot hunter for MTV Splitsvilla 10". Retrieved 29 June 2017.
- ^ "MTV partners with Diageo's Captain Morgan; All set to launch the unique format 'MTV Captain's Shack'". 17 February 2012. Retrieved 4 August 2017.
- ^ "MTV ties up with Ragini MMS 2 for 'Haunted Weekends with Sunny Leone". 10 March 2014. Retrieved 4 August 2017.
- ^ "MTV's 'Angels of Rock' is a show by the women, of the women, but for everyone". 14 July 2016. Retrieved 1 August 2017.
- ^ "MTV launches Luv Reels!". The Times of India. 29 June 2010. Retrieved 10 May 2017.
- ^ "Imam returns to TV with Time Out with Imam Siddique". 10 July 2013. Retrieved 30 July 2017.
- ^ "Teacher's and MTV Aquanoon party". Retrieved 8 February 2013.