User:WPSamson/sandbox

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airasia.com
Type of businesssubsidiary
Type of site
Super-app
Available inEnglish, Chinese, Malay
Founded9 October 2020; 3 years ago (2020-10-09)
HeadquartersKuala Lumpur, Malaysia
Area served
Key peopleTony Fernandes (AirAsia CEO)
Amanda Woo (airasia.com CEO)[1]
IndustryTechnology
Services
ParentTune Group
URLairasia.com
AdvertisingNo
CommercialYes
RegistrationRequired
Current statusActive

History[edit]

In September 25, 2015, during the Digital News Asia conference, AirAsia CEO Tony Fernandes announced that AirAsia is planning to diversify it's company from aviation industry-focused company into an e-commerce company, although further details haven't been disclosed during the announcement.[2]

During the BBC interview on August 31, 2020, AirAsia CEO Tony Fernandes said that during the COVID-19 pandemic in 2020, the restriction on local and international travel has caused AirAsia to report loss in revenue and has laid off some of the employees from the company. At the same time, the restriction period also gives AirAsia an opportunity to focus on digital business including improving existing AirAsia application, BigPay, an e-wallet application, and develop a super-app that includes certain features including online food ordering, e-commerce, payments, entertainment and travel that will compete with other super-app including Grab, Gojek and WeChat. He claimed that the development of super-app takes inspiration from Grab, GoJek and Meituan.[3]

AirAsia relaunched it's website and mobile app to become super-app in October 9, 2020, and branded as airasia.com.[4] Several non-aviation features were initially added into the relaunched app including online food ordering, e-commerce store, online grocer, insurance, personal health information and leisure activities,[5] with other features added at later date including e-hailing (as AirAsia ride) in August 24, 2021,[6] and parcel delivery service (as AirAsia Xpress) on November 26, 2021.[7]

Acquision[edit]

After the relaunch of the super-app, AirAsia subsequently acquired several companies around Southeast Asia in order to expand the operations and integrate acquired features into their app.

Date Company Business Country Value (USD) References
— Dascee Ridesharing  Malaysia — [8]
July 7, 2021 Gojek operation in Thailand On-demand multi-service platform  Indonesia 50,000,000 [9]
August 18, 2021 Delivereat Online food ordering  Malaysia 9,800,000 [10]

International operation[edit]

Airasia.com launched in Singapore on March 3, 2021 with initial features included including online food ordering AirAsia Food with 80 restaurants on board initially,[11] with later features including online grocer, AirAsia Fresh, on July 6, 2021.[12] Airasia.com also launched in Thailand on August 18, 2021,Cite error: There are <ref> tags on this page without content in them (see the help page). a month after AirAsia acquired Gojek operation in Thailand.[13] Tony Fernandes announced that these services that are initially available in Malaysia will soon expanding to other countries including Indonesia, Singapore, Thailand and Philippines.[14]

References[edit]

  1. ^ Dhesi, Daljit (2021-09-01). "Super App soaring on e-commerce". The Star. Retrieved 2021-12-04.
  2. ^ Balea, Jum (2015-09-25). "Yes, AirAsia just called itself an internet company". Tech in Asia. Retrieved 2021-12-04.
  3. ^ Harper, Justin (2020-08-31). "The airline founder building Asia's next super app". BBC. Retrieved 2021-12-04.
  4. ^ Lee, Liz (2020-10-09). "AirAsia looks to slash fleet with fewer leased planes, orders". Reuters. Retrieved 2021-12-04.
  5. ^ Wong, Alexander (2020-10-09). "AirAsia.com offers travel, eCommerce and FinTech services in one super app". SoyaCincau. Retrieved 2021-12-04.
  6. ^ Farhana Zainul, Intan (2021-08-24). "AirAsia rolls out ride-hailing service". The Star. Retrieved 2021-12-04.
  7. ^ Murugiah, Surin (2021-11-26). "AirAsia rides on e-commerce boom to launch parcel delivery service". The Edge. Retrieved 2021-12-04.
  8. ^ Lye, Gerald (2021-08-25). "AirAsia Ride launched in Malaysia to fight Grab – new e-hailing service with greater convenience, benefits". Paul Tan. Retrieved 2021-12-04.
  9. ^ Ikram, Izzul (2021-07-07). "AirAsia acquires Gojek's Thai ops, to launch super app in August". The Edge. Retrieved 2021-12-04.
  10. ^ Yusof, Ayisy (2021-08-18). "Teleport buys delivery platform Delivereat for RM41.5mil". New Straits Times. Retrieved 2021-12-04.
  11. ^ "AirAsia's food delivery service launches in Singapore with 80 restaurants on board". The Star. 2021-03-03. Retrieved 2021-12-04.
  12. ^ Furtado, Collin (2021-07-06). "AirAsia launches online grocery delivery service in Singapore". Tech in Asia. Retrieved 2021-12-04.
  13. ^ Leesa-Nguansuk, Suchit (2021-08-18). "AirAsia joins crowded food market". Bangkok Post. Retrieved 2021-12-04.
  14. ^ Naqib Idris, Ahmad (2021-08-24). "AirAsia launches AirAsia Ride e-hailing service under its super app". The Edge. Retrieved 2021-12-04.
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