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msnbc.com
File:MSNBC.comAugust19.png
Type of site
News website
Available inEnglish
OwnerNBC Universal / Microsoft
Created byNBC Universal / Microsoft
URLwww.msnbc.com
CommercialYes
RegistrationNo
flat screen monitor on the wall in msnbc.com showing msnbc.com
MSNBC.com's former newsroom
Msnbc.com's current newsroom in NYC

Msnbc.com is the news website for the NBC News family, with content from its own news staff, the cable television news channel MSNBC, NBC shows such as Today, NBC Nightly News and Dateline NBC, and partners such as The New York Times and The Washington Post. It is one of the three top-rated news websites.

Although the website msnbc.com and the cable channel MSNBC were launched together in 1996, they have always maintained separate corporate structures and news operations. Two partnerships with the name MSNBC were founded in 1996 by Microsoft and General Electric's NBC unit, which is now NBC Universal. The two remain 50-50 partners in msnbc.com, but Microsoft has reduced its stake in the television network to 18%.

A joint venture between Microsoft and NBC Universal, the website is developed in Redmond, Washington on the Microsoft campus, with news content produced out of newsrooms in Redmond, Washington, New York City, and London, England. Msnbc.com is the news provider for MSN, the portal site and online service operated by Microsoft, but is editorially and financially separate.

On October 7, 2007 msnbc.com made its first acquisition, buying Newsvine, a website with community-driven news stories and opinions.

Msnbc.com turns 10 in 2006

Content

Msnbc.com covers national and international news of general interest, using original and wire service reporting, as well as videos from the network's television division, and partners including The New York Times, Newsweek and The Washington Post. The website contains business and health news, sports and entertainment coverage.

A major focus is online content for the NBC News family of programming, including Today, NBC Nightly News, Dateline, Meet the Press, and programming on MSNBC television. This content includes behind the scenes blogs such as "The Daily Nightly", a narrative of the broadcast day and a window into the editorial process at NBC Nightly News; "World Blog," where correspondents and producers based overseas share their insight on news events; "First Read," analysis of the day's political news from the NBC News Political Unit; and “allDAY”, allowing viewers to see behind the scenes of Today.

Video is distributed via the MSN Video service. Additionally, the website provides stock quotes through MSN Money, weather forecasts through Weather.com, RSS feeds, podcasts, and netcasts of the network's broadcasts. Following the introduction of CNN's iReport concept, msnbc.com also introduced a citizen journalism section titled “First Person”. The section allows viewers to upload video, photos and stories in response to suggested topics.

Ranking

Msnbc.com regularly trades off with Yahoo! News and CNN.com for the top spot in online news. As of July 2007, msnbc.com is in third place, with more than 26 million unique users for the month, according to Nielsen/NetRatings.[1]. In April 2007, msnbc.com served over 102 million online video streams.

Recognition

The site has won several journalism and online publishing awards. The most recent are: Online News Association’s Online Journalism Award for General Excellence [2] and Best Use of Multiple Media;[2] National Press Club’s Best Journalism Site,;[3] for its coverage of Hurricane Katrina, “Rising from Ruin”, and the Best in Business Award from the Society of American Business Editors and Writers[4] and Best Use of Multiple Media;[2]

References

  1. ^ Top news sites for July - CyberJournalist.net - Online News Association - Top News Sites
  2. ^ a b c "ONA 2006 Conference". October 7. Retrieved 2007-05-03. {{cite web}}: Check date values in: |date= and |year= / |date= mismatch (help)
  3. ^ "National Press Club Online" (PDF). 2006. Retrieved 2007-05-31.
  4. ^ "S.A.B.E.W."