WLCO

WLCO

File:WLCO TheNEW1530am logo.png
Lapeer, Michigan
Broadcast area	[1] (Daytime)
Frequency	1530 kHz
Branding	The NEW 1530 am
Programming
Format	Country
Affiliations	Real Country (Westwood One)
Ownership
Owner	Townsquare Media (Townsquare Media of Flint, Inc.)
Sister stations	WCRZ, WFNT, WQUS, WRCL, WWBN
History
First air date	November 16, 1962
Former call signs	WLSP (3/14/94-3/1/07) WWGZ (11/8/90-3/14/94) WDEY (9/22/80-11/8/90) WTHM (11/16/62-9/22/80)
Call sign meaning	Lapeer COuntry
Technical information
Facility ID	14225
Class	D
Power	5,000 watts (daytime only)
Transmitter coordinates	43°01′35″N 83°17′12″W
Links
Website	Townsquare Media Michigan Website

WLCO (1530 AM) (and until March 2007, WLSP) is a radio station broadcasting a country music format. Licensed to Lapeer, Michigan, it first began broadcasting under the WTHM call sign. The WTHM call letters are derived from THuMb indicating that the signal covers the Thumb region of Michigan. The station's format, from Citadel Media, is called "Real Country" and combines classic country favorites with select current titles. Prior to the current format, as WLSP, the station had aired satellite-fed adult standards from ABC (Timeless Classics), and, prior to that, Talk and Sports formats. The "Real Country" format is not the first time 1530 AM has programmed classic country; as WWGZ in the early 1990s, the station was known as "Country Gold."

The transmitter is in Lapeer, but the studios are in Burton, east of Flint.

It operates from local sunrise to local sunset to protect Clear-channel station WCKY in Cincinnati, Ohio.

References

• Michiguide.com - WLCO History

External links

• Facility details for Facility ID WLCO ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's AM station database