Everlast (brand)
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| Company type | Subsidiary |
|---|---|
| Industry | Sporting goods |
| Founded | 1910 in The Bronx, New York City |
| Founder | Jacob Golomb |
| Headquarters | , |
Area served | Worldwide |
| Products | Boxing, MMA equipment & apparel |
| Parent | Frasers Group |
| Website | everlast.com |
Everlast (stylized as EVERLAST) is an American brand of boxing, mixed martial arts and physical fitness-related clothing, footwear, and accessories. It markets its products worldwide. The company was founded in The Bronx and is currently based in Manhattan. In 2007, Everlast was acquired by the English retailing group Frasers Group.
History
In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, started the company as a manufacturer of swimwear designed to last longer than previously available swimsuits; he guaranteed his suits would last longer than one year, and named them "Everlast".[1][2] Everlast expanded into supplying a wide range of sports equipment. The company first produced boxing gear in 1917 after a young Jack Dempsey asked them to supply him with headgear that would last for more than 15 rounds.[1] It subsequently sponsored Roberto Durán, Joe Frazier, Marvin Hagler, Larry Holmes, Sugar Ray Leonard, and in particular Muhammad Ali and became the most recognizable boxing brand.[3]
Golomb died in the 1950s and was succeeded as head of the company by his son Daniel,[1] who made the Everlast logo on the company's boxing gloves larger to increase visibility on television.[2] Ben Nadorf purchased 50% of Everlast Sports Mfg. Corp in 1958 and became sole owner in 1995. In 2000, the company was acquired by George Horowitz's Active Apparel Group,[1] which had manufactured men's and women's sportswear under license for Everlast,[4] and in 2007, Sports Direct acquired Everlast Worldwide.[3][5][6]
The company has expanded its activities into MMA[3] and has been awarded the World MMA Awards for Best Technical Equipment Brand five times, most recently in 2016.[citation needed]
Everlast boxing equipment is made in a factory in Moberly, Missouri; other products are manufactured outside the US by licensees.[4] The company also made boxing equipment at a factory in the Port Morris section of the Bronx from the 1980s until 2003.[1][2]
Products
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Everlast produces a large quantity of boxing and MMA gloves for all types of training, and boxing-related equipment such as heavy bags, speed bags, and headgear.
The company has granted a large number of licenses for products including men's and women's athletic apparel, sports-nutrition products, and athletic footwear. Everlast has trademarked technologies that cushion the hands and wrist (EverGel), regulate body temperature (EverCool), wick away moisture (EverDri), and fight the growth of bacteria and microbes (EverFresh).
Sponsorships
In its history, everlast, has attempted twice, entering the team sports market, with attempts at spots, both in football, and in volleyball, and is still present, in football, mainly in the US and in South America.
Football
Football teams formerly supplied
Guadeloupe (since 1997 - until 2000)
Boxing
Everlast's MX professional line of boxing glove (pro fight gloves).
Media
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Everlast is responsible for the production and syndication of a number of podcasts, including The Fight Cave MMA Podcast, Talkbox, In Fighting Shape, Protect Yourself at all Times, and Evolving Athletes.
See also
References
- ^ a b c d e Feuer, Alan (November 1, 2003). "Everlast to Close Plant in Bronx; 100 Workers to Lose Their Jobs". The New York Times. Retrieved 2017-11-21.
- ^ a b c Williams, Timothy (April 24, 2006). "After a Boxing Giant's Departure From the Bronx, a Tiny Contender Steps Up". The New York Times. Retrieved 2017-11-21.
- ^ a b c Van Riper, Tom (November 9, 2009). "Everlast Tries To Get Back In The Fight". Forbes. Archived from the original on November 13, 2009.
- ^ a b Cherner, Reid (October 19, 2004). "Boxing: Everlast still a knockout 94 years later". USA Today. Retrieved 2017-11-21.
- ^ Bland, Ben (June 29, 2007). "Mike Ashley agrees to buy Everlast". The Telegraph. Retrieved 2017-11-21.
- ^ Aldrick, Philip (November 8, 2007). "Sports Direct sells stake in Amer". The Telegraph. Retrieved 2017-11-21.
External links
Media related to Everlast Worldwide at Wikimedia Commons- Official website
