Shorty Awards
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The Shorty Awards | |
---|---|
Current: 10th Shorty Awards | |
Description | "Honoring the best of social media" |
Country | United States |
Presented by | Sawhorse Media |
First awarded | February 11, 2009 |
Website | shortyawards.com |
The Shorty Awards, also known as the "Shortys", is an annual awards show recognizing the people and organizations that produce real-time short form content across Twitter, Facebook, Tumblr, YouTube, Instagram and the rest of the social web.
The awards are organized by public relations software company Sawhorse Media.[1] The annual ceremony began in 2008 with awards for achievements on the Twitter platform. Since then, the awards have expanded to recognize content creation on other social networking sites, including YouTube, Tumblr, Instagram, Vine, Snapchat, YouNow, Periscope and Facebook.[2]
An awards ceremony is held each spring and streamed live. Each award recognizes the entire body of work of the content creator for the calendar year, rather than an individual tweet or post. A 2012 Forbes magazine article about the awards commented: "The Shortys recognize that social media is about more than who can get the most followers ... we are creating millions of pieces of new writing that will define our generation. ... These writings ... are creating our history of record."[3]
List of ceremonies
Ceremony | Date | Venue | Host City | Host | Ref. |
---|---|---|---|---|---|
1st Shorty Awards | February 11, 2009 | Galapagos Art Space | New York City | Rick Sanchez | |
2nd Shorty Awards | March 3, 2010 | The Times Center | |||
3rd Shorty Awards | March 28, 2011 | Aasif Mandvi | |||
4th Shorty Awards | March 27, 2012 | Samantha Bee and Jason Jones | |||
5th Shorty Awards | April 8, 2013 | Felicia Day | |||
6th Shorty Awards | April 7, 2014 | Natasha Leggero | |||
7th Shorty Awards | April 20, 2015 | Rachel Dratch | |||
8th Shorty Awards | April 11, 2016 | Mamrie Hart | |||
9th Shorty Awards | April 23, 2017 | PlayStation Theater | Tony Hale | [4] |
First Annual Shorty Awards
The awards were created in 2008 by tech entrepreneurs Greg Galant, Adam Varga, and Lee Semel of Sawhorse Media.[5][6] They invited Twitter account holders to nominate the best Twitter users in general categories such as humor, news, food, and design.[7] Winners were chosen by more than 30,000 Twitter users during the voting period.[5] The founders of Twitter first heard about the awards after the contest had gotten underway and expressed support for it.[5]
The first Shorty Awards ceremony was held on February 11, 2009, at the Galapagos Art Space in Brooklyn, New York. Approximately 300 people attended the event.[8] The event was hosted by CNN anchor Rick Sanchez and featured appearances by prominent Twitter users MC Hammer and Gary Vaynerchuk and a video appearance by Shaquille O'Neal.[9][10] The awards, in 26 categories, were voted on by Twitter users.[5][11]
First Annual Winners by category[12]
Category | Winner |
---|---|
Best in Advertising | Peggy Olson, @PeggyOlson |
Best in Apps | brightkit, @brightkit |
Best Brand | Action Wipes, @MarthaVan |
Best in Business | Paw Luxury, @PawLuxury |
Best in Design | Yiying Lu, @yiyinglu |
Best in Education | RubyLearning, @RubyLearning |
Best in Entertainment | Flashlight Worthy Books, @FLWBooks |
Best in Finance | StockTwits, @StockTwits |
Best in Food | Foodimentary, @foodimentary |
Best in Green | green jaden @greenjaden on twitter |
Best in Health | Debra Wendler, @ADHDParenting |
Best in Humor | Charles Trippy, @charlestrippy |
Best in Music | Hunter Burgan, @tranquilmammoth |
Best in News | BNO News, @BreakingNewsOn |
Best in Nonprofits | Athletes for a Cure, @athletes4acure |
Best Personal | Arleen Boyd, @AlohaArleen |
Best in Photography | Kyle Reese, @Twipphoto |
Best in Politics | Justin Hart, @justin_hart |
Best in Science | NASA's Phoenix Mars Lander, @MarsPhoenix |
Best in Social Media | Dan Zarrella, @danzarrella |
Best in Sports | Jackie, @girlwithnoname |
Best in Startups | Hanniversary, @hanniversary |
Best in Tech | Twitter Tips, @Twitter_Tips |
Best in Travel | Cruise Source, @cruisesource |
Best in Video Games | Justin McElroy, @justinmcelroy |
Best in Weird | Martin Sargent, @martinsargent |
Second Annual Shorty Awards
Voting for the second Shorty Awards opened on January 5, 2010, in 26 official categories. A Real-Time Photo of the Year category was added to the list of official categories for the first time, recognizing the best photo posted to services such as Twitpic, Yfrog, or Facebook.[12][13]
The second Shorty Awards competition introduced a panel of judges called the Real-Time Academy of Short Form Arts & Sciences whose members were Craig Newmark, David Pogue, Kurt Andersen, Caterina Fake, Joi Ito, Frank Moss, Alberto Ibargüen, Sreenath Sreenivasan, MC Hammer, Alyssa Milano and Jimmy Wales. After public nominations determined the finalists, the Academy decided on the winners.
Winners were announced at a ceremony held in the Times Center in The New York Times building in Manhattan, and were streamed online. The ceremony was hosted by CNN anchor Rick Sanchez, who presented awards in the official categories as well as the newly added Real-Time Photo of the Year and a special humanitarian award.[14]
Second Annual Winners by category[15]
Category | Winner |
---|---|
Best in Advertising | Frank Adman, @FrankAdman |
Best in Apps | TweetDeck, @TweetDeck |
Best in Art | deviantART, @deviantART |
Best Brand | Whole Foods, @WholeFoods & Sesame Street, @sesamestreet |
Best Celebrity | Nathan Fillion, @NathanFillion |
Best Cultural Institution | Lewis Ginter Botanical Garden, @lewisginter & Reduced Shakespeare Company, @reduced |
Best in Customer Service | Bonnie Smalley, @ComcastBonnie |
Best in Design | Smashing Magazine, @smashingmag |
Best in Entertainment | True Blood HBO, @TrueBloodHBO |
Best in Finance | The Suze Orman Show, @SuzeOrmanShow |
Best in Food | Foodimentary, @Foodimentary |
Best in Government | Cory Booker, @CoryBooker |
Best in Health | Rachael Dunlop, @DrRachie |
Best in Humor | Mrs. Stephen Fry, @MrsStephenFry & David Thorne, @27bslash6 |
Best in Innovation | Betty Draper, @BettyDraper |
Best in Literature | Arjun Basu, @arjunbasu |
Best Journalist | William Bonner, @realwbonner & Rachel Maddow, @maddow |
Best in Music | Ivete Sangalo, @ivetesangalo & Ted Leo, @tedleo |
Best in News | The Diane Rehm Show, @drshow |
Best Nonprofit | TWLOHA, @TWLOHA |
Best in Politics | The Nation, @thenation |
Best in Science | Jen Scheer, @flyingjenny |
Best in Sports | Bill Simmons, @sportsguy33 |
Best in Tech | Soldier Knows Best, @SoldierKnowBest |
Best in Travel | Twitchhiker, @twitchhiker |
Best in Weird | The Llama, @DoWhatITellYou |
Special Awards
Category | Winner |
---|---|
Real-Time Photo of the Year | Janis Krums, @jkrums for "Plane on the Hudson" |
Special Humanitarian Award | Carel Pedre, @carelpedre |
Third Annual Shorty Awards
The nomination period for the third annual Shorty Awards opened in January, 2011, and ran through February 11, 2011, except for new categories that had extended nomination deadlines.[15] There were 30 official categories, and five special categories. In addition to Real-Time Photo of the Year, for the first time the awards accepted nominations for Foursquare Mayor of the Year, Foursquare Location of the Year, Microblog of the Year on Tumblr, and a Connecting People award. The awards also introduced new Shorty Industry Awards to recognize the best uses of social media by brands and agencies. A Marketing Jury within the Real-Time Academy of Short Form Arts & Sciences judges the Shorty Industry Awards and determines the winners from among the paid entries.[16] Winners were announced at a ceremony on March 28, 2011, hosted by Aasif Mandvi in the Times Center.[17][18] Other Shorty Awards presenters were scheduled to include Kiefer Sutherland, Jerry Stiller, Anne Meara, Stephen Wallem, Miss USA Rima Fakih, and Miss Teen USA Kamie Crawford.[18]
Third Annual Winners by category
Category | Winner |
---|---|
Best Actor | Neil Patrick Harris, @ActuallyNPH[20][21] |
Best Actress | Stana Katic, @Stana_Katic |
Best in Apps | COLOURlovers, @colourlovers |
Best in Art | One Stop Poetry, @Onestoppoetry |
Best Author | Shawn Stewart, @treatwomenright & John Green, @realjohngreen |
Best Celebrity | Kim Jae-joong, @mjjeje |
Best Charity | The Trevor Project, @trevorproject |
Best Comedian
(in Conjunction with the New York Comedy Festival) |
Harrison Greenbaum, @harrisoncomedy[22] |
Best Cultural Institution | Tyneside Cinema, @tynesidecinema & Science Gallery, @ScienceGallery |
Best in Customer Service | Research In Motion, @BlackBerryHelp |
Best in Design | Codeorama, @Codeorama |
Best in Entertainment | Barney Stinson, @Broslife |
Best in Fashion | Ann Li, @AnnLouieLi |
Best Fan Page | Ke$ha Time, @keshastime & Hey Britney, @heybritney |
Best in Finance | Slow Money, @SlowMoney |
Best in Food | Epic Meal Time, @epicmealtime |
Best in Gaming | Adam Montoya, @SeaNanners |
Best in Government | Cory Booker, @CoryBooker |
Best in Green | Mud Baron, @Cocoxochitl |
Best in Humor | The Dark Lord, @Lord_Voldemort7 |
Best in Innovation | Rene Silva Santos, @Rene_Silva_RJ |
Best Journalist | West Wing Report, @westwingreport |
Best in Music | Jonas Brothers, @JonasBrothers |
Best in News | Lei Seca RJ, @LeiSecaRJ & The Young Turks, @TheYoungTurks |
Best Nurse | Ronivin Pagtakhan, @ronnievinn & Matthew Browning, @MatthewBrowning |
Best in Politics | Marina Silva, @silva_marina & The Bloggess, @TheBloggess |
Best in Science | MythBusters, @MythBusters |
Best Social Media Expert | Facts About Boys, @FactsAboutBoys |
Best in Sports | New Orleans Saints, @Official_Saints |
Best in Tech | Soldier Knows Best, @SoldierKnowBest |
Best in Television | Attack of the Show, @aots & Sesame Street, @sesamestreet |
Best in Travel | JD Andrews, @earthXplorer |
Best in Weird | Alli Trippy @AlliTrippy & OMG I do this, too, @omgidothistoo |
Special Awards
Category | Winner |
---|---|
Real-Time Photo of the Year | Douglas H. Wheelock, @Astro_Wheels for "Moon From Space" |
Connecting People | Shannon Miller, @shannonmmiller |
Foursquare Location of the Year | SXSW, @SXSW |
Foursquare Mayor of the Year | Baratunde Thurston, @baratunde |
Microblog of the Year on Tumblr | The Daily What |
Fourth Annual Shorty Awards
The 4th Annual Shorty Awards featured Ricky Gervias and Tiffani Thiessen. 1.6 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet platforms.
The ceremony took place on March 27, 2012 at the New York TimesCenter and was hosted by Samantha Bee and Jason Jones. The show began with welcomes from Anderson Cooper and Piers Morgan, with the Gregory Brothers performing live. Tracy Morgan was featured in a short video made for the ceremony. Mayor Mike Bloomberg accepted an award presented by Foursquare co-founder and CEO Dennis Crowley.[23]
Fourth Annual Influencer Winners by category[23]
Category | Winner |
---|---|
Best in Activism | Justin Wedes, Occupy Wall Street, @OccupyWallStNYC[24] |
Best Actor | Nathan Fillion, @NathanFillion |
Best Actress | Tara Strong, @tarastrong[25] |
Best in Apps | Instagram, @Instagram |
Best Band | Jonas Brothers, @JonasBrothers |
Best Celebrity | Justin Bieber, @justinbieber |
Best Charity | Random Acts, @therandomactorg |
Best Comedian | Jim Norton, @JimNorton & Matt Walker, @funnymatt |
Best Director | Alfredo Flores, @AlfredoFlores & Katherine Brooks, @thekatbrooks |
Best Fake Account | The Fake ESPN, @TheFakeESPN & Dilma Rousseff, @diimabr |
Best Fansite | Sherlockology, @Sherlockology |
Best in Fashion | Luke Reichle, @redcarpetluke |
Best in Finance | Goldman Sachs Elevator Gossip, @GSElevator |
Best in Food | Epic Meal Time, @EpicMealTime & Mud Baron, @Cocoxochitl |
Best in Gaming | The Sims 3, @TheSims3 |
Best in Government | NASA, @NASA |
Best in Green | Jerry James Stone, @jerryjamesstone |
Best in Humor | Ryan Higa, @TheRealRyanHiga & Christian Beadles, @LittlecBeadles |
Best Journalist | Andy Carvin, @acarvin |
Best Life Saving Hero | FDNY, @FDNY |
Best in Music | Justin Bieber, @justinbieber |
Best in Photography | Adam Bouska, @bouska |
Best in Science | Nature News & Comment, @NatureNews |
Best in Social Fitness | Christopher Brisley, @TakeAChallenge |
Best Sports Team | Liverpool Football Club, @LFC |
Best in Travel | Charles Trippy, @charlestrippy |
Best Television Show | Attack of the Show, @aots |
Best Video Blogger | Fafa the Groundhog, @FafaGroundhog |
Best in Weather | Andy Gabrielson, @FindTheTornado |
Best Web Show | Awkward Black Girl, @awkwardblkgrl |
Best YouTube Star | Curtis Paradis, @CurtisParadis |
Fourth Annual Brand Winners by category[23]
Category | Winner |
---|---|
Best Branded YouTube Channel | KungFu Panda 2 YouTube Brand Channel |
Best Integration of Social Media with Live Television | Viacom (MTV Networks): VMA Twitter Tracker |
Best Location-Based Marketing | Walgreens: Check-ins That Make a Difference |
Best Overall Brand Presence on Facebook | Nickelodeon: SpongeBob GayPants |
Best Overall Brand Presence on Tumblr | BBC America: Doctor Who Tumblr |
Best Overall Brand Presence on Twitter | Bob Maron: @CharlieSheen |
Best Social Commerce | Viking Range Corporation: Leanne Gault |
Best Social Media Campaign for Film | Paramount Pictures: Super 8 Movie - Super 8 Secret |
Best Social Media Campaign for Gaming | Promethium Marketing: Discover Your Legacy - Assassin’s Creed: Revelations |
Best Social Media Campaign for Television | USA Network: Psych HashTag Killer |
Best Social Media Manager | Stephanie Schierholz, @NASA |
Best Use of a Hashtag on Twitter | Bob Maron, @CharlieSheen |
Best Use of Facebook in a Campaign | HBO: True Blood “Immortalize Yourself” Facebook Application |
Best Use of Foursquare in a Campaign | Walgreens: Check-ins That Make a Difference |
Best Use of Game Mechanics (Gamification)
in a Social Media Campaign |
Nickelodeon’s ‘Kids’ Choice Awards 2011’ |
Best Use of Social Media for a
Consumer Product or Service |
360i: Dentyne Safe Breath Alliance |
Best Use of Social Media for Customer Service | Research in Motion: Support At The Scale of BlackBerry |
Best Use of Social Media for News | CNN Worldwide: The Global Networks of CNN Dominate on Social Media |
Best Use of Social Media for Sports | Major League Baseball: MLB Fan Cave |
Best Use of Social Media in a Mobile Campaign | Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon |
Best Use of Social Media in an Awards Show | Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker) |
Best Use of Social Media In Real Life (“IRL”) | Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World |
Best Use of Twitter Ad Platform | Edelman: Volkswagen’s All-New 2012 Beetle Launch |
Best Use of the Twitter in a Campaign | 9/11 Commemoration |
Best Use of Video in a Social Media Campaign | CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading |
Best Viral Campaign | BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference |
Boldest Social Media Campaign of 2011 | VH-1: Do Something Awards: Give a Shit! |
Special Awards
Category | Winner |
---|---|
The Shorty Vox Populi Award | Agnes Monica, @agnezmo |
Quora Answer of the Year | Matan Shelomi for answering,“If you injure a bug, should you kill it or let it live?”
& Justin Freeman for answering, “What’s the best way to escape the police in a high-speed car chase?” |
Foursquare Mayor of the Year | Michael Bloomberg, @MikeBloomberg |
Real-Time Photo of the Year | Stefanie Gordon, @Stefmara, for tweeting a photo of Space Shuttle Endeavour from a commercial airliner
& Louise Macabitas for the photo “Police Pepper-Spraying UC Davis Students.” |
Microblog of the Year on Tumblr | We Are the 99 Percent, created by Christopher Key |
Fifth Annual Shorty Awards
The 5th Annual Shorty Awards ceremony featured Felicia Day, James Urbaniak, Kristian Nairn, Hannibal Buress, Carrie Keagan, Chris Hardwick, David Karp and Coco Rocha. 2.4 million tweeted nominations were made across all the categories to honor the top users on Twitter, Facebook, Tumblr, Foursquare, YouTube and other internet sites.
The ceremony took place on April 8, 2013 at the New York TimesCenter and was hosted by Actress Felicia Day. The show began with videos of Felicia Day exploring NYC’s internet culture as well as Mayor Michael Bloomberg welcoming the audience with Internet-speak. During the night, Wolf Blitzer announced early poll results of what’s trending during the Shorty Awards, and Jimmy Kimmel was given the Lifetime Achievement Award.
The audience was also shown an interview of the Mars Curiosity Rover, led by comedian and actor Seth Green, before accepting the Shorty Award for Foursquare Mayor of the Year.
Fifth Annual Influencer Winners by category[26]
Category | Winner |
---|---|
Best Actress | Selena Gomez, @selenagomez & Tara Strong, @tarastrong |
Best Actor | Misha Collins, @mishacollins |
Best Band | One Direction, @onedirection |
Best Singer | Greyson Chance, @greysonchance |
Best Celebrity | Justin Bieber, @justinbieber |
Best in Celebrity Fashion | Selena Gomez, @selenagomez & Sophia Abrahão, @sophiaabrahao |
Best Charity | Random Acts, @RandomActsOrg |
Best Comedian | Rafinha Bastos, @RafinhaBastos |
Best Fake Account | Charles_HRH, @Charles_HRH |
Best Fansite | Sherlockology, @Sherlockology & 0ne-directi0n-updates |
Best in Food | Rosanna Pansino, @RosannaPansino & Miss Angela Davis, @MissAngelaDavis |
Best in Gaming | Monark, @Monark & Felix Kjellberg, @PewDiePie |
Best GIF Maker | T. Kyle MacMahon & Ryan Broderick |
Best in Ireland | Bry, @Bry & Niall Horan, @niallofficial |
Best Non-Human | Sarcastic Rover (Jason Filiatrault) @SarcasticRover |
Best in Social Fitness | Cassey Ho, @blogilates |
Best Video Blogger | PC Siqueira, @maspoxavida |
Best Web Show | Bravest Warriors, @BravestWarriors |
Best YouTube Star | Cauê Moura, @cauemoura |
Keep Good Going Award | Kathy Zucker, @kathyzucker |
Foursquare Mayor of the Year | NASA, @NASA |
Quora of the Year | Kenyatta Leal |
Tumblr of the Year | Texts from Hillary |
Fifth Annual Brand Winners by category[26]
Category | Winner |
---|---|
Best Large Social Media Agency | 360i, @360i |
Best Location-Based Marketing | VH1 Save The Music |
Best Mid-Sized Social Media Agency | Deep Focus, @deepfocus & Carrot Creative, @carrot & Suite Spot LLC |
Best Overall Brand Presence on Tumblr | The Daily Show Election Center, @TheDailyShow |
Best Social Media Manager | Andy Cohen, @BravoAndy |
Best Social Media Presence of a CEO | Ian Schafer, @ischafer |
Best Use of Social Media for Video Games | Benn Achilleas, @mrbennbenn & Martin Moore |
Best Use of Facebook for Marketing | PandaQuest: Be the Next Chengdu Pambassador |
Best Use of Promoted Tweet, Trend, or Account | Joe Pierce, Jordan Jacobson, Rachel Ford, Angelika Husmann, Jeanette Brown-Green & Jason Dolenga |
Best Viral Campaign | Old Spice Muscle Music |
Special Awards
Category | Winner |
---|---|
GIFStar Award | Michelle Obama, @FLOTUS |
Real-Time Photo of the Year | Benjamin Lowy, @benlowy |
Shorty Special Lifetime Achievement Award | Jimmy Kimmel, @jimmykimmel |
Sixth Annual Shorty Awards
The ceremony took place on April 7, 2014 at the New York TimesCenter and was hosted by Comedian Natasha Leggero. The show included appearances by Patton Oswalt, Jamie Oliver, Kristen Bell, Jerry Seinfeld, Moshe Kasher, Julie Klausner, Erin Brady, Guy Kawasaki, Matt Walsh, Retta, Us the Duo, Big Boi, Gilbert Gottfried, Thomas Middleditch, Billie Jean King and Leandra Medine. Winners included Jerry Seinfeld and Will Ferrell.
Sixth Annual Influencer Winners by category[27]
Category | Winner |
---|---|
Best in Activism | Against Suicide, @AgainstSuicide |
Best Actor | Aaron Paul, @aaronpaul_8 |
Best Actress | Retta, @unfoRETTAble |
Best in Apps | Digg, @digg |
Best in Art | Rachel Ryle, @rachelryle |
Best Athlete | Billie Jean King, @BillieJeanKing |
Best Author | Neil Gaiman, @neilhimself |
Best Band | Fifth Harmony, @FifthHarmony |
Barnes & Noble College’s #BNCollege | Boston University’s College of Communication, @comugrad |
Best Blogger | Terrance Gaines, @BrothaTech |
Best in Brazil | Midia NINJA, @midianinja & Porta dos Fundos, @portadosfundos |
Best Celebrity | Ian McKellen (@IanMcKellen) |
Best Charity | Nature Conservancy, @nature_org |
Best Comedian | Patton Oswalt, @pattonoswalt |
Cox BLUE’s #BusinessInfluencer | Guy Kawasaki, @GuyKawasaki |
Best Director | Paul Feig, @paulfeig |
Best in Education | Paulo Pirula, @Pirulla25 |
Best Fake Account | Modern Seinfeld, @SeinfeldToday |
Best Fansite | News for TV Majors, @N4TVM |
Best in Fashion | Man Repeller, @ManRepeller |
Best in Food | Jamie Oliver, @jamieoliver |
Best in Gaming | Polygon, @Polygon |
Best GIF Maker | Trent Nelson, @trenthead |
GIF of the Year | Matrix Cat[28] |
Best in Government | NASA Goddard, @NASAGoddard |
Best in Green | Sustainable Cities, @sustaincities |
A&E’s Instagram Video of the Year | I Look Good by Paul Zedrich[29] |
Instagrammer of the Year | Dukk Deuce, @Dukk2 |
New York Life’s #KeepGoodGoing Award | Dr. Jen Arnold, @JenArnoldMD |
Kickstarter of the Year | The Veronica Mars Movie Project |
Muck Rack's Best Journalist | Sarah Jones, @SarahJReports |
Best Maker | DIY, @DIY |
Best Museum | Museum Nerd, @museumnerd |
Best in Music | Questlove, @questlove |
Newsworthy Photo of the Year | Pope Francis Introduction by Roberto Luigi [30] |
Best Non-Human | Cancellation Bear, @TheCancelBear |
Best in Photography | David Guttenfelder, @dguttenfelder & Liz Eswein, @newyorkcityliz |
Best Podcaster | This American Life, @ThisAmerLife |
Best in Science | Black Girls Code, @BlackGirlsCode & Neil deGrasse Tyson, @neiltyson |
Best Small Business | The Brooklyn Circus, @TheBKcircus |
Best in Social Fitness | Tyler Graham, @_Tyler_Graham_ |
Best Sports Team | Los Angeles Dodgers, @Dodgers |
Best in Teen Activism | Buddy Project, @ProjectBuddy |
Tumblr of the Year | Amy Poehler’s Smart Girls at the Party |
Best TV Show | Scandal, @ScandalABC |
Best in the UK | Ryan McHenry, @RyanWMcHenry |
Best Video Blogger | Jullien Gordon, @JullienGordon |
Vine of the Year | My reflection is cooler than me by Chad Jaxon Perez[31] |
Univision's Best Vineographer | Cupcake Dude, @TheDudeBakes & Pinot, @Pinot |
Best Web Show | Comedians in Cars Getting Coffee, @JerrySeinfeld |
Best in Weird | Buck Wolf, @wolfb |
Best YouTube Star | Kid Fury, @KidFury |
Sixth Annual Brand & Organization Winners by category[27]
Category | Winner |
---|---|
Best Brand on Twitter | American Express |
Best Brand on Vine | Oreo - 360i & GE & Mashable |
Best Brand on Instagram | GoPro |
Best Brand on Pinterest | Whole Foods Market |
Best Brand on Snapchat | Wet Seal - ICED Media |
Best Brand on Tumblr | Doctor Who & BBC America |
Best Brand on YouTube | WWE |
Best Facebook Page | GoPro |
Unmetric’s Best Facebook Campaign | Turning the Internet Red, Human Rights Campaign |
Best Facebook Contest | This Is SportsCenter, Briggs
& Stratton’s Mower Mouth Contest by Lindsay, Stone & Briggs |
Best Branded Mobile App | The WWE App |
Best Branded Real-Time Response to
a Major Event or Cultural Phenomenon |
United Nation’s #theworldneedsmore - Leo Burnett New York |
Best Contest | Wheat Thins Flavor Protection - AKQA New York |
Best Fortune 500 Brand on Social Media | American Express |
Best Integration of Social Media with Live Television | The Voice: Instant Save - NBC, Talpa, Warner Horizon, One Three Media, Telescope |
Best Listicle | 27 Worst Moments Of John Oliver’s First 6 Minutes Hosting The Daily Show - Comedy Central |
Best Mobile Campaign | Join the Realm: Mobile, HBO - Definition 6 |
Best News Twitter Account | Al Jazeera America |
Best Social Good Campaign | #SFBatKid, Greater Bay Area Make-A-Wish Foundation - Clever Girls Collective |
Best Social Integration with a TV Commercial | never.no & Leo Burnett |
Best Social Media Campaign for Film | The Wolverine - Way to Blue & Jump! Creative |
Best Tumblr Campaign | “The Signal” Lexus - Team One |
Best Twitter Campaign | #SFBatKid, Greater Bay Area Make-A-Wish Foundation - Clever Girls Collective |
Best Use of a Hashtag on Twitter | The Voice: Instant Save - NBC, Talpa, Warner Horizon, One Three Media, Telescope |
Best Use of Animated GIFs | The Purge - Universal Pictures and Brigade Marketing |
Best Use of Gamification | Dodge: Hands On Ron Burgundy Game - Wieden+Kennedy |
Best Use of Humor | Halloween Treats Gone Wrong, P&G / Oral B - Publicis Kaplan Thaler |
Best Use of Social Media by One
Brand Responding to Another Brand |
Snack Attack, America Honda Motor Co., Inc. - RPA Advertising |
Best Use of Social Media for a Consumer Brand | WestJet Christmas Miracle: Real -Time Giving |
Best Use of Social Media for Auto Industry | Nissan - Versa Note Amazon Partnership - TBWA\Chiat\Day |
Best Use of Social Media for B2B | Jobsite and Seven |
Best Use of Social Media for Consumer Electronics | The Most Retweeted Brand Tweet Ever, Nokia - Wunderman |
Best Use of Social Media for Customer Service | Samsung Mobile US Digital Marketing Team - Edelman |
Best Use of Social Media for Fashion | Maui Jim - Moxie |
Best Use of Social Media for Financial Services | Tweet & Shoot We Are Tennis by BNP Paribas - We Are Social |
Best Use of Social Media for Food & Beverage | Say It With Bacon, Kraft Foods (Oscar Mayer) - 360i |
Best Use of Social Media for Healthcare | Break Dengue - ZN |
Best Use of Social Media for Luxury Goods | Need For Tweed, Harris Tweed Hebrides - Leo Burnett New York |
Best Use of Social Media For Music | Avicii x You - Universal Music, House of Radon, Seventy Agency, At Night Management |
Best Use of Social Media for News | Goodbye DOMA, Hello Marriage Equality: msnbc’s Google+ Hangout |
Best Use of Social Media for Retail or E-Commerce | DollarShaveClub.com - Conversocial |
Best Use of Social Media for Sports | WWE WrestleMania 29 |
Best Use of Social Media for Telecom | O2 Be more dog - VCCP |
Best Use of Social Media for Television | @MTVFR hacked Twitter with #TeenWolfFr - Darewin |
Best Use of Social Media for Travel | WestJet Christmas Miracle: Real -Time Giving |
Best Use of Social Media for Video Games | LEGO Marvel Super Heroes |
Best Use of Social Media In Real Life | United Nation’s #theworldneedsmore - Leo Burnett New York |
Best Use of Video in a Social Media Campaign | Virgin America Remixes the Safety Video |
Best Viral Campaign | WestJet Christmas Miracle: Real -Time Giving |
Most Creative Use of Technology for a Campaign | Tweet & Shoot We Are Tennis by BNP Paribas - We are Social |
Best Small Agency | Clever Girls Collective |
Best Mid-Sized Agency | Carrot Creative |
Best Large Agency | 360i |
Seventh Annual Shorty Awards
The Seventh Annual Shorty Awards was hosted by comedian Rachel Dratch and took place on April 20, 2015 at The Times Center in NYC. The Real-Time Academy, the judging body of the Shortys, tripled in size for the 7th annual Awards and included Alton Brown, Mamrie Hart, Nikki Glaser, OK Go, The Fine Bros, Debbie Sterling, Dan Savage, Deena Varshavskaya and Palmer Luckey. Panic! at the Disco was the musical guest at the ceremony.[32] On-stage presenters included Kevin Jonas, Bill Nye, Bella Thorne, Wyclef Jean, Emily Kinney and Tyler Oakley.
Seventh Annual Influencer Winners by category[33]
Arts and Entertainment
Category | Winner |
---|---|
Best Actor | Chris Pratt @prattprattpratt |
Best Actress | Bella Thorne @bellathorne |
Best Band | HAIM @HAIMtheband |
Best Celebrity | Conan O’Brien @ConanOBrien |
Best Comedian | Hannibal Buress @hannibalburess |
Best Musician | Questlove @questlove & Lorde @lordemusic |
Best Singer | Taylor Swift @taylorswift13 |
Best TV Show | The Tonight Show Starring Jimmy Fallon @FallonTonight |
Best Vine Artist | Ian Padgham @origiful & Alicia Herber @leeshespieces |
Best Vine Comedian | Brandon Bowen @BrandonRayBowen |
Best Vine Musician | Shawn Mendes @ShawnMendes |
Vine Star of the Year presented by Univision | Thomas Sanders @foster_dawg |
Best Web Show | SourceFed @sourcefed |
Best YouTube Comedian | Jenna Marbles @Jenna_Marbles |
Best YouTube Guru presented by FYI | Michelle Phan @MichellePhan |
Best YouTube Musician | Pentatonix @PTXofficial |
YouTube Star of the Year presented by A&E | Smosh @smosh |
Creative and Design
Category | Winner |
---|---|
Best Artist | Katie Rodgers @paperfashion |
Best Director | Alfredo Flores @alfredoflores |
Best in DIY | Bethany Mota @bethanymota |
Best in Fashion | Nicole Warne @garypeppergirl |
GIF of the Year | Tiger Cub & Boy |
Best Instagrammer | C+C Mini Factory @CCMiniFactory |
Best in Photography | Nat Geo Photography @NatGeoPhotos |
Best Pinner | HonestlyWTF @HonestlyWTF |
Snapchatter of the Year | Jerome Jarre @jeromejarre |
Vine of the Year | The 9 Month Vine by Ian Padgham @origiful
& The Evolution of Sharing by Maris Jones @themarisjones |
News and Media
Category | Winner |
---|---|
Best Athlete | Lauren Fleshman @laurenfleshman |
Best Author | Susan Orlean @susanorlean |
Best Blogger | Maria Popova @brainpicker |
Best in Food | Alton Brown @altonbrown |
Best in Healthy Living | Kris Carr @Kris_Carr |
Best Journalist | Wesley Lowery @WesleyLowery |
Newsworthy Photo of the Year | Ebola in Liberia by Daniel Berehulak @berehulak |
Best in Science | Bill Nye @billnye |
Tumblr Blog of The Year | If They Gunned Me Down |
Best in Weird | Saved You A Click @SavedYouAClick |
Tech and Innovation
Category | Winner |
---|---|
BN Student presented by Barnes & Noble College | Alexia Raye @AlexiaRaye |
Business Blogger presented by Cox Business | Jeff Barrett @BarrettAll |
Emoji of the Year | Poop Emoji |
Best Fake Account | Bored Elon Musk @BoredElonMusk |
Best Fansite | Taylor Swift Web @TaySwiftdotcom |
Best in Gaming | Felix Kjellberg @pewdiepie |
Best Non-Human | Congress Edits @congressedits |
Best Parent | Marala Scott @MaralaScott |
Best Podcast | Serial @serial |
Top Breakout reddit Community | Serious Eats |
Global Issues
Category | Winner |
---|---|
Best Activist | Katie Meyler @katiemeyler |
Best in Brazil | Marina Silva @silva_marina |
Best Charity | The Gates Foundation @gatesfoundation |
Best in Green | Climate Desk @ClimateDesk |
Best Teen Hero | Malala Yousafzai @malala |
Special Award
Category | Winner |
---|---|
Distinguished Achievement in Internet Culture | The Vlogbrothers @hankgreen @johngreen |
Seventh Annual Brand & Organization Winners by category
By Industry
Category | Winner |
---|---|
Best in Auto | Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group |
Best in B2B | This Is a Generic Brand Video produced by Dissolve |
Best in Consumer Electronics | Samsung Takes a Bite Out of the Competition produced by Big Spaceship |
Best in Education | Mute the Mouth: An Above the Influence Game produced by Atmosphere Proximity |
Best in Events | 2014 MTV Video Music Awards produced by MTV |
Best in Fashion, Beauty and Luxury | All Things Hair - Big Hair Meets Big Data produced by Weber Shandwick for Unilever |
Best in Film | Devil Baby Attack produced by Thinkmodo |
Best in Financial Services | #TDThanksYou produced by Diamond Integrated Marketing |
Best in Food & Beverage | Arby’s™ Pop Culture Hat Trick produced by Agency: Edelman; Client: Arby’s Restaurant Group, Inc. (ARG) |
Best in Games | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
Best in Government & Politics | NASA Social Media produced by NASA
& The Story of Jokowi’s Impromptu Walkabout Campaign produced by BERAKAR KOMUNIKASI |
Best in Health & Fitness | Google Glass Helped Kids in Hospital Visit Zoo produced by Memorial Hermann Health System & The Houston Zoo |
Best in Home & Decor | Ikea hej produced by Agency: Razorfish Germany, Client: IKEA Deutschland, Partners: Bright Solutions GmbH, Floorplanner |
Best in Hospitality | Meet Me at Starbucks produced by 72andSunny, m ss ng p eces, Co.MISSION, Ideas United |
Best in Music | Kings of Leon & NachoVision produced by Phear Creative |
Best in News | #Tiananmen89 produced by BBC World Service and BBC Chinese |
Best in Retail & E-Commerce | Best Buy Hinting Season produced by Best Buy, CP+B, PLUS Productions, Starcom USA |
Best in Sports | adidas Brazuca produced by We Are Social |
Best in Technology | Live From Space produced by Mullen, National Geographic |
Best in Television | BoJack Horseman produced by Netflix and Ignition |
Best in Tourism | Travel Wisconsin’s #BragBadge Social Listening Campaign produced by The Wisconsin Department of Tourism and Laughlin Constable |
Best in Travel | Happiest Travel Day produced by Mullen |
Best in Wine, Beer & Spirits | Friends Are Waiting produced by Momentum Worldwide, Anheuser Busch |
By Platform
Category | Winner |
---|---|
Best on Twitter | @NBAOfficial Instant Replay on Twitter produced by NBA Social Media |
Best on Vine | Lowe’s Vine TapThru produced by BBDO New York |
Best on Instagram | GoPro produced by GoPro
& Thrown Back Thursdays produced by Expedia, 180LA |
Best on Snapchat | The Maze Runner: #SurviveTheNight produced by VaynerMedia, FOX Home Entertainment |
Best on Tumblr | HBO’s “Beautiful Death” Countdown for 'Game of Thrones’ produced by HBO & 360i |
Best on YouTube | GoPro: Best on YouTube produced by GoPro Media |
Best on LinkedIn | Wells Fargo produced by Enterprise Social Media |
By Campaign
Category | Winner |
---|---|
Best Twitter Campaign | The Bench produced by Renegade & Leo Burnett Detroit |
Best Facebook Campaign | Lidl Fan Cup / Play online. Shoot offline. produced by MRM//McCANN |
Best Multi-Platform Campaign | Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability |
Best Tumblr Campaign | Starbucks Pumpkin Spice Latte Fall 2014 produced by Swift + Starbucks |
Best Social Good Campaign | Humane Society Silicon Valley presents Eddie the Terrible produced by Humane Society Silicon Valley |
Best Ambassador & Celebrity Campaign | Sphero & Zach Braff / Wish I Was Here Holiday Engagement produced by Sphero, Zach Braff, Wish I Was Here, Topspin Media |
Innovative Technology
Category | Winner |
---|---|
Best Integration with Live Television | NFL Total Access Social Experiencen produced by NFL Network/NFL Media Group |
Best Mobile App | Ken Burns, the Definitive American History App produced by Big Spaceship
& WE THE ECONOMY 20 Short Films You Can’t Afford to Miss produced by Vulcan Productions and Cinelan |
Most Creative Use of Technology | Wake Up & Smell The Bacon produced by Kraft Foods/ Oscar Mayer, 360i, Olson Engage, Starcom MediaVest Group, Dirty Robber |
Best Use of Gamification | Project Architeuthis produced by Agency of Record: Lowe Campbell Ewald, Client: Navy, Vendor: Puzzability |
Best Social Media Tool | American Red Cross & Bitly - Hope.ly produced by BBDO New York |
Content and Media
Category | Winner |
---|---|
Best Contest or Promotion | Foot Locker Horse With Harden produced by BBDO New York
& #iamheretotakeyourjob Intern Draft produced by Havas Worldwide Chicago |
Best Data Visualization | Trulia’s 25 Most Appetizing Cities for Zombies produced by Trulia, Olson Engage, and The Vyater Group |
Best Use of a Hashtag | #PutACanOnIt produced by Red Bull Media House |
Best Use of Video | Proud to Play produced by 72andSunny, Google, YouTube |
Best Use of Humor | Devil Baby Attack produced by Thinkmodo |
Best Use of a Meme | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
Best Use of a Animated GIFs | EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project produced by EA Sports / Grow / Heat / Google Creative Partnerships |
Best Photography and Graphics | First Ever Selfie with Jesus produced by The Flash Pack |
Best Real-Time Responso | Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad produced by Nissan and Zocalo Group |
Best IRL Activation | #TDThanksYou produced by Diamond Integrated Marketing |
Prestige Awards
Category | Winner |
---|---|
Best Small Business | Casper: Bedtime is Back produced by Casper |
Best Large Business | FedEx Delivers More Than Packages produced by FedEx Services |
Best Small Agency | breensmith |
Best Mid-Size Agency | Big Spaceship |
Best Large Agency | VaynerMedia |
Eighth Annual Shorty Awards
The Eighth Annual Shorty Awards were held in NYC at the TimesCenter on April 11, 2016. They were hosted by YouTuber, Writer and Comedian Mamrie Hart with musical performances from Nico & Vinz. Winners of the night included Bill Wurtz, DJ Khaled, Misty Copeland, Casey Neistat, Dwayne Johnson, Hannah Hart, Troye Sivan, Baddie Winkle, Kevin Hart and Taraji P. Henson.[34][35]
Eighth Annual Influencer Winners by Category
Arts & Entertainment
Category | Winner |
---|---|
Best Actor | Dwayne Johnson @TheRock |
Best Actress | Taraji P. Henson @TherealTaraji |
Best Celebrity | Jimmy Fallon @jimmyfallon |
Best Comedian | Kevin Hart @KevinHart4real |
Best in Dance | Misty Copeland @mistyonpointe |
Best Musician | Adele @Adele |
Best Singer | Troye Sivan @troyesivan |
Best TV Show | The Late Late Show with James Corden @latelateshow |
Content
Category | Winner |
---|---|
Gif of the Year | Pizza Rat |
Instagram of the Year | Peace for Paris |
Tumblr Blog of the Year | Photoshop Your Dreams |
Vine of the Year | Why the fuck you lyin' |
Creative & Design
Category | Winner |
---|---|
Best in Art | Matija Erceg @seriousdesign |
Best Blogger | Momma's Gone City @mommasgonecity |
Best in DIY | ThreadBanger @threadbanger |
Best in Fashion | Christian Siriano @csiriano |
Instagrammer of the Year | Baddie Winkle @baddiewinkle |
News & Media
Category | Winner(s) |
---|---|
Best Animal | JiffPom @jiffpom |
Best Author | J.K. Rowling @jk_rowling
Sarah Dessen @sarahdessen |
Best in Food | Hannah Hart @harto |
Best in Healthy Living | Jessamyn Stanley @mynameisjessamyn |
Best Journalist | Katie Couric @katiecouric |
Best in Parenting | SACCONEJOLYs @JonathanJoly |
Best Parody Account | Emo Kylo Ren @kylor3n |
Best in Sports | Stephen Curry @StephenCurry30 |
Team Internet
Category | Winner(s) |
---|---|
Snapchatter of the Year | DJ Khaled @djkhaled |
Vine Artist | Zach King @FinalCutKing |
Vine Comedian | MeechOnMars @meechonmars
Mikaela Long @MikaelaLong |
Vine Musician | Us The Duo @UsTheDuo |
Web Series | Good Mythical Morning @rhettandlink |
YouTube Comedian | Roman Atwood @RomanAtwood |
YouTube Ensemble | Prank vs Prank @Jessewelle |
YouTube Guru | Sprinkle of Glitter @sprinkleofglitr |
YouTube Musician | Lindsey Stirling @LindseyStirling |
Viner of the Year | King Bach @KingBach |
YouTuber of the Year | Casey Neistat @CaseyNeistat |
Tech & Innovation
Category | Winner |
---|---|
Best in Activism | Janet Mock @janetmock |
Best in Education | Khan Academy @khanacademy |
Best in Gaming | Rooster Teeth's Let's Play @RoosterTeeth |
Best Podcast | Ear Biscuits @rhettandlink |
Best in Science | I Fucking Love Science @IFLScience |
Best in Weird | Bill Wurtz @billwurtz |
Periscoper of the Year | Season & Snare @seasonandsnare |
YouNower of the Year | Merrell twins @MerrellTwins |
Eighth Annual Brand & Organization Winners by Category
Agency of the Year
Category | Winner |
---|---|
Large Agency of the Year | R/GA |
Mid-Sized Agency of the Year | DDB Chicago |
Small Agency of the Year | Atomic 212 Sydney |
By Campaign
Category | Winner(s) |
---|---|
Best Influencer & Celebrity Partnership | My Tales of Whisky Yule Log by Diamond Docs on behalf of Diageo submitted by Hunter PR |
Best Integrated Campaign | Love Has No Labels by R/GA, Ad Council |
Best Mobile Campaign | Taco Bell Mobile Ordering Application by DigitasLBi, Taco Bell |
Best Multi-Platform Campaign | Endless Table by Havas Worldwide Chicago, Reynolds
#NewWords - Dictionary.com by Collab (www.collabcreators.com), Dictionary.com |
Best Social Good Campaign | Connor's Cure by WWE |
By Industry
Category | Winner(s) |
---|---|
Best in Auto | The Greatest Interception Ever by Volvo Car USA |
Best in Business to Business | #BallotBriefcase on Snapchat by PwC |
Best in Consumer Brand | Lucy The Robot by Atomic 212 Sydney, Double Robotics |
Best in Education | John Jay College Insta-Challenge by VGD, John Jay College |
Best in Entertainment | Peanutize me! by Ludomade, 20th Century Fox |
Best in Family & Parenting | Plum Organics®: Parenting Unfiltered by Something Massive, Plum Organics |
Best in Fashion, Beauty & Luxury | Carol's Daughter #BornandMade by Love Social, Carol's Daughter |
Best in Financial Services | Meet Halfway by CP+B LA, Noble People, PayPal, Airbnb |
Best in Food & Beverage | Lovin' The Super Bowl by DDB Chicago, McDonald's |
Best in Games | HUNT the TRUTH Audio Series by Ayzenberg Group, Xbox/343 Industries
LEGO Dimensions: The Ultimate Social Media Collaboration by Warner Bros. Interactive Entertainment |
Best in Government and Politics | The Royal Navy Engineers Recruitment Campaign by e3, The Royal Navy |
Best in Health & Wellness | #CignaRunTogether at #DisneylandHalf Marathon Weekend by Cigna |
Best in Home & Decor | The First Ever Pinterest Yard Sale by Deutsch, Krylon |
Best in Hospitality | Two Bellmen by Marriott International, Marriott Content Studio, SubstanceOverHype, Platform Media Group |
Best in Live Events | 2015 iHeartRadio Music Festival by iHeartRadio |
Best in News | The New Yorker on Social Media by The New Yorker |
Best in Non-Profit | Love Has No Labels by R/GA, Ad Council
Crossroads Community Street Fare Social Campaign by Saatchi & Saatchi Wellness, Crossroads Community Services |
Best in Pets & Animals | RuffLife by breensmith, Friends of Animals |
Best in Retail & E-Commerce | Live The Fresh Blade Shave by Dollar Shave Club |
Best in Sports | #MyPlayoffsMoment by National Hockey League and Camp Jefferson |
Best in Technology | Lucy The Robot by Atomic 212 Sydney, Double Robotics |
Best in Television | Netflix Narcos Original Series Social Media Campaign by Mistress, Netflix |
Best in Travel & Tourism | BLAH Airlines by Eleven Inc, Virgin America |
Best in Wine, Beer & Spirits | My Tales of Whisky Yule Log by Diamond Docs on behalf of Diageo submitted by Hunter PR
Hockey Heaven by Rethink, Molson Canadian |
By Overall Presence
Category | Winner |
---|---|
Best Overall Facebook Presence | AJ+: 2.2 Billion Facebook Video Views in 2015 by AJ+ |
Best Overall Instagram Presence | Airbnb Instagram: @airbnb by Airbnb |
Best Overall Tumblr Presence | The Real Cost: Reaching youth at risk of experimenting with cigarettes by FCB Garfinkel, FDA Center of Tobacco Products |
Best Overall Twitter Presence | Casper: The Tweeting Mattress by Casper |
Best Overall YouTube Presence | Last Week Tonight by HBO |
By Use of Platform
Category | Winner |
---|---|
Best use of an Emerging Platform | Mr. Robot: Debt Deletion by ISL, NBCUniversal |
Best use of Facebook | Silent Ads by CP+B, Hotels.com |
Best use of Instagram | Beats By Dre Straight Outta Compton by R/GA's Hustle, Beats By Dr. Dre |
Best use of Pinterest | The First Ever Pinterest Yard Sale by Deutsch, Krylon |
Best use of Snapchat | Call of Duty: Hack in Black by Edelman & AKQA, Activision |
Best use of Tumblr | Critics' Choice Awards Fan Art Red Carpet by A&E Television |
Best use of Twitter | Lovin' The Super Bowl by DDB Chicago, McDonald's |
Best use of Vine | Disney Vine by Disney Interactive |
Best use of YouTube | Do You Adventure? by NORTH, CLIF Bar |
Content & Media
Category | Winner |
---|---|
Best use of Animated Gifs | Hulu: The Perfect GIF by Good People, Hulu |
Best use of Contest or Promotion | Mr. Robot: Debt Deletion by ISL, NBCUniversal |
Best use of Data Visualization | #Cokenomics by Mistress, Netflix |
Best use of Emojis | Emoji Ordering by CP+B, Domino's |
Best use of Hashtag | #GayIsOK by Lush Cosmetics + AllOut |
Best use of Live Streaming Video | Mr. Robot: Debt Deletion by ISL, NBCUniversal |
Best use of Meme | Straight Outta Somewhere by PMG, Beats by Dre |
Best use of Photography and Graphics | High-Five. Give $5. Save Big Cats. by National Geographic |
Best use of Wish Winter | Wish Writer by Carat and J. Walter Thompson, Macy's |
Best use of Virtual Reality | Discovery VR by Discovery Communications |
Strategy & Engagement
Category | Winner |
---|---|
Best use of Creative Technology | Netflix socks by Deeplocal, Netflix |
Best use of Customer Service | Tale of tiger's big adventure highlights airport's commitment to customer service by Hillsborough County Aviation Authority |
Best use of Gamification | #CatchDrogon by 360i, HBO/ Game of Thrones |
Best use of Humor | Mustang Speed Dating by Team Detroit, Ford Motor Company |
Best use of Integration with Live TV | The Voice by NBC Entertainment |
Best use of Media Buying Strategy | Lucy The Robot by Atomic 212 Sydney, Double Robotics |
Best use of Online Community | @SummerBreak, a single summer told over multiple platforms by AT&T, Fullscreen, The Chernin Group, Astronauts Wanted, AT&T |
Best use of Physical & Digital | WestJet Christmas Miracle: 12,000 mini miracles by studio m , WestJet |
Best use of Real Time Response | Adopt A Life Partner by DigitasLBi New York, Rescue Dogs Rock NYC |
Best use of Social Media Tool | #EveryDayCare – Whirlpool, DigitasLBi and Crowdtap by DigitasLBi, Crowdtap, Whirlpool |
Ninth Annual Shorty Awards
The Ninth Annual Shorty Awards were held in NYC at the TimesCenter on April 23, 2017. They were hosted by two-time Emmy Award winner Tony Hale with a musical performance by Lizzo. Winners of the night included Bill Nye, Shay Mitchell, Doug the Pug, Gigi Gorgeous, Simone Biles, Mara Wilson, Gaten Matarazzo and Chrissy Teigen.[36]
Ninth Annual Influencer Winners by Category
Arts and Entertainment
Category | Winner |
---|---|
Best Actor | Gaten Matarazzo @GatenM123 |
Best Actress | Shay Mitchell @shaymitch |
Best Celebrity | Chrissy Teigen @chrissyteigen |
Best Comedy | Elijah Daniel & Christine Sydelko
@elijahdaniel & @csydelko |
Best in Dance | 1Million Dance Studio @1milliondance |
Best Musician | BTS @bts_bighit |
Best TV Show | Orange Is The New Black @OITNB |
Content of the Year
Category | Winner |
---|---|
Emoji of the Year Presented by Watchable | Middle Finger |
Gif of the Year Presented by Watchable | Mr. Peanut's Dab |
Instagram of the Year Presented by Watchable | Same But Different |
Tumblr Blog of the Year, Presented by Watchable | The Blackout |
Vine of the Year | The Laughing Fox |
Creative & Media
Category | Winner |
---|---|
Best Animal | Crusoe the Celebrity Dachshund @Celeb_Dachshund |
Best in Art | Timmy Ham @IAmSloth |
Best Author | Mara Wilson @marawilson |
Best in Fashion | Winnie Harlow @winnieharlow |
Best Food | Tasty @tasty |
Best in Health & Wellness | Dana Falsetti @nolatrees |
Best in House & Home | Mr. Kate @mrkatedotcom |
Instagrammer of the Year | Doug the Pug @Doug the Pug |
Best Journalist Presented by Muck Rack | Lauren Duca @laurenduca |
Best in Lifestyle | Kyle Krieger @KyleKriegerHair |
Best Meme/Parody Account | Claudia Oshry @girlwithnojob |
Best in Parenting | Nev Schulman & Laura Perlongo
@NevSchulman @LauraPerlongo |
Best in Sports | Simone Biles @simone_biles |
Team Internet
Category | Winner |
---|---|
Breakout YouTuber of the Year | James Charles @jamescharles |
Muser of the Year | Lisa and Lena @lisaandlena |
Snapchatter of the Year | Women in Tech @SarenaBahad |
Viner of the Year | Kenny Knox @kennyknox |
YouNower of the Year | Zach Clayton @bruhitszach |
YouTube Comedian of the Year | Thomas Sanders @ThomasSanders |
YouTube Ensemble | Jenna & Julien
@Jenna_Marbles @JulienSolomita |
YouTube Guru of the Year | NikkieTutorials @NikkieTutorials |
YouTube Musician of the Year | Dodie Clark @doddleoddle |
YouTuber of the Year | Gigi Gorgeous @TheGigiGorgeous |
Tech & Innovation
Category | Winner |
---|---|
Best in Activism | Ashley Graham @theashleygraham |
Best in Gaming | Markiplier @markiplier |
LGBTQ+ YouTube Channel of the Year | Shannon Beveridge @nowthisisliving |
Periscoper of the Year | Darius Arya @dariusaryadigs |
Podcast of the Year | Anna Faris is Unqualified @unqualified |
Best in STEM | Bill Nye @BillNye |
Twich Stream of the Year | Bob Ross @bobross |
Vlogger of the Year | David Dobrik @DavidDobrik |
Web Series of the Year | The Tyler Oakley Show @tyleroakley |
Best in Weird | Hydraulic Press Channel @hydraulicpresschannel |
Ninth Annual Brand & Organizations Winners by Category
Agency of the Year
Category | Winner |
---|---|
Large Agency of the Year | INNOCEAN USA |
Mid-Sized Agency of the Year | hi5.agency |
Small Agency of the Year | Carusele |
By Campaign
Category | Winner |
---|---|
Best Integrated Campaign | HBO’s Westworld Season 1 - Integrated Campaign by HBO |
Best Mobile Campaign | #InstazoomZ5 – The first zoom on Instagram by Sony Xperia. by Rosbeef!, Sony Mobile France |
Best Multi-Platform Campaign | Olympics News Lab at Google by Google Brand Studio, Swift |
Best Social Good Campaign | Major Keys by Get Schooled, Ad Council, Viacom Velocity, We the Best, FYI Brand Communications |
By Design
Category | Winner |
---|---|
Best use of Art Direction | The Periodic Table: Something to Sing About by Ogilvy & Mather, The Chemours Company |
Best use of Brand Identity | Maddie - Wear What Moves You by Something Massive, Kahn Lucas |
Best use of Brand Redesign | The 2016 Zendesk Rebrand by Zendesk |
Best use of Graphics | Shoes So Fresh by INNOCEAN USA, Finish Line |
Best use of Images | Chambord Social Media Campaign by Mistress, Brown-Forman |
By Industry
Category | Winner(s) |
---|---|
Best in Auto | Audi - The Comeback by SapientRazorfish, Audi |
Best in Beauty | #StyledByAveda by Aveda |
Best in Business to Business | Nielsen Around The World by Nielsen |
Best in Consumer Brand | Cricket Wireless by Cricket Wireless |
Best Cultural Institution | The Met 360° Project by The Metropolitan Museum of Art |
Best in Education | The Snow Fox by AKQA |
Best in Entertainment | Deadpool’s Global Domination by Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+ |
Best in Family & Parenting | What’s Up Moms: Mom Hacks by What's Up Moms
The Snow Fox by AKQA |
Best in Fashion | Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience by Edelman, Trilia , Marshalls, TJX Companies, Inc. |
Best in Financial Services | The Sound of Priceless by McCann New York, MasterCard |
Best in Food & Beverage | Thrills, No Spills by Isobar Australia, 7 - Eleven Australia |
Best in Games | Hostile Takeover by AKQA, Activision |
Best in Government & Politics | Better Buildings Challenge SWAP by C+C, U.S. Department of Energy Better Buildings Challenge |
Best in Health & Wellness | 80ml by Det / Rippler, Gedeon Richter
Unsick Day by Zocdoc |
Best in Home & Decor | Pin Pals: Reframing How Consumers Think About the Marshalls Shopping Experience by Edelman, Trilia , Marshalls, TJX Companies, Inc. |
Best in Hospitality | Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now by Hyatt |
Best in Insurance | Esurance Election Insurance by Esurance with Publicis Agency Partners |
Best in Live Events | 2016 iHeartRadio Music Festival by iHeartRadio |
Best in News & Media | Olympics News Lab at Google by Google Brand Studio, Swift |
Best in Non-Profit | We Are America by R/GA, MJZ, Rock Paper Scissors, The Ad Council |
Best in Pets & Animals | #CATmageddon by truth |
Best in Real Estate | Anthem of Us by Bedrock
Pulte Homes National Social Media by McBeard, a Fullscreen Company, PulteGroup |
Best in Retail & E-Commerce | UNIQLO Uncover by 1000heads, UNIQLO |
Best in Social Activism | The Future of Hate - Stop HB757 by DigitasLBi Atlanta, Lost-n-Found Youth |
Best in Sports | Orlando United by Major League Soccer |
Best in Technology | #InstazoomZ5 – The first zoom on Instagram by Sony Xperia. by Rosbeef!, Sony Mobile France |
Best in Television | Bojack Horseman Season 3 by Netflix, Ignition |
Best in Travel & Tourism | Virgin Atlantic X Fantastic Beasts and Where to Find Them by Virgin Atlantic, Warner Bros, Alpha Century, Promoveritas |
Best in Wine, Beer & Spirits | Laphroaig Filibuster by MULTIPLY, Laphroaig Single Malt Scotch Whisky
Navigating Tinder Like a Captain by Carat, Diageo |
By Overall Presence
Category | Winner |
---|---|
Best Overall Facebook Presence | AJ+ by AJ+ |
Best Overall Instagram Presence | Tillamook Instagram by 72andSunny, HECHO EN 72, Tillamook |
Best Overall Periscope Presence | FoodTripping: 50 States in 50 Days by Zagat/Google, Huffington Post |
Best Overall Snapchat Presence | Overall Snapchat Presence from The Economist by The Economist |
Best Overall Tumblr Presence | Through Thick and Thin Tumblr by Digitas Health LifeBrands, AbbVie |
Best Overall Twitter Presence | Denny's Twitter by Erwin Penland, Denny's |
Best Overall YouTube Presence | WWE by WWE |
By Region
Category | Winner |
---|---|
Best in Africa | Untamed Adventures with Fairmont in Kenya by Fairmont Hotels & Resorts (Brand), Ginkgo (Videos), Lucidia (Email) |
Best in Asia | Celebrating Asian TV by Asian Television Awards |
Best in Europe | Beats by Dre "BE #READY" by Laundry Service, PMG, Beats by Dre |
Best in North America | Care Counts by DigitasLBi, Whirlpool |
Best in Oceania | UNIQLO Uncover by 1000heads, UNIQLO |
Best in South America | Gabriel by R/GA São Paulo, Stink, DOT/Humanoide, Antfood, Banco Bradesco |
Best in The Middle East | J.P. Morgan serves up premiere experiences in Dubai by J.P. Morgan |
By Use of Platform
Category | Winner |
---|---|
Best use of an Emerging Platform | Hostile Takeover by AKQA, Activision |
Best use of Facebook | Thomas & Friends: The Great Race Cinema Launch by agency:2, Showcase Cinemas |
Best use of Instagram | Project Harden by Swift, Adidas |
Best use of Periscope | Google Store: #HolidaysByUs by FleishmanHillard, Google Store |
Best use of Pinterest | Sunny Inspirational Graphics by FX Networks |
Best use of Snapchat | Orange Is The New Black S4 Contraband Phone Global Discover Story by hi5.agency, Netflix |
Best use of Tumblr | Freakish On Hulu: #FreakWeek Tumblr by Hulu |
Best use of Twitter | #LiveInTheMovies by Airbnb & TBWA\Chiat\Day |
Best use of Vine | Vinekings by Minnesota Vikings |
Best use of Weibo | Celebrating Asian TV by Asian Television Awards |
Best use of Whatsapp | Nike On Demand by R/GA London, Nike |
Best use of YouTube | “The Disappearing Girl” | A YA Interactive Drama Played Out Over Social Media by Fullscreen Brandworks, AT&T |
Content & Media
Category | Winner |
---|---|
Best use of Branded Content | Royal Crush by AwesomenessTV |
Best use of Contest of Promotion | Mr. Robot Season 2 Digital Easter Eggs by USA Network |
Best use of Data Visualization | CSIS Interactive Maps Receive 4.5 Million Views in 2016 by Center for Strategic and International Studies (CSIS) |
Best use of Emojis | #NYCYouthHealth Emoji Campaign by NYC Health + Hospitals; True VGD |
Best use of Gifs | Absolut Vodka GIF Drinks by Sebton Co, The Absolut Company |
Best use of Hashtag | #StarringJohnCho by William Yu |
Best use of Meme | IKEA MEME MANUALS by SapientRazorfish, IKEA |
Best use of native advertising | Creating Consumer Relevancy with #MyWalgreensApp by Carusele, Walgreens |
Best use of Snapchat Filter/Lens | #NetflixSwap by Darewin, Netflix |
Best use of User-Generated Content | ADT Ghost Monitoring by SapientRazorfish, ADT |
Best use of Video | Triumph the Insult Comic Dog Poops on the 2016 Presidential Election by Hulu |
Influencer & Celebrity Partnerships
Category | Winner |
---|---|
Best Facebook Partnership | Stand with Malala by Campfire at SapientRazorfish, National Geographic Channel |
Best Instagram Partership | I LOVE NEW YORK Catskills Fall 2016 Social Campaign by GLOW , Empire State Development: I Love NY |
Best Multi-Platform Campaign | Ryan Reynolds IS Deadpool by Fox Home Entertainment, Armed Mind, Think Jam, Allison + Partners, hi5.agency, Zenith+ |
Best Musical.ly Partnerhsip | Share a Coke: Turning Lyrics into Language by UM, Coca-Cola |
Best Snapchat Partnership | MTV Pants Off by Viacom |
Best Twitter Partnership | Cody Johns Baconates by VML, Wendy's |
Best YouNow Partnership | Jack Link’s Bag - Branded YouNow Gift by Epic Signal, Jack Link's Beef Jerky |
Best YouTube Partnership | Undercover Lyft by Lyft |
Mobile Sites & Apps
Category | Winner |
---|---|
Best in Book & Catalogue Apps | The Snow Fox by AKQA, AKQA |
Best in Dating Apps | Navigating Tinder Like a Captain by Carat, Diageo |
Best in Entertainment Apps | PetMOJI by TVGla, Universal Pictures |
Best in Finance Apps | Sallie Mae mobile watch app by Sallie Mae |
Best in Food & Beverage Apps | Zero Click Ordering by CP+B, Dominos |
Best in Game Apps | CSR2: Ultimate Racing Challenge by Ayzenberg Group, Zynga |
Best in Health, Fitness & Medical Apps | Snap It by Lose It! by Lose It!, Badger & Winters, & Socialtyze |
Best in Kids & Lifestyle | storybooth.com by Created Entertainment |
Best in Magazine & Newspaper Apps | Quartz News App by Quartz |
Best in Photo & Video Apps | RT 360 by RT |
Best in Productivity Apps | Email by EasilyDo by EasilyDo, Inc. |
Best in Travel & Weather Apps | Hawaii VR: Let Hawaii Happen by OMD, Hawaii Visitor & Convention Bureau, Hawaii Tourism Authority |
Best in Strategy in Engagement
Category | Winner |
---|---|
Best Call to Action | YouTube #voteIRL by Big Spaceship, Fleishman Hillard, Hook, YouTube |
Best Creative use of Technology | The Sound of Priceless by McCann New York, MasterCard |
Best Customer Service | #BroughtBackTheBBQ Surprise & Delight by Chick-fil-A, Inc. |
Best Gamification | Adobe Photoshop "There's Magic Inside" by Edelman, Adobe |
Best Humor | The Daily Show: “When Was America Great?” by Comedy Central, The Daily Show |
Best Integration with Live TV | NFL Network Social/Participation TV by NFL Network |
Best Large Media Buying Strategy | Jordan Brand "Space Jam: Defy" by Laundry Service, Wieden+Kennedy, Los York, Taylor, R/GA, Jordan Brand |
Best LGBTQ+ Community Engagement | Sense8: Nomi’s Gift by Campfire at SapientRazorfish, Netflix |
Best Location-Best Experience | Homeland: Surveillance Mission by Showtime Networks |
Best Mid-Range Media Buying Strategy | #HallmarkAtWalgreens Ambassador Campaign by Carusele, Hallmark with Walgreens |
Best Multicultural Community Engagement | PepsiCo and 21st Century Fox Present the Search for Hidden Figures by PepsiCo, 20th Century FoX/21st Century Fox, Play Nice, i am OTHER, New York Academy of Sciences (NYAS) |
Best Online Community | Twitter Beef by VML, Wendy's |
Best Physical & Digital | Care Counts by DigitasLBi, Whirlpool |
Best Real Time Response | The Sound of Priceless by McCann New York, MasterCard |
Best Shoe-String Media Buying Strategy | Untasty Dishes by DigitasLBi , Charity Water |
Best Social Media Tool | Yeter Cektigin by Turkcell |
Best Spokesperson | We Are America by R/GA, MJZ, Rock Paper Scissors, The Ad Council |
Video by Platform
Category | Winner |
---|---|
Best in Facebook Live | A Day in the Life at Lincoln Center by Lincoln Center for the Performing Arts |
Best in Facebook Video | RINGS - TV Store Prank by Thinkmodo, Paramount Pictures |
Best in Instagram Story | MLS Cup Flipbook by Major League Soccer |
Best in Instagram Story | Back to School Campaign by SapientRazorfish, Nutella |
Best in Snapchat Discovery | NFL Snapchat Discover: Themed Power Rankings by NFL |
Best in Snapchat Story | Qantas x Gaynetto Snapchat Activation by Qantas |
Best in Twitter Video | Captain America: Civil Twitter War by McBeard, A Fullscreen Brandworks Company, The Walt Disney Studios |
Best in YouNow | America's Got Talent Season 11 Live Stream Auditions by FremantleMedia North America, Syco Entertainment, NBC Universal |
Video Content
Category | Winner |
---|---|
Best use of 360 Video | 68th Emmy Awards in 360º by Television Academy, Facebook, Surreal, Don Mischer Productions, ABC |
Best use of Augmented Reality | The Westbury Faery by Plot Media, Log Cabin Productions, Screen Australia, Canada Media Fund, Film Victoria, Aurasma & Stackla, World Faery Society |
Best use of Comedy Video | Fresh Battle by INNOCEAN USA, Finish Line |
Best use of Ephemeral Video | BET - 15 Years: Remembering Aaliyah by theAudience, BET Networks |
Best use of Instructional Video | How To Pack Over 100 Items Into A Carry On by Biaggi - foldable luggage |
Best use of Live Event Coverage | Verizon 360 Live - Thanksgiving Day Parade by R/GA, VM-One, NBCUniversal, Google/YouTube, Bullitt Productions, Verizon |
Best use of Live News Coverage | Bloomberg Politics Live at the U.S. Presidential Debates by Bloomberg |
Best use of Live Streaming Video | Drone Week by The Barbarian Group, GE |
Best use of Long Form Video | Stop Living the Dull Life by Decoded Advertising, Dollar Shave Club |
Best use of Medium Length Video | "Leading Without Limbs" by BBC.com Capital |
Best use of Shorty Form Video | Tap That Glass – Countdown Videos by hi5.agency, Netflix |
Best use of Video Pre-Roll | Prickly by Rethink, Scotts Canada |
Best use of Virtual Reality | AHS Fearless VR Experience by FX Networks |
See also
References
- ^ Media, Sawhorse. "Sawhorse Media | Uncovering the best of the social web | Sawhorse Media". sawhorsemedia.com. Retrieved 2016-05-13.
- ^ Khosla, Proma. "5 moments from the Shorty Awards that show the power of new media". Mashable. Retrieved 2016-05-13.
- ^ Dube, Jon. "Why The Shorty Awards Matter", Forbes, March 26, 2012, accessed February 20, 2013
- ^ Khosla, Proma. "'Veep' and 'Arrested Development' alum to host Shorty Awards". Mashable. Retrieved 5 April 2017.
{{cite web}}
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(help) - ^ a b c d Holmes, Elizabeth: "Surviving the Drama of the Twitter Awards", The Wall Street Journal
- ^ Neisser, Drew: "How the Shorty Awards Became the Oscars of Social Media", Fast Company
- ^ Stone, Brad: "From the Twittersphere: Trophies for the Best Tweets", The New York Times Bits Blog
- ^ Otterman, Sharon: "The Scene at the Shorty Twitter Awards: Chatter", The New York Times
- ^ Vilensky, Mike: "The Media Is Twittering Away Its Short Time on Earth", New York Magazine
- ^ Capistrano, Daniela: "MC Hammer, AFI's Hunter Burgan Celebrate Twitter Mania At Shorty Awards", MTV News
- ^ Turnquist, Kristi: "Portland's Carri Bugbee plays Peggy Olson of 'Mad Men' on Twitter", The Oregonian
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- ^ Ciarallo, Joe: "In Second Year, Shorty Awards Get A Bit More Formal", Mediabistro
- ^ a b Matheson, Whitney: "The Shorty Awards call for (brief) nominations", USA Today
- ^ Haile-Mariam, Sara: "Shorty Awards Extend Submission Date in Honor of Social Media Week", Social Media Week
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- ^ a b D'Zurilla, Christie: "Kiefer Sutherland enlisted as Shorty Awards presenter", Los Angeles Times
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- ^ "Matrix Cat was nominated for a Shorty Award". shortyawards.com.
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- ^ "Pope Francis Introduction by Roberto Luigi was nominated for a Shorty Award". shortyawards.com.
- ^ "My reflection is cooler than me #MirrorLandContest #MindBlown #GasPedal #TwerkTeam was nominated for a Shorty Award". shortyawards.com.
- ^ "Exclusive: Panic! At the Disco Playing 2015 Shorty Awards; Brendon Urie on Being 'Last Man Standing'". Billboard. Retrieved 2016-05-18.
- ^ "Shorty Awards 2015 Winners: Full List Of Celebrities, Bloggers And Social Media Mavens Who Walked Away With An Award". International Business Times. 2015-04-21. Retrieved 2016-05-18.
- ^ "Shorty Awards: The Complete Winners List". The Hollywood Reporter. Retrieved 2016-05-18.
- ^ "8th Annual Shorty Award Brand and Organization Winners". shortyawards.com. Retrieved 2016-05-18.
- ^ "9th Annual Shorty Award Winners".
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