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ALTBalaji
Company typeSubsidiary of Subscription Video on Demand
IndustryEntertainment
Founded2015
HeadquartersMumbai, India
Key people
Shobha Kapoor
(Managing Director, Balaji Telefilms Ltd.)
Ekta Kapoor
(Joint Managing, Balaji Telefilms Ltd.)
Sameer Nair
(Group CEO, Balaji Telefilms Ltd.)
Nachiket Pantvaidya
(CEO, ALT Digital Media Entertainment Ltd.)
ProductsBroadcasting
Film
Entertainment
OTT
OwnerBalaji Telefilms Ltd
Websitewww.altbalaji.com

ALTBalaji is a subscription based video on Demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd.[1][2][3] Launched on 16th April, 2017, ALTBalaji is the Group’s foray into the digital entertainment to create original, premium, and tailor-made content especially for Indians across the globe.[4][5]


Platforms

ALTBalaji is available across 32 different interfaces for its viewers.[6] Marrying technology with gripping storytelling, ALTBalaji is available on mobile and tablet devices (Apple phone, Apple iPad, Android phone, Android tablet), Web Browser (Desktop Browser), Android TV, and Windows (Windows PC, Windows mobile, Windows tablet).[7][8][9][10]

ALTBalaji is the largest content bank seen in India.[11] ALTBalaji encompasses stories ranging from drama, comedy, and romance, to thriller, crime, and mystery, ensuring there is something for every viewer with a distinguished choice of entertainment.[12]

Original Shows

The app will showcase more than 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India’s award winning actors & directors.[13] The vast content bank also includes 100+ hours of kids’ content as well as urban regional shows in Tamil, Punjabi, Bengali, Gujarati, & many more languages.[14][15][16][17][18]

Title Genre Premiere Seasons Per episode Language Ref(s)
Romil and Jugal Romance, Drama 2017 1 season 27 min. Hindi [19][20]
Dev DD Drama 2017 1 season 27 min. Hindi [19][21]
Karrle Tu Bhi Mohobbat Drama 2017 1 season 21 min. Hindi [22][19][23]
Bewafaa sii Wafaa Drama 2017 1 season 27 min. Hindi [19][24]
Boygiri Comedy 2017 1 season 27 min. Hindi [19]
THE TEST CASE Drama 2017 Episode 1 41 min. Hindi [25]
DING DONG BELL L-O-L Comedy 2017 1 season 3 min. Silent [26]
Nursery Rhymes Infotainment 2017 1 season 1 min. English [27]
Happy Lucky KI katti batti Drama 2017 1 season 3 min. English and Hindi [27]
MOE DOE Comedy 2017 1 season 3 min. Hindi [27]

Movies

The biggest Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. John Abraham, Sunny Leone, Akshay Kumar, Imran Khan, Sonakshi Sinha, Emraan Hashmi, Huma Qureshi, Ranveer Singh, Ajay Devgan, Vivek Oberoi, Tusshar Kapoor, Varun Dhawan and many more stars feature in movies available on the platform.[28][29]

Kids

ALTBalaji has an original collection of entertainment shows such as DING DONG BELL L-O-L, Happy Lucky KI katti batti, MOEDOE – The Frenemies and Nursery Rhymes. ALTBalaji also has acquired shows such as Little Krishna, Mademoiselle Zazie, Shuriken School and a lot more at one convenient destination.[30]

See also

References

  1. ^ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. Retrieved 12 May 2017.
  2. ^ "ALT Digital Media Entertainment Ltd. - Balaji Telefilms Ltd". Balaji Telefilms. Retrieved 12 May 2017.
  3. ^ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". CNN-News18. Retrieved 12 May 2017.
  4. ^ Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint (newspaper). Retrieved 12 May 2017.
  5. ^ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in Hindi). Retrieved 12 May 2017.{{cite web}}: CS1 maint: unrecognized language (link)
  6. ^ "ALTBalaji eyeing 4-5 mn subscribers in 3-4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. Retrieved 12 May 2017.
  7. ^ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
  8. ^ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. Retrieved 12 May 2017.
  9. ^ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. Retrieved 12 May 2017.
  10. ^ "Connect to ALTBalaji using your favourie devices". Retrieved 12 May 2017.
  11. ^ "Price not an issue once you like what you: Nachiket Pantvaidya see". IMPACT magazine. Retrieved 12 May 2017.
  12. ^ "Ekta Kapoor on ALTBalaji: 'Our target group is the big world between Narcos and Naagin'". Firstpost. 14 August 2015. Retrieved 12 May 2017.
  13. ^ Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint (newspaper). Retrieved 12 May 2017.
  14. ^ Malvania, Urvi (2017-03-04). "Balaji's ALT to launch with eight new shows". Business Standard. Retrieved 2017-04-24.
  15. ^ K, Brindaalakshmi (2017-02-22). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 2017-04-24.
  16. ^ Sharma, Raj (14 April 2017). "Ekta Kapoor Launches App "ALTBalaji" with 5 New Web Series". The Indian Tribune. Retrieved 12 May 2017.
  17. ^ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. Retrieved 12 May 2017.
  18. ^ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. Retrieved 12 May 2017.
  19. ^ a b c d e "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India. 16 August 2015. Retrieved 12 May 2017.
  20. ^ "Manraj Singh of Romil and Jugal: Cutting off my hair at 19 was a shock for my mom". Hindustan Times. Retrieved 12 May 2017.
  21. ^ "Dev DD: ALTBalaji's 'female Devdas' likes sex, booze. But is the character truly progressive?". Firstpost. Retrieved 12 May 2017.
  22. ^ "Ekta Kapoor heading digital, launched 'ALT Balaji Application' in Delhi". Timesofindia. Retrieved 12 May 2017.
  23. ^ "Sakshi Tanwar Talks About Co-Star Ram Kapoor And Web Series Karrle Tu Bhi Mohabbat". CNN-News18. Retrieved 12 May 2017.
  24. ^ "WATCH: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India. Retrieved 12 May 2017.
  25. ^ Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint (newspaper). Retrieved 12 May 2017.
  26. ^ "ALT BALAJI UNVEILS ITS PROGRAMMING". NexTV News. Retrieved 12 May 2017.
  27. ^ a b c "Balaji Telefilms plans to invest Rs 400 cr in OTT, eyes break-even with 4 mn subs in 3.5 years". TelevisionPost. Retrieved 12 May 2017.
  28. ^ Banan, Aastha (30 August 2015). "mid-day interview: Ekta Kapoor speaks up on moving beyond daily soaps and foraying into digital content". Mid Day. Retrieved 12 May 2017.
  29. ^ "Watch Movies Online on ALTBalaji". Retrieved 12 May 2017.
  30. ^ K, Brindaalakshmi (2017-02-22). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 2017-04-24.


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