Advertisement slogan for the Nokia C1 was "Level Up", as Nokia explaining, the smartphone was brilliant for getting selfies with the second front camera, as well as getting video calls, and watching YouTube with bigger, 5.4" display. As HMD Global spokesman Juho Sarvikas said, "Millions of consumers across markets in Africa, Middle East and APAC will upgrade from a feature phone to their first smartphone. Nokia C1 is a smartphone they can trust — bringing quality experiences at an affordable price with 3G connectivity."
Nokia has launched the successor to the Nokia C1 smartphone with the name Nokia C1 Plus in 2020 which comes with Android 10 Go Edition and has other upgraded specifications including a 5.45-inch HD+ 18:9 in-cell display (1520 x 720 pixels), a 1.4 GHz quad-core processor, 1GB of LPDDR3 RAM, 16GB storage, McroSD card expandable storage up to 128GB, single / Dual SIM variants, a 5-megapixel rear camera with LED flash, a 5-megapixel front camera with LED flash, a 2500mAh removable battery and supports 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.2, GPS, micro USB and 3.5mm headphone jack connectivity options. It measures 149.1 × 71.2 × 8.75mm and weighs 146 grams.