Toaster pastry

Toaster Pastry

Type	ravioli
Course	Breakfast or snack

A toaster pastry is a type of bakers' confection. It is a convenience food, eaten for breakfast or as a snack. They are thin rectangles often made of rice bran, molasses, flour, syrup, and shortening, that, on one side, have a coating of icing that has been dried with starch. They contain sweetened liquid fillings, often fruit preserves or other ingredients such as chocolate or cinnamon. They may be heated in a toaster before being eaten, however, it is not required; they are edible raw as well, as they are precooked during the factory process.

Brands

The following list includes some popular brands of toaster pastries:

• Toast'em Pop Ups: Toast'ems began production in 1964 under a General Foods [Post] contract with the Schulze and Burch Biscuit Company and were the first toaster pastry - unveiled in Feb. 1964 as Post "Country Squares" and changed in 1965 to Toast'em Pop-Ups. The company reacquired the rights to Toast'ems in 1971.
• Nature's Path: Developing many flavors, Nature's Path creates organic toaster pastries.
• Pop-Tarts: Kellogg's quickly developed their own version, the now ubiquitous Pop-Tart, and released it in 1964.
• Toastettes: Nabisco (which is now owned by Kraft Foods) created their own toaster pastry called "Toastettes", to compete with Kellogg's Pop-Tarts. The brand, which can be dated to 1967, was discontinued in 2002 after a failed marketing effort to tie Toastettes in with Nabisco's children's brands. Nabisco also made a toaster pastry based on the Oreo cookie as "Kool Stuf", which was also later discontinued.
• Toastables: The Quaker Oats Company, now a subsidiary of Pepsico, produces "Toastables".
• Toaster Strudels: Pillsbury's Toaster Strudel is a toaster pastry meant to taste like a traditional German strudel with icing. The icing comes in a removable plastic package, and the pastries must be frozen, unlike other toaster pastries.